Marketing 101 presentation made to emerging business entrepreneurs in Dubai. The presentation is focused on the fundamentals of marketing and practical tips to consider.
We've had a couple of our clients recently request information on key differences between Emerging and Developed Markets. Given that we operate across a range of such markets, we've shared some insights of such differences.
Fast Moving Consumer Goods in Nigeria - How to enter the marketMarc Zander
The document discusses opportunities for FMCG companies in the consumer market in Nigeria. Nigeria has a large population that is growing rapidly, with a young workforce and a rising middle class with increasing incomes. It is seen as one of the key markets in Africa for FMCG products now and in the future. While Nigeria presents huge potential, it also has risks such as corruption, terrorism, and difficulties doing business that companies must consider when developing strategies to enter the market. The document recommends starting with a distribution model to take advantage of Nigeria's growth potential.
Young & Rubicam Business Consultants and BAV Consulting have combined their expertise to help multinational companies successfully migrate their brands to international markets. They offer strategic consulting services including understanding local market dynamics through research, assessing brand positioning, and developing migration plans. Their approach is informed by their global proprietary BAV database and emphasizes conducting in-depth local research to understand cultural differences in how brands are perceived and should evolve in new markets. They have identified key lessons for global brand migration including thoroughly scoping the competitive landscape, taking an anthropological perspective to understand local cultures, recognizing the importance of country of origin associations, ensuring brands are prepared to migrate globally, and involving the entire organization in the migration process.
Mp3 player complete market plan
Mp3 Music player complete market plan
Music portable player complete market plan
Music Player portable complete market plan
Kantar IMRB- Study on Brand Awareness,consumer,concept Understanding of Vario...Suvadeep Chatterjee
Kantar IMRB- An overview,
Market Research and Data Preparation...
INTERNSHIP overview, Project Synopsis, Research Methodology..
Suggestion and Conclusion
Rocket Internet is an online platform company headquartered in Berlin that focuses on building and scaling Internet companies across three sectors - eCommerce, marketplaces, and financial technology. It operates in over 100 countries and has launched successful companies like Dafiti, Lamoda, Zalora, and Jabong. The company aims to become the largest Internet platform outside the US and China through its proven business model of rigorous selection criteria, standardized processes, and regional expertise.
Business Plan (UniShelf) Presentation Part 2Divyae Sherry
Electronic Ink (E Ink) Shelf.
The shelf uses an electronic E Ink Display to display the prices and other necessary information it uses IOT (Internet Of Things)
This presentation was prepared for a competition sponsored by Practr.in and Christ University,Bangalore.This presentation secured third position in the competition.The competition revolved around coming up with a business proposal which uses E Ink Technology.
Made and Presented By:
Divyae Mohan Sherry
Ms. Sachi Nanda
The modern trade sector in India has grown rapidly from $10 billion in 2005 to $70 billion in 2015. Key disruptors driving this growth include price wars between retailers, exclusive product offerings, and increased convenience through mobile technologies. While high costs and competition pose challenges, enablers like multi-channel offerings, digital innovations, and personalized customer experiences will help drive continued growth. Rapid income growth, urbanization, nuclearization, and changing attitudes all contribute to the certainty that modern trade will continue growing quickly in the future.
We've had a couple of our clients recently request information on key differences between Emerging and Developed Markets. Given that we operate across a range of such markets, we've shared some insights of such differences.
Fast Moving Consumer Goods in Nigeria - How to enter the marketMarc Zander
The document discusses opportunities for FMCG companies in the consumer market in Nigeria. Nigeria has a large population that is growing rapidly, with a young workforce and a rising middle class with increasing incomes. It is seen as one of the key markets in Africa for FMCG products now and in the future. While Nigeria presents huge potential, it also has risks such as corruption, terrorism, and difficulties doing business that companies must consider when developing strategies to enter the market. The document recommends starting with a distribution model to take advantage of Nigeria's growth potential.
