My Travel Club aims to be a social network and travel planning platform that allows users to document travel experiences through interactive maps, ratings, reviews, top lists, journals and user-generated content. It seeks to connect travelers through friend notifications, introductions, mobile check-ins and gaming incentives. Competing against sites like TripAdvisor, it aims to become the first site travelers visit when planning and returning from trips by providing a personalized, fun and rewarding experience built on a network of trusted user reviews and content.