Here are a few key observations and insights from analyzing the audience research:
- The target audience based on the responses skews older, with over half being aged 20+. This aligns well with focusing on Brexit which appeals more to older demographics.
- There is a fairly even split between male and female respondents, showing interest from both genders in the political topic. Brexit affects everyone.
- Most respondents indicated they value interesting questions over other production elements like sound effects or music. This suggests focusing on thought-provoking questions will best engage the audience.
- Good interviewing skills was also important to around a third of respondents. Incorporating insightful interviews will add credibility and perspective.
Overall, the research
This document discusses the conventions of indie folk music videos and analyzes the author's own music video in relation to those conventions. It covers conventions related to mise-en-scene elements like costumes, props, lighting, and location. It also discusses conventions around cinematography and editing techniques. While the author's music video follows many conventions, like using close-ups and editing on beat, it also takes some unconventional approaches, like featuring a puppet performance instead of a guitar performance. Overall, the document analyzes how the author's music video both adhered to and broke conventions of the indie folk genre.
The student created a documentary about their neighbor John Lyndon's involvement in the 1960s music industry, working with Brian Epstein and producing acts like The Beatles and Cilla Black. The student interviewed John and included photos, videos, and music to tell his story. Feedback was positive from teachers and students, especially those in the target 40+ audience, praising the interesting subject matter. Suggested improvements included making it longer to include more details about different bands and John's career. The student agreed the documentary could have been expanded with additional interview footage, locations, and historical context.
The document provides feedback from test audiences on a student film project. Viewers liked the clear characterization through freeze frames and mise-en-scene. However, the music was too loud, drowning out dialogue. Suggestions included adding more dialogue for character development. Test audiences found the characters relatable and would watch the program. The print materials like the magazine cover were deemed realistic and effective at promoting the show. Minor changes like more magazine stories were proposed. Overall, the feedback was positive and helped identify audio issues to improve the final project.
The document analyzes and compares the visual styles of interactive menus and idents for different television channels and movies. It finds that they use different colors, imagery, and music suited to their intended audiences - for example, the Iron Man menu uses dark colors aimed at men while the BBC Three ident uses pinks and purples aimed at women. It also notes differences in how Toy Story 3 and Iron Man menus represent the tones of their films, and how BBC Two's ident does not target a specific gender through color but seems aimed at older families. The analysis considers how the visual elements appeal to and identify the target audiences.
The document discusses the effectiveness of combining a main music video product with ancillary texts like a Digipak and magazine advert for an album.
It summarizes that the music video achieves its purpose of entertaining the target audience by including a variety of shots, locations, costumes and eye contact from the artist to keep viewers interested. The video also portrays an emotive theme of independence to attract female viewers.
The magazine advert is intended to promote the album and market it to both the target audience and new listeners. It uses bright colors and images of the glamorous artist to match the style of the music video and increase attractiveness and sales.
The Digipak aims to appeal to both current and new
The document discusses how the media product of a music video uses conventions of real music videos. It follows conventions such as linking the lyrics and visuals, varying the pace of cuts with the music, and including scenes of the artist singing to the camera and a narrative that flows with the song. However, it also challenges conventions by not having a clear narrative. The document also discusses how the magazine advert and digipak for the music video follow conventions such as including ratings, social media links, photos from the video, and production details, but challenge conventions through unique design elements.
The document discusses several media theories that are relevant to a music video project. It summarizes theories by Laura Mulvey on the male gaze, John Berger's theory on women being aware they are being watched, and Sven Carlsson's categorization of music artists as commercial exhibitionists. It also discusses how the project challenges theories by Tzvetan Todorov on narrative structure and incorporates aspects of theories by Michael Shore on music video conventions, Steve Neale on genre evolution, and Jacques Lecan on the mirror phase. The project aims to sell the artist's image and style through their portrayal as a commercial exhibitionist without including a narrative.
The document discusses various conventions used in music videos and how the creator of a music video both conformed to and challenged some of these conventions in their own video. Specifically:
- They conformed to using low angle shots, eye contact, medium shots, lip syncing, use of a microphone, and a color scheme with bright colors.
- They challenged conventions around high angle shots, use of crane/wide shots, how long shots are typically used, revealing clothes, and location choices.
- Locations like a brick wall and woods were chosen both to conform to and challenge conventions regarding background settings in music videos.
This document discusses the conventions of indie folk music videos and analyzes the author's own music video in relation to those conventions. It covers conventions related to mise-en-scene elements like costumes, props, lighting, and location. It also discusses conventions around cinematography and editing techniques. While the author's music video follows many conventions, like using close-ups and editing on beat, it also takes some unconventional approaches, like featuring a puppet performance instead of a guitar performance. Overall, the document analyzes how the author's music video both adhered to and broke conventions of the indie folk genre.
The student created a documentary about their neighbor John Lyndon's involvement in the 1960s music industry, working with Brian Epstein and producing acts like The Beatles and Cilla Black. The student interviewed John and included photos, videos, and music to tell his story. Feedback was positive from teachers and students, especially those in the target 40+ audience, praising the interesting subject matter. Suggested improvements included making it longer to include more details about different bands and John's career. The student agreed the documentary could have been expanded with additional interview footage, locations, and historical context.
The document provides feedback from test audiences on a student film project. Viewers liked the clear characterization through freeze frames and mise-en-scene. However, the music was too loud, drowning out dialogue. Suggestions included adding more dialogue for character development. Test audiences found the characters relatable and would watch the program. The print materials like the magazine cover were deemed realistic and effective at promoting the show. Minor changes like more magazine stories were proposed. Overall, the feedback was positive and helped identify audio issues to improve the final project.
The document analyzes and compares the visual styles of interactive menus and idents for different television channels and movies. It finds that they use different colors, imagery, and music suited to their intended audiences - for example, the Iron Man menu uses dark colors aimed at men while the BBC Three ident uses pinks and purples aimed at women. It also notes differences in how Toy Story 3 and Iron Man menus represent the tones of their films, and how BBC Two's ident does not target a specific gender through color but seems aimed at older families. The analysis considers how the visual elements appeal to and identify the target audiences.
The document discusses the effectiveness of combining a main music video product with ancillary texts like a Digipak and magazine advert for an album.
It summarizes that the music video achieves its purpose of entertaining the target audience by including a variety of shots, locations, costumes and eye contact from the artist to keep viewers interested. The video also portrays an emotive theme of independence to attract female viewers.
The magazine advert is intended to promote the album and market it to both the target audience and new listeners. It uses bright colors and images of the glamorous artist to match the style of the music video and increase attractiveness and sales.
The Digipak aims to appeal to both current and new
The document discusses how the media product of a music video uses conventions of real music videos. It follows conventions such as linking the lyrics and visuals, varying the pace of cuts with the music, and including scenes of the artist singing to the camera and a narrative that flows with the song. However, it also challenges conventions by not having a clear narrative. The document also discusses how the magazine advert and digipak for the music video follow conventions such as including ratings, social media links, photos from the video, and production details, but challenge conventions through unique design elements.
The document discusses several media theories that are relevant to a music video project. It summarizes theories by Laura Mulvey on the male gaze, John Berger's theory on women being aware they are being watched, and Sven Carlsson's categorization of music artists as commercial exhibitionists. It also discusses how the project challenges theories by Tzvetan Todorov on narrative structure and incorporates aspects of theories by Michael Shore on music video conventions, Steve Neale on genre evolution, and Jacques Lecan on the mirror phase. The project aims to sell the artist's image and style through their portrayal as a commercial exhibitionist without including a narrative.
The document discusses various conventions used in music videos and how the creator of a music video both conformed to and challenged some of these conventions in their own video. Specifically:
- They conformed to using low angle shots, eye contact, medium shots, lip syncing, use of a microphone, and a color scheme with bright colors.
- They challenged conventions around high angle shots, use of crane/wide shots, how long shots are typically used, revealing clothes, and location choices.
