The document provides guidance on developing a business venture plan, including key components and considerations. It outlines that a business venture plan should describe operational, financial, marketing, and competitive details of the entrepreneur's business idea. It recommends developing strategies and an action plan to address any potential problems. The plan should include sections on business strategies, market insights, and competitors analysis to evaluate progress and make necessary changes. The document provides tips for writing an effective business venture plan, such as keeping it concise, organized, focused on the future, backed by data, and capturing the reader's interest.

2. Confucius (Chinese: 孔子; pinyin: Kǒng
Zǐ; Wade–Giles: K'ung-tzu, or
Chinese: 孔夫子; pinyin: Kǒng Fūzǐ;
Wade–Giles: K'ung-fu-tzu)

4. Week 4 : BEN 2010 :
Introduction to Cyberpreneurship

6. A written proposal
A detailed description of an
entrepreneur’s business venture.
• Operational & Financial Details
• Marketing Opportunities Identified &
Strategies to employ
• Entrepreneur’s Skills & Abilities
Describing all relevant internal and external elements
for starting a new venture.

7. Action Plan
• Assist entrepreneur to develop practical and
executable strategies for his/her business.
• Therefore, if any problems arise, entrepreneur can
refer to the manual develop in advanced.
Road Map
• Invaluable tool to help keep entrepreneur on track
and moving in the direction you want to go.
• Help others to understand your vision, including
suppliers, customers, employees, friends, and family.
Benchmark
• Evaluate Progress
• Consider changing of strategies if needed

8. • Operation
Business • Marketing
Strategies • Finance
• Competitors Intelligence
Competitors • Competitors Strategies
• Product Intelligence
Insight • Pricing
• Product Promotion
• Market Understanding
• Market Size
• Trend
Market Insights • Customer Insight
• Brand Preference
• Brand Awareness
• Brand Consideration

9. Impact on Users
Fixes a “Problem” Offers a “Benefit

10. Perform Market Place Survey
• Collecting all relevant Data
• Primary / Secondary
• Analyze Data  Findings
• Convert into useful Information  Market Insights
Brainstorm Potential Business Ideas
• Discuss  using SWOT Analysis/ Value Chain
Choose the best business idea
Outline business plan venture contents
Write your business venture plan

11. Popular
Casual Sport Music Character
Levi’s Nike Artist Angry Bird
Guess Adidas Rock Mickey
UniQlo Puma Pop Mouse
Armani BEN10
Reebok Metal
Timberland
Umbro Spongebob
Superhero

12. SWOT ANALYSIS:
RESULT OF MARKET PLACE
INTERNAL & EXTERNAL
SURVEY
FACTORS
1 T-Shirt 2
70%
Like
S W
Dislike
Type
60%
O T
Sport
Casual
Music
Popular

13. CHOOSING Knew Factory
3
BEST IDEA
Owner
1st Hand
Business Reject Stocks
Ideas
Bundle
2nd Hand
Supplier
4
5

14. Cover page • Include company’s name, logo, slogan, address, main contact, e-mail
address and phone number
Table of contents • Organize relevant sections and sub-sections
Executive summary • Overall description of business venture
Company’s portfolio • Discuss the company’s management team
Market Information • Identifies prospective customers and provides evidence of how many are
likely to become real customers.
Product/Service • Description on product quality, utility and attributes.
Operational Plan • The system on how the company operates
Marketing Plan • Explanation on how marketing and sales will be completed.
Financial Plan • Financial statements: cash flow, profit/loss account, balance sheet
Appendices • Executive resumes, Product literature, endorsement letters from
customers etc

15. Keep it respectably short (KISS)
Organize and package the plan appropriately
Orient the plan toward the future
Avoid exaggeration (practical & functional)
Highlight critical risks (to show awareness on calculated risks)
Identify the target market (be rational)
Keep the plan written in the third person
Capture the reader’s interest (active words- straight forward)
Back-up with statistics and data

17. BUSINESS
VENTURE
PLAN