A group presented a pitch for a crime thriller film called "1000 Days" about a young detective's first case hunting a husband and wife serial killer duo who have been on a killing spree over 5 years. The film would follow the detective as he works to solve the case and catch the criminals, flashing back to show their past crimes and his promotion. The target audience is 15+ males and females who enjoy crime films like The Usual Suspects and The Dark Knight. The marketing campaign would feature the criminals' mugshots and include social media, trailers, TV spots, posters, and a screening to generate buzz.
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1. 1000 Days Pitch
Presentation
By Greg, Reiss, Catherine, Meggie
2. 1000 Days - Logline
A detectives first job to hunt down a husband and wife
duo who are on a 5 year killing spree
3. 1000 Days - Main Characters
A young, intelligent, smartly dresses detective who has
just been promoted and is working on his first job.
The husband has bipolar disorder and is unstable
The wife is smart and quick at covering up their traces
4. Brief Synopsis
Act 1- The couple get arrested for the crimes they have
committed
Act 2- Flash back begins with the detective being
promoted to a chief constable. We also see him being
given his first major case and watch him adapt and begin
to work t out.
Act 3- Flashback continues where we see the life of the
couple to the ending where the couple are convicted.
5. Who’s it aimed at?
Target Audience- 15+
Male and female
Similar Films of interest- The Usual Suspects, The Dark
Knight, The Wolf of Wall Street, Se7en
6. Audience Types
These are some of the audience statistics from other
similar films
This is a comparable to what wolf of wall
street would have
7. Profile of our typical audience
member
This is
Jack
He is 18 years
old
He enjoys
crime films
He recently seen
Wolf of Wall Street
His favorite
crime film
Bugsy
Malone
He is currently
studying
criminology at
oxford and he
wants to be a
police officer
He enjoys
socializing with his
friends and going to
cinema and reading
books
He shops at Harrods,
super dry, top man.
Lives in surrey
Part time job as a
waiter at the local
pub
Is tribe is creative
8. Marketing Campaign
We are using the head shot of the criminals across the
police measuring board on all 3 products establishing a
clear brand identity.
This is an example we found from Olly Murs dance
with me tonight music video.
we can also have premiere/screening of the film for
some of the public which will create a hype for it before
the actually release of the film
9. Marketing - Social Media
We are going to use social media to create a buzz
about our new movie using the hash tag #1000days
For twitter and Facebook we will upload the teaser
trailer and we will do Q and A’s with the cast. We will
also get footage of behind the scenes and some of the
cast talking.
We will also have Instagram and Vine accounts for the
movie to post sneak peeks of the movie to keep the
audience interested.
10. Marketing - Advertisement
We will have TV spots on the the main TV networks
which will be a shorter version of the teaser trailer but it
will also have information about the film social media
showing the hash tag.
We could also have advertisement slots on YouTube
showing the shorter version of our teaser trailer
11. Examples of previous TV
spots
This is a screen shot the wolf of wall street and the dark
knight TV spots showed on live TV
https://www.youtube.com/watch?v=Uj
RCT_RuYbs
https://www.youtube.com/watch?v=0L
o578I-HIA
12. Teaser Idea
Beginning will open with some of the killings
Then there will be a shot of the prison measurement
Then a shot of the detective being promoted and receiving the case
Then a shot of the two people traveling
More killing
Shot of detective getting stressed
Couple discussing
Shot of guy throwing knifes at wall
Shot of detective from behind
The line up of the criminals
The graphic of the ‘1000 days’ name
13. Poster Idea
Head shots of the couple lining up getting measured
with detective in the left hand corner facing the line up
taking a picture of it.
14. Questions
Would you watch this film?
What would you add/take away from our idea?
Who would you rather focus on the detective or the
couple?
