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Have your ambassadors build your destination - Isabel Mosk, Think!
The document discusses the importance of social media and storytelling in tourism marketing, emphasizing the role of consumer opinions and recommendations in shaping brand trust. It highlights statistics indicating that a significant percentage of consumers are influenced by online reviews and personal experiences shared by friends. Additionally, it stresses the need for destinations to manage their narratives effectively to enhance visitor engagement and inspire travel decisions.
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Have your ambassadors build your destination - Isabel Mosk, Think!
- 1. #SMWRDAM | #TRAVELNEXT@ISABELMOSK
- 2. Vancouver | Detroit| Amsterdam | Sydney #SMWRDAM ISABEL MOSK @ISABELMOSK
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- 4. #SMWRdam TRUST THROUGHSOCIAL MEDIA TV/magazine/OOH advertising: 47% consumer opinions posted online: 70% recommendations from people you know: 92% Nielsen Global Trust in Advertising and Brand Messages April 2012
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- 6. #SMWRdam DESTINATION BRANDSARE BUILT SOCIALLY
- 7. #SMWRdam Tourism brand •The sum of stories people hear •The sum of experiences people have
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- 9. #SMWRdam DESTINATION MARKETING= STORYTELLING advXertising stories
- 10. #SMWRdam 42% OfFacebook users regularly share travel stories.
- 11. #SMWRdam >70% updatetheir status on Facebook while they are on holiday
- 12. #SMWRdam 52% of Facebookers said “that seeing friends’ holiday pictures had Inspired them to book a holiday to the same place”
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- 15. #SMWRdam other people’s stories your stories
- 16. #SMWRdam DESTINATION MANAGEMENT,NOT MARKETING
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- 18. #SMWRdam A DESTINATIONIS THE STAGE FOR STORIES
- 19. #SMWRdam STORIES NEEDTO BE MANAGED
- 20. #SMWRdam FEEDBACK LOOPS Awareness Consideration Interested Purchase Visit Evaluate
- 21. #SMWRdam KNOW THESTORIES YOUR TELLING Sveinn Birkir Björnsson Promote Iceland
- 22. #SMWRdam Peter Kentie EHV635
- 23. #SMWRdam THE DESTINATIONEXPERIENCE Individual’s journey remarkable experiences bad experiences Love it Meh HATE IT
- 24. #SMWRdam BRISTOL TRAINEDCAB DRIVERS
- 25. #SMWRdam MARKETING BY ACTIVATING STORYTELLERS
- 26. #SMWRdam “Get peopletalking and they will do the marketing for you”
- 27. #SMWRdam MARKETING THROUGHSTORYTELLERS stories storytellers target audience
- 28. #SMWRdam DESTINATION STORYTELLERS Staff Destination Residents (Past) visitors Influencers Industry
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- 31. #SMWRdam INDUSTRY -SEYCHELLES
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- 34. #SMWRdam BEYOND THEBLOG TRIP
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- 36. #SMWRdam REMARKABLE EXPERIENCESARE SHARED
- 37. #SMWRdam MAKE ITACCESSIBLE
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- 39. #SMWRdam MARKET TO PASSIONATE NICHES
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- 44. #SMWRdam • Antwerpin top ten of Fashion capitals in the world (Global language monitor) • A fashion community that keeps on growing • Good contacts with the fashion bloggers (that kept coming to Antwerp in the months after the blog trip and kept on writing after the blog trip)
- 45. #SMWRdam SOCIAL ATTHE CORE OF YOUR MARKETING
- 46. #SMWRdam SOCIAL ATTHE CORE OF MARKETING
- 47. #SMWRdam GUIDE PHOTOSELECTION
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- 56. #SMWRdam Thank you Stay in touch @isabelmosk isabel@thinksocialmedia.com
Editor's Notes
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