Young & Rubicam Business Consultants and BAV Consulting have combined their expertise to help multinational companies successfully migrate their brands to international markets. They offer strategic consulting services including understanding local market dynamics through research, assessing brand positioning, and developing migration plans. Their approach is informed by their global proprietary BAV database and emphasizes conducting in-depth local research to understand cultural differences in how brands are perceived and should evolve in new markets. They have identified key lessons for global brand migration including thoroughly scoping the competitive landscape, taking an anthropological perspective to understand local cultures, recognizing the importance of country of origin associations, ensuring brands are prepared to migrate globally, and involving the entire organization in the migration process.
Mp3 player complete market plan
Mp3 Music player complete market plan
Music portable player complete market plan
Music Player portable complete market plan
Kantar IMRB- Study on Brand Awareness,consumer,concept Understanding of Vario...Suvadeep Chatterjee
Kantar IMRB- An overview,
Market Research and Data Preparation...
INTERNSHIP overview, Project Synopsis, Research Methodology..
Suggestion and Conclusion
Rocket Internet is an online platform company headquartered in Berlin that focuses on building and scaling Internet companies across three sectors - eCommerce, marketplaces, and financial technology. It operates in over 100 countries and has launched successful companies like Dafiti, Lamoda, Zalora, and Jabong. The company aims to become the largest Internet platform outside the US and China through its proven business model of rigorous selection criteria, standardized processes, and regional expertise.
Business Plan (UniShelf) Presentation Part 2Divyae Sherry
Electronic Ink (E Ink) Shelf.
The shelf uses an electronic E Ink Display to display the prices and other necessary information it uses IOT (Internet Of Things)
This presentation was prepared for a competition sponsored by Practr.in and Christ University,Bangalore.This presentation secured third position in the competition.The competition revolved around coming up with a business proposal which uses E Ink Technology.
Made and Presented By:
Divyae Mohan Sherry
Ms. Sachi Nanda
The modern trade sector in India has grown rapidly from $10 billion in 2005 to $70 billion in 2015. Key disruptors driving this growth include price wars between retailers, exclusive product offerings, and increased convenience through mobile technologies. While high costs and competition pose challenges, enablers like multi-channel offerings, digital innovations, and personalized customer experiences will help drive continued growth. Rapid income growth, urbanization, nuclearization, and changing attitudes all contribute to the certainty that modern trade will continue growing quickly in the future.
The document provides an overview of Toshiba's marketing strategy in Egypt. It outlines goals to become the top Arab and African company in laptops by 2014 and the African/Middle Eastern leader. Objectives include increasing market share, brand awareness, and effective communication. A SWOT analysis identifies strengths in innovation/technology and weaknesses in pricing/sales knowledge. The strategy focuses on the laptop market and segments consumers into retail, SME, and major accounts. Products, pricing, placement, and promotion approaches are defined, along with distribution channels, communication mix, and social responsibilities.
Marketing Management. Distribution channel conflict of NIKE. This case study gives a detailed report on the channel conflict of NIKE in USA and also the currents scenarios and strategies of the company.
The document provides a retail strategy for Samsung mobile. It discusses current retail insights gathered from field research, including issues with product placement, financing options, and specifications displays. It then outlines a retail strategy with recommendations for exclusive Samsung stores, multi-brand outlets, and communication strategies. This includes creating dedicated Samsung corners, using hyper-realistic displays, and maintaining consistency with branding elements. The conclusion emphasizes superior customer engagement and service to deliver a quality brand experience.
The document discusses SWOT analysis and provides information about Flipkart, an Indian e-commerce company. It summarizes Flipkart's business model, history, and performance. It also analyzes some of Flipkart's strengths like its large size and market leadership in India. Weaknesses discussed include limited delivery reach compared to Amazon. Opportunities mentioned are expanding to other markets and optimizing supply chain. Threats include competition from global players like Amazon and regulations affecting the e-commerce industry in India.
