The document discusses how social media is core to tourism branding and marketing. It notes that 2/3 of travelers share their travel plans on Facebook and over 70% update their status while on holiday. It also mentions that 52% of Facebook users said seeing friends' holiday pictures inspired them to book trips to the same places. The document advocates standing out with remarkable experiences, encouraging social sharing, and working with influencers to build a tourism brand and leverage people's own marketing through social media posts from their travels.

1. Vancouver | Detroit | Amsterdam | Sydney
ISABEL MOSK
@ISABELMOSK

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Tourism brand
•The sum of stories people hear
•The sum of experiences people have

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2/3
share their
travel plans
on Facebook

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>70%
update their
status on
Facebook while
they are on
holiday

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52% of
Facebookers said
“that seeing friends’
holiday pictures had
Inspired them to
book a holiday
to the same place”

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TRIPADVISOR

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Building the tourism brand
Getting people talking and they will
do the marketing for you!

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STAND OUT FROM THE ORDINARY

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ENCOURAGE PEOPLE TO SHARE

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MAKE IT ACCESSIBLE

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BE REMARKABLE

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ACTIVATE YOUR BIGGEST FANS

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WORK WITH INFLUENCERS

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SOCIAL AT THE CORE OF MARKETING

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Bedankt!
@isabelmosk
isabel@thinksocialmedia.com
www.vivelevoyage.nl