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Destination Management Course
This document discusses key aspects of destination management including defining the destination, branding, marketing, promotion, and management. It outlines five critical points to define including the tourist, destination, tourism suppliers, citizens, and public-private coordinator. It provides guidance on defining the location, unique selling propositions, target markets, and business plan for tourism. Branding, marketing strategies, trade shows, press trips, and web strategies are also summarized. The importance of management, organization, and constant funding are highlighted.