Shane Downey - Digital Student of the Year PDFShane Downey
Hugo Boss aims to grow sales by 10% over the next year by introducing click and collect in Ireland and growing mobile commerce (m-commerce) sales. An augmented reality mobile app will be developed to allow customers to virtually try on clothes, promote click and collect, and enhance the shopping experience. This will help drive the objectives of introducing click and collect, having at least 10,000 uses in the first year, and growing m-commerce sales by 15% over the next year. The app will provide Hugo Boss with valuable customer insights to improve targeted marketing and inventory management.
This document provides an economic analysis of Toshiba laptops in the Egyptian market. It summarizes Toshiba's mission, vision, and goals, and analyzes the laptop market in terms of segmentation, targeting, positioning, supply and demand analysis. It finds that the laptop market in Egypt is a monopolistic competition with differentiated products. Toshiba has a 20% market share and aims to be the leader in the African and Middle Eastern markets by 2014. The analysis examines various product lines and segments, including business-to-business, business-to-customer, and retail segments. It determines pricing approaches and finds that most segments are elastic. The document also addresses costs, market share, references,
AliExpress is an international online shopping platform launched in 2010 by Alibaba Group as part of their expansion. It uses aggressive marketing strategies like low penetrative pricing and frequent promotions. Segmentation targets both youth and adults across demographics. Partnerships within Alibaba Group and strategies like attention economy, sharing economy, and network effects help AliExpress compete globally in e-commerce.
Gap Inc. aims to be consumers' first choice in family retail clothing. It seeks to satisfy customers' fashion desires through its five brands while providing a unique shopping experience. Gap faces both opportunities, such as expanding e-commerce, and threats, including aggressive competitors. Strategies include market penetration through increased marketing, developing new markets, and product development to follow trends.
Supply Chain Network of Fast Retailing Co.(UNIQLO)Lúcia Dénis
This document is a group report for a Supply Chain Management class that analyzes the supply chain strategies of Fast Retailing Co., Ltd., the parent company of the UNIQLO brand. The report is divided into four phases: (1) an overview of the company and its competitive strategies, (2) analysis of regional facility configuration, (3) identification of potential facility sites, and (4) choices for facility location. The summary focuses on Fast Retailing's supply chain business model, expansion strategies, and current financial situation showing room for improvement in asset utilization and supply chain management.
IE - Express yourself - H - Samuel Massé Samuel Massé
The document summarizes the state of the French women's ready-to-wear fashion market from 2014 to 2020. It notes that the market has declined 13.6% in value from 2007 to 2014. It identifies the major players in the market and factors influencing it. Challenges for the future include continuing growth in difficult economic times, international expansion, brand loyalty, and adapting to new technologies. The author expresses interest in working in the sector to help lead an inspiring brand, contribute to market changes, and add a sustainability perspective.
Aviva conducted a brand migration campaign to communicate their name change from Hibernian to Aviva to their entire customer database of over 727,000 people. They segmented customers into 11 unique segments based on product ownership and further categorized them into four groups. Each customer received a personalized letter with targeted product offers and a unique code to track responses. The campaign achieved a 10% response rate to lead generation questions, an 8% response rate for competition entries, marketing costs that were 75% lower than standard, and grew their marketable database from 165,000 to 590,000 customers.
The document provides an overview of the retail industry in India. Some key points:
- The Indian retail market is expected to reach $1.3 trillion by 2020 from $672 billion in 2016 growing at a CAGR of 24.5%. Modern retail is projected to grow from $60 billion to $180 billion during 2015-2020.
- Organized retail penetration is low at 8% currently but expected to reach 13% by 2019. Food and grocery accounts for the largest share at 66.3% of retail revenues by 2020.
- Key growth drivers include rising incomes, increasing consumer expenditure, and expansion of retail infrastructure in India. The retail sector is poised for strong growth over the coming years.
