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Evaluation
James
Intro/ Section 1
• Intro
• To start work on the project I looked at the layout I made with the 2nd storyboard and followed
that when piceing together the talking head and commentary tracks.
• After I had the structure fully laid out, I started editing the visuals, I did all the audio editing last
because it was easier to balance out all the levels when everything else was finished.
• To make editing the intro easier, I split it off from the rest of the video on the timeline, which
made it much easier to focus on only the one section. I already had all the visuals ready on a
separate folder, so I didn't waste any time looking for pictures or videos to include.
• The thing that took the longest amount of time for the intro, was adding in subtitles to the song
that I put in as evidence, I wanted to add these from the beginning because not only does it make
the song easier to understand, but it adds more to the editing, and it shows that I didn't want
anything to look like I didn't put in as much thought as possible.
• Overall, I think the intro section went well, it's paced exactly like I wanted it to be, there's a good
balance between commentary and talking head right from the start, so the audience knows to get
used to it right away, there's enough going on on screen, but not enough to the point where it
feels overwelming. I also do a good job at explaining what the subject is right from the start, then
giving a smaller example, then I explain why I'm adressing this in the first place, and then after
that I transition straight into the first section. It's all pretty fast paced, but not too hard to
understand, there isn't a slow moment because there's a lot to talk about in this project, and I
don't want the audience to feel like the video is going too slow at any point.
Intro/ Section 1
• Section 1
• This is where the audience is really going to get a feel for what the rest of the video is going to play out like
from this point forward.
• This is also the longest section in the entire product, which means that I had to make it the most visually
pleasing, while keeping everything going at a reasonably fast pace.
• Overall I think I did a good job with that, the entire section goes on for around 5 minutes which I think is a
really good stopping point. I made sure that the visuals always had to complement whatever the script is
talking about, like when I was talking about Prince or Taylor Swift, the visuals had to represent something the
audience would think of when they think about any of those artists.
• The slowest points of production in this section was when I was editing the screenshots of the websites in After
Effects, I don't find it particularly hard, it's just time consuming, having to highlight a specific body of text on a
website, animating that highlighter, then adding a camera that's a different angle from the last one I did. I also
had to make sure the pace of those sections matched the rest of product, they couldn't be too slow, or too fast.
There is one time about half way through the section where one of these highlighted segments is a bit too slow
compared to the commentary and the visuals cut off before the highlighting effect is done. This is something
that I noticed too late into production, and fixing it would've meant putting everything else on hold, and
moving around the entire timeline which could've ruined the entire video, so I didn't risk it, and just kept the
smaller mistake in.
• The pacing between all three artists is good too, when I'm done talking about the Taylor Swift situation, I move
right onto the Prince and MJ sections, which I combined in the script, this helped save time, and it still makes
sense because they were both fighting for similar things in the music industry. I made sure to make this obvious
in the visuals, by often editing Prince and MJ back to back with one another.
• At the end of the section I move right onto introducing what the next topic will be, by talking about what MJ
was fighting for, which was equality for black people in the music industry. And then the product moves onto a
transition screen which takes us into section 2.
Video for section 1/intro
Section 2
• Setion 2 is the part that focuses on racism within the music industry, it's also the second longest segment, which means I
had to spend a lot of time making sure this part was never too slow or boring to sit through. I made sure to try and add as
much visual representation as possible, and I made sure that the background songs I used were both captivating and
were connected to the subject matter in some way.
• The longest part of the production for this segment came closer to the end, when I wanted to have a moving picture of Lil
Nas X. The one that I did for prince in the previous part was done before the production even started so I had as much
time as I wanted on that one. For this one, though, I had to make it during production which gave me less time. So to
speed up the process, I cut out the picture of Lil Nas in photoshop and then added him onto another background that I
found on google. This made it easier when the time came to separate him from the background in After Effects. By the
time I finished this short 15 second clip, it had taken me around 45 minutes, so to save time I figured this should be the
last moving picture I include in the project, else I would've run out of time.
• The rest of the production fot this segment wasn't nearly as long as that, it took around 2 hours to get the whole thing
finished, the quickest parts being the talking head shots as always, because I didn't have to try and hide a black screen
that was present in the commentary tracks, I still made sure to put as much into the talking head shots as possible,
though.
• This part is also where I started to play around with color correction, I noticed that a lot of the talking head shots had an
ugly green hue to them, or some were too bright, so I had to go into the colour settings and change around the shadows,
as well as the saturation, and a few other things. This ended up making the talking head shots look much nicer and way
more natural, so I actually went back to the previously done segments and changed around the colour settings there too,
the results for those parts were just as good too.
• I also tried doing a few new things with quotes in this section, of course I kept the animated websites, but for one or two
quotes I decided to animate the text on the screen myself. I had a few different ideas for text placement and ways that it
could appear on screen and I think I did a good job at executing the ideas I had. I made sure the text would appear on
screen by the time I said that part of the quote, and I made sure to have that bit of text in a different place to the last.
Doing this just kept the product feeling fresh and new, and like I always had new ideas to throw at it.
Video for section 2
Section 3
• Section 3 is the section that looks into some of the abuses within the K–Pop industry, it's the shortest segment in the entire product,
though that doesn’t mean that it lacks substance. I tried to provide as much visual representation here as possible, and I had to make
sure that the background music fit the theme of the segment, so I chose an instrumental/acoustic remix of a well known K-Pop song.
• Compared to the other 2 parts before this one, it isn't as heavily edited, but I still made sure to match the pace with the visual
representation, and the talking head shots.
• This section doesn't feature any moving images compared to the other ones, and that's for 2 main reasons. One is the only images I
could use to move were massive group photos with no less then bands with seven members, so that would've doubled the time of an
already time consuming task. The second reason is because I couldn't really fit any room for it, every few seconds there was visual
representation flashing up on screen that would've completely blocked out the image. So making the image for this section would've
been redundant.
• That's not to say that I didn't include any After Effects work in this segment though, around half way through I figured I would add a
green screened video that features a few BTS album covers spinning and switching places with one another, I added this at
least because I didn't want to give off the impression that I was trying to speed my way through the editing process, rather I was
spending my time with it and making it as good as I could make it.
• The rest of this section is pretty simple, nothing really took too long to put together in this part, and I think the fact that this part is a bit
more simple compared to the others is fine, since it's a segment that's exploring a foreign landscape for a lot of people, and it touches
on some topics that a lot of people will be unaware of. So giving the product some time to slow down and really let the audience
digest what's being told to them is a good thing.
