The document discusses key SEO ranking factors for 2014, emphasizing the importance of high-quality incoming links, good site structure, relevant content, and social media engagement. It highlights the implications of iWatch technology for local businesses, suggesting that they must establish a presence in local search listings like Google My Business. Additionally, it mentions the upcoming refresh of the Google Penguin update, which may affect businesses negatively impacted by unnatural link patterns.

1. Lead Generation Websites: News
1. Searchmetrics 2014 SEO Ranking Factors
2. iWatch has implications for local business?
3. Google Penguin Update Coming in 2014
For more information email:
info@leadgenerationwebsites.co.uk

2. 1. ‘Searchmetrics’ SEO
Ranking Factors 2014
For more information call: 01708 208 889

3. Searchmetrics 2014 SEO Ranking Factors
There were no real surprises in what SEO factors are
delivering long-term rankings for business websites in 2014
For more information call: 01708 208 889

4. Main search ranking factors in 2014?
The main factors were found to be;
1. High-quality incoming links
2. Good site architecture and on-page optimisation
3. Good quality, relevant and useful content
4. Social signals – shares of that content on social
media platforms
For more information call: 01708 208 889

5. What are the implications for business websites?
Whilst the four main factors have seen some changes in relative
influence essentially the report confirms what we already knew.
Link quality is more important than quantity, so no cheap, one-size-
fits-all SEO campaigns
Optimise your pages and create useful, high-quality content
Have that content shared on your social media platforms.
For more information call: 01708 208 889

6. Want more info?
Check the LGW blog for a more in-depth look at the report.
For more information call: 01708 208 889

7. 2. iWatch: implications
for local business?
For more information call: 01708 208 889

8. iWatch’s potential implications for local business?
iWatch is wearable tech which analysts are suggesting
could impact local search
For more information call: 01708 208 889

9. iWatch to make search more local?
Analysts are predicting the rise of 'hyper-local'
searches.
That is searches for locations that are within a short
distance of the searcher.
As a result it is more important than ever for local
businesses to have a presence on local search listings
such as Google My Business.
For more information call: 01708 208 889

10. How does this effect you?
If you are a local business then you must have a working
local search listing.
Google now calls local listings ‘Google My Business’
If you don’t have a listing you need to set one up NOW!
For more information call: 01708 208 889

11. Google Penguin Update
Coming in 2014
For more information call: 01708 208 889

12. Google say Penguin refresh
coming this year!
Google’s Penguin Update which targets link spam has
not been refreshed in 10 months – but we are expecting
an update soon!
For more information call: 01708 208 889

13. Implications for business owners?
Penguin penalises web pages for unnatural link patterns
and these pages cannot be found easily in Google search
If you have been affected by the Penguin update and
have been working to correct the issue this is good news!
Once Penguin is refreshed if your work has been
successful then your pages will start to rank again.
For more information call: 01708 208 889

14. Want to know more about Google Penguin?
Read our blog posts on Google Penguin penalties and
updates and 2014 ranking factors.
Just click the links below this video.
For more information call: 01708 208 889

15. For more information;
call: 01708 208 889
Email: info@leadgenerationwebsites.co.uk