Amazon is an American e-commerce company founded in 1995 by Jeff Bezos. It is now the world's largest online retailer. Amazon's objective is to be the world's most customer-centric company. The company operates in 4 continents with over 200 million customers worldwide. Amazon's core strategy is cost leadership through cutting costs via various measures. The company faces competition from other online retailers like Walmart and eBay but maintains competitive advantages through its large product selection, low prices, and customer service.
Flipkart is India's leading e-commerce company founded in 2007. It has expanded rapidly across India and is poised for further growth. Flipkart captures nearly half of India's e-commerce market and has over 10 million registered users that visit the site daily. The company primarily targets India's large youth population that is adopting online shopping. To maintain its leading position, Flipkart continues to enhance its offerings through acquisitions and new services, and raise hundreds of millions in investments to support its expansion plans across India.
Great International Marketing is Built on Great Domestic MarketingEd Marsh
International marketing isn't an abstract discipline which is simply created - companies have to start building their international marketing upon a solid domestic marketing foundation. And many small and mid size manufacturing companies lack that base.
This presentation covers the important steps to create a solid marketing foundation to be adapted for global reach.
This document provides an overview of the retail industry in India and globally. It discusses the history and evolution of retailing from ancient Rome to modern times. Key developments in India include the emergence of kirana stores and the entry of manufacturers into retailing in the 1980s and multi-brand retailers in the 1990s. The document reviews the global retail scenario in countries like Brazil, Peru and Colombia and factors influencing the global sector such as e-commerce, mobile commerce and social commerce. It also examines the Indian retail scenario, major players, stock performance, revenue analysis and SWOT analysis of the industry. Government policies on FDI in retail and challenges facing the industry are also summarized.
Uniqlo has become the most successful fashion apparel company in Japan through pursuing global expansion while maintaining a distinct Japanese identity. It focuses on affordable, high-quality casual wear for women aged 25-35. Uniqlo aims to be the world's number one apparel retailer by 2020, and has over 2,700 stores in 17 countries, producing the majority of items in China, Bangladesh, and Turkey. It positions itself as a provider of everyday unique Japanese fashion at reasonable prices, and endorses this image through collaborations and in-store experiences.
As Big As You Want | Ryan Moor from Ryonet | PrintHustlers Conf 2019Printavo
Ryan Moor has been involved with Printavo since the early days. A stalwart advocate for the industry, Ryan Moor has grown Ryonet from a side hustle on eBay into a giant distributor, manufacturer, and organizer for the entire screen printing industry.
Ryan discusses the Blue Oceans that Ryonet took advantage of, the struggles that have happened along the way, and the two types of people that need to come together for a business to really succeed.
Watch his presentation in full here: https://www.youtube.com/watch?v=LTcLyP4zzE0
A huge thanks to Ryan for joining us at PrintHustlers Conf 2019!
CFVG - MBA 25
Introduction
With the ambition of expanding globally by conquering emerging markets in SEA countries, highly potential Vietnam is chosen to be the next critical market to enter after Indonesia.
In a potential, fairly competitive yet immature market of Vietnam, Amazon has a sustainable & long term vision to success. The company ultimately aims at raising brand awareness and step by step build brand loyalty in the penetration year 2017-2018
The document outlines steps for driving a customer-obsessed agenda to grow revenue. It recommends: 1) designing a winning customer demand generation strategy by defining goals and customer journeys for each stage; 2) executing nurturing programs across multiple channels to meet customers where they are; and 3) measuring marketing impact on metrics like retention, adoption, and lifetime value to focus teams on shared goals. The overall aim is to optimize the customer experience throughout the lifecycle and grow business through personalized, multi-channel engagements.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Local Search Marketing Presentation - Nick Landers - Commerce Lex @330Nick Landers
Tangible and clear strategies to help promote local businesses online in 2016. We identify the following strategies:
1. Mastering online appearance
2. New digital buying cycle
3. Analytics to increase opportunity
4. Avoiding fragmented marketing
5. Local Mobile Social
The document provides an overview of Toshiba's marketing strategy in Egypt. It outlines goals to become the top Arab and African company in laptops by 2014 and the African/Middle Eastern leader. Objectives include increasing market share, brand awareness, and effective communication. A SWOT analysis identifies strengths in innovation/technology and weaknesses in pricing/sales knowledge. The strategy focuses on the laptop market and segments consumers into retail, SME, and major accounts. Products, pricing, placement, and promotion approaches are defined, along with distribution channels, communication mix, and social responsibilities.
