The document outlines 5 mistakes to avoid on Facebook: 1) Posting and not engaging with your audience, 2) Only talking about yourself, 3) Posting only one type of content, 4) Posting links without any description, and 5) Only investing in owned assets without focusing on social media. It emphasizes that social media is about starting conversations and being interesting, relevant and valuable to your audience by sharing different types of engaging content.

1. FACEBOOK
5MISTAKES
to avoid on

2. n. gulbisn. gulbis
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When you fail you learn from the MISTAKES you made
and it motivates you to work even harder.

3.  POST & RUN
#1
DON’T
#1
DON’T
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4.  POST & RUN
#1
DON’T
#1
DON’T
Social Media is a conversation
starter: engage your audience!
(respond to comments, ask question, thanks fan)
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5.  TALK ABOUT YOU
#2
DON’T
#2
DON’T
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6.  TALK ABOUT YOU
#2
DON’T
#2
DON’T
Be interesting, relevant and valuable
to YOUR AUDIENCE!
(share other’s content, tell success stories)
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7.  POST ONE CONTENT TYPE
#3
DON’T
#3
DON’T
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8.  POST ONE CONTENT TYPE
#3
DON’T
#3
DON’T
A page only containing one content
type gets boring: it’s not attractive!
(create and share more visual content, share
universal quotes)
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9.  POST LINK WITH NO
TEXT
#4
DON’T
#4
DON’T
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10.  POST LINK WITH NO
TEXT
#4
DON’T
#4
DON’T
If you don’t tell fans WHY a link is
worth clicking, they won’t!
(give link a description that encourages click-
throughs, write attractive headlines)
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11.  INVEST IN OWNED ASSET
#5
DON’T
#5
DON’T
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12.  INVEST IN OWNED ASSET
#5
DON’T
#5
DON’T
Social Media can be powerful, but
you have to focus and invest on your
asset!
(videos, blog posts, website, presentations, email
marketing)
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Original english version: www.business2community.comItalian version: www.cinziadimartino.it