- Locations like a brick wall and woods were chosen both to conform to and challenge conventions regarding background settings in music videos.
The document discusses conventions used in designing a digipak and magazine advertisement for a pop music album. Some key conventions discussed include:
- Using close-up photos of the artist as the main image to create a direct connection with audiences.
- Including additional photos to showcase the artist's image and sexuality, which relates to selling their brand.
- Featuring the artist and album logos to connect multiple releases and further the artist's identity.
- Using warm colors like pink that are associated with femininity and the pop genre.
- Including information like the track list, release date, and places to purchase on both the digipak and advertisement to promote the album.
The document compares and contrasts the interactive menus of Iron Man and Toy Story 3. It finds that:
1) The Iron Man menu uses dark colors like black, grey and blue, signaling its target male audience, while the Toy Story 3 menu has a childlike feel, targeting children.
2) The Iron Man menu has a 3D, complex visual style while Toy Story 3's is simple, reflecting their different target audiences of adults and children.
3) BBC Three's ident uses pinks and purples, signaling its target female audience aged 20-40, while BBC Two's cartoon village scene does not emphasize gender or age.
This document discusses the design elements of Taylor Swift's album "1989" and how they were used as inspiration for a mock-up album design. Key elements copied from Swift's design include a minimalist, neutral color scheme carried throughout the front cover, spine, and back cover. Photos were chosen that could be recreated on a low budget. The mock-up CD designs were kept simple with the album's color on the rims to look professional. Sample photos were used inside in a polaroid format, continuing the theme while being affordable for an independent artist. Overall continuity of color scheme and design was maintained to make the mock-up digipak visually cohesive.
The document discusses the student's process of creating ancillary texts, including a digipak and poster, to accompany their main music video product. The student began by researching conventions of digipaks and posters from the country music genre. They analyzed existing examples to identify conventions like consistent branding, imagery relating to the genre, and key information included. The student took what they learned and applied it while designing their own digipak and poster over multiple drafts, making revisions based on feedback. In the end, the student compares their final designs to real industry examples and determines they successfully incorporated important conventions, creating ancillary texts that complement their main product and genre.
This document analyzes the language, ideology, audience, and representation in the author's music video. The author chose to film in an empty house and under a bridge to match the rock genre and lyrics about pressure from the media. Costumes in red, black, and leather were used to represent stereotypical rock styles. Actors ages 18-19 were chosen to relate to the target 16-24 audience. Smashing a TV with a sledgehammer throughout reinforces the message about not being able to escape media pressure. The video aims to give artists a voice and represent them as both rebellious and strong.
The document summarizes feedback received from the creator's target audience on their music video and ancillary texts. Quantitative and qualitative feedback was collected through questionnaires, polls, and interviews with target audience members. The feedback was analyzed and presented in pie charts and summaries. It showed that the target audience was primarily female aged 16-19, and that country music was the most popular genre. The feedback validated that the music video and ancillary texts effectively represented the target genre and audience. Most respondents said no changes were needed. This demonstrated that collecting extensive audience feedback and making revisions helped create a final product that successfully appealed to the intended target.
The document discusses the codes and conventions used in the production of a music video for a class evaluation. It begins by introducing the focus on conventions from real media and how they were used, developed or challenged. It then discusses choosing the song "Girl On Fire" and the genre of "tragedy country". Formal conventions from cinematography, editing, mise-en-scene and other areas are examined. Genre conventions specific to country music from locations, lighting, characters and more are also reviewed. One convention, the "Male Gaze" theory, may have been challenged by not sexually exploiting women. In conclusion, the music video is considered a success in capturing the essence of the country music genre through use of
Music videos use codes and conventions in their cinematography, editing, sound, mise-en-scene, and genre-specific techniques to promote artists and connect with audiences. Cinematography employs shots like close-ups and angles that suit different genres and songs. Editing cuts rhythmically to the beat. Mise-en-scene reflects lyrics through locations, costumes, and instruments. Genres have recognizable styles - R&B features wealth, rock uses dark colors for live performances, while pop uses bright colors and some voyeurism targeted at teens.
For their FMP, the student will produce a song, music video, album cover, and promotional poster about diversity in youth culture and toxicity between groups. The song will be available on streaming platforms like Spotify and Apple Music. The music video will be on YouTube. The album cover and poster will advertise the song. The target audience is 12-21 year olds who will relate to the message. Throughout the products, a consistent color scheme inspired by urban graffiti will be used to portray the atmosphere and ideas of youth culture.
The document discusses the effectiveness of combining a music artist's album art with accompanying text. It analyzes the conventions used in mainstream album art, such as using British themes to reflect the artist and music. The author describes the design of their own album art or "digipack" for a music video, keeping to themes of dreams vs. reality that are portrayed in the video. Font choice, text style, panel images and use of color are all discussed in the context of representing the video's themes and imagery effectively to target the intended demographic.
The document discusses conventions used in the student's film opening, including:
- Using conventions like showing the main character and setting to introduce action and location.
- Introducing both main characters to familiarize the audience with them and show their differing characteristics.
- Following the conventional order of titles but positioning them differently to not take attention from characters.
It also discusses developing conventions like using different font sizes and positioning for titles to balance attention. The film opening represents young Muslims exploring different sides shown through sisters, one traditionally dressed and one rebelling through clothes and music.
The proposal is for an ident (identification) for the NME music channel. The ident will show people going to a concert, moshing at the concert, and leaving happy, created through pixelation animation of photographs. This style of animation symbolizes the atmosphere and culture NME aims to convey. Inspiration comes from idents that are colorful, funny, and iconic. The proposed ident aims to appeal to NME's target audience of music fans aged 12-50 by capturing a typical concert experience in an artistic way.
This document summarizes magazine advertisements for several albums:
1) Lana Del Ray's "Born to Die" ad uses a simplistic black and white aesthetic to focus attention on the artist and album details.
2) Florence + the Machine's "Lungs" ad contrasts a dark background with bright colors and flowers to represent the album's deeper emotional themes.
3) Katy Perry's "One of the Boys" ad sexually objectifies the artist to attract attention and references the album cover artwork.
4) Ed Sheeran's "+ " ad keeps the design simple like Lana Del Ray's to focus on the text and artist without distractions.
5) A Korean poster
The author created ancillary texts including a digipak and magazine advert to accompany a music video for the song "17" by Milburn. They established a retro, pop art theme across the materials by coloring in parts of black and white images. This created coherence and links between the products. For example, the same location from the digipak and advert appeared in the music video. Maintaining a consistent theme and brand identity across the ancillary texts and music video was important to promote the artist and engage audiences. Some ways the theme and identity could have been strengthened include using consistent imagery and bold, capitalized text throughout.
The author produced a music video, digipak, and magazine advert for the band Milburn. They aimed to create a retro, pop art brand identity across the ancillary texts. Location and lighting were consistent between the video and texts. Specifically, the field location was featured prominently. Additionally, people were depicted in a similar style - in black and white with one item of clothing colored. This helped link the pieces while maintaining a mysterious theme. Overall, the consistency of theme, images, and style effectively represented the band's brand across the different media.
The document discusses various conventions used in pop music videos, including:
- Using high key lighting and close ups of artists' faces.
- Following the rule of thirds composition.
- Including feminine props like makeup and mirrors to appeal to the target audience.
- Choosing bright, colorful costumes and feminine bedroom locations.
- Employing shots like wide shots, close ups, and long shots to showcase different elements.
The document analyzes the digipak for Florence and the Machine's album "Lungs". It discusses several key aspects of the digipak's design that make it effective at marketing the album and artist. Specifically, it notes how the digipak incorporates references to the album name "Lungs" through images of lungs on the front and back covers. It also comments on design choices like font, color scheme, and inclusion of lyrics that tie into the album's overall theme of innocence. Overall, the analysis concludes that the "Lungs" digipak effectively presents information about the album in a visually interesting way that would appeal to Florence and the Machine's target indie audience.