Marketing Management. Distribution channel conflict of NIKE. This case study gives a detailed report on the channel conflict of NIKE in USA and also the currents scenarios and strategies of the company.
The document provides a retail strategy for Samsung mobile. It discusses current retail insights gathered from field research, including issues with product placement, financing options, and specifications displays. It then outlines a retail strategy with recommendations for exclusive Samsung stores, multi-brand outlets, and communication strategies. This includes creating dedicated Samsung corners, using hyper-realistic displays, and maintaining consistency with branding elements. The conclusion emphasizes superior customer engagement and service to deliver a quality brand experience.
The document discusses SWOT analysis and provides information about Flipkart, an Indian e-commerce company. It summarizes Flipkart's business model, history, and performance. It also analyzes some of Flipkart's strengths like its large size and market leadership in India. Weaknesses discussed include limited delivery reach compared to Amazon. Opportunities mentioned are expanding to other markets and optimizing supply chain. Threats include competition from global players like Amazon and regulations affecting the e-commerce industry in India.
Shane Downey - Digital Student of the Year PDFShane Downey
Hugo Boss aims to grow sales by 10% over the next year by introducing click and collect in Ireland and growing mobile commerce (m-commerce) sales. An augmented reality mobile app will be developed to allow customers to virtually try on clothes, promote click and collect, and enhance the shopping experience. This will help drive the objectives of introducing click and collect, having at least 10,000 uses in the first year, and growing m-commerce sales by 15% over the next year. The app will provide Hugo Boss with valuable customer insights to improve targeted marketing and inventory management.
This document provides an economic analysis of Toshiba laptops in the Egyptian market. It summarizes Toshiba's mission, vision, and goals, and analyzes the laptop market in terms of segmentation, targeting, positioning, supply and demand analysis. It finds that the laptop market in Egypt is a monopolistic competition with differentiated products. Toshiba has a 20% market share and aims to be the leader in the African and Middle Eastern markets by 2014. The analysis examines various product lines and segments, including business-to-business, business-to-customer, and retail segments. It determines pricing approaches and finds that most segments are elastic. The document also addresses costs, market share, references,
AliExpress is an international online shopping platform launched in 2010 by Alibaba Group as part of their expansion. It uses aggressive marketing strategies like low penetrative pricing and frequent promotions. Segmentation targets both youth and adults across demographics. Partnerships within Alibaba Group and strategies like attention economy, sharing economy, and network effects help AliExpress compete globally in e-commerce.
Gap Inc. aims to be consumers' first choice in family retail clothing. It seeks to satisfy customers' fashion desires through its five brands while providing a unique shopping experience. Gap faces both opportunities, such as expanding e-commerce, and threats, including aggressive competitors. Strategies include market penetration through increased marketing, developing new markets, and product development to follow trends.
Supply Chain Network of Fast Retailing Co.(UNIQLO)Lúcia Dénis
This document is a group report for a Supply Chain Management class that analyzes the supply chain strategies of Fast Retailing Co., Ltd., the parent company of the UNIQLO brand. The report is divided into four phases: (1) an overview of the company and its competitive strategies, (2) analysis of regional facility configuration, (3) identification of potential facility sites, and (4) choices for facility location. The summary focuses on Fast Retailing's supply chain business model, expansion strategies, and current financial situation showing room for improvement in asset utilization and supply chain management.
