The document announces a webinar from Webmarketing123 about changes in search engine optimization. The webinar will discuss how organic search impacts the buyer's journey, upcoming changes to Google's search results including the rollout of a mobile-friendly algorithm and penalties for doorway pages, and expansion of the Knowledge Graph. Attendees can ask questions of the presenter during a live Q&A session. The document promotes Webmarketing123's search marketing services and encourages signing up for a custom search assessment.
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
Keyword Research for SEO and PPC in 2020 Mike Roberts
Trends in Google search results have made getting clicks and traffic more difficult. Featured snippets are leading to more no-click searches. I introduce next generation metrics, and keyword research tips you can use find new opportunities.
Advanced Keyword Research Webinar (2021)Sidra Condron
The search landscape is constantly changing. Google is loading answers into the SERP so often that searchers can find what they need without a click. SpyFu's Mike Roberts shares a look at what this trend means for SEO and what you can do to still thrive in this new environment.
Does your page rank correctly? How do you identify the root cause of your rank issues? How do you minimize ranking errors?
Industry vet Bill Hunt, President of Back Azimuth Consulting tackles how to understand the dynamics of SEO through recognition of missed opportunities, improvement of KPIs, and realization of maximum profitability.
Content Jam 2015: Mobile Optimization Essentials: Tips for Increasing Mobile ...Orbit Media Studios
Is your mobile traffic growing? Are your mobile visitors converting at a much lower rate than your desktop visitors? Does it make you nervous?
Come see the most interesting and lucrative things we’ve learned from hundreds of mobile tests across dozens of sites. You’ll learn how to:
diagnose your mobile weak spots
avoid the most common conversion-killing “mobile best practices”
segment mobile traffic for testing
write Calls to Action and Offers that get mobile visitors to take action
employ simple UX tricks that will keep those CTAs constant without distracting or irritating visitors.
You’ll also get tips for bridging the 1st screen to 2nd screen gap, maximizing phone leads from mobile visitors and building forms that mobile visitors will actually complete. You'll walk away with specific actions you can take to master your mobile conversion rate.
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
Keyword Research for SEO and PPC in 2020 Mike Roberts
Trends in Google search results have made getting clicks and traffic more difficult. Featured snippets are leading to more no-click searches. I introduce next generation metrics, and keyword research tips you can use find new opportunities.
Advanced Keyword Research Webinar (2021)Sidra Condron
The search landscape is constantly changing. Google is loading answers into the SERP so often that searchers can find what they need without a click. SpyFu's Mike Roberts shares a look at what this trend means for SEO and what you can do to still thrive in this new environment.
Does your page rank correctly? How do you identify the root cause of your rank issues? How do you minimize ranking errors?
Industry vet Bill Hunt, President of Back Azimuth Consulting tackles how to understand the dynamics of SEO through recognition of missed opportunities, improvement of KPIs, and realization of maximum profitability.
Content Jam 2015: Mobile Optimization Essentials: Tips for Increasing Mobile ...Orbit Media Studios
Is your mobile traffic growing? Are your mobile visitors converting at a much lower rate than your desktop visitors? Does it make you nervous?
Come see the most interesting and lucrative things we’ve learned from hundreds of mobile tests across dozens of sites. You’ll learn how to:
diagnose your mobile weak spots
avoid the most common conversion-killing “mobile best practices”
segment mobile traffic for testing
write Calls to Action and Offers that get mobile visitors to take action
employ simple UX tricks that will keep those CTAs constant without distracting or irritating visitors.
You’ll also get tips for bridging the 1st screen to 2nd screen gap, maximizing phone leads from mobile visitors and building forms that mobile visitors will actually complete. You'll walk away with specific actions you can take to master your mobile conversion rate.
Google Analytics For Enhanced Marketing MeasurementDigital Vidya
Care about how to make 'Google Analytics For Enhanced Marketing Measurement' You will find this deck presented by Swapnil Sinha, Head of Conversions, Google India during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The New Search Ranking Formula: 7 Elements You Need to KnowDemandWave
Catch up on the new search ranking factors you need to know. In this presentation, we'll cover how to increase qualified leads and traffic with 7 essential SEO tactics.
The static web browsing model hasn't changed since the Netscape era two decades ago.
Hashup makes your phone's browser social, using the power of hashtags. With it, you can link a website to a relevant hashtag. When you search a hashtag, you’ll see all websites users tagged to it. Hashup also feeds live Instagram and Twitter content for that hashtag in the same place, and lets you connect with others who love the same hashtags you do!
Content Marketing Insights for the Holiday Season - SlidesOutbrain
The coming holiday season will only have 26 days between Black Friday and Christmas so it's a short season and you need to be ready for it. Consumers are spending more time and retail dollars online during the holidays so you need to make sure your content is reaching them!
In this webinar, we cover:
- 2014 key holiday dates
- What's happening in the holiday marketplace
- Holiday content consumption trends
- How to prepare your holiday campaign
Watch the webinar here: http://outbra.in/1xgIabj
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
Brighton SEO - Measurefest talk.
With data visualisation, you can uncover insights much easier than reading through a list of numbers. In this talk you will find how you should use Google Data Studio and Power BI for visualizing SEO performance. This will help you to tell the correct SEO data stories.
Advanced Google Analytics with Andy Crestodina - Part 2Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
In this session, you'll learn:
When it's time do a content audit
How to determine what to do with old content: Keep, Kill, or Clean up
What gaps exist in your current marketing mix, and how to fill them
Where to dedicate resources for new content creation
Advanced Google Analytics with Andy Crestodina - Part 3Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
Advanced Google Analytics with Andy Crestodina - Part 1Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...Branded3
Purna's SearchLeeds 2018 talk explored how in this AI era, search engines are no longer about waiting for people to tell them what they need. Rather, it’s moving to where search can start to predict what you need, via intelligent assistants and conversational inputs. Purna shared insights into how AI is changing how we behave as consumers and what we need to do as marketers to adapt.
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...DemandWave
71% of B2B decision-makers begin their research with a search engine. Influencing the buyer’s journey at the first touch point is critical.
So, the question is how can you leverage SEO to build your sales funnel? Catch our webinar and learn 3 tips to get started!
Google Analytics For Enhanced Marketing MeasurementDigital Vidya
Care about how to make 'Google Analytics For Enhanced Marketing Measurement' You will find this deck presented by Swapnil Sinha, Head of Conversions, Google India during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The New Search Ranking Formula: 7 Elements You Need to KnowDemandWave
Catch up on the new search ranking factors you need to know. In this presentation, we'll cover how to increase qualified leads and traffic with 7 essential SEO tactics.
The static web browsing model hasn't changed since the Netscape era two decades ago.
Hashup makes your phone's browser social, using the power of hashtags. With it, you can link a website to a relevant hashtag. When you search a hashtag, you’ll see all websites users tagged to it. Hashup also feeds live Instagram and Twitter content for that hashtag in the same place, and lets you connect with others who love the same hashtags you do!
Content Marketing Insights for the Holiday Season - SlidesOutbrain
The coming holiday season will only have 26 days between Black Friday and Christmas so it's a short season and you need to be ready for it. Consumers are spending more time and retail dollars online during the holidays so you need to make sure your content is reaching them!
In this webinar, we cover:
- 2014 key holiday dates
- What's happening in the holiday marketplace
- Holiday content consumption trends
- How to prepare your holiday campaign
Watch the webinar here: http://outbra.in/1xgIabj
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
Brighton SEO - Measurefest talk.
With data visualisation, you can uncover insights much easier than