3. formal proposal
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This document provides an overview and description of a proposed anti-drug advergame called "Coke against cocaine". The game would feature a Coke can shooting and defeating a man doing cocaine in a skyscraper, communicating an anti-drug message. It is intended for teenagers ages 15-24 in the UK and US. The game would be simple to play, pressing forward and shooting. Legal and ethical considerations are discussed, such as ensuring it is sufficiently different from existing works and addressing potential offensiveness of depicting violence and drug use. An alternative ending is suggested where the Coke can encourages getting help rather than showing murder.
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Advergame formal proposal
The document proposes an "advergame" concept where a Coca-Cola can shoots a man doing cocaine in a skyscraper, communicating an anti-drug message. The game would target 15+ year old boys, especially those from poorer backgrounds. Some legal and ethical issues are identified, such as the violence and drug use potentially offending religious groups or those who work in skyscrapers. An alternative ending is suggested where the Coke can encourages getting help for addiction.
4. proposal (interactive) 3
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BBFC Guidelines
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Evaluation question 4
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1000 days pitch
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Audience research
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Production brief
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Advergame formal proposal
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4. proposal (interactive) 3
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Evaluation question 4
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1000 days pitch
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3. formal proposal adver game
The document proposes an "adver-game" for Coca Cola targeted at 12-19 year olds. The video game animation would follow a man earning points each time he drinks Coca Cola. Inspired by Flappy Bird, the points would go up each time the man collects Coke cans. While aimed at all genders and social classes between 12-19, some legal and ethical considerations are noted around promoting energy drinks to youth, as well as ensuring no offense to social or religious groups.
3. formal proposal advergame
The document provides a summary for an "advergame" that advertises Coca-Cola. The game follows a character who has lost their Coke can and must find it again. The target audience is 16-19 year olds of any gender or lifestyle. Legal and ethical considerations were that the game must not include offensive material as it will be online for all ages, though it is aimed at older teenagers. It uses Coca-Cola's name and logo with permission as an advertisement for the brand.
4. fmp proposal
This proposal outlines a game project called "Faith Collapsing" that combines elements of action, horror, and dark humor. The game would be set in dark fantasy worlds like Borderlands and The Witcher. Products like t-shirts, posters, and DVDs would feature comical quotes and the progression of characters from the game. The target audience is males ages 16-25 from lower-middle to middle class backgrounds who enjoy violent action and mystery with comedic and survival horror elements. While the game may include blood and gore, the developer will try not to offend people with dark humor or self-deprecating jokes. Younger people would not be restricted from purchasing related products. The proposal does not believe
4. fmp proposal
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formal proposal advergame
The document proposes an advergame to promote Coca-Cola to audiences aged 16-19. The game would be released on web browsers and mobile phones to reach a young audience. Players would collect Coca-Cola bottle caps in the game, with the Coca-Cola logo in the background, to advertise the brand in an interactive way. The main message is that an advergame can promote Coca-Cola more effectively than a static poster by engaging users and encouraging them to share it with others. The game is inspired by Google's interactive ads and the classic game Pac-Man but will be original content to avoid copyright issues. It aims to appeal to both female and male teenagers by providing a fun distraction without offensive
3. formal proposal
This document proposes an advergame promoting Coca Cola targeted at teenagers aged 12-18 in North America and England. The game would be distributed online and on TV and draw inspiration from the art style of The Legend of Zelda games. It would tell a story about how drinking Coke instantly refreshes and rejuvenates the player character like the "you're not you when you're hungry" Snickers ads. The goal is to create a simple, visually appealing game that gets the Coke brand message across to its target teenage audience without any offensive or inappropriate content.
3. formal proposal
This game involves Iron Man getting from one side to the other while drinking Coke, meant to influence fans of Iron Man. It would be released for game consoles and targeted at 13-18 year old males and females who like Marvel movies. The developer wants to avoid offensive material and ensure a 13+ age rating by considering all pictures and features.
Formal proposal game
This document proposes an "advergame" called Coke Catcher to advertise Coca-Cola to younger audiences aged 15-19. The game would be released mainly on websites like Facebook and Reddit. As a platform game, players catch Coke bottles to feel happy, conveying Coke's message. The simple pixelated art style aims to attract all ages and cultures without offense by following advertising guidelines.