• The most complex editing in this part is the spinning BTS covers, everything else is stuff that can be found in all the other segments, like
the animated websites, the images that pop up, images falling into frame from certain angles, and animated highlighted text on 2D
screenshots of websites since I didn't want the 3D ones to get too repetitive. I did focus more on making the 2D images bounce around
a bit more in this segment though, since having them being completely still looked far too boring and made certain sections feel more
dragged out than they actually were.
• This is also the first section where I didn't focus as much on the color correcting for the talking head shots since I was happy with how
every shot looked from this point forward.
• The video I featured during the commentary track here is a clip from a BTS concert, it isn't really meant to be focused on that much, it's
just there to fill the space during the brief times that there isn't anything on screen.
Video for section 3
Section 4/Outro
• Section 4 - The last section of the project is also one of the longer ones, so I had to make sure to include as much editing as possible into this
section to let the product go out on a high note. The song that I use for this section is an instrumental version of her song 'The Man'.
• In terms of keeping the editing fresh, I did something that I haven't really done in the product so far, in a part where I was giving a quote from
a website, I had a picture slowly zooming in the background and then I had a screenshot of the website floating around the center of the
screen. The picture was directly connected to what the quote was talking about, I had to use a picture because there wasn't any video footage
that was long enough. In the end, the effect of the picture zooming in with the quote floating around the center of the screen is actually much
more visually pleasing then if I were to use a video.
• This is also the section where I talk about a lot of people and go more in depth with their experiences then I did with other sections, this is
because I was able to get much more solid and backed up evidence that I was happy with. Because I was focusing on so many different people
and their experiences with sexism in the music industry, I had to make sure that I kept up with the pacing, I couldn't let any particular section
feel slow or boring. Looking how the product turned out I think that I did a good job at balancing all the different people and stories, I didn't
make one incident seem more important than any of the others I was talking about.
• I was also really happy with the amount of visual representation I managed to get for this section. I managed to find a video or a direct
quote for everything that I was referencing. Which is something that took me a long time for all of the other segments.
• This segment is also the only one in the entire product that doesn't have any After Effects editing, aside from the animated websites. I figured
that at this point, the spinning album covers would be too repetitive to use again, and I didn't have enough time to make another moving
image, so I only stuck with using animated websites. I didn't feel too bad about making this choice, because I've included enough of those
things at this point, so people know that I'm more than competent and good at making those style of edits. That isn't to say any of the other
edits slow down, I still experimented with a few new transitions since I've been using a lot of the same ones up until that point. I do something
with text editing, and everything else up until this point. Apart from the lack of After Effects editing, this last section has a mixture of
everything the audience should be used to up until this point, it's a good way to close the product out. Lastly, I tried syncing up what I was
saying to what was being shown on screen more in this section than on any other.
• Outro - The outro is short, brief and to the point. It doesn't take up any more than a minute and a half of the run time, and it's the only section
of the entire product that features NO editing apart from jump cuts. That's because I wanted the audience to actually pay attention to what
I'm saying here, I'm basically just summing up what I want the viewers to really take away from watching the product, it's hopeful towards
the future of the music industry, but it addresses that there are still many issues the industry still faces and will face for the next few years at
least. The song I use here is pretty somber and easy to listen to and I think it perfectly fits the atmosphere of this section, it's an instrumental
version of the song 'Gym Class' by Lil Peep.
Video for section 4/Outro
Music/audio editing.
• I saved the audio editing until the very end of production because I know each section would have to be done seperatly since all the talking head shots output
different audio levels.
• I didn't really mess with the audio levels of the commentary tracks because they were already a perfect level and was actaully what I was trying to get
everything else to match to. In the end I think I got everything to sound mostly really even and easy to listen to, there's some sections where the audio sounds
a bit distant and muffeled but that's because of the placement of the camera and was something that I couldn't really fix while editing. So in the future I need
to slightly adjust the placement of the camera to make the audio quality better.
• When it comes to the songs, I tried to use ones that didn't sound too intrusive, were connected to the subject of any particular section, and still somewhat fit
the tone. I edited the audio levels of the songs when I was done with a section, I'd finish editing, then I'd find the song I wanted to use, then I'd drag it into the
timeline, and then I'd play around with the audio levels to try and find the perfect balance.
• None of the songs could have vocals otherwise I'd risk the vocals overlapping my commentary, which would make the video much harder to understand,
the most I was willing to accept was adlibs that found their way onto the instrumental (as long as they weren't too common), like in the instrumental to 'Billie
Jean' that I used for the section about Prince and Michael Jackson.
• Watching the product back all the way through in its completed state, I'd say I did a good job at getting the background songs to a good level to where they can
still be heard, but not too much. It's obvious that they're their but they aren't at all intrusive and they actually add to the pacing of the product most of the
time. One thing I would change in the future though, is picking out all the background songs way more in advance, before I even start commentary, because
sometimes I'll be talking a bit too quickly or too slowly which sometimes makes the commentary and music tracks clash with one another.
• Songs that were included:
• -Help Herself (bbno$) used in Intro
• -Watch What Happens Next (Waterparks) used in Intro
• -Cardigan Instrumental (Taylor Swift) used in Major Artist Mistreatment
• -Billie Jean Instrumental (Michael Jackson) used in Majot Artist Mistreatment
• -JU$T Instrumental (Run The Jewels) used in Racism in the Industry
• -Old Town Road instrumental (Lil Nas X) used in Racism in the Industry
• -Don't wanna cry, Piano cover (seventeen) used in abuses in the K-Pop industry
• -The Man Instrumental (Taylor Swift) used in sexism in the music industry
• Gym Class Instrumental (Lil Peep) used in Outro
Talking head shots
Before color correction After color correction
• A much brighter setting,
too much light coming
off my face, everything
looks a it too saturated.
Looks much cleaner than
the other ones that
need to be fixed.
• Looks much more colourful, gives
a more authentic asthetic, a good
blend of shadow and light
coming from all directions.
Shadows still looks a bit too dark
in some places but all around it's
a good improvement.
• Too green it makes the shot
look so much worse.
Background is too dark,
shadows on my face are too
dark and the light looks too
green. Shot overall is too dark
and needs to be clearer.
