The business concept essentials behind TSeiha Design and also about its crowdfunding campaign management.

1. B U S I N E S S P L A N
E - C O M M E R C E S T A R T U P

2. 1. Niche market

3. Many platforms online and offline using graphic design as a
market player. Art stands tall as an independent way to
expressing our feelings and mind.
In the fashion industry especially for apparel, DTG printer is
the current industry trend because it can print design
meticulously and quickly for one item.
A. Roles of Art & Design
B. The invention of DTG Printer

4. C. The development of Technology
Technology has developed many innovations for e-commerce
apps offering their services to enable a design sold, print,
package until delivered well within competitive prices.

5. 2. Mission Statements

6. A. Positive Values
B. Foundation for Disabled Children
A design that is valuable to represent the
independent feeling of showing our positive values.
A business with an ultimate goal to build a
foundation for disabled children.

7. 3. Opportunities

8. TSeiha can capitalize the market in art, design and using
technology to enable us run the production faster and
more reliable.
to reach the audiences faster by customer support chat
apps
to let the audiences see the process by making a video
to connect with supplier and vendors fast
A. Customer Support Apps
B. Sharing Experiences using Video
C. Sharing Data using Cloud

9. 4. Business Concept

10. A. TSeiha business concept is to create a design imaginatively
from drawing. We enjoy the beauty of raw ideas come in mind
before it is executed well on the monitor.
B. To maintain the design quality we want to resource disabled
people to work together. To put the appropriate talents on the
proper place.
C. We'll get paid by our high-quality designs and services.
D. Our product is apparel. We choose the brand of the apparel
and limit only sleek colors black and white.
E. Our services:
1. Customer chat
2. Free shipping all around the world
3. To enable customer provide design ideas

11. 5. Competitors

12. Weakness: they are too ordinary
Strength: they have many designs to be selected.
Weakness: the design quality based on the scene quality.
Meanwhile, not every photo is always an art.
Strength: they can produce tie-dying t-shirt pattern even for one
order.
Weakness: depend on their marketing strategy and their financial
power
Strength: depend on their design quality
1. Many custom design printing services
2. Printing from photo captured by
smartphone
3. Other designers have clothing lines

13. 6. Objectives

14. A. In a year
B. In three years
C. In five years
opening online stores in America and Europe. An
offline store in East Java, Indonesia.
opening online stores in Southeast Asia. Opening
more offline store branches in Indonesia.
opening an international offline store.

16. 7. Resources

17. This startup idea will cost TSeiha $100.000. TSeiha
needs the funding to buy the printing machines and
computers.
To get the cash infusions, we do a crowdfunding for
$200.000.
The other $100.000 are for buying perks, paying
Indiegogo, credit cards, PayPal and other third party
apps.

19. 8. Crowdfunding
GO TO THE CAMPAIGN PAGE

20. A. What is crowdfunding?
B. Which crowdfunding we choose?
Crowdfunding is the practice of funding a project or
venture by raising monetary contributions from a large
number of people, typically via the internet.
Reward-based crowdfunding: entrepreneurs pre-sell a
product or service to launch a business concept without
incurring debt or sacrificing equity/shares.

21. C. Why crowdfunding?
D. Apparel to offer within this
crowdfunding:
1. To raising funding
2. To branding our product identity
3. To create networking

22. E. All of our design ready to print:

25. F. Perks platform

28. 9. Who Am I?

29. Alicia Fritz Herman is an artist and multitasking designer who
has experiences within six years in various fields at design
industry. Since 2009 until she became a creative director in
2014.
She is an autistic-hyperactive woman who is experienced
undetected disabilities. Devastated by many undetected
cases of children with disabilities combined with poverty living
out of school in Indonesia, she took the lead by founding
TSeiha Design as the first step to achieve the ultimate goal of
building foundation for children with disabilities.

30. GO TO THE CAMPAIGN PAGE