4. proposal(2)
My product is a fighting game called "hikikomori" aimed at male teens to young adults. It will feature two characters fighting on opposite sides of the screen with the goal of defeating the other fighter. The game will have a dark, creepy theme with graphic violence similar to Mortal Kombat. Research of existing fighting games informed elements to include like special powers and gore. The game will be age-restricted due to graphic content and receive a 16+ rating. Efforts will be made to avoid offending groups and the characters/story will be original to minimize copyright risks, though the concept is similar to other fighting games.
4. fmp proposal
My product is a line of merchandise for an original action role-playing video game that I have created, including posters, a skateboard deck, CD and console cover art, game logos, key chains, and T-shirt designs. Through research including surveys and interviews, I have tailored my product designs to appeal to my target audience of 10-20 year olds, who are mostly male and middle class. Features like bright colors, neon effects, and pixelated characters are intended to attract impulse buyers in this psychographic group. My designs are original creations that avoid potentially offensive material or copyright issues.
3. formal proposal advergame
This document proposes a retro-style advergame called "coca cola bootleg mario game" that would be released worldwide but targeted towards English-speaking audiences ages 9 and up. The game would have gameplay and mechanics similar to Super Mario Bros. and Mega Man, with the player collecting Coca-Cola to defeat alien enemies, communicating the Coca-Cola brand message in a nostalgic 8-bit graphical style appealing to both young and older generations.
4. proposal
This proposal is for a game trailer, t-shirt, and poster. The purpose is to entertain gamers and entice them to buy the product. The genre is for an adventurous and violent game. The content of the trailer would include bits from games like Doom, Dark Souls, and Skyrim with pop or rock music. The t-shirt would have a logo and character in the foreground with a background scene. The poster would have a large title, mountains in the background, and bosses or a character. The target audience is male students aged 15-17 who enjoy video games. It would appeal to them due to the violent and adventurous nature. There may be legal issues around using copyrighted
3. formal proposal for game
This document provides a concept for an advergame called "Fire Jump" that would be played online. In the game, the player controls a human character who must jump across moving stones to avoid falling into fire and reach a cola can. The game is inspired by classic platformers and aims to promote the refreshing taste of cola to players ages 10 and older without offending any cultures, beliefs, or copyrights.
3. formal proposal
1) The document proposes a radio and Spotify ad for Coca Cola targeted at young males and females aged 12-35 who enjoy movies like Mission Impossible.
2) The ad would use the soundtrack from a Mission Impossible Coke Zero TV ad for inspiration and feature purposely bad voice acting to appeal to the target audience's sense of humor.
3) The main message is that Coca Cola is great for family gatherings and special occasions for younger people.
4. FMP Proposal (2)
This proposal outlines a horror/comedy spoof film called KILL. The film aims to entertain viewers by bringing back an underrepresented genre and building on popular franchises like Saw and The Conjuring. It will tell an original story based on a local superstition involving a ghostly nun. The primary audience is 12-20 year olds of both genders who enjoy popular genres like horror and comedy. Some elements from research like poster designs will be incorporated. Potential legal issues around offensive content and copyright are considered, and steps like not overly featuring religious groups and making characters distinct from existing IPs are discussed to avoid issues.
3. formal proposal 4
The document proposes an "Advergame" to advertise Coca-Cola. It would be a side-scrolling game released worldwide on PC and other platforms. The game would metaphorically show how drinking Coca-Cola brings joy and satisfaction by making the player character transparent and showing Coke being poured on her. The target audience is people aged 10+ of any gender or social class. The advergame aims to appeal to people's sense of fun and enjoyment of sharing Coke with others. It is designed not to offend any groups and uses the Coca-Cola logo to identify the brand without infringing on their copyright.
4. proposal (1)
This proposal is for a runner game called "Escape the cops" where players control a thief character trying to evade police officers to reach a getaway vehicle. The game will take place on a maze-like map representing city streets, with the bank on one side and getaway car on the other. The target audience is boys aged 6-16 looking for an entertaining and challenging game to play after school. No offensive or inappropriate content will be included, and all aspects of the game will be original creations rather than using existing characters or logos to avoid legal issues.
4. fmp proposal
This proposal outlines a daily vlog series about attending comic conventions. The purpose is to entertain audiences and provide insight into the comic convention scene and cosplay community from a first-hand perspective. The content would have a cinematic, daily vlog style showing the attendee, events, and people. It aims to promote both the channel and future conventions. The target audience is comic and cosplay communities of both genders aged C2 and B who have disposable income and free time. Mature content like swearing and revealing costumes will have age restrictions. No offensive content is planned, though some viewer opinions cannot be controlled. Original logos and music without copyrights will be used.