IE - Express yourself - H - Samuel Massé Samuel Massé
The document summarizes the state of the French women's ready-to-wear fashion market from 2014 to 2020. It notes that the market has declined 13.6% in value from 2007 to 2014. It identifies the major players in the market and factors influencing it. Challenges for the future include continuing growth in difficult economic times, international expansion, brand loyalty, and adapting to new technologies. The author expresses interest in working in the sector to help lead an inspiring brand, contribute to market changes, and add a sustainability perspective.
Aviva conducted a brand migration campaign to communicate their name change from Hibernian to Aviva to their entire customer database of over 727,000 people. They segmented customers into 11 unique segments based on product ownership and further categorized them into four groups. Each customer received a personalized letter with targeted product offers and a unique code to track responses. The campaign achieved a 10% response rate to lead generation questions, an 8% response rate for competition entries, marketing costs that were 75% lower than standard, and grew their marketable database from 165,000 to 590,000 customers.
The document provides an overview of the retail industry in India. Some key points:
- The Indian retail market is expected to reach $1.3 trillion by 2020 from $672 billion in 2016 growing at a CAGR of 24.5%. Modern retail is projected to grow from $60 billion to $180 billion during 2015-2020.
- Organized retail penetration is low at 8% currently but expected to reach 13% by 2019. Food and grocery accounts for the largest share at 66.3% of retail revenues by 2020.
- Key growth drivers include rising incomes, increasing consumer expenditure, and expansion of retail infrastructure in India. The retail sector is poised for strong growth over the coming years.
Amazon is an American e-commerce company founded in 1995 by Jeff Bezos. It is now the world's largest online retailer. Amazon's objective is to be the world's most customer-centric company. The company operates in 4 continents with over 200 million customers worldwide. Amazon's core strategy is cost leadership through cutting costs via various measures. The company faces competition from other online retailers like Walmart and eBay but maintains competitive advantages through its large product selection, low prices, and customer service.
Flipkart is India's leading e-commerce company founded in 2007. It has expanded rapidly across India and is poised for further growth. Flipkart captures nearly half of India's e-commerce market and has over 10 million registered users that visit the site daily. The company primarily targets India's large youth population that is adopting online shopping. To maintain its leading position, Flipkart continues to enhance its offerings through acquisitions and new services, and raise hundreds of millions in investments to support its expansion plans across India.
Great International Marketing is Built on Great Domestic MarketingEd Marsh
International marketing isn't an abstract discipline which is simply created - companies have to start building their international marketing upon a solid domestic marketing foundation. And many small and mid size manufacturing companies lack that base.
This presentation covers the important steps to create a solid marketing foundation to be adapted for global reach.
This document provides an overview of the retail industry in India and globally. It discusses the history and evolution of retailing from ancient Rome to modern times. Key developments in India include the emergence of kirana stores and the entry of manufacturers into retailing in the 1980s and multi-brand retailers in the 1990s. The document reviews the global retail scenario in countries like Brazil, Peru and Colombia and factors influencing the global sector such as e-commerce, mobile commerce and social commerce. It also examines the Indian retail scenario, major players, stock performance, revenue analysis and SWOT analysis of the industry. Government policies on FDI in retail and challenges facing the industry are also summarized.
Uniqlo has become the most successful fashion apparel company in Japan through pursuing global expansion while maintaining a distinct Japanese identity. It focuses on affordable, high-quality casual wear for women aged 25-35. Uniqlo aims to be the world's number one apparel retailer by 2020, and has over 2,700 stores in 17 countries, producing the majority of items in China, Bangladesh, and Turkey. It positions itself as a provider of everyday unique Japanese fashion at reasonable prices, and endorses this image through collaborations and in-store experiences.
