1) The document presents a business plan for an online retailer called TEEN TARA that will sell Bangladeshi handicrafts online. 2) The mission is to promote Bangladeshi culture and sell authentic handicrafts at reasonable prices globally. 3) The vision is for TEEN TARA to become the market leader in handicraft sales in Bangladesh within 5 years.

1. TEEN TARA (TT)
Business Plan

2. Introduction
As we all are well aware that Bangladeshi Handicrafts are too much famous in
all over Bangladesh including USA, Europe, Arab, India etc. Most of the
handicrafts are purchased and sale in Bangladesh without any proper market.
The lack of proper market could not improve the profitable business of
Bangladeshi handicrafts. So we introduce an online retailer shop of handicraft
products TEEN TARA online shopping in which people will be able to
purchase handicrafts online. This will be more convenient for everybody
because it will save more time and money and the consumers would willingly
purchase those handicrafts.

3. Mission Statement
To promote the trending culture across Bangladesh. And to be a innovative
leader in distribution of handicraft items and generate a fair return through
continuous growth and enhancement and to make global presence by providing
authentic and global quality products at reasonable price.

4. Vision
After 5 years the TEEN TARA handicraft (TT) online shopping will be able to
become the market leader in Handicraft business in Bangladesh.

5. Objectives and Goal
 To focus on designing new versions of hand crafts products.
 By 2017 to cover a sizeable portion of local market.
 We will maximize our profit.
 Promotion of cultural tradition and heritage.
 There should be more trade shows to facilitate.

6. Industry Analysis
Macro Environment:
Basically our business intends to promote the trending culture in Bangladesh
as well as in Gulf countries where people through online shopping can easily
get access to the Bangladeshi handcrafts goods such as home decorating
product, Toys, Cloths ect.
Competitive Rivalry:
There are large number of firm operating in the industry. It will lead to cut
throat competition to expel the business by using low pricing strategy.
Market Segmentation:
We are segmenting our customers on basis of geography, gender and income
levels.

7. Product Details

8. Product Details

9. Product Details

10. Product Details

11. Market Size:
We will initially target the major cities of Bangladesh.
Office Equipment and Human Resource:
Initially we require certain things for the operation of our business. The
running of business operation we will use some equipment for the business
such as, 3 computer systems with internet, 3 employees for accomplishing of
specific task, a bike need for small works and telephone, mobile for
communication.

12. Production Plan
Complete Manufacturing:
Whole the manufacturing will be maintained by employees who will work
accomplishing specific task. They would be well trained and well experienced.
Physical Plant:
Our production facility is situated in
Suppliers of raw materials:

13. Operational Plan
Order placement by customers:
Order placement by the customers through online, Such as websites,
telephones what’s app, and other social media, and also through those sources
the customer could place their order.
Storage and Inventory Control:
We will take a small shop on rent near the production department where we
can keep our final products and raw materials.
Technology utilization in Operations:
According to the company format the new technology will be utilized in
operation work . We have five sewing machine, a packing machine and a
labeling machine are required for operation work.

14. Organization Plan
Ownership:
Online TEEN TARA handicraft shopping is organized as partnership between
three partners Mr. Fahim Swan, Mr. Rifat Pritom and Mr. Shagor Xohan. Who
handle over all business operation.
Middle Level Management Team:

15. SWOT Analysis
Strength:
 workers availability
 Highly convenient
 Less time consuming
 Less energy efforts
 High quality
Weaknesses:
 Obsolete of product during shipping
 Loss of product due to wrong address
 Product bad perception
 Late delivery

16. Opportunities :
 A demand of art products in the country
 Increase in income of people
 Low labor cost
Threats :
 website hacking
 non availability of internet
 internet speed problem

17. Contingency Plan
According to the company polices every business has alternative plan and
Online TEEN TARA Handicrafts shopping (TT) also has an alternative plan if
our actual plan fails then we go for a contingency plan. Uncertainly if our
products sale go down or the products do not give good sale then we have a
contingency plan to run the business. The plan is to give extra additional
service such as 40% discount and other offers such as buy one get one free. At
an early stage we don’t focus on profit, the company just focuses for stable
standard in the market, for a short time it will effect on the company financial
position but we hope that this plan will be a good decision for the company.

18. Break-even Analysis
Our break even analysis is based on running cost , the costs we incur to keep
the business running not on the theoretical fixed cost that could be relevant
only if we were closing fixed cost including the play role rent utilities and
marketing costs.