Formal final
The game is called Coca Cola Hop, an advergame and mobile platform game where the player controls a character jumping on platforms to collect a Coca Cola can as the prize. It will be released worldwide on all platforms simultaneously, as it is suitable for all ages and cultures without causing offense. The simple 2D side-scrolling arcade game style takes inspiration from Mario to be recognizable while reinforcing the Coca Cola brand through repetition of the name and portrayal of the drink as a quality prize. The target audience is people aged 16-19 of both genders who would be familiar with classic arcade games and the Coca Cola brand.
Formal final
The game is called Coca Cola Hop, an advergame and mobile platform game where the player controls a character jumping on platforms to collect a Coca Cola can as the prize. It would be released worldwide on all platforms simultaneously, as it is suitable for all ages and cultures without causing offense. The simple 2D side-scrolling arcade style reinforces the Coca Cola brand through repetition of the name and portraying it as a quality prize, with the main message being that Coca Cola is a top quality prize. The target audience is ages 16-19 of both genders, as they would recognize and enjoy the classic arcade style.
1. initial plans (interactive)(2)
The document outlines initial plans for three different game ideas:
1) A top-down stealth spy game where the player infiltrates military compounds and missile silos as a James Bond-style spy.
2) A sidescrolling horror game set in a mountain hotel inspired by The Shining, featuring zombies, ghosts, and chainsaw-wielding maniacs.
3) A first-person driving game where the player acts as a getaway driver for criminals, evading the police in a city environment.
5. pre production (interactive)(1)
This document outlines the pre-production planning for a game. It includes summaries of choosing a reference image for style and colors, proposed levels and missions, character designs, logo design, storyboards, required software, sourcing audio assets, contingency planning, health and safety considerations, and a basic production schedule. Key elements are a black and white tuxedo style, gold representing wealth, different color environments, three stealth missions involving documents, weapons, and killing officials, and using Photoshop and other software.
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3. formal proposal adver game
The document proposes an "adver-game" for Coca Cola targeted at 12-19 year olds. The video game animation would follow a man earning points each time he drinks Coca Cola. Inspired by Flappy Bird, the points would go up each time the man collects Coke cans. While aimed at all genders and social classes between 12-19, some legal and ethical considerations are noted around promoting energy drinks to youth, as well as ensuring no offense to social or religious groups.
3. formal proposal advergame
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4. fmp proposal
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formal proposal advergame
The document proposes an advergame to promote Coca-Cola to audiences aged 16-19. The game would be released on web browsers and mobile phones to reach a young audience. Players would collect Coca-Cola bottle caps in the game, with the Coca-Cola logo in the background, to advertise the brand in an interactive way. The main message is that an advergame can promote Coca-Cola more effectively than a static poster by engaging users and encouraging them to share it with others. The game is inspired by Google's interactive ads and the classic game Pac-Man but will be original content to avoid copyright issues. It aims to appeal to both female and male teenagers by providing a fun distraction without offensive
3. formal proposal
This document proposes an advergame promoting Coca Cola targeted at teenagers aged 12-18 in North America and England. The game would be distributed online and on TV and draw inspiration from the art style of The Legend of Zelda games. It would tell a story about how drinking Coke instantly refreshes and rejuvenates the player character like the "you're not you when you're hungry" Snickers ads. The goal is to create a simple, visually appealing game that gets the Coke brand message across to its target teenage audience without any offensive or inappropriate content.
3. formal proposal
This game involves Iron Man getting from one side to the other while drinking Coke, meant to influence fans of Iron Man. It would be released for game consoles and targeted at 13-18 year old males and females who like Marvel movies. The developer wants to avoid offensive material and ensure a 13+ age rating by considering all pictures and features.
Formal proposal game
This document proposes an "advergame" called Coke Catcher to advertise Coca-Cola to younger audiences aged 15-19. The game would be released mainly on websites like Facebook and Reddit. As a platform game, players catch Coke bottles to feel happy, conveying Coke's message. The simple pixelated art style aims to attract all ages and cultures without offense by following advertising guidelines.
4. proposal(2)
My product is a fighting game called "hikikomori" aimed at male teens to young adults. It will feature two characters fighting on opposite sides of the screen with the goal of defeating the other fighter. The game will have a dark, creepy theme with graphic violence similar to Mortal Kombat. Research of existing fighting games informed elements to include like special powers and gore. The game will be age-restricted due to graphic content and receive a 16+ rating. Efforts will be made to avoid offending groups and the characters/story will be original to minimize copyright risks, though the concept is similar to other fighting games.