As Big As You Want | Ryan Moor from Ryonet | PrintHustlers Conf 2019Printavo
Ryan Moor has been involved with Printavo since the early days. A stalwart advocate for the industry, Ryan Moor has grown Ryonet from a side hustle on eBay into a giant distributor, manufacturer, and organizer for the entire screen printing industry.
Ryan discusses the Blue Oceans that Ryonet took advantage of, the struggles that have happened along the way, and the two types of people that need to come together for a business to really succeed.
Watch his presentation in full here: https://www.youtube.com/watch?v=LTcLyP4zzE0
A huge thanks to Ryan for joining us at PrintHustlers Conf 2019!
CFVG - MBA 25
Introduction
With the ambition of expanding globally by conquering emerging markets in SEA countries, highly potential Vietnam is chosen to be the next critical market to enter after Indonesia.
In a potential, fairly competitive yet immature market of Vietnam, Amazon has a sustainable & long term vision to success. The company ultimately aims at raising brand awareness and step by step build brand loyalty in the penetration year 2017-2018
The document outlines steps for driving a customer-obsessed agenda to grow revenue. It recommends: 1) designing a winning customer demand generation strategy by defining goals and customer journeys for each stage; 2) executing nurturing programs across multiple channels to meet customers where they are; and 3) measuring marketing impact on metrics like retention, adoption, and lifetime value to focus teams on shared goals. The overall aim is to optimize the customer experience throughout the lifecycle and grow business through personalized, multi-channel engagements.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Local Search Marketing Presentation - Nick Landers - Commerce Lex @330Nick Landers
Tangible and clear strategies to help promote local businesses online in 2016. We identify the following strategies:
1. Mastering online appearance
2. New digital buying cycle
3. Analytics to increase opportunity
4. Avoiding fragmented marketing
5. Local Mobile Social
Business as we know it has changed dramatically in the Engagement Economy. Marketers are now seen as customer-obsessed revenue drivers, laser focused on customer experience throughout the buyer journey. Join speakers Shar VanBoskirk of Forrester and Marketo's Casey Carey to explore how this shift has made an impact on the role of the Chief Marketing Officer (CMO), and how this role will continue to evolve in the future.
On this webinar you'll learn:
- How Digital Transformation has changed marketing and the role of the CMO
- What makes a successful CMO: personal habits that make them a good leader and core competencies they need to develop
- Typical roles and responsibilities that CMOs have and own
This document summarizes a presentation on Marketing as a Service (MaaS). The presentation discusses how MaaS can help companies execute comprehensive marketing campaigns across multiple channels while allowing in-house teams to focus on core business operations. It provides examples of how a MaaS provider helped two clients - a landscape design firm and a multi-location restaurant - improve their marketing results. The benefits of MaaS for both small-to-medium businesses and larger brands are also outlined. The presentation aims to illustrate how MaaS can help break down marketing silos and drive better business outcomes.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
This document outlines a social media marketing proposal for Facebook from Push Social. It discusses Push's strategy development process, prices, and an overview of their services. The proposal details how Push can help the client grow their business through Facebook by developing targeted audiences, running different ad types and placements, optimizing campaigns, and maintaining relationships through remarketing. It also provides examples of Push's work through a case study and discusses commitments expected from both the client and Push.
Ana Lucia Amaral presents a plan for developing a Latin American market through localization of marketing strategies. The plan involves 5 phases - opportunity, strategy, action, conversion, and engagement - to create a localized presence, understand the marketplace and customers, implement digital communications, increase sales, and build loyalty. The overall recommendation is to take a localized approach through continuous marketing, localization of communications, integration across channels, and sharing success.
Account Based Marketing: A Look Around the CornerMRP
So, what does 2017 have in store for Account-Based Marketing (ABM) practitioners?
In 2013 and 2014 marketers began adoption and testing of the practice. The hype surrounding the market was near deafening but a lot of fun. During 2015 and 2016 we saw ABM practitioners beginning to craft and adopt best practices. What’s around the corner for ABM?