• I made it brighter but not too
bright, the balance between
shadows and light is closer to
50/50. I got rid of the green tint,
which now makes the shot look
MUCH better. The tone of the
shot feels different now that all
the colors have changed.
Although the camera left side of
the shot is still a bit too dark.
• The shot looks too grainy and
dull, the green tint is present
in this one as well. The
lighting from the back would
look good if the colors were
changed. The lighting from
the front looks good as well,
again the colours just need
changing.
The shot looks much cleaner, I
managed to get rid of the grain. The
green tint is also gone and has been
replaced with a faint blue hue, which
is much easier on the eyes, and looks
much better. The lighting on the front
still looks good, though there is an
obvious shadow right in the center of
my face which I think is a bit
distracting.
Talking head shots
• I made sure to have variety with the talking head shots. Every shot shows up twice, but no more than that, I planned out what
shots to use in all the segments before I started production and made sure that they were all perfectly balanced out, and in the
final product I think that this method worked out really well. No shots ever really felt too repetitive or boring, the lighting mostly
worked really well in all three, and if something ever looked 'off' then it's something that I could easily fix with color correction
later on in the editing process.
• I shot the talking head shots at 3 different points in my room, I made sure to spread the locations out so that no two shots look the
same, I did a pretty good job in that regard, each shot looks distinct and different from the others. One thing that I did notice
though, is the audio in some of the shots sounded a bit muffled and distant, and I think this is because of the location of the
camera, I think that the mic was pointed towards the surface, instead of pointing up towards me a few times, which messed with
the audio. It's not too big of an issue and in the final product it's really not that noticeable with all the audio editing and
background music I put in, this is something that could have been avoided had I done more audio testing before production fully
started though.
• The colour correction really helped me elevate the entire product, if I hadn't have done any editing with the colours, then all the
talking head shots would've looked MUCH duller, way more lifeless, and just ugly. The biggest issue I had while watching the shots
back was the really ugly green tint that had come in out of nowhere, I didn't see this tint while I was filming, and by the time I had
noticed, I'd already filmed all the talking head shots and it would've wasted time having to film them all again. Luckily it didn't take
long to fix any visual errors in the editing process, I only had to change around some of the shadow settings, the saturation, and I
had to add (and take away) a few colours, and in the end I think all these shots look a lot more natural because of this.
• If I could change one thing with these shots, it would be the light in the background, in almost all of these shots there's a really
bright glare in the background, it's not too distracting but it's very obviously there and takes up half of the background. If I were to
re-shoot any of the talking head shots, I'd wait until a bit further on in the day where the sun isn't as bright to avoid this issue.
• While doing experiments, I found a really good setting on my camera that actually fully blurred out the background as long as I was
in the frame. I used this effect for every talking head shot in the final product, and I think it look really good it's my favourite part
of any of these shots. It makes it so the shots aren't boring with me needing to be stood in front of a blank wall, but because of the
blur, they also aren't distracting and don't take the focus off me as the host. The background just subtly sits there and works as a
really good backdrop, especially with all the vinyls and music posters.
Social media presence. (YouTube Channel, Soundcloud
Thumbnail, Banner, Twitter posts, Logo, Merch)
Merch
Logo
Thumbnail
Banner
Social media presence. (YouTube Channel, Soundcloud,
Thumbnail, Banner, Twitter posts, Logo, Merch)
Uploading to YouTube
Branded Twitter account
Branded YouTube channel
Branded SoundCloud account
Tweets
• Links to social platforms:
• YouTube -
https://www.youtube.com/channel/UCEhboeFqkrTZBamTW5qtDKQ
• Twitter - https://twitter.com/DeviiiSD
• SoundCloud - https://soundcloud.com/jds-407842108/behind-the-
music-industry
• Website used to make merch - https://printify.com/app/products
Breaking Down Social Presence.
• To start off with this section, I made a YouTube account called 'MusicDocs' which is short for music documentaries. From their I went into photoshop and started work on a logo, I
wanted to make something simple, yet something that sums up what the product is actually about. The logo is the initials For 'Music' and 'Docs' with a microphone coming down
from the middle, with a white circle surrounding all that, all placed on a green/very light red background. I think it looks really good and is easily recognisable, which is good
because I needed to use it for multiple other things.
• When I was done with the logo I started work on the banner that would need to be included on both YouTube and Twitter. I followed a similar formula for what I did with the
logo, I put some text that very briefly breaks down what the channel is, it's short and sweet. Underneath the text there's a twitter and SoundCloud logo, with my usernames to
both platforms next to them, a lot of channels do this because it's a good way to spread your other platforms as much as possible. The background to this one is basically the
same as the one I did for the logo.
• When I was finished with the aesthetics for YouTube and Twitter, I started making a thumbnail for the YouTube video, sticking with the established theme I wanted to keep it
simple, but also wanted it to tell the audience everything they needed to know. I also wanted to change the colour of the background because the green/red mix was starting to
look repetitive, so I went with a pleasant looking light blue colour. The thumbnail basically just reiterates what the title of the product is, which is 'Behind the music industry' it's
vague and captivating and should have the audience curious right from the start. In the thumbnail I made sure to make some of the text black, to make it stand out more and
make it even more captivating.
• When the thumbnail was done I uploaded the video to the channel, making sure to add relevant tags. After I was done with YouTube I went over to twitter and logged onto an
account that I made a few months ago in case I ever needed one for a project. I updated the banner and profile picture to the same ones I made for the YouTube channel, I didn't
make any new ones because I want to create a sense of familiarity with this section. When I updated the aesthetics on twitter I changed the name of the account to match the
YouTube channel name, then I made a few tweets as if it was a legit twitter account with a legit following, I even teased a 'surprise announcement', which would normally help
generate excitement for a product. The twitter account is also ONLY music focused, which perfectly fits the theme of the product, if it's not something that I've tweeted
personally, then it's something that I retweeted from an artist or fan page, everything about the account is connected to music.
• After I made a few tweets for the product I decided I wanted to upload an audio version to SoundCloud too. The reason I came around to this idea is because I realised that the
product could also work in an audio only format, everything would still make sense. Though the actual product is still a video documentary, the SoundCloud inclusion is only for
the sake of the social presence in this section. So I took the finished video and put it through an MP3 converter, and then uploaded the new MP3 file to SoundCloud as a podcast. I
rebranded an old account to match both the YouTube and Twitter formats, and now the branding for the product is on 3 different websites.
