We've compiled the latest on inbound marketing from INBOUND 2016 in Boston, MA, USA. We've got sales and marketing trends and tips for 2017 listed!

1. INBOUND MARKETING
Keep up with the latest marketing trends in 2017
#CONNECTLABS

2. SOUMYA RAO INDURTI
Founder & CEO, Connect Labs
Inbound Marketing Agency
Gold HubSpot Partner
@connectlabs
@blinkinblues

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INBOUND MARKETING

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HUMAN-CENTRIC APPROACH TO MARKETING

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Digital Marketing Trends 2017

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19000 ATTENDEES.
92 COUNTRIES.
INBOUND 2016

10. BOTS
FACEBOOK
+
Neuromarketing
VIDEO
MOBILE

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MOBILEGEDDON

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Mobile phones are used by
of Australians and the internet is
used weekly by of us.
97%
90%

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15. NOTES & TIPS
● Google has announced that it will soon be splitting its index between mobile and
desktop.
● Making sure mobile users have the most up-to-date information available is a
no-brainer, as they’re more likely to be using ‘near-me’ search queries.
● Preview your content on multiple devices before you go live

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VIDEO

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19. NOTES & TIPS
● Youtube is the second largest search engine after Google. You need to be seen
everywhere
● Facebook has about 2 billion searches only behind Google for about 2.6 billion
searches, so look at facebook video marketing too!
● The intent might be different but it’s true that there are more people on facebook

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NEUROMARKETING

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Where brain science and
marketing meet

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24. NOTES & TIPS
● Purchase decisions are based on emotions
● The mind wanders 30% of the time
● Surprise amplifies your feelings
● Remove a pain point and achieve goals
● The brain processes visuals 60 thousand times faster than text
● Colour increases brand recognition by a whopping 80%
● Specificity works – be more focused on what your CTA says
● Too many options can lead to purchasing paralysis

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BOTS

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THANK YOU.