The interviewee's favorite artist is Drake because his music is very chilled. They listen to BBC Radio 1 the most as it plays the type of music they enjoy. They would want to hear more than 7 songs played during a radio show to get a good variety of music.
The interviewee's favorite artist is Drake because his music is very chilled. They listen to BBC Radio 1 the most as it plays the type of music they enjoy. They would like to hear more than 7 songs played during a radio show to get a good variety of music.
Here are my key takeaways from Interview 2:
- The interviewee is open to some narration as long as it's not excessive. This suggests balancing narration with other elements.
- They prefer radio show music as long as it has a creative feel. Original music is important to maintain interest.
- They pay attention to whatever element is done best in a given radio show. Quality is prioritized over any single element.
- Release dates should be announced upfront, with more information released closer to air date. A gradual, strategic marketing approach is preferred over dumping all details at once.
Overall this interviewee values immersion, creativity, quality over quantity, and a strategic marketing approach. This
The document outlines a student's plans for creating a music video promotion for a Swedish House Mafia album. Key details include:
- The video will be set in a school and tell the story of a teenager who feels trapped but finds freedom through the music.
- Target audience research showed most listeners are older teens and young adults aged 17-25.
- Locations will be a bedroom and hallway at the student's school.
- One 17-18 year old male actor has been cast.
- Storyboards, location scouts, and budget have been created.
- With thorough planning and market research, the student expects the video will be a success in promoting the album.
The document discusses conventions used in designing a digipak and magazine advertisement for a pop music album. Some key conventions discussed include:
- Using close-up photos of the artist as the main image to create a direct connection with audiences.
- Including additional photos to showcase the artist's image and sexuality, which relates to selling their brand.
- Featuring the artist and album logos to connect multiple releases and further the artist's identity.
- Using warm colors like pink that are associated with femininity and the pop genre.
- Including information like the track list, release date, and places to purchase on both the digipak and advertisement to promote the album.
The document compares and contrasts the interactive menus of Iron Man and Toy Story 3. It finds that:
1) The Iron Man menu uses dark colors like black, grey and blue, signaling its target male audience, while the Toy Story 3 menu has a childlike feel, targeting children.
2) The Iron Man menu has a 3D, complex visual style while Toy Story 3's is simple, reflecting their different target audiences of adults and children.
3) BBC Three's ident uses pinks and purples, signaling its target female audience aged 20-40, while BBC Two's cartoon village scene does not emphasize gender or age.
This document discusses the design elements of Taylor Swift's album "1989" and how they were used as inspiration for a mock-up album design. Key elements copied from Swift's design include a minimalist, neutral color scheme carried throughout the front cover, spine, and back cover. Photos were chosen that could be recreated on a low budget. The mock-up CD designs were kept simple with the album's color on the rims to look professional. Sample photos were used inside in a polaroid format, continuing the theme while being affordable for an independent artist. Overall continuity of color scheme and design was maintained to make the mock-up digipak visually cohesive.
The document discusses the student's process of creating ancillary texts, including a digipak and poster, to accompany their main music video product. The student began by researching conventions of digipaks and posters from the country music genre. They analyzed existing examples to identify conventions like consistent branding, imagery relating to the genre, and key information included. The student took what they learned and applied it while designing their own digipak and poster over multiple drafts, making revisions based on feedback. In the end, the student compares their final designs to real industry examples and determines they successfully incorporated important conventions, creating ancillary texts that complement their main product and genre.
This document analyzes the language, ideology, audience, and representation in the author's music video. The author chose to film in an empty house and under a bridge to match the rock genre and lyrics about pressure from the media. Costumes in red, black, and leather were used to represent stereotypical rock styles. Actors ages 18-19 were chosen to relate to the target 16-24 audience. Smashing a TV with a sledgehammer throughout reinforces the message about not being able to escape media pressure. The video aims to give artists a voice and represent them as both rebellious and strong.
The document summarizes feedback received from the creator's target audience on their music video and ancillary texts. Quantitative and qualitative feedback was collected through questionnaires, polls, and interviews with target audience members. The feedback was analyzed and presented in pie charts and summaries. It showed that the target audience was primarily female aged 16-19, and that country music was the most popular genre. The feedback validated that the music video and ancillary texts effectively represented the target genre and audience. Most respondents said no changes were needed. This demonstrated that collecting extensive audience feedback and making revisions helped create a final product that successfully appealed to the intended target.
The document discusses the codes and conventions used in the production of a music video for a class evaluation. It begins by introducing the focus on conventions from real media and how they were used, developed or challenged. It then discusses choosing the song "Girl On Fire" and the genre of "tragedy country". Formal conventions from cinematography, editing, mise-en-scene and other areas are examined. Genre conventions specific to country music from locations, lighting, characters and more are also reviewed. One convention, the "Male Gaze" theory, may have been challenged by not sexually exploiting women. In conclusion, the music video is considered a success in capturing the essence of the country music genre through use of
Music videos use codes and conventions in their cinematography, editing, sound, mise-en-scene, and genre-specific techniques to promote artists and connect with audiences. Cinematography employs shots like close-ups and angles that suit different genres and songs. Editing cuts rhythmically to the beat. Mise-en-scene reflects lyrics through locations, costumes, and instruments. Genres have recognizable styles - R&B features wealth, rock uses dark colors for live performances, while pop uses bright colors and some voyeurism targeted at teens.
For their FMP, the student will produce a song, music video, album cover, and promotional poster about diversity in youth culture and toxicity between groups. The song will be available on streaming platforms like Spotify and Apple Music. The music video will be on YouTube. The album cover and poster will advertise the song. The target audience is 12-21 year olds who will relate to the message. Throughout the products, a consistent color scheme inspired by urban graffiti will be used to portray the atmosphere and ideas of youth culture.
The document discusses the effectiveness of combining a music artist's album art with accompanying text. It analyzes the conventions used in mainstream album art, such as using British themes to reflect the artist and music. The author describes the design of their own album art or "digipack" for a music video, keeping to themes of dreams vs. reality that are portrayed in the video. Font choice, text style, panel images and use of color are all discussed in the context of representing the video's themes and imagery effectively to target the intended demographic.
The document discusses conventions used in the student's film opening, including:
- Using conventions like showing the main character and setting to introduce action and location.
- Introducing both main characters to familiarize the audience with them and show their differing characteristics.
- Following the conventional order of titles but positioning them differently to not take attention from characters.
It also discusses developing conventions like using different font sizes and positioning for titles to balance attention. The film opening represents young Muslims exploring different sides shown through sisters, one traditionally dressed and one rebelling through clothes and music.
The proposal is for an ident (identification) for the NME music channel. The ident will show people going to a concert, moshing at the concert, and leaving happy, created through pixelation animation of photographs. This style of animation symbolizes the atmosphere and culture NME aims to convey. Inspiration comes from idents that are colorful, funny, and iconic. The proposed ident aims to appeal to NME's target audience of music fans aged 12-50 by capturing a typical concert experience in an artistic way.
This document summarizes magazine advertisements for several albums:
1) Lana Del Ray's "Born to Die" ad uses a simplistic black and white aesthetic to focus attention on the artist and album details.
2) Florence + the Machine's "Lungs" ad contrasts a dark background with bright colors and flowers to represent the album's deeper emotional themes.
3) Katy Perry's "One of the Boys" ad sexually objectifies the artist to attract attention and references the album cover artwork.
4) Ed Sheeran's "+ " ad keeps the design simple like Lana Del Ray's to focus on the text and artist without distractions.
5) A Korean poster
The author created ancillary texts including a digipak and magazine advert to accompany a music video for the song "17" by Milburn. They established a retro, pop art theme across the materials by coloring in parts of black and white images. This created coherence and links between the products. For example, the same location from the digipak and advert appeared in the music video. Maintaining a consistent theme and brand identity across the ancillary texts and music video was important to promote the artist and engage audiences. Some ways the theme and identity could have been strengthened include using consistent imagery and bold, capitalized text throughout.