• When both the YouTube video and the MP3 file were done uploading I tweeted out both links separately onto the twitter account, and treated the SoundCloud version as if it was
the 'surprise' that I was teasing at earlier. Which implies that this a newer thing for the brand and is only a second option for people that wouldn't be able to watch the intended
video.
• When all of this was done I figured I should try and make some merch for the brand as well, just to increase the presence even more. So I went to a website that lets you design
your own merch, and put the logo that I previously made onto a few different items, (Phone case, Hoodie, Jacket, T-Shirt) I made sure to only include items that I know the target
audience (Young teens that listen to music) would use. The website wouldn’t let me progress past the point of design without me paying though, so what I did instead is I
screenshot the designs, saved them to my PC and then tweeted out the images of all the designs with some made up prices that I came up with, the tweet mentions the link will
be 'coming soon'.
Video for social media presence.
Feedback 1
• The overall pacing of the product is really good and well executed, not much felt like it was going on for too long and not
much felt like it was moving too quickly.
• There could've been more in terms of transitions since you seemed to use quite a lot of the same ones, the ones that
were used were good and did their job well, and I noticed you used a few different ones towards the end, but you
could've played around with some different transitions around the start or the middle of the video.
• The scrolling websites were a really good idea, and they actually really help to elevate the product to a higher level than
if you were to only use flat 2D screenshots. These parts could've gotten repetitive very easily, but I think you did enough
to change the camera movement and angles in each one to keep each appearance feeling different from the last one.
• The talking head shots look pretty good, the ones at the start look better than the ones in the second half. I really like
what you did with the lighting and colours in the first half, all the locations look distinct enough to keep everything
feeling different for each section, if you only used one location throughout the entire duration then I believe the product
would've suffered as a result, so using 3 evenly spread out was a good idea. For the colours in the second half, I think
you could've done a bit more to try and match what you did in the first half. I understand that you might've left one
untouched so that you can show off the difference you made with the colour correction in the others, but I think you
should've only left that to one. For example, the outro was all a talking head shot that you didn't seem to colour correct
much, this makes some of the shots feel inconsistent, you should've only left one clip untouched from colour correction,
so you could've show of what the difference is, without the other shots feeling inconsistent.
• The song choices are all really good, no song ever really feels out of place, and you clearly made sure that the songs you
used were in some way connected to the theme of the topic being discussed. At a few points it felt a bit like the 'Billie
Jean' instrumental was a bit louder than all the other songs, but it wasn't too distracting and it didn't overlap any
discussion so I don't think it's that big of an issue. Personally I found that the song choices for both the section about
racism and the section about sexism both had excellent song choices, not just because they sounded really good as
instrumental backings, but because the songs themselves were connected so heavily to what you were discussing.
• The idea and overall execution of this product was done well.
Feedback 2
• I think that this is a pretty solid product. The research was clearly done to a very high standard and the product
itself is something that I would genuinely love to watch if I wanted to personally go out of my way to learn a bit
more about the music industry. You cover a lot of ground and it's clear you couldn't include every little detail you
found otherwise the video would never end, you did a really good job at filtering through what you thought was
most important to create a cohesive narrative, while also encouraging the audience to go off and do their own
research with the lengthy screenshots taken from various websites, and the closing sentiment too.
• Most of the talking head shots look good, there's a fair amount that stand out a bit though, and in a few you can
clearly see where you've colour corrected certain sections of the screen. The ones that stand out don't show up
too often, I'd say they're the most obvious at the very start and in the final 2 shots, everything in the middle looks
really good and was colour corrected really well. There's also a few sections where some of the background music
starts to take over, I think choosing a different song for that Prince and MJ section would be a better idea, maybe
go with a more quiet and subtle MJ or even Prince song, 'Purple Rain' might've been a better choice.
• I think that the 2 strongest sections were the first and last ones, I think those were the most fleshed out/most
detailed, and I understand that the research comes down to the amount of press covereage you found on the
topics. The 2 middle ones, being racism and abuses within k-pop are still very strong and very well edited, I just
think that there is a lack of visual representation, especially in the K-Pop section, a lot of the time it just feels a bit
lacking, and like you were trying to fill out space in the commentary tracks. I like what you did with the
animated text in that section though, given that a lot of the quotes were so short, choosing to animate the
text was a very good idea.
• The pacing is very smooth too, at no point did I ever really feel like the video was dragging on for too long, you
said what you had to say, and then moved right on to the next points you wanted to make. Choosing to combine
some sections was such a good idea, like when you combined the Prince/MJ sections and when you put the final
section of the K-Pop section into the start of the sexism section.
• Overall, I really liked this video and thought was very solid, and was done to a very high standard.
Feedback 3
• The music industry is a really tough topic to write about, there's so many different issues within it, that even attempting to tackle a
few of those in one go is a really big undertaking, but you've managed to do a really good job here. While you obviously had to cut
some corners for the sake of time, you had a very clear vision for what you wanted this to look like, and for the most part I think
you've executed it really well.
• One of the only real main criticisms I have for the product is the script, It's not awful by any means, I just think it could've been
improved with some changes and extra time spent drafting. Some of the line delivery feels pretty awkward at some points too,
though most of the time it'll be covered up with something flashing up on the screen, or the background music might just drown it
out.
• In terms of the editing, It's really solid, I think most of the jump cuts are really good and smooth, I like the ones that have the audio
start while the visuals from the previous clip is still playing, It's a cool effect that adds a lot to the talking head shots, though some of
these can feel really disorientating at first. Those animated websites were a cool touch and gave the product it's own sense of
identity. Also the little 'pop in' effect that you put on all the 2D screenshots always looked good, it's clear you played around with the
settings on each one, but you always kept a level of quality about them and always kept them looking cool.
• The audio editing was pretty good too, you levelled out the songs, commentary, and clip audio pretty well, the songs are never too
loud, your voice is always clear and easy to understand, and the clips are never too loud which is actually something you see a lot in
videos like this one. I will say though, that some of the talking head shots sound a bit louder compared to the commentary tracks
you recorded on the mic, I think if you made a separate audio channel for all the talking head sections and made them all
quieter then those sections would be elevated a bit more.