4. fmp proposal
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3. formal proposal advergame
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4. proposal
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3. formal proposal for game
This document provides a concept for an advergame called "Fire Jump" that would be played online. In the game, the player controls a human character who must jump across moving stones to avoid falling into fire and reach a cola can. The game is inspired by classic platformers and aims to promote the refreshing taste of cola to players ages 10 and older without offending any cultures, beliefs, or copyrights.
3. formal proposal
1) The document proposes a radio and Spotify ad for Coca Cola targeted at young males and females aged 12-35 who enjoy movies like Mission Impossible.
2) The ad would use the soundtrack from a Mission Impossible Coke Zero TV ad for inspiration and feature purposely bad voice acting to appeal to the target audience's sense of humor.
3) The main message is that Coca Cola is great for family gatherings and special occasions for younger people.
4. FMP Proposal (2)
This proposal outlines a horror/comedy spoof film called KILL. The film aims to entertain viewers by bringing back an underrepresented genre and building on popular franchises like Saw and The Conjuring. It will tell an original story based on a local superstition involving a ghostly nun. The primary audience is 12-20 year olds of both genders who enjoy popular genres like horror and comedy. Some elements from research like poster designs will be incorporated. Potential legal issues around offensive content and copyright are considered, and steps like not overly featuring religious groups and making characters distinct from existing IPs are discussed to avoid issues.
3. formal proposal 4
The document proposes an "Advergame" to advertise Coca-Cola. It would be a side-scrolling game released worldwide on PC and other platforms. The game would metaphorically show how drinking Coca-Cola brings joy and satisfaction by making the player character transparent and showing Coke being poured on her. The target audience is people aged 10+ of any gender or social class. The advergame aims to appeal to people's sense of fun and enjoyment of sharing Coke with others. It is designed not to offend any groups and uses the Coca-Cola logo to identify the brand without infringing on their copyright.
4. proposal (1)
This proposal is for a runner game called "Escape the cops" where players control a thief character trying to evade police officers to reach a getaway vehicle. The game will take place on a maze-like map representing city streets, with the bank on one side and getaway car on the other. The target audience is boys aged 6-16 looking for an entertaining and challenging game to play after school. No offensive or inappropriate content will be included, and all aspects of the game will be original creations rather than using existing characters or logos to avoid legal issues.
4. fmp proposal
This proposal outlines a daily vlog series about attending comic conventions. The purpose is to entertain audiences and provide insight into the comic convention scene and cosplay community from a first-hand perspective. The content would have a cinematic, daily vlog style showing the attendee, events, and people. It aims to promote both the channel and future conventions. The target audience is comic and cosplay communities of both genders aged C2 and B who have disposable income and free time. Mature content like swearing and revealing costumes will have age restrictions. No offensive content is planned, though some viewer opinions cannot be controlled. Original logos and music without copyrights will be used.
Formal final
The game is called Coca Cola Hop, an advergame and mobile platform game where the player controls a character jumping on platforms to collect a Coca Cola can as the prize. It will be released worldwide on all platforms simultaneously, as it is suitable for all ages and cultures without causing offense. The simple 2D side-scrolling arcade game style takes inspiration from Mario to be recognizable while reinforcing the Coca Cola brand through repetition of the name and portrayal of the drink as a quality prize. The target audience is people aged 16-19 of both genders who would be familiar with classic arcade games and the Coca Cola brand.
Formal final
The game is called Coca Cola Hop, an advergame and mobile platform game where the player controls a character jumping on platforms to collect a Coca Cola can as the prize. It would be released worldwide on all platforms simultaneously, as it is suitable for all ages and cultures without causing offense. The simple 2D side-scrolling arcade style reinforces the Coca Cola brand through repetition of the name and portraying it as a quality prize, with the main message being that Coca Cola is a top quality prize. The target audience is ages 16-19 of both genders, as they would recognize and enjoy the classic arcade style.
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More from Yoran Alflat
1. initial plans (interactive)(2)
The document outlines initial plans for three different game ideas:
1) A top-down stealth spy game where the player infiltrates military compounds and missile silos as a James Bond-style spy.
2) A sidescrolling horror game set in a mountain hotel inspired by The Shining, featuring zombies, ghosts, and chainsaw-wielding maniacs.
3) A first-person driving game where the player acts as a getaway driver for criminals, evading the police in a city environment.
5. pre production (interactive)(1)
This document outlines the pre-production planning for a game. It includes summaries of choosing a reference image for style and colors, proposed levels and missions, character designs, logo design, storyboards, required software, sourcing audio assets, contingency planning, health and safety considerations, and a basic production schedule. Key elements are a black and white tuxedo style, gold representing wealth, different color environments, three stealth missions involving documents, weapons, and killing officials, and using Photoshop and other software.