The author produced a music video, digipak, and magazine advert for the band Milburn. They aimed to create a retro, pop art brand identity across the ancillary texts. Location and lighting were consistent between the video and texts. Specifically, the field location was featured prominently. Additionally, people were depicted in a similar style - in black and white with one item of clothing colored. This helped link the pieces while maintaining a mysterious theme. Overall, the consistency of theme, images, and style effectively represented the band's brand across the different media.
The document discusses various conventions used in pop music videos, including:
- Using high key lighting and close ups of artists' faces.
- Following the rule of thirds composition.
- Including feminine props like makeup and mirrors to appeal to the target audience.
- Choosing bright, colorful costumes and feminine bedroom locations.
- Employing shots like wide shots, close ups, and long shots to showcase different elements.
The document analyzes the digipak for Florence and the Machine's album "Lungs". It discusses several key aspects of the digipak's design that make it effective at marketing the album and artist. Specifically, it notes how the digipak incorporates references to the album name "Lungs" through images of lungs on the front and back covers. It also comments on design choices like font, color scheme, and inclusion of lyrics that tie into the album's overall theme of innocence. Overall, the analysis concludes that the "Lungs" digipak effectively presents information about the album in a visually interesting way that would appeal to Florence and the Machine's target indie audience.
The interviewee's favorite artist is Drake because his music is very chilled. They listen to BBC Radio 1 the most as it plays the type of music they enjoy. They would want to hear more than 7 songs played during a radio show to get a good variety of music.
The interviewee's favorite artist is Drake because his music is very chilled. They listen to BBC Radio 1 the most as it plays the type of music they enjoy. They would like to hear more than 7 songs played during a radio show to get a good variety of music.
Here are my key takeaways from Interview 2:
- The interviewee is open to some narration as long as it's not excessive. This suggests balancing narration with other elements.
- They prefer radio show music as long as it has a creative feel. Original music is important to maintain interest.
- They pay attention to whatever element is done best in a given radio show. Quality is prioritized over any single element.
- Release dates should be announced upfront, with more information released closer to air date. A gradual, strategic marketing approach is preferred over dumping all details at once.
Overall this interviewee values immersion, creativity, quality over quantity, and a strategic marketing approach. This
The document outlines a student's plans for creating a music video promotion for a Swedish House Mafia album. Key details include:
- The video will be set in a school and tell the story of a teenager who feels trapped but finds freedom through the music.
- Target audience research showed most listeners are older teens and young adults aged 17-25.
- Locations will be a bedroom and hallway at the student's school.
- One 17-18 year old male actor has been cast.
- Storyboards, location scouts, and budget have been created.
- With thorough planning and market research, the student expects the video will be a success in promoting the album.
The document outlines a student's plans for creating a music video promotion for an album by Swedish House Mafia. Key details include:
- The video will have the slogan "save the world" and be set in a school environment.
- Research found the target audience is older teens and young adults aged 17-25 who enjoy club music.
- Plans include a website, magazine ad, and 1-2 minute music video telling the story of a teenager who finds freedom through the music.
- Locations, props, risks and costs are considered, and an actor has been selected to star in the video.
The document outlines a student's plans for creating a music video promotion for a Swedish House Mafia album. Key details include:
- The video will have the slogan "save the world" and be set in a school environment.
- Research found the target audience is older teens and young adults aged 17-25.
- Plans include a website, magazine ad, and 1-2 minute music video starring an 18-year-old actor.
- Storyboards, location scouts, and budget were created, with only one prop needed to be purchased.
The document outlines a student's plans for creating a music video promotion for a Swedish House Mafia album. Key details include:
- The video will be set in a school and tell the story of a teenager who feels trapped but finds freedom through the music.
- Target audience research showed most listeners are older teens and young adults aged 17-25.
- Locations will be a bedroom and hallway at the student's school.
- One 17-18 year old male actor has been cast.
- Storyboards, location scouts, and budget have been created.
- With thorough planning and research into the target demographic, the student expects the project to be a success.
This document outlines a student's plans for creating a short documentary film about culture in the digital age. It discusses researching existing documentary styles and topics. The student plans to focus their documentary on how social media and fan culture have impacted the music industry. They will interview people on their opinions and discuss representation of females and LGBTQ+ individuals. Their goal is to create a documentary that appeals to 16-24 year olds and fits with the client BBC Northern Voices.
The document discusses the filmmaker's plans to create a short film highlighting the hidden dark side of British youth culture. Specifically, it will focus on topics like addiction, violence, and money through the lens of how an innocent night at the pub can hide more sinister realities. Over two years in film school, the filmmaker feels they have improved technical skills in areas like editing, visual design, music production, and filming to take on this project. They have also undergone personal development that has inspired the film, wanting to bring attention to unspoken struggles facing young males. The filmmaker plans to authentically capture working class British culture through location, clothing, and music choices, drawing inspiration from films like This Is England that achieve a
The document discusses research Oscar Gibb conducted on existing audio products to inform their own audio documentary project. They analyzed comedic interview show "Contractual Obligation" to understand how to keep listeners engaged without pauses. They also examined a formal Brexit documentary to learn how to appeal to older audiences. Louis Theroux and Ross Kemp documentaries were researched to understand interview styles and using sound effects to build tension. Gibb plans to incorporate constant background sound, full interviews, and building tension with sound in their own production to appeal to younger audiences. Audience research on the BBC Sounds platform will also help tailor the project.
The document summarizes the research Oscar Gibb conducted on existing audio documentary products to inform the production of their own documentary. It discusses four existing products analyzed: 1) James Veitch's comedy audio show which helped understand how to keep listeners engaged through constant sound; 2) a documentary on Brexit which showed how to appeal to older audiences; 3) Louis Theroux documentaries which provided insight into interview structure and tension-building; and 4) Ross Kemp documentaries that use intense music to create tension. Key aspects to be included are constant background sound to engage younger audiences, incorporating full interviews, and using sound design to build tension. However, the concept has now changed to a documentary focused on Market Weighton due to difficulties securing interviews
The document summarizes the research Oscar Gibb conducted on existing audio documentary products to inform the development of their own audio documentary project. It discusses four existing products that were analyzed: 1) James Veitch's comedy audio show which helped understand how to keep listeners engaged through constant sound; 2) a documentary on Brexit which showed how to appeal to older audiences; 3) Louis Theroux documentaries which provided insights into interview structure and tension-building; and 4) Ross Kemp documentaries that use intense music to create tension. Key learnings included using consistent audio quality, involving full interviews, and incorporating background sound to build tension. The research findings will influence Oscar's project by including constant background sound, full interviews, and a technique of
The document summarizes the research Oscar Gibb conducted on existing audio documentary products to inform the development of their own audio documentary project. It discusses four existing products that were analyzed: 1) James Veitch's comedy audio show which helped understand how to keep listeners engaged through constant sound; 2) a documentary on Brexit which showed how to appeal to older audiences; 3) Louis Theroux documentaries which provided insights into interview structure and tension-building; and 4) Ross Kemp documentaries that use intense music to create tension. The research found that incorporating constant background sound, full interviews, and tension-building music could help make the project appealing to younger audiences while informing the questions and tone. Aspects from the first, third,
The document discusses television channel idents, including:
- The purpose of idents is to link to the next program, make viewers aware of the channel, promote the channel, stand out from competition, and keep up with the times.
- Interviews found the main purposes are to advertise the channel, anticipate viewers, and promote the channel.
- The design of idents usually includes colors representing the channel, catchy images, things related to upcoming shows, and elements to grab viewers' attention.
- Idents change over time due to technology advances and to keep the ident memorable through consistent motifs like BBC1's use of a circle shape.
