Focus, Direction and Clarity

1. z
GROWING
YOUR
BUSINESS
FOCUS, DIRECTION AND CLARITY .

2. z
THE FUNDATION
YOUR PUPOSE STATEMENT
WHY ARE YOU DOING WHAT YOU ARE DOING ?
WHAT YOU WANT TO ACHIVE?
HOW YOU ARE GOING TO GET THERE ?

3. z
WHO
 WHO YOU WANT TO ATTRACT ?
 WHAT KIND OF VALUE YOU CAN ADD TO THEM?
 WHAT ARE THEIR ACHES AND PAINS ?
 WHAT ARE THEIR NEEDS ?
 HOW CAN YOU FULLFIL THOSE NEEDS ?

4. z
PERCEPTION
 HOW YOU WANT TO BE SEEN ?
 WHERE YOU FIT IN ?
 WHAT MAKES YOU DIFFERENT?

5. z
IF YOU WANT TO GROW A SUCCESFUL BUSINESS
YOU NEED TO KNOW EXACTLY WHERE YOU ARE
AND WHERE YOU WANT TO BE
WHEN YOU HAVE FIGURE OUT YOUR FUNDATION, YOUR TARGET AND
WHERE YOU ARE, YOU NEED TO FIND OUT WHERE YOUR CUSTOMER
HANGS OUT
YOU POSITION YOURSELF THERE , YOU EDUCATE THEM AND BY
EDUCATING YOU BUILD RELATIONSHIPS AND THAT WILL BE YOUR FOCUS,
YOUR MAKETING BECOMES RELATIONSHIP BASED, FINDING WHAT
YOUR CUSTOMERS NEEDS ARE AND GIVING THEM SOMETHING THAT
ADDS VALUE TO THEM.
The key of building a business and achieving sustainable growth is in hard data.
This will give you a CLEAR vision of your customer needs.
"The more you know, the more you can grow."

6. Growth comes with hard work, positive attitude and knowing
what you want.
It's important to develop the right habits in order to be effective.
Dr. Stephen Covey writes that​ one habit of highly effective leaders
and business people is to​“begin with the end in mind.” this concept
is based on the principle that all things are created twice.
There’s a mental or first creation, and a physical or second
creation.
IT'S IMPORTANT TO DEVELOP THE RIGHT HABITS
IN ORDER TO BE EFFICTIVE.

7. z The willingness
to change
is crucial
for success.
And with a healthy mindset, a plan of action, the skills you
need, a mentor or coach, an awesome team, and the right tools,
you're bound to.

8. z
DO YOU HAVE THE RIGHT MINDSET TO
GROW YOUR BUSINESS?
To develop a business “growth mindset” (based on your
values), learn the valuable skills you’ll need, and find the right
team and tools to help you along your path to success.
Rory Vaden, “on schedule” is also a mindset.
"One of the biggest ways we lose time and energy is
thinking about where we have to go next.
But having a schedule eliminates that issue and provides a
structure
that allows us to FOCUS our energy on the tasks at hand."

9. z
Aligning your why, your story,
your uniqueness and your
purpose will increase your
sales .
* Keep the conversation going.
*Encourage all employees within your company to engage and socialize.
* Connect with people who are experts in what you’re trying to do.

10. It is very important to develop the strategic direction to help
you visualize what kind of person will work within the culture
of your business and what you’re trying to achieve.
Strategic Development

11. The so-called "PRESTIGE PRICING " (simple products, such
as Organic Apples compared to a regular Fertilized Apple)
have a price differential that is not explained by the cost of
production but it provides means for consumers to reveal
their willingnes to pay .
“The more of a differential you can
show me in value the more of a
differential I will be willing to pay in
price.”
Jim Pancero said of "strategic selling"
STRATEGIC SELLING

12. z
HOW ARE YOU LIVING YOUR
PURPOSE?