3. production experiments (interactive) 2
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7. evaluation
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5. pre production (4)
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Meaning theory pro forma
The document provides definitions and examples of key film analysis terms:
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2) It analyzes three movie posters, noting details like color schemes, imagery, and text that provide insight into the narratives and characters.
3) It summarizes two music clips, describing what type of scenes each might accompany based on elements like instrumentation, tempo, and structure.
4) It analyzes how a movie trailer for "The Shining" misleads viewers about the film's true nature through editing techniques.
5) It does the same for a hypothetical trailer for "
Audience theory pro forma done
The primary audience for the film is male teenagers aged 15-24 who enjoy action films and are fans of the actors. The secondary audience includes those aged 25-44 who may be familiar with the original film or Apocalypse Now due to similarities in poster design. The film could be seen as anti-war or anti-military, so may be less popular with some demographics. Nostalgia and recognition of the franchise or similar films could attract the secondary audience.
radio advert formal proposal
The document proposes a Coca Cola radio advertisement featuring a dinosaur. The ad would promote a new exotic flavor of Coke. It suggests using a grabbing dinosaur roar to grab listeners' attention rather than a jingle. The target audience would be younger people from children to early twenties, especially boys, as dinosaurs generally appeal more to younger audiences. Some legal and ethical considerations are that the ad would inaccurately depict dinosaurs drinking Coke and using fruits that may not have existed alongside them, and the loud dinosaur roar could be seen as a shock tactic.
Project 1 communication methods
The document provides guidelines for different types of marketing communications. Code 1 discusses ensuring ads are truthful and legal. Code 2 addresses clearly identifying ads and products. Code 3 and 4 refer to not misleading consumers or using offensive tactics. Code 5 prohibits targeting ads for dangerous products to children. Code 6 discusses obtaining permission before portraying a celebrity. Code 13 relates to promoting health claims responsibly.
Finished evaluation 3
The document discusses the student's experiences with various graphic design, radio, and game design projects. Some key points:
- For a graphic design poster, the student learned to include more colors and themes to make it more visually appealing compared to their first poster.
- Working in Photoshop, advantages include easy-to-use tools and precision editing abilities. Disadvantages are its complexity and time requirements.
- For a radio advertisement, the student used sound effects like a dinosaur roar to grab attention, followed by a voiceover about the product.
- When designing an advergame, the student learned to add more detailed backgrounds rather than wasted space, to make the game more engaging.
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- 1. Working Title: Coke against cocaine Target Platform: Computer maybe phones Genre: advergame Language / Territories Uk, US it would not be suitable worldwide as even though it is a cartoon it does contain murder and obviously that’s looked down on its very possible places in the uk and us wouldn’t allow this advergame because of its content. Its obviously not suitable for kids so for teenagers 15-24 as it isn’t graphic Synopsis / Treatment / Story / How the game plays: It is an anti drugs coca cola advert it communicates this by having the coke can shoot the man doing cocaine. I now don’t think it works very well. You would press forward and then shoot which is how it would play (pretty simple) then you win. One Line SalesPitch: Funny anti drug coke advergame Style (similar products and graphical style): I don’t know of any particular products that this is similar to I came up with the idea while playing around with the words in my head so I don’t have any particular inspiration. I guess the fact the man doing coke in the skyscraper is inspired by Charlie sheen and Gordon gecko from wall street don’t know of any similar conventions and art styles. Audience: Audience is 15-24 teenage boys poorer as richer people may see themselves portrayed in the person shot by the coke can in the high-rise as it is based off of a stereotype I guess. I think it would appeal to these people because its very different to what other advergames have been done so its more likely to leave an impression on them. In NRS terms e-c2 maybe c1 would be the main income demographic. Legal & Ethical Considerations: Will your product be sufficiently different from existing ones to not get sued for copyright infringement and how have you achieved this? The violence and drug use could be considered offensive material. I will restrict it from younger audiences as it does contain violence and drug use.. It probably will offend people who work in sky rises and if you go by the stereotype portrayed wall street traders and bankers may be offended. Religious groups who’s beliefs dot include murder and drug use which is pretty much all mainstream religions may be offended. To change that I could have another scene where the coke can leans in and says stop get some help and then maybe an addiction helpline comes up something along those lines. It doesn’t use any existing characters names or logos from other existing companies.