Here is a 3-paragraph, 350-word summary of the key points on how social media has impacted youth culture:
Social media has significantly influenced music and how young artists promote themselves. Previously, musicians relied on live performances and demos to build an audience, hoping to gain recognition from labels. Now, social platforms empower all artists by providing a wide reach to showcase their style and personality. Artists utilize platforms like Twitter, Instagram and YouTube to connect with fans, distribute music videos and create engaging content - one of the most effective promotional strategies today. Social media has revolutionized the industry by leveling the playing field and allowing raw talent to be discovered independent of traditional industry gatekeepers.
Communication styles have also shifted with rising social media use
This document summarizes the challenges faced when creating a music video for an indie pop song. It discusses difficulties finding actors to be in the music video, relying on cast members' availability, filming around the weather, and syncing video clips to the music track in iMovie. Overall, the creator expresses they are happy with how the music video turned out despite these challenges.
Final Major Project, Research Practitioners 2019Kieran Bradley
The document discusses research done on various media practitioners to gain inspiration for a major project. It summarizes research on several BBC radio and television presenters, journalists, and documentary filmmakers such as Greg James, Daniel P Carter, Daniel Walker, Victoria Derbyshire, Ross Kemp, Ben Zand, Reggie Yates, Stacey Dooley, and Ellie Flynn. For each person researched, it provides a short description of their work and why aspects of their style and techniques are inspiring. It discusses how listening to their shows and viewing their documentaries provided ideas for presenting style, interviewing skills, improvisation, and exploring issues in-depth. Links are included for examples of their work.
Final Major Project Research Practitioners 2019Kieran Bradley
The document discusses research done on various radio and television presenters to gain inspiration for the author's own work. It provides brief summaries of several practitioners such as Greg James, Daniel Carter, Victoria Derbyshire, and Ross Kemp. It notes stylistic elements the author appreciates in their work, such as James' enthusiasm and audience connection. The research also uncovered informative interviews and articles about figures like Ben Zand and Stacey Dooley. Overall, the document outlines the various media professionals that have influenced the author and the aspects of their presentation style that were noted.
1) The document discusses feedback received from focus groups of 16-18 year olds on a music video and promotional materials for a new artist.
2) The focus groups provided a "negotiated reading" of the song's lyrics rather than the desired reading, suggesting the relationship shown had idealized issues that should be highlighted.
3) Additional focus groups and feedback helped improve the music video narrative and promotional materials to better match the target audience's preferences and expectations.
This document outlines the pre-production planning for a radio documentary. It includes details such as:
- A script outline with timing for different segments including introductions, interviews, music breaks, outros.
- Potential interview questions to ask guests.
- Details on sound effects, music tracks and jingles to be used.
- Information on required equipment, locations for recording, and software for editing.
- Contingency planning for potential issues and solutions.
- Health and safety considerations.
- Release forms for interview subjects.
- A mood board and mock-up for a logo design.
The document discusses the ways in which the media producer's documentary challenges and uses conventions of real media products. It begins with an introduction using familiar techniques like scrolling through a Facebook feed. It then incorporates facts and figures on screen and short clips from interviews. The producer aims to keep clips short to maintain pace. The documentary also uses music to match the emotion of different sections. When discussing cyberbullying, it uses whispers and close-up shots of trees to intensify the serious topic without explicitly stating details. Interviews are presented with identifying information and background music that quiets for responses. A radio trailer employs rhetorical questions, an interview clip, and announces broadcast details at the end in line with conventions.
This document discusses how the media product uses and challenges conventions of real music videos and album packaging. It summarizes the genres and conventions considered for the music video, including its narrative storyline. It also outlines the typical conventions followed for the digipak and poster, such as prominent images and information. The music video both uses conventions through its initial storyline matching the lyrics, but also challenges them by showing the artist exploring locations as the lyrics remain the same, developing the star image through varied shots of the artist.
Kieran Bradley has broadcast his shows live on Two Rivers Radio, a community radio station in York. This has helped promote his work and make it accessible to the public. He has also uploaded his shows to Soundcloud so they can be accessed more broadly online in addition to his radio broadcasts.
Kieran Bradley evaluates their research, methods, planning, and production for a project on alcoholism. For research, they conducted interviews in London which provided useful data, but travel was time consuming. A survey helped identify audience interests. Secondary research on existing shows was also effective. Planning interviews proved difficult due to the sensitive topic. Overall, planning went well but contacting services earlier could have helped. Experience presenting radio shows improved their live presentation skills. Problems included a late train during research and forgotten playback software during a live broadcast.
Kieran Bradley planned a radio show for Two Rivers Radio where he created jingles, interviewed a recovering alcoholic about alcoholism in the UK, and edited the final production together. He researched interview questions, booked travel for the interview in London, and produced branding and a script for his show. Kieran encountered challenges finding interview subjects but overcame them by securing an interviewee through a family contact.
Kieran Bradley is planning a final major project involving problem solving. He has identified several potential issues he may face regarding equipment, locations for interviews, contacting potential guests, and release forms. He also outlines contingency plans and ways to solve potential problems, drawing on past experience producing radio shows.
Kieran Bradley planned a radio show for Two Rivers Radio where he created jingles, interviewed a recovering alcoholic about alcoholism in the UK, and edited the final production together. He researched interview questions, recorded the interview in London, and edited the audio on Adobe Audition. Kieran reflected on obstacles like not having the proper software for his live show and discussed strengths like pre-recording allowing him to perfect timings through editing.
Kieran Bradley evaluated their radio show project on alcoholism. Their research methods like primary interviews and secondary research from PowerPoints were effective. Travelling for an interview was time consuming. Surveys helped identify audience interests. Production went well overall though it was difficult initially finding interviewees due to the sensitive topic. Planning was thorough but responses were challenging to obtain. Post-production improved skills with editing software. The live broadcast faced technical issues but was ultimately successful in meeting the goal of informing listeners about alcoholism.
The author attended the University of Salford's Open Day to learn more about the facilities, courses, and student life from tutors and talks. Having previously visited the university in 2017 and fallen for its radio course and opportunities for placements and study abroad, the Open Day reaffirmed the author's decision that Salford is the right university.
Kieran Bradley is applying to university to study Television and Radio. He struggled academically in school but found a passion for media studies in college. His current study of a Level 3 Creative Media Production diploma has helped him learn skills like audio editing in Adobe Audition. For his diploma, he created a radio documentary which solidified his interest in pursuing radio. He has work experience at a local radio station which exposed him to real studio environments. Kieran believes studying Television and Radio at Salford University will provide industry placements and proximity to the BBC and ITV to help start his desired career in radio.
Kieran Bradley is applying to university to study Television and Radio. He struggled academically in school but found passion for media studies in college. His college media production courses improved his skills with software like Adobe Audition. He created radio documentaries which fueled his interest in radio. Work experience at a radio station solidified his goal of a radio career. He believes the chosen degree course and university will provide industry placements and experience to achieve this goal.
Kieran Bradley evaluates their research, methods, planning, and production for a project on alcoholism. For research, they conducted interviews in London which provided useful data, but travel was time consuming. A survey helped identify audience interests. Secondary research on existing shows was also effective. Planning interviews proved difficult due to the sensitive topic. Overall, planning went well but contacting services earlier could have helped. Experience presenting radio shows improved their live presentation skills. Problems included a late train during research and forgotten playback software during a live broadcast.
Kieran Bradley planned and produced a radio show for his final major project focusing on alcoholism. He created jingles for the show by recording unique voices and editing them in Adobe Audition. He named the show "An Alright Show With Kieran Bradley" to have an informal feel. Kieran conducted an interview with a recovering alcoholic to discuss alcoholism in the UK. He produced scripts and scheduled music, interviews, and jingles for his live radio show broadcast on April 29th. Kieran explored both pre-recorded and live shows to improve his radio skills.
This document contains reflections from a student named Kieran Bradley about their final major project on alcoholism. Over several weeks, Kieran reflects on researching and planning for their project. They discuss feeling more confident after deciding on their topic. Kieran recognizes the need to conduct further research through surveys and interviews. Planning activities include arranging an interview and producing questions. Potential issues around equipment and permissions are noted. Overall, Kieran's reflections show progress in researching, planning, and problem-solving for their final project on the topic of alcoholism.