• I also really liked the addition of the moving images, they looked really cool and it's something you never really see in videos like this,
they're a good diversion from the typical live footage and talking head videos you use to fill out space. The Lil Nas X one looked the
best, adding your own background to it in photoshop was a really good idea. The only complaint that I have for these is there aren't
enough, If you made a few more for each section before you started production then I think each section would be better for it,
because as it is right now I think having more than 2 would be good, though again, those 2 were done to a really high standard.

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FMP Evaluation

  • 2. Intro/ Section 1 • Intro • To start work on the project I looked at the layout I made with the 2nd storyboard and followed that when piceing together the talking head and commentary tracks. • After I had the structure fully laid out, I started editing the visuals, I did all the audio editing last because it was easier to balance out all the levels when everything else was finished. • To make editing the intro easier, I split it off from the rest of the video on the timeline, which made it much easier to focus on only the one section. I already had all the visuals ready on a separate folder, so I didn't waste any time looking for pictures or videos to include. • The thing that took the longest amount of time for the intro, was adding in subtitles to the song that I put in as evidence, I wanted to add these from the beginning because not only does it make the song easier to understand, but it adds more to the editing, and it shows that I didn't want anything to look like I didn't put in as much thought as possible. • Overall, I think the intro section went well, it's paced exactly like I wanted it to be, there's a good balance between commentary and talking head right from the start, so the audience knows to get used to it right away, there's enough going on on screen, but not enough to the point where it feels overwelming. I also do a good job at explaining what the subject is right from the start, then giving a smaller example, then I explain why I'm adressing this in the first place, and then after that I transition straight into the first section. It's all pretty fast paced, but not too hard to understand, there isn't a slow moment because there's a lot to talk about in this project, and I don't want the audience to feel like the video is going too slow at any point.
  • 3. Intro/ Section 1 • Section 1 • This is where the audience is really going to get a feel for what the rest of the video is going to play out like from this point forward. • This is also the longest section in the entire product, which means that I had to make it the most visually pleasing, while keeping everything going at a reasonably fast pace. • Overall I think I did a good job with that, the entire section goes on for around 5 minutes which I think is a really good stopping point. I made sure that the visuals always had to complement whatever the script is talking about, like when I was talking about Prince or Taylor Swift, the visuals had to represent something the audience would think of when they think about any of those artists. • The slowest points of production in this section was when I was editing the screenshots of the websites in After Effects, I don't find it particularly hard, it's just time consuming, having to highlight a specific body of text on a website, animating that highlighter, then adding a camera that's a different angle from the last one I did. I also had to make sure the pace of those sections matched the rest of product, they couldn't be too slow, or too fast. There is one time about half way through the section where one of these highlighted segments is a bit too slow compared to the commentary and the visuals cut off before the highlighting effect is done. This is something that I noticed too late into production, and fixing it would've meant putting everything else on hold, and moving around the entire timeline which could've ruined the entire video, so I didn't risk it, and just kept the smaller mistake in. • The pacing between all three artists is good too, when I'm done talking about the Taylor Swift situation, I move right onto the Prince and MJ sections, which I combined in the script, this helped save time, and it still makes sense because they were both fighting for similar things in the music industry. I made sure to make this obvious in the visuals, by often editing Prince and MJ back to back with one another. • At the end of the section I move right onto introducing what the next topic will be, by talking about what MJ was fighting for, which was equality for black people in the music industry. And then the product moves onto a transition screen which takes us into section 2.
  • 5. Section 2 • Setion 2 is the part that focuses on racism within the music industry, it's also the second longest segment, which means I had to spend a lot of time making sure this part was never too slow or boring to sit through. I made sure to try and add as much visual representation as possible, and I made sure that the background songs I used were both captivating and were connected to the subject matter in some way. • The longest part of the production for this segment came closer to the end, when I wanted to have a moving picture of Lil Nas X. The one that I did for prince in the previous part was done before the production even started so I had as much time as I wanted on that one. For this one, though, I had to make it during production which gave me less time. So to speed up the process, I cut out the picture of Lil Nas in photoshop and then added him onto another background that I found on google. This made it easier when the time came to separate him from the background in After Effects. By the time I finished this short 15 second clip, it had taken me around 45 minutes, so to save time I figured this should be the last moving picture I include in the project, else I would've run out of time. • The rest of the production fot this segment wasn't nearly as long as that, it took around 2 hours to get the whole thing finished, the quickest parts being the talking head shots as always, because I didn't have to try and hide a black screen that was present in the commentary tracks, I still made sure to put as much into the talking head shots as possible, though. • This part is also where I started to play around with color correction, I noticed that a lot of the talking head shots had an ugly green hue to them, or some were too bright, so I had to go into the colour settings and change around the shadows, as well as the saturation, and a few other things. This ended up making the talking head shots look much nicer and way more natural, so I actually went back to the previously done segments and changed around the colour settings there too, the results for those parts were just as good too. • I also tried doing a few new things with quotes in this section, of course I kept the animated websites, but for one or two quotes I decided to animate the text on the screen myself. I had a few different ideas for text placement and ways that it could appear on screen and I think I did a good job at executing the ideas I had. I made sure the text would appear on screen by the time I said that part of the quote, and I made sure to have that bit of text in a different place to the last. Doing this just kept the product feeling fresh and new, and like I always had new ideas to throw at it.
  • 7. Section 3 • Section 3 is the section that looks into some of the abuses within the K–Pop industry, it's the shortest segment in the entire product, though that doesn’t mean that it lacks substance. I tried to provide as much visual representation here as possible, and I had to make sure that the background music fit the theme of the segment, so I chose an instrumental/acoustic remix of a well known K-Pop song. • Compared to the other 2 parts before this one, it isn't as heavily edited, but I still made sure to match the pace with the visual representation, and the talking head shots. • This section doesn't feature any moving images compared to the other ones, and that's for 2 main reasons. One is the only images I could use to move were massive group photos with no less then bands with seven members, so that would've doubled the time of an already time consuming task. The second reason is because I couldn't really fit any room for it, every few seconds there was visual representation flashing up on screen that would've completely blocked out the image. So making the image for this section would've been redundant. • That's not to say that I didn't include any After Effects work in this segment though, around half way through I figured I would add a green screened video that features a few BTS album covers spinning and switching places with one another, I added this at least because I didn't want to give off the impression that I was trying to speed my way through the editing process, rather I was spending my time with it and making it as good as I could make it. • The rest of this section is pretty simple, nothing really took too long to put together in this part, and I think the fact that this part is a bit more simple compared to the others is fine, since it's a segment that's exploring a foreign landscape for a lot of people, and it touches on some topics that a lot of people will be unaware of. So giving the product some time to slow down and really let the audience digest what's being told to them is a good thing. • The most complex editing in this part is the spinning BTS covers, everything else is stuff that can be found in all the other segments, like the animated websites, the images that pop up, images falling into frame from certain angles, and animated highlighted text on 2D screenshots of websites since I didn't want the 3D ones to get too repetitive. I did focus more on making the 2D images bounce around a bit more in this segment though, since having them being completely still looked far too boring and made certain sections feel more dragged out than they actually were. • This is also the first section where I didn't focus as much on the color correcting for the talking head shots since I was happy with how every shot looked from this point forward. • The video I featured during the commentary track here is a clip from a BTS concert, it isn't really meant to be focused on that much, it's just there to fill the space during the brief times that there isn't anything on screen.
