Google analytics products overview 2021

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What are the differences between Google Analytics Products? - Universal Analytics has been the standard web analytics product since 2014. - Google is heavily investing in Firebase Analytics for growing mobile app businesses and has been a standard app analytics product since 2018. - GA4 was launched in Oct. 2021. This is for business owners who provide app as well as web services.

Marketing

Date Prepared by
Principle Service & Deployment
Google Analytics Products
Web Property / Firebase / GA4
2021 Principle Co., Ltd.

Copyright (C) Principle Co, Ltd. All Rights Reserved
What are the differences between Google Analytics Products
Universal Analytics
Firebase Analytics
GA4
1
GA Free
(Universal Analytics)
GA360
(Universal Analytics)
Firebase Analytics GA4
Supports Web Browser Web Browser Mobile App
Mobile App
Web Browser
Technical
Foundation
Google Analytics Google Analytics Firebase
Firebase +
Google Analytics
Database
Native Integration
N/A
(Require custom deployment)
Google BigQuery Google BigQuery Google BigQuery
Raw Data Access No ✔ ✔ ✔
Product Status Highly Mature Highly Mature Mature Developing
Record
Limitations
10M hits/month/account None None None
Pricing $0 min $150k/year Cost for GBQ Cost for GBQ

Copyright (C) Principle Co, Ltd. All Rights Reserved
What are the differences between UA and GA4
2
Universal Analytics
(GA Free)
Google Analytics 4
(App + Web)
Supports Web Browser Mobile App + Web Browser
Machine Learning
Features
Data Driven Attribution
Predictive Audiences
Predictive Metrics
Data Structure Pageviews + Events (+ Products) Events
Default Reports Session Based User Based
Product Status Highly Mature Developing
User Identifier
Device ID
Customer ID
Device ID
Google Signal
Customer ID
GMP Product
Native Integration
Ads
Search Console
Optimize
Data Studio
Ads
Data Studio
Firebase

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Who you should consider GA4 & Why it is important
Who is GA4 for?
Why is GA4 important?
3
App & Web

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What Principle can do with Google Analytics GA4
●
○
○
●
●
○
○
○
●
○
○
○
4

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GA4 Deployment Caveats
5
Google recommends

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Sample: GA4 Interface
6

Copyright (C) Principle Co, Ltd. All Rights Reserved
Sample: GA4 Interface
7

Copyright (C) Principle Co, Ltd. All Rights Reserved
Sample: GA4 Interface
8

Copyright (C) Principle Co, Ltd. All Rights Reserved
About Principle
9

Copyright (C) Principle Co, Ltd. All Rights Reserved
Any Questions?
10
Reach Us At:
contact@principle-c.com
https://us.principle-c.com

Copyright (C) Principle Co, Ltd. All Rights Reserved
End Of Document

What are the differences between Google Analytics Products? - Universal Analytics has been the standard web analytics product since 2014. - Google is heavily investing in Firebase Analytics for growing mobile app businesses and has been a standard app analytics product since 2018. - App + Web was launched as a public beta in Aug. 2019. This is for business owners who provide app as well as web services.

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Google analytics products overview 2021

1. Date Prepared by Principle Service & Deployment Google Analytics Products Web Property / Firebase / GA4 2021 Principle Co., Ltd.

2. Copyright (C) Principle Co, Ltd. All Rights Reserved What are the differences between Google Analytics Products Universal Analytics Firebase Analytics GA4 1 GA Free (Universal Analytics) GA360 (Universal Analytics) Firebase Analytics GA4 Supports Web Browser Web Browser Mobile App Mobile App Web Browser Technical Foundation Google Analytics Google Analytics Firebase Firebase + Google Analytics Database Native Integration N/A (Require custom deployment) Google BigQuery Google BigQuery Google BigQuery Raw Data Access No ✔ ✔ ✔ Product Status Highly Mature Highly Mature Mature Developing Record Limitations 10M hits/month/account None None None Pricing $0 min $150k/year Cost for GBQ Cost for GBQ

3. Copyright (C) Principle Co, Ltd. All Rights Reserved What are the differences between UA and GA4 2 Universal Analytics (GA Free) Google Analytics 4 (App + Web) Supports Web Browser Mobile App + Web Browser Machine Learning Features Data Driven Attribution Predictive Audiences Predictive Metrics Data Structure Pageviews + Events (+ Products) Events Default Reports Session Based User Based Product Status Highly Mature Developing User Identifier Device ID Customer ID Device ID Google Signal Customer ID GMP Product Native Integration Ads Search Console Optimize Data Studio Ads Data Studio Firebase

Google analytics products overview 2021

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