Marketing anthropology presentation
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This document discusses how marketing can embrace insights from fields like anthropology, neuroscience, and behavioral economics to better understand customer behavior. It argues that while the world has changed significantly with digital dominance and new technologies, marketing has not evolved at the same pace. Integrating modern scientific understandings of human behavior into marketing practice could help make marketing more effective at predicting customer behavior and leading business growth. A few examples of insights discussed include how humans are wired to care for others, seek authority and reassurance, and understand symbols on a deeper level.
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7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Marketing anthropology presentation
- 1. Marketingconsilience Using modern sciences to bring new approach toMARKETING
- 2. It’s my opinion! THE AGENDA The world has changed Thinking as advanced Marketing should embrace Anthropology Neuroscience Behavioural Economics
- 3. The world has changed…but marketing has not kept pace Digital is dominant More and more… Media Messages Technology + process prevail Design universal Brands abound Marketing function losing status
- 4. Thinking ahead Marketing is about understanding and predicting customer behaviour
- 5. Thinking advances Add to the collective experience of marketing Marketing planning can be more positive and effective
- 6. Utilising new behavioural understanding in marketing practice
- 7. Home making Whilst the men hunted…Women made the home… Home is the symbol of the family Home-making will always loom large…
- 8. Loyalty & Relationships We advanced by belonging and caring for each other Our group is important to us We want to belong and have it recognised We don’t like groups we don’t belong to Loyalty transcends logic
- 9. Shopper behaviour We are driven by our senses – all of them Our instinct tell us to acquire it now whist we can Bright light and oxygen make us more active Yet we need risk re-assurance Women are wired to care & provide
- 10. Shared experience We worked in teams to achieve success We look to leaders for authority and endorsement We are prepared to rely on others Winning and losing together builds relationships
- 11. Colour Colour is significant We see in 3 primary colours Based on natural observations and historic use Individual colours have different understandings
- 12. Brands & Positioning Brand positionings reflect our inherent attitudes… We seek out authority We look for friends and those who will help us We aim to lower the cost
- 13. Branding & Bonding Products are based on logic Values are more important than logic Emotion is the bond of relationship Brands build relationships Encompass many products
- 14. Logos We understand symbols They are stronger than simple writing Make the logo more than a wordmark more a symbol Hittite Symbols from Byblos 2000 BC Bronze Age Trade Marks Recognise any?
- 15. Technology Take-up We always made and used tools We sought out and tried the new Today’s rapid changes in technology mean the customer will always be ahead of the marketer
- 16. In Conclusion… So much of marketing is about human behaviour New understandings mean we can improve marketing practice Marketing should lead business growth…