  • 9. Section 4/Outro • Section 4 - The last section of the project is also one of the longer ones, so I had to make sure to include as much editing as possible into this section to let the product go out on a high note. The song that I use for this section is an instrumental version of her song 'The Man'. • In terms of keeping the editing fresh, I did something that I haven't really done in the product so far, in a part where I was giving a quote from a website, I had a picture slowly zooming in the background and then I had a screenshot of the website floating around the center of the screen. The picture was directly connected to what the quote was talking about, I had to use a picture because there wasn't any video footage that was long enough. In the end, the effect of the picture zooming in with the quote floating around the center of the screen is actually much more visually pleasing then if I were to use a video. • This is also the section where I talk about a lot of people and go more in depth with their experiences then I did with other sections, this is because I was able to get much more solid and backed up evidence that I was happy with. Because I was focusing on so many different people and their experiences with sexism in the music industry, I had to make sure that I kept up with the pacing, I couldn't let any particular section feel slow or boring. Looking how the product turned out I think that I did a good job at balancing all the different people and stories, I didn't make one incident seem more important than any of the others I was talking about. • I was also really happy with the amount of visual representation I managed to get for this section. I managed to find a video or a direct quote for everything that I was referencing. Which is something that took me a long time for all of the other segments. • This segment is also the only one in the entire product that doesn't have any After Effects editing, aside from the animated websites. I figured that at this point, the spinning album covers would be too repetitive to use again, and I didn't have enough time to make another moving image, so I only stuck with using animated websites. I didn't feel too bad about making this choice, because I've included enough of those things at this point, so people know that I'm more than competent and good at making those style of edits. That isn't to say any of the other edits slow down, I still experimented with a few new transitions since I've been using a lot of the same ones up until that point. I do something with text editing, and everything else up until this point. Apart from the lack of After Effects editing, this last section has a mixture of everything the audience should be used to up until this point, it's a good way to close the product out. Lastly, I tried syncing up what I was saying to what was being shown on screen more in this section than on any other. • Outro - The outro is short, brief and to the point. It doesn't take up any more than a minute and a half of the run time, and it's the only section of the entire product that features NO editing apart from jump cuts. That's because I wanted the audience to actually pay attention to what I'm saying here, I'm basically just summing up what I want the viewers to really take away from watching the product, it's hopeful towards the future of the music industry, but it addresses that there are still many issues the industry still faces and will face for the next few years at least. The song I use here is pretty somber and easy to listen to and I think it perfectly fits the atmosphere of this section, it's an instrumental version of the song 'Gym Class' by Lil Peep.
  • 10. Video for section 4/Outro
  • 11. Music/audio editing. • I saved the audio editing until the very end of production because I know each section would have to be done seperatly since all the talking head shots output different audio levels. • I didn't really mess with the audio levels of the commentary tracks because they were already a perfect level and was actaully what I was trying to get everything else to match to. In the end I think I got everything to sound mostly really even and easy to listen to, there's some sections where the audio sounds a bit distant and muffeled but that's because of the placement of the camera and was something that I couldn't really fix while editing. So in the future I need to slightly adjust the placement of the camera to make the audio quality better. • When it comes to the songs, I tried to use ones that didn't sound too intrusive, were connected to the subject of any particular section, and still somewhat fit the tone. I edited the audio levels of the songs when I was done with a section, I'd finish editing, then I'd find the song I wanted to use, then I'd drag it into the timeline, and then I'd play around with the audio levels to try and find the perfect balance. • None of the songs could have vocals otherwise I'd risk the vocals overlapping my commentary, which would make the video much harder to understand, the most I was willing to accept was adlibs that found their way onto the instrumental (as long as they weren't too common), like in the instrumental to 'Billie Jean' that I used for the section about Prince and Michael Jackson. • Watching the product back all the way through in its completed state, I'd say I did a good job at getting the background songs to a good level to where they can still be heard, but not too much. It's obvious that they're their but they aren't at all intrusive and they actually add to the pacing of the product most of the time. One thing I would change in the future though, is picking out all the background songs way more in advance, before I even start commentary, because sometimes I'll be talking a bit too quickly or too slowly which sometimes makes the commentary and music tracks clash with one another. • Songs that were included: • -Help Herself (bbno$) used in Intro • -Watch What Happens Next (Waterparks) used in Intro • -Cardigan Instrumental (Taylor Swift) used in Major Artist Mistreatment • -Billie Jean Instrumental (Michael Jackson) used in Majot Artist Mistreatment • -JU$T Instrumental (Run The Jewels) used in Racism in the Industry • -Old Town Road instrumental (Lil Nas X) used in Racism in the Industry • -Don't wanna cry, Piano cover (seventeen) used in abuses in the K-Pop industry • -The Man Instrumental (Taylor Swift) used in sexism in the music industry • Gym Class Instrumental (Lil Peep) used in Outro
  • 12. Talking head shots Before color correction After color correction • A much brighter setting, too much light coming off my face, everything looks a it too saturated. Looks much cleaner than the other ones that need to be fixed. • Looks much more colourful, gives a more authentic asthetic, a good blend of shadow and light coming from all directions. Shadows still looks a bit too dark in some places but all around it's a good improvement. • Too green it makes the shot look so much worse. Background is too dark, shadows on my face are too dark and the light looks too green. Shot overall is too dark and needs to be clearer. • I made it brighter but not too bright, the balance between shadows and light is closer to 50/50. I got rid of the green tint, which now makes the shot look MUCH better. The tone of the shot feels different now that all the colors have changed. Although the camera left side of the shot is still a bit too dark. • The shot looks too grainy and dull, the green tint is present in this one as well. The lighting from the back would look good if the colors were changed. The lighting from the front looks good as well, again the colours just need changing. The shot looks much cleaner, I managed to get rid of the grain. The green tint is also gone and has been replaced with a faint blue hue, which is much easier on the eyes, and looks much better. The lighting on the front still looks good, though there is an obvious shadow right in the center of my face which I think is a bit distracting.