Kieran Bradley is planning a final major project on problem solving. He has identified several potential issues with equipment, locations for interviews, contacting potential guests, and release forms. To address these issues, he proposes checking computers for needed software, booking backup locations, following up with interviewees, and having backup guests. He also discusses past experiences producing radio shows and experiments with different equipment and formats.
The applicant is applying to study Television and Radio at university. They have a passion for audio production that started in secondary school Media Studies classes. Throughout their college studies, they created various audio projects including a podcast, radio show, and Brexit documentary. They hope university will allow them to further develop skills in recording, editing, and producing radio in a professional environment, which will prepare them for a career creating and presenting radio content.
The radio show explores the topic of alcoholism in the UK, including an interview with a recovered alcoholic. It plays songs by Bring Me The Horizon, Dream State, In Her Words, and Juice WRLD. The host, Kieran Bradley, introduces the show on York's number 1 community radio station and says the show will ask if the UK has a drinking problem.
Kieran Bradley is creating a documentary aimed at young people aged 18-35 to explore alcohol consumption. His research found that most of his target audience drinks alcohol but also has alcohol-free days. He plans to interview people within this age range and experts on the topic. By researching existing radio programs, he found they use different languages, music styles, and presentation approaches depending on the intended audience. This will help him determine how to structure his own documentary.
Kieran Bradley is planning a final major project on problem solving. He identifies several potential issues he may face with equipment, locations for interviews, contacting potential guests, release forms, and contingency planning. He outlines solutions such as checking computer software beforehand, booking backup locations, following up early with potential guests, and having backup plans or people. Kieran also discusses past experiences with radio shows where he faced issues with equipment, content ideas, and comfort level that improved with experience.
Kieran Bradley is planning a final major project on alcoholism. He will interview an alcoholism recovery support worker in London and record in a quiet room. He will air the production on Two Rivers Radio in York. He has contacted his interview subject but found it difficult to schedule meetings as the topic is sensitive. He will produce a script and release forms. For editing, he will use Adobe Audition and include music by artists who struggled with addiction. Potential issues include equipment availability which he will resolve by booking in advance.
Kieran Bradley is conducting research for a documentary aimed at young people aged 18-35 on the topic of alcoholism. He analyzed survey responses from his target audience which showed that most respondents drink alcohol but also have alcohol-free days. He found his audience has mixed views on alcohol consumption in society. Kieran observed key facts about alcohol use and deaths in the UK. He researched existing radio programs and documentaries to understand production techniques, language use, and music selection. This background research will help Kieran create an appealing documentary for his target audience on this important social issue.
Kieran Bradley is planning a final major project on problem solving. He discusses several potential issues he may face with equipment, locations for interviews, contacting people to interview, release forms, and contingency planning. He also discusses practical problems from past experience producing radio shows and how he will address potential issues with interviews, sounds, and time management for this project.
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
How to Download & Install Module From the Odoo App Store in Odoo 17Celine George
Custom modules offer the flexibility to extend Odoo's capabilities, address unique requirements, and optimize workflows to align seamlessly with your organization's processes. By leveraging custom modules, businesses can unlock greater efficiency, productivity, and innovation, empowering them to stay competitive in today's dynamic market landscape. In this tutorial, we'll guide you step by step on how to easily download and install modules from the Odoo App Store.
2. Existing Product
I have found a pre-existing product, a radio documentary series produced by BBC
Radio 4, called “Brexit: A Guide For the perplexed” I have chosen to look at this
episode, because I feel as if it’s the same question being asked over and over again…
“ when we leave the EU who’s going to be most effected and most vulnerable”. This
episode, presented by Chris Morris, goes in to great detail, to try and make people
understand the risks of leaving and to try and answer the big questions. My audience
will be appealed to this episode because, a lot of young people didn’t get a chance to
vote, because of there age and I know that are always asking the question about
possible risks, I feel as if they would be interested in finding out the answer and
becoming more educated on the matter. I have also chosen to look at this episode,
because I will be asking similar questions, when I come to produce my one project,
therefore this will give me a good insight in how to ask my questions and to also pick
up different techniques. Looking at the design of the webpage for this documentary,
it’s clear to see why my audience could be attracted to listening to this, because of
the vibrant colours used, and also the very detailed image of different countries that
you can see. I have also seen the use of different sound effects used throughout this
episode, they are used at exactly the right time, when the presenter is talking about a
certain action, for example he mentions about a bike bell, then adds sound effects,
which in a way brings what he says to life. Looking at the meaning of creation behind
this, I can see that the map is very informative and it shows a mood that this
documentary carries, it shows the listener that this documentary is serious, and
somewhat “sensible”
3. Existing Product
Starting Introduction- the start of this episode sounds very
professional and well put together, when listening this sounds as if
the presenter is outside in the open, but in fact the sounds and
outside element were produced in a studio.
Location- the location gives the listener a sense of realism and the
presenters, talks in a down to earth manner, this will make the
listener feel comfortable.
Drama/ Fictional elements- this was produced for entertainment
purposes.
Music- the music used in this episode “Get Out Of London” this is
used as the music bed throughout. “Hit The Road Jack”
Get Out Of London by Intaferon. Produced in 1983.
Hit The Road Jack by Ray Charles. Produced in 1961.
These two songs were chosen for this episode, because in the
years that they were produced the older generation would have
been teenagers, therefore it will bring back nostalgia.
4. Existing Product
I have found a pre-existing radio documentary, called “Where are we
heading” this episode highlights the concern that some people may
have about where the country is heading when it comes to leaving
the EU, I have seen that at the beginning of this episode the
presenter asks a taxi driver to take him to “Brexit” the taxi driver
then replies “that will cost you”. The presenter then replies “ I don’t
know where that is or where I’m heading” I have seen that the
presenter has produced a play on words here and referred it back to
the title of the episode. My documentary will appeal to this audience
because the producers behind this series have made it
understandable and easy for young people and people within my
target audience to understand what the presenter is talking about
also they have to make sure that the listener is always connected to
what is being said, radio is different compared to watching a movie
or TV show, radio requires your full attention. I have found that the
producers have used a meaning of creation behind this documentary,
the producers have used the United Kingdom flag European flag and
have put Big Ben in the back ground to express the mood and feeling
that this documentary will give.
5. Existing Product
I have found a pre-existing radio documentary, exploring the effects of
being named after a famous person, and how that can over shadow a
person, listening to this episode I have seen that it goes in to great detail
about this issue, during the episode, a young person called “Michael
Jackson” tells his story of being named after the famous singer, saying how
he got treated differently when the singer hit the headlines. When it
comes to this documentary attracting my target audience, I think it will
definitely attract them because, this documentary has a lot of young
people being featured in it, also because this is a relatively modern topic.
Looking at the webpage for this documentary I can also see how that
would attract my target audience to listen, it has many vibrant colours
being used, also because the webpage looks inviting and looks as if it could
connect with young people, for example at the top of the screen there are
many different images of several different activities that would interest
people within my target audience. Looking at the creation of meaning
behind, this documentary, I can see that the producers have incorporated
the sea, to express a sense and feeling of isolation and loneliness.
6. Existing Product
I have found pre-existing radio documentary, talking about the big
question being asked by many “Taking back control” listening the
start of this documentary, it felt very relaxed, the presenter will
joke at times and make what he is taking about understandable to
young people by making references to football. I think that this
episode will attract my target audience and make them want to
listen because immigration and taking back control are two big
topics that everyone hears about and has views on, regardless of
age. I also feel as if my target audience will want to know the
answer to the question being asked and again how and if it will
effect them. One continuing element I have found after listening
to all of these products is, the presenter is always focused on the
listener, and is always trying to make them feel involved in some
way or another. Looking at this webpage I can see that they have
used certain images to make it easy for the listener to understand
what the documentary will be about, also looking at the effects of
the main images I can see that there is a main focus on big ben,
and have decided to to slightly blur out the two flags, looking in to
this, this could be because they want to put the main focus on the
UK, that’s why they have made the image of big ben very clear,
because this episode is ultimately based on taking back control.
