26. 1. Just throw it up there and see what
happens
PREPARE, PREPARE, PREPARE
4. What the future holds...
27. 4. What the future holds...
2. How much more ready can your product be?
Concept
Prototype
Costing Exercise
Assembly Ready +
Tooled
Engineering Prototype
Production Prototype
Full Production Run
28. 4. What the future holds...
3. The Project Page (and grabbing attention)
Video (20 second
rule)
Description
Images
Pledge Levels
Funding Target
29. 4. What the future holds...
4. Getting Press/Interest
> Don’t leave it last
minute
> Do your homework
> Avoid generic emails
> Produce a Press Kit
> Be strategic/creative
> “E-Bomb the World”
30. 4. What the future holds...
6. Under-promise, over-deliver
5. Timing It
8. Don’t panic
7. Be responsive