The document discusses principles of agile marketing and improvisation. It advocates for an agile mindset and approach to work, focusing on listening to understand others, agreeing and building on ideas, seeing mistakes as opportunities, and finding what engages audiences. The tweets promote concepts like working quickly, minimizing waste, getting early feedback, and iterating ideas.

1. Adprovising.
Agile marketing made easy. Abridged.
#adprov @tim_leake

2. Adprovising.
Agile marketing made easy. Abridged.
tes
Tweet like it ’s longer than 15 minu
#adprov @tim_leake

3. “The only thing you need to know about agile processes
is that they don’t exist. You only have agile teams.”
- Jennifer Zeszut, CEO, Beckon (yesterday)
#adprov @tim_leake

4. What we need is an agile mindset.
#adprov @tim_leake

5. It’s not just about digital work.
It’s about work for a digital world.
#adprov @tim_leake

6. We can’t hire our way out of this.
#adprov @tim_leake

7. RIP “Big Idea”
#adprov @tim_leake

8. #adprov @tim_leake

9. Interruptive media vs. On-demand media
#adprov @tim_leake

10. We need to make
social objects, not ads.
#adprov @tim_leake

11. Improvisation = an agile mindset
#adprov @tim_leake

12. Rule #1: Listen
If you’re too busy thinking about what you’re going to say next,
you won’t hear what everyone else is talking about.
#adprov @tim_leake

13. #adprov @tim_leake

14. January 2009
(sales compared to previous year)
Chrysler was down 55%
GM was down 49%
Ford was down 40%
Toyota was down 32%
Hyundai was up 14%
#adprov @tim_leake

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17. Rule #2: Yes, and
Agree with what has been said.
Then, add something new.
#adprov @tim_leake

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23. You can only change the conversation
if you’re part of it.
#adprov @tim_leake

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27. Rule #3: A Mistake is a Gift
Nobody aims to make mistakes. But they happen.
Look at it as an opportunity.
#adprov @tim_leake

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33. "While we're a 130 year old humanitarian organization,
we're also made of up human beings.
Thanks for not only getting that but for turning our
faux pas into something good."
#adprov @tim_leake

34. Rule #4: Find the Game
Figure out what the audience responds to.
Then, do more of it.
#adprov @tim_leake

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40. Take Cues From Lean Startup Principles:
• Work fast
• Minimize waste
• Expose ideas to real people early and often
• Iterate in response to feedback
• Scale successes
#adprov @tim_leake

41. Let’s create lean advertising.
#adprov @tim_leake

42. Yes, this is easier said than done.
Here’s how you do it:
#adprov @tim_leake

43. Rehearse.
#adprov @tim_leake

44. It’s time to stop telling stories
and start inspiring stories.
thanks.
#adprov @tim_leake