7. Existing Product
I have found two pre-existing radio logo’s, I have decided to annotate
these two logo’s because I can gain a lot of inspiration when I come to
create my own. Looking at the BBC logo I can see they have decided to
use squares instead of any other shape, they have also used sand serif on
the text, they have also gone for a plain colour scheme of black and
white. This logo gives of a very professional manner, looking at the
colours that have been used and it’s general layout I can see that this
news channel is aimed at an older audience. Looking at the second logo,
I can see that this is similar to BBC, it has three letters, all are placed in
squares, and have white font being used throughout. The difference is
that, each square contains a colour, looking at this in more detail I know
that each colour represents a political party, they have used red to
highlight the Labour party, blue the highlight the Conservative party and
I see they have used black, this could be to undermine the Liberal
Democrats. Looking at this logo I can also see that each square isn’t a
lined properly, some are higher than others, this could mean that the
Conservative party are more regarded and are higher than any other
party. You can also see that the BBC logo has no major colours, especially
of those used by political party’s, this is because the BBC can not focus
on one party more than the other, they have to be non-biased and be
open to every party. Looking back at the LBC logo I can also see that at
the bottom corner of the red square it has sort of a tick and looking at it
full on it represents a message bubble, this is the radio stations way of
trying to attract younger listeners by showing them that they are up-to-
date with theology, because every young person has a phone or some
sort of electronic device.
8. Existing Product
I have found a collection of podcasts based on Brexit, on the
Financial Times website. This podcast is presented by Sarah Jenkins,
this episode focuses on the big question, “Are UK citizens rights at
risk?”. when listening to this podcast I found that the producer has
not used a music bed throughout this podcast, but they have
incorporated music at the beginning of the episode, also I heard that
they have used sound effects whenever they are talking about
something in particular, for example at the end of this episode a
woman talks about having lunch, and as soon as she mentioned it
the producer had incorporated sound effects of knives and forks on
a plate to ultimately bring it to life. After looking at this podcast and
a number of other pre-exiting ones, I have found that each one
carries a certain mood, depending on media outlet that it producing
the podcast, for example when listening to this podcast I have found
straight that it is intended for an older audience, this is partly the
reason why the producer has not used a music bed, and it is just
straight talking throughout, because they now that this news papers
target audience will be engaged throughout the podcast regardless
of whether a music bed is used or not. I have also found an audience
profile of a typical reader of this news paper, as you can see they are
usually aged between 18-24, they live in the south of UK
predominately London, they are usually right wing, and have an
average monthly income of £1,000 or more. Looking at the different
tools that this producer has used, for this podcast. I can see that they
have used the “Razor” tool, this would have been used to cut out any
unwanted audio. They have also mixed there music. Although they
have not used a music bed
9. Existing Product
Here you can see that I have found a collection of podcasts,
titled “The Guardian’s Brexit Means…” created by news
paper The Guardian, this episode goes in to detail about
the ongoing war of words between the EU and Britain, and
tries to shine some light on the ongoing talks about an
agreement. Straight away when I started to listen to this
podcast I could tell that this was aimed at an older
audience, with this being said, I was surprised to find out
that The Guardian’s typical reader is aged between 18-24,
they are usually male, with a social grade of ABC1, this
person usually lives in London, they have a monthly spare
of £125 to £499, they usually have a profession in Civil
Society and Charity and there political stance is strong left
wing. Listening to this podcast I can tell that the producer
has used a number of different tool when producing this, I
can hear the the presenter comes across in a very
professional manner and sounds very educated. The tools
that they have used within this podcast, would have been
the “Razor” tool, this would have been used to cut out
unwanted audio, they have also used different types of
music and some sound effects to bring there podcast in a
way “to life” they have also mixed there audio with there
music and I think that works really well. Also looking at the
different sounds and music that have been put in this
podcast I can see that they have been intended for the
nature of the topic, for example the topic is quite serious
and the music reflects this, as it’s not sort of music that you
could have a good time listening to, and the producers
wants the audience to understand that.
10. Research Analysis
• What common features do the researched products have?
• After looking at all of pre-existing products I have found three, of the four are based on Brexit, another common feature that I have
found, is that they all use sound effects and music, also they are all aimed at younger people, the episodes that are based on Brexit are
produced so they can be easily understood by younger listeners. Looking at the different webpages I can see that they all use vibrant
colours and are very inviting and welcoming, these are the elements that are needed to attract a younger audience. I have also
researched the pros and cons around leaving the European union, I have also looked at different sound effects that I may use when I
come to produce my product, I have also found a number of different royalty free tracks that I could also use, I have also looked at
different audience profiles, relating to BBC Radio 4, I have researched this because I want to get a wider understand of there target
audience, because then it would ultimately help me with I come to decided my own target audience. I feel as this has really been
beneficial to me, because after looking at the audience profile for example, it has helped me to understand my potential target group
for this project. Looking more at the products that I have researched I can see that near enough all of them use music in, and have
sound effects, they all cover the same topic and the langue used is near the same, and intended for the same audience. I can also see
that each producer for each show has used the same tools, for example , they have all used the “Razor” tool to cut and remove audio
and they have have all mixed there audio and music together.
• What aspects of the research will you include within your own production work?
– After looking at and listening to all of my pre-existing products I have found a lot of inspiration that I can take away from each
documentary, I will definitely take away different elements of the sound effects used throughout each product, I will also try and
include the different references and word play that is used in each product. I will take inspiration from the colours used in the
pre-existing logos I have found. Also after listening to each pre-existing show, I have found that the producer uses a number of
different sound effects to bring that the presenter is saying to life, also I have seen that each show carries a certain mood and
the listener will notice this quite early on, and each show has a music bed that is used throughout the show, the producers has
used a number of different tools for each show, they would have more than likely used a state of the art editing software
programme, such as Adobe Audition. I have also found that the presenter does a play on words through-out the shows, this will
be used for a number of different reasons, to keep the listener engaged and I think the listener could find this quite funny in
some ways.
12. Audience research
Here I have found some information based on the type of person that
Radio 4 aim there shows at, by looking at this, you can see that they are
typically left wing, they live in the London, they have a monthy share of
£1,0000 or more, they are aged 55+, they are male and there social
grade is usually ABC1.
13. Audience research
• Observation:
• Looking at the responses from this question, I can see that 0% of people 15 and under took part in my survey, I can also see that 45% of
people aged 16-19 took apart in my survey and 54% of people, aged 20+ took part in my survey.
• What this says about my audience:
• Looking at these results, this tells me that a large potion of people beyond the age of 20 took part in my survey, compared to
the other ages I had included in this question.
• How will your product appeal to this audience:
• My product will appeal to this audience, because the topic I have decided to base my radio documentary on is aimed at the
older generation and people that are aged 20+. Also people around this age range are usually more interested in politics
than young people.
14. Audience research
• Observation:
• Looking at the responses from this question, I can see that 48% of people that took part in my survey were male. I can also see that 51% of
people that took part in my survey were female.
• What this says about my audience:
• This tells me that a large potion of my audience are female, but also if you look closely, there is only a small percentage between, both male
and female. This has come as a surprise to me, because I originally thought that I would get a large male response and only a small female
response, because I would say that males are more interested in politics than females are.
• How will your product appeal to this audience
• My product will appeal to this audience, because Brexit affects both males and females, especially in the way of business and
movement. Therefore I think they will want to listen to my documentary to understand the different view points and the reasoning
behind why people voted for either leave or remain.