  • 13. Talking head shots • I made sure to have variety with the talking head shots. Every shot shows up twice, but no more than that, I planned out what shots to use in all the segments before I started production and made sure that they were all perfectly balanced out, and in the final product I think that this method worked out really well. No shots ever really felt too repetitive or boring, the lighting mostly worked really well in all three, and if something ever looked 'off' then it's something that I could easily fix with color correction later on in the editing process. • I shot the talking head shots at 3 different points in my room, I made sure to spread the locations out so that no two shots look the same, I did a pretty good job in that regard, each shot looks distinct and different from the others. One thing that I did notice though, is the audio in some of the shots sounded a bit muffled and distant, and I think this is because of the location of the camera, I think that the mic was pointed towards the surface, instead of pointing up towards me a few times, which messed with the audio. It's not too big of an issue and in the final product it's really not that noticeable with all the audio editing and background music I put in, this is something that could have been avoided had I done more audio testing before production fully started though. • The colour correction really helped me elevate the entire product, if I hadn't have done any editing with the colours, then all the talking head shots would've looked MUCH duller, way more lifeless, and just ugly. The biggest issue I had while watching the shots back was the really ugly green tint that had come in out of nowhere, I didn't see this tint while I was filming, and by the time I had noticed, I'd already filmed all the talking head shots and it would've wasted time having to film them all again. Luckily it didn't take long to fix any visual errors in the editing process, I only had to change around some of the shadow settings, the saturation, and I had to add (and take away) a few colours, and in the end I think all these shots look a lot more natural because of this. • If I could change one thing with these shots, it would be the light in the background, in almost all of these shots there's a really bright glare in the background, it's not too distracting but it's very obviously there and takes up half of the background. If I were to re-shoot any of the talking head shots, I'd wait until a bit further on in the day where the sun isn't as bright to avoid this issue. • While doing experiments, I found a really good setting on my camera that actually fully blurred out the background as long as I was in the frame. I used this effect for every talking head shot in the final product, and I think it look really good it's my favourite part of any of these shots. It makes it so the shots aren't boring with me needing to be stood in front of a blank wall, but because of the blur, they also aren't distracting and don't take the focus off me as the host. The background just subtly sits there and works as a really good backdrop, especially with all the vinyls and music posters.
  • 14. Social media presence. (YouTube Channel, Soundcloud Thumbnail, Banner, Twitter posts, Logo, Merch) Merch Logo Thumbnail Banner
  • 15. Social media presence. (YouTube Channel, Soundcloud, Thumbnail, Banner, Twitter posts, Logo, Merch) Uploading to YouTube Branded Twitter account Branded YouTube channel Branded SoundCloud account
  • 17. • Links to social platforms: • YouTube - https://www.youtube.com/channel/UCEhboeFqkrTZBamTW5qtDKQ • Twitter - https://twitter.com/DeviiiSD • SoundCloud - https://soundcloud.com/jds-407842108/behind-the- music-industry • Website used to make merch - https://printify.com/app/products
  • 18. Breaking Down Social Presence. • To start off with this section, I made a YouTube account called 'MusicDocs' which is short for music documentaries. From their I went into photoshop and started work on a logo, I wanted to make something simple, yet something that sums up what the product is actually about. The logo is the initials For 'Music' and 'Docs' with a microphone coming down from the middle, with a white circle surrounding all that, all placed on a green/very light red background. I think it looks really good and is easily recognisable, which is good because I needed to use it for multiple other things. • When I was done with the logo I started work on the banner that would need to be included on both YouTube and Twitter. I followed a similar formula for what I did with the logo, I put some text that very briefly breaks down what the channel is, it's short and sweet. Underneath the text there's a twitter and SoundCloud logo, with my usernames to both platforms next to them, a lot of channels do this because it's a good way to spread your other platforms as much as possible. The background to this one is basically the same as the one I did for the logo. • When I was finished with the aesthetics for YouTube and Twitter, I started making a thumbnail for the YouTube video, sticking with the established theme I wanted to keep it simple, but also wanted it to tell the audience everything they needed to know. I also wanted to change the colour of the background because the green/red mix was starting to look repetitive, so I went with a pleasant looking light blue colour. The thumbnail basically just reiterates what the title of the product is, which is 'Behind the music industry' it's vague and captivating and should have the audience curious right from the start. In the thumbnail I made sure to make some of the text black, to make it stand out more and make it even more captivating. • When the thumbnail was done I uploaded the video to the channel, making sure to add relevant tags. After I was done with YouTube I went over to twitter and logged onto an account that I made a few months ago in case I ever needed one for a project. I updated the banner and profile picture to the same ones I made for the YouTube channel, I didn't make any new ones because I want to create a sense of familiarity with this section. When I updated the aesthetics on twitter I changed the name of the account to match the YouTube channel name, then I made a few tweets as if it was a legit twitter account with a legit following, I even teased a 'surprise announcement', which would normally help generate excitement for a product. The twitter account is also ONLY music focused, which perfectly fits the theme of the product, if it's not something that I've tweeted personally, then it's something that I retweeted from an artist or fan page, everything about the account is connected to music. • After I made a few tweets for the product I decided I wanted to upload an audio version to SoundCloud too. The reason I came around to this idea is because I realised that the product could also work in an audio only format, everything would still make sense. Though the actual product is still a video documentary, the SoundCloud inclusion is only for the sake of the social presence in this section. So I took the finished video and put it through an MP3 converter, and then uploaded the new MP3 file to SoundCloud as a podcast. I rebranded an old account to match both the YouTube and Twitter formats, and now the branding for the product is on 3 different websites. • When both the YouTube video and the MP3 file were done uploading I tweeted out both links separately onto the twitter account, and treated the SoundCloud version as if it was the 'surprise' that I was teasing at earlier. Which implies that this a newer thing for the brand and is only a second option for people that wouldn't be able to watch the intended video. • When all of this was done I figured I should try and make some merch for the brand as well, just to increase the presence even more. So I went to a website that lets you design your own merch, and put the logo that I previously made onto a few different items, (Phone case, Hoodie, Jacket, T-Shirt) I made sure to only include items that I know the target audience (Young teens that listen to music) would use. The website wouldn’t let me progress past the point of design without me paying though, so what I did instead is I screenshot the designs, saved them to my PC and then tweeted out the images of all the designs with some made up prices that I came up with, the tweet mentions the link will be 'coming soon'.
