supply chain management.pptx
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This document discusses distribution management and channels of distribution. It defines distribution as making a product available to consumers and value networks as connections between organizations that benefit all partners. It also discusses factors that influence distribution channels like the nature of the product, target market, company resources, and market environment. Common distribution channels include direct from producer to consumer, using retailers or wholesalers, and working through agents.
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MARKETING CHANNELS & DELEVERING CUSTOMER VALUE.ppt
This document discusses marketing channels and how they deliver customer value. It defines key terms like supply chain, value delivery network, and marketing channels. It explains that marketing channels facilitate transactions by physically delivering products and services. Channel members can add value through information, promotion, contact, matching needs, negotiation, distribution, financing, and risk taking. Channels can be direct or indirect, depending on the number of intermediary levels. The goals of marketing logistics and supply chain management are to meet customer needs efficiently and profitably. Major logistics functions include warehousing, distribution centers, inventory management, transportation, and information management. Integrated logistics emphasizes teamwork across the supply chain.
Marketing channels and delivering customer value
Marketing Chanel and delivering customer value full ppt topic you will get from here.Markting chapter 12
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The slideshow covers concepts related to Distribution channel, marketing channel, channel management, intermediaries, retailing meaning, type etc.
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The document outlines the members of Group No. 3 and discusses the importance of physical distribution and channel decisions in marketing management. It also defines marketing channels and describes their various functions like bringing buyers and sellers together, creating customer value, and making products available. The document notes that effective channel design and management is important to achieve goals like market coverage, cost-efficiency, and minimizing customer effort.
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There are four main types of distribution channels:
1. Producer to Customer - the shortest channel without middlemen.
2. Producer to Retailer to Customer - involves one middleman, the retailer.
3. Producer to Wholesaler to Retailer to Customer - the most common channel with two middlemen.
4. Producer to Agent to Wholesaler to Retailer to Customer - the longest channel with three middlemen.
The appropriate channel depends on factors like the product, market size and geography, and distribution costs.
Channels of distribution
There are four main types of distribution channels:
1. Producer to Customer - the shortest channel without middlemen.
2. Producer to Retailer to Customer - involves one middleman, the retailer.
3. Producer to Wholesaler to Retailer to Customer - the most common channel with two middlemen.
4. Producer to Agent to Wholesaler to Retailer to Customer - the longest channel with three middlemen.
The appropriate channel depends on factors like the product, market size and geography, and distribution costs.
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This document discusses marketing channels and how they deliver customer value. It defines key terms like supply chain, value delivery network, and marketing channels. It explains that marketing channels facilitate transactions by physically delivering products and services. Channel members can add value through information, promotion, contact, matching needs, negotiation, distribution, financing, and risk taking. Channels can be direct or indirect, depending on the number of intermediary levels. The goals of marketing logistics and supply chain management are to meet customer needs efficiently and profitably. Major logistics functions include warehousing, distribution centers, inventory management, transportation, and information management. Integrated logistics emphasizes teamwork across the supply chain.
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
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- A webinar program yields a "one-to-many" approach to content creation
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1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
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How Consumers Use Technology And Its Impact On Their Lives
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Google Ads Vs Social Media Ads-A comparative analysis
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How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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PickUp, Improve conversions with scenario-based conversational AI.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Pillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
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Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
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Mastering Your Online Visibility - Fernando Angulo
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
supply chain management.pptx
- 1. Distribution Management Biju S K Govt. College for Women Thiruvananthapuram
- 4. Would you think these mangos have value? Have value, only when it reaches in our hand
- 5. Meaning • Distribution – is the process of creating value to a product or service by making it available to consumers, who need it. • Channels of distribution- set of marketing institutions or interrelated intermediaries who participate in distribution of goods and services from the manufactures to ultimate consumer. • Value networks- a set of connections between organisations and individuals in the marketing channel, interacting with each other, to benefit all the partners of the entire group. • Logistic Management- managing the movement and storage of goods from the supplier to consumer through logistic firm.
- 7. Distribution channels • Producer consumer • Producer- retailer consumer • Producer wholesaler retailer consumer • Producer agent retailer consumer • Producer agent wholesaler retailer consumer
- 9. Factors influencing the Channels of Distribution • Nature of Product • Market • Price of distribution • Middlemen • Target Market • Company • Marketing Environment • Competitors
- 12. Widely used product – longer channel Small customer base product- direct channel Low value High Value Complicated / technical User Friendly Perishable- shorter channel Non perishable- Longer channel
- 13. Financially sound – shorter channel – opening its own shops Not financially sound – longer channel Wish to control its sales- shorter channel Manufacturing organisation- competency in production can choose long channel
- 14. May use the channels of the competitor May outsource or use own chin stores
- 15. Small customer base– shorter channel Larger customer base – longer channel Small Geographic area – shorter channel Larger Geographic area – longer channel Bulk quantity small customers – shorter channel Small quantity large customers – longer channel
- 16. Govt restrictions – use shorter channels Boom– longer channel Depression - direct channel