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Social Networking for Grownups
The document outlines strategies for effective social networking, emphasizing the importance of personal branding and community service. It presents five actionable steps: establish a presence, monitor conversations, curate content, contribute original ideas, and engage actively with others. The overall message advocates for building meaningful relationships and contributing to the community to foster business success.
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Social Networking for Grownups
- 1. 1social networking forgrownups01.25.10
- 2.
- 3.
- 4. good business ispersonal.4
- 5. net′•work•ing– a process,common among the unemployed, of inviting people who can hire you to lunch.5
- 6. “If all ofCoke’s plants were burned to the ground, if every one of its employees were to quit, if all of its retail distribution was lost to competitors, if every single remaining tangible asset was sold, the person who owned the rights to the Coke name and trademark could go to any bank in the world… and borrow money to completely rebuild the company.”Brand AidBrad VanAuken6
- 7. A “Brand” isnot the stimulus……but the collective emotional response.7
- 8. think brand, notnetworka goodwill asset, out there
- 9. lives in thehearts and minds of others
- 10. at least awareof you, top-of-mind
- 11.
- 12. ideally eager tohelp you8
- 13. 9“Some day, andthat day may never come, I would like to call upon you to do a service in return…”
- 14. serve others, serveyourselfnot karma. just community.
- 15. spend an hourevery week
- 16. help. answer aquestion.
- 17. make an intro.have coffee.
- 18. add value, forsomeone else10
- 19. 3 ideasgood businessis personal.think brand, not network.serve others, serve yourself.11
- 20.
- 21. social marketing tothe uninitiated…13
- 22. 14…and to theenlightened.“Social media is like a cocktail party...”
- 23.
- 24. promise of socialmediaScalable IntimacyMore intimate relationships than are possible through broadcast media, at sufficient scale to impact the enterprise.16
- 25. social networking forgrownups175. engageactive outreach & participation4. contributedevelop original content3. curatecull third-party content2. listenmonitor the conversation1. show upestablish a presence
- 26. if you’re willingto do 1 thing…Invest in LinkedIn.get your profile completed
- 27.
- 28.
- 29.
- 30. help people wheneverpossible18
- 31.
- 32. if you’re willingto do 2 things…Build a listening station.identify your relevant conversation
- 33. find it onthe web
- 34. aggregate it intoan RSS feeder
- 35. identify the smartestparticipants
- 36. begin to developyour own perspective20
- 37.
- 38.
- 39. if you’re willingto do 3 things…Begin to curate content.get started on Twitter
- 40. get the “shareon LinkedIn” button
- 41. use your listeningstation to find worthwhile content
- 42. share it withyour network23
- 43.
- 44.
- 45. if you’re willingto do 4 things…Begin to contribute content.begin to actively comment
- 46. start a simpleblog
- 47.
- 48. write something relevantand useful
- 49. react authentically tosomeone else
- 50. promote through LinkedIn,Twitter, etc.26
- 51.
- 52. if you’re willingto do 5 things…Engage with the people you meet.sign up for HootSuite
- 53. pull in yourLinkedIn, Twitter, even facebook
- 54. create search wordson your specialty
- 55. engage with peoplewho use them
- 56. curate, create, interact– in real time
- 57. extend relationships tothe real world28
- 58.
- 59. social networking forgrownups305. engageactive outreach & participation4. contributedevelop original content3. curatecull third-party content2. listenmonitor the conversation1. show upestablish a presence
- 60. not rocket surgery,folks.decide who you’re talking to.listen to learn how you can help them. deliver content that does so.build a relationship over time.ask for what you want.31
- 61. social marketing issocial32
- 62.
- 63. Holland-Mark is astrategic marketing firm focused on helping brands win by becoming imperative to their customers and prospects.thank you.34