  • 19. Video for social media presence.
  • 20. Feedback 1 • The overall pacing of the product is really good and well executed, not much felt like it was going on for too long and not much felt like it was moving too quickly. • There could've been more in terms of transitions since you seemed to use quite a lot of the same ones, the ones that were used were good and did their job well, and I noticed you used a few different ones towards the end, but you could've played around with some different transitions around the start or the middle of the video. • The scrolling websites were a really good idea, and they actually really help to elevate the product to a higher level than if you were to only use flat 2D screenshots. These parts could've gotten repetitive very easily, but I think you did enough to change the camera movement and angles in each one to keep each appearance feeling different from the last one. • The talking head shots look pretty good, the ones at the start look better than the ones in the second half. I really like what you did with the lighting and colours in the first half, all the locations look distinct enough to keep everything feeling different for each section, if you only used one location throughout the entire duration then I believe the product would've suffered as a result, so using 3 evenly spread out was a good idea. For the colours in the second half, I think you could've done a bit more to try and match what you did in the first half. I understand that you might've left one untouched so that you can show off the difference you made with the colour correction in the others, but I think you should've only left that to one. For example, the outro was all a talking head shot that you didn't seem to colour correct much, this makes some of the shots feel inconsistent, you should've only left one clip untouched from colour correction, so you could've show of what the difference is, without the other shots feeling inconsistent. • The song choices are all really good, no song ever really feels out of place, and you clearly made sure that the songs you used were in some way connected to the theme of the topic being discussed. At a few points it felt a bit like the 'Billie Jean' instrumental was a bit louder than all the other songs, but it wasn't too distracting and it didn't overlap any discussion so I don't think it's that big of an issue. Personally I found that the song choices for both the section about racism and the section about sexism both had excellent song choices, not just because they sounded really good as instrumental backings, but because the songs themselves were connected so heavily to what you were discussing. • The idea and overall execution of this product was done well.
  • 21. Feedback 2 • I think that this is a pretty solid product. The research was clearly done to a very high standard and the product itself is something that I would genuinely love to watch if I wanted to personally go out of my way to learn a bit more about the music industry. You cover a lot of ground and it's clear you couldn't include every little detail you found otherwise the video would never end, you did a really good job at filtering through what you thought was most important to create a cohesive narrative, while also encouraging the audience to go off and do their own research with the lengthy screenshots taken from various websites, and the closing sentiment too. • Most of the talking head shots look good, there's a fair amount that stand out a bit though, and in a few you can clearly see where you've colour corrected certain sections of the screen. The ones that stand out don't show up too often, I'd say they're the most obvious at the very start and in the final 2 shots, everything in the middle looks really good and was colour corrected really well. There's also a few sections where some of the background music starts to take over, I think choosing a different song for that Prince and MJ section would be a better idea, maybe go with a more quiet and subtle MJ or even Prince song, 'Purple Rain' might've been a better choice. • I think that the 2 strongest sections were the first and last ones, I think those were the most fleshed out/most detailed, and I understand that the research comes down to the amount of press covereage you found on the topics. The 2 middle ones, being racism and abuses within k-pop are still very strong and very well edited, I just think that there is a lack of visual representation, especially in the K-Pop section, a lot of the time it just feels a bit lacking, and like you were trying to fill out space in the commentary tracks. I like what you did with the animated text in that section though, given that a lot of the quotes were so short, choosing to animate the text was a very good idea. • The pacing is very smooth too, at no point did I ever really feel like the video was dragging on for too long, you said what you had to say, and then moved right on to the next points you wanted to make. Choosing to combine some sections was such a good idea, like when you combined the Prince/MJ sections and when you put the final section of the K-Pop section into the start of the sexism section. • Overall, I really liked this video and thought was very solid, and was done to a very high standard.
  • 22. Feedback 3 • The music industry is a really tough topic to write about, there's so many different issues within it, that even attempting to tackle a few of those in one go is a really big undertaking, but you've managed to do a really good job here. While you obviously had to cut some corners for the sake of time, you had a very clear vision for what you wanted this to look like, and for the most part I think you've executed it really well. • One of the only real main criticisms I have for the product is the script, It's not awful by any means, I just think it could've been improved with some changes and extra time spent drafting. Some of the line delivery feels pretty awkward at some points too, though most of the time it'll be covered up with something flashing up on the screen, or the background music might just drown it out. • In terms of the editing, It's really solid, I think most of the jump cuts are really good and smooth, I like the ones that have the audio start while the visuals from the previous clip is still playing, It's a cool effect that adds a lot to the talking head shots, though some of these can feel really disorientating at first. Those animated websites were a cool touch and gave the product it's own sense of identity. Also the little 'pop in' effect that you put on all the 2D screenshots always looked good, it's clear you played around with the settings on each one, but you always kept a level of quality about them and always kept them looking cool. • The audio editing was pretty good too, you levelled out the songs, commentary, and clip audio pretty well, the songs are never too loud, your voice is always clear and easy to understand, and the clips are never too loud which is actually something you see a lot in videos like this one. I will say though, that some of the talking head shots sound a bit louder compared to the commentary tracks you recorded on the mic, I think if you made a separate audio channel for all the talking head sections and made them all quieter then those sections would be elevated a bit more. • I also really liked the addition of the moving images, they looked really cool and it's something you never really see in videos like this, they're a good diversion from the typical live footage and talking head videos you use to fill out space. The Lil Nas X one looked the best, adding your own background to it in photoshop was a really good idea. The only complaint that I have for these is there aren't enough, If you made a few more for each section before you started production then I think each section would be better for it, because as it is right now I think having more than 2 would be good, though again, those 2 were done to a really high standard.