During Q4 2016 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.
DirectionGroup The B2B Nirvana: The always-on campaign- Edge presentationDirectionGroup Limited
Gone are the days of the quarterly driven campaign.
Today’s buyers are doing things differently. They’re buying on their terms and we need to think differently about how we build campaigns to accompany them throughout their buying journey. Short term campaigns are out of sync with buyers… our demand generation campaigns need to be “always on.”
In this presentation, we will cover topics such as:
• What is an “always on” campaign and what would it look like?
• What is the typical B2B buying journey?
• What kind of content do I need (and how much of it?)
• How do I budget for “always on” campaigns?
• how do I balance the need for quick wins and the desire to be “always on”?
Social Media Reputation Management by Ralph Paglia to SABRalph Paglia
Ralph Paglia provides an overview of social media and reputation management strategies that have proven effective for car dealerships. He discusses five areas where dealerships can see a return on investment from social media including lead generation, reputation management, traffic generation, search optimization, and reducing bandwidth costs. Paglia also outlines a five phase deployment model for implementing a complete social media strategy and marketing team.
TrueAction is an online marketing agency that provides end-to-end eCommerce services including search, SEO, affiliate, media, and email marketing. They have over 300 employees across offices globally. Some key facts about their business include that they drove over $500 million in sales for clients in 2009, have analytics on over $5 billion in sales, and pride themselves on their marketing expertise and integrated approach. Their services include paid search, SEO, display advertising, affiliate marketing, and social media marketing to help drive sales and brand awareness for clients.
Holiday Marketing By The Numbers: Metrics That MatteriContact
Simone Watson (Digital Marketing Manager, iContact) and Hank Hoffmeier (Strategic Insights Manager, iContact) walk you through key metrics for holiday campaign success. Get the scoop on campaign tracking, email marketing metrics, and key holiday marketing strategy.
digital-marketing-plan-template-smart-insightsJames Hall
This document provides a template for creating a digital marketing plan using the RACE framework (Reach, Act, Convert, Engage). It includes recommendations and worksheets to define opportunities, strategies, and actions for each stage of the customer lifecycle. The template guides the user through assessing their current capabilities, setting objectives, and developing targeted plans and campaigns to optimize their digital marketing efforts.
This document provides a template for creating a digital marketing plan using the RACE framework (Reach, Act, Convert, Engage). It includes recommendations and worksheets to define opportunities, strategies, and actions for each stage of the customer lifecycle. The template emphasizes creating SMART objectives, integrating digital and traditional marketing, and optimizing tactics like content marketing, social media, and conversion rate optimization. Expert members can access additional guides, templates, and online courses to develop a comprehensive digital marketing plan.
This document discusses building a brand and generating demand. It provides examples of how focusing marketing strategies on brand and demand can help companies achieve their goals. Specific case studies are presented on how focusing on account-based marketing, expanding positioning, and hosting events like FutureComms helped SocialChorus and another company grow in measurable ways like new accounts, revenue, and event attendance. The document concludes with recommendations to stay positive, focused on goals and metrics, engage employees, and not overextend or make assumptions in marketing strategies.
3 Step Digitial Marketing Strategy For 2017Jamesbanks.co
Learn the fundamentals of how to implement a modern digital marketing strategy designed attract, engage and convert more ideal customers in 2016. Understand the do’s and don’ts of Google’s best practices for the web, and how these best practices should influence your website and digital marketing strategy. Take away practical tactics and tools that you can implement to propel your business forward in 2017.
Stay tuned for video and blog content to come.
Coverpage provides branding, design, and digital solutions to help small and medium enterprises in Sri Lanka stand out, as many SMEs lack skills in areas like branding, packaging and digital marketing. They aim to be the largest interactive marketing agency in Sri Lanka by providing additional value like branding strategies and digital guides along with their core services. Their target market is startups and SMEs that need assistance with establishing their brand identities and digital presence.
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