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Experiments
Will Stewart
Process
Bright masthead, using
fishing terminology.
A pun, used to imprint
on the reader’s mind
and draw the eye.
Central image used to grab the reader’s
attention, based on the principle of sex
appeal. I mimicked the technique of
another fishing magazine, notably using
bikini-clad women as cover models, and
flipped it around so that it would
attract the same kind of attention, just
through a different channel.
A fish-themed pun used to allude the
magazine’s material.
Fonts and colours used to draw
attention to certain subjects, colour
connotations featuring heavily into
the overall design.
Reflection
• What elements of your experiments will you
include in your final product?
– The use of colours and fonts to direct the reader’s
attention, as well as eye-catching or provocative
centre pictures to draw the eye. Also, word play
like puns can be used to imprint on the reader,
hooking them towards to product.

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3. production experiments(3)

  • 2. Process Bright masthead, using fishing terminology. A pun, used to imprint on the reader’s mind and draw the eye. Central image used to grab the reader’s attention, based on the principle of sex appeal. I mimicked the technique of another fishing magazine, notably using bikini-clad women as cover models, and flipped it around so that it would attract the same kind of attention, just through a different channel. A fish-themed pun used to allude the magazine’s material. Fonts and colours used to draw attention to certain subjects, colour connotations featuring heavily into the overall design.
  • 3. Reflection • What elements of your experiments will you include in your final product? – The use of colours and fonts to direct the reader’s attention, as well as eye-catching or provocative centre pictures to draw the eye. Also, word play like puns can be used to imprint on the reader, hooking them towards to product.

Editor's Notes

  1. Discuss the tools and processes used in your experiments