15. Audience research
• Observation:
• Looking at the response from this question, I can see that 6% of people would want look for sound effects within a radio documentary, 25% of people
would look for music within a radio documentary, 38% of people would look for interesting question within a radio documentary and 29% of people
would look for good interviewing skills within a radio documentary.
• What this says about my audience:
• Looking at this, this tells me that my audience look for interesting questions compered to any other element. I was expecting this response because if
you have interesting questions, the listener is going to be fully focused on what you are saying and because they can’t see you, its important that you
have there attention on you.
• How will your product appeal to this audience:
• My product will appeal to this audience, because I will make sure that I create interesting questions, to make sure that my listeners are focusing on
me when listening.
16. Audience research
• Observation:
• Looking at these responses to this question, I can see that 0% of people answered the title of the documentary. 3% of people answered
the person presenting the documentary and 96% of people answered the topic being covered.
• What this says about my audience:
• Looking at this, this tells me that my audience feel strongly about the topic being covered, when listening to a radio documentary, they
also somewhat look for the person that’s presenting the documentary. Also that they have no interest with what the documentary may
be called.
• How will your product appeal to this audience:
• My product will appeal to this audience, because I think I’m covering an interesting topic, that will interest this audience and attract
them to my product.
17. Audience research
• Observation:
• Looking at the responses to this question, I can see that 6% of people answered politics and 93% of people answered issues within
society. This tells me that my audience care about issues within society over politics.
• What this says about my audience:
• Looking at this, I can see that my audience would most enjoy listening to a radio documentary, based on issues within society. I think in
some ways I expected this response, because of the age range of people that took part in my survey, a lot of young people favour issues
within society over politics, because the older generation are more interested in politics and it doesn’t really appeal to young people.
• How will your product appeal to this audience:
• My product will appeal to this audience, because I think the topic that I am covering could be classed as an issue within society. This is
because it is an issue that will affect people of all ages.
18. Audience research
• Observation:
• Looking at these responses to this question, I can see that my audience buy t-shirts more, over any other type of merchandise. I know
this because 67% of people answered t-shirts. Compared to any other type of merchandise.
• What this says about my audience:
• Looking at this, I can see that my audience favour t-shirt, when it comes to buying merchandise, looking at the answers I can also see
that my audience are least likely to by a bag, I know this because 0% answered, I expected t-shirts to be receive the highest percentage,
because young people enjoy buying t-shirts, and this all ties in with a fashion statement.
• How will your product appeal to this audience:
• My product will appeal to this audience, because I will make sure that I listen to the feedback that has been given and incorporate it in
to my product.
19. Audience research
• Observation:
• Looking at this response, I can see that 3% of people answered that they would prefer a radio documentary to be aired on location, 38% of people
answered that they would prefer a radio documentary to be aired in a studio and 58% of people answered that they would prefer a mixture of both.
• What this says about my audience:
• Looking at this, this tells me that my audience prefer a mixture, when it comes to a radio documentary being aired on location and within a studio. I
think my audience would much prefer a mixture of both, because they get a well recorded documentary that sounds professional within a studio but
also some realism with the documentary being filmed live on location.
• How will your product appeal to this audience:
• My product will appeal to this audience, because I am planning to produce my documentary in a studio but also have some elements of it being
produced on location.
20. Audience research
• Observation:
• looking at the responses to this question, I can see that my audience most prefer a “red, yellow and green” colour scheme
this got 41%, I can also see that they least would prefer a “yellow, green and blue” colour scheme, with this getting 25%.
• What this says about my audience:
• Looking at this, this tells me that my audience, prefer a bright colour scheme, and also that they enjoy looking at quite
positive colours, when it comes to looking at a logo
• How will your product appeal to this audience:
• My product will appeal to this audience, because I will use that colour scheme within my product to ensure it attracts this
audience, also the bright colours will ensure this happens.
21. Audience research
• Observation:
• Looking at the response to this question, I can see that a mixture of both got the highest percentage, with this
getting 40%. I can also see that a podcast got the lowest percentage, with this getting 28%.
• What this says about my audience:
• Looking at this, this tells me that my audience enjoy a different range of formats, when listening to a radio
documentary.
• How will your product appeal to this audience:
• My product will appeal to this audience, because I plan to create a mixture of both, when I come to produce my
product.
22. Audience research
• Observation:
• Looking at the response to this question, I can see that Radio 1 has got the highest percentage, getting 77%, I can also see that Radio 4 got given the
lowest percentage, getting 0%.
• What this says about my audience:
• Looking at this, this tells me that my audience are of a younger age range, also that they are interested in the attraction that Radio 1
offers, they offer this in many ways, through festivals and award shows, such as “Radio 1’s Teen Awards” this age range are interested
in Radio 1 because, they play modern music and also focus on issues that are affecting young people.
• How will your product appeal to this audience:
• My product will appeal to this audience, because I will look at different aspects of Radio 1, such as the interviewing skills that the
different presenters show, also the general mood that Radio 1 try and offer to there listeners and by doing this, this will attract my
product to this audience.
24. Interview 1
• Where would you most prefer a Radio Documentary to be aired, and why?
– Studio-based, because the sound will be better quality and the dialogue will be clearer.
But! With some folio sound.
• What attracts you to listen to a Radio Documentary, and why?
– The subject content, if it is interesting to me, or if the presentation is engaging.
• What do you most look for in a Radio Documentary and why?
– Good responses, with detail and less time on questions. Get the interviewees talking!
25. Interview 1
• Observation:
• Looking at my interview, the observation I have made is that, my audience
prefer a radio documentary to be studio based and look for good quality
and clear dialogue, they also look for good responses.
• What this says about my audience:
• This tells me that my audience look for a range of different elements when
listening to a radio documentary.
• How will your product appeal to this audience:
• My product will appeal to this audience, because I will be producing my
radio documentary inside a studio, but also doing interviews on location.
26. Interview 2
• Where would you most prefer a Radio Documentary to be aired, and why?
I prefer to listen to audio documentaries via a podcast. This allows me to listen when I want
without having to worry about air times or having to stop mid broadcast. I can also listen to
a podcast when on the go, getting information when walking/driving.
• What attracts you to listen to a Radio Documentary, and why?
Often it will be the content rather than the presenter that will initially attract me to a
specific documentary. I listen to several non-fiction podcasts/radio shows based around my
interests or that feature information that I will find educational.
• What do you most look for in a Radio Documentary and why?
Well produced constructed pieces- music beds with narration over it. Interviews with the
questions in the response. Recorded at an appropriate and audible level with content that
is accessible to the target audience.
27. Interview 2
• Observation:
• Looking at this response, I can see that this person enjoys podcasts, because they fit to his lifestyle, for
example one of the reasons he enjoys listening to them is because he can while doing other tasks, such as
driving and walking. Also the topic of the podcast attracts him, rather than the presenter and looks for
topics based on his interests and information that he may find educational.
• What this says about my audience:
• Looking at this, I can see that my audience look for a format that is going to fit around there daily lives,
also that they are constantly looking for new information and to find out new information and may
educate them. I have also see that my audience look for the technical elements within a radio
documentary, for example the audio levels and being recorded appropriately.
• How will your product appeal to this audience:
• My product will appeal to this audience, because I will try to make my product fit around my audiences
daily lives and I also think that the topic I have decided to base my documentary on is very educational, I
think that they will find out new information.
29. Bibliography
1. Bradley, K (2018) Target Audience Research Survey (conducted on 13th April)
2. Interviewees, Smith, Simon. (2018) Target Audience Interviews (conducted on 13.05.18)
3. Interviewees, Roberts, Joshua. (2018) Target Audience Interviews (conducted on 13.05.18)
4. BBC4 (2018) Brexit: A Guide for the Perplexed Episode 4, Broadcast 22/02/18
5. BBC4 (2018) Brexit: A Guide for the Perplexed Series 2, Broadcast 10/11/17
6. BBC4 (2018) Brexit: A Guide for the Perplexed Series 2, Broadcast 6/11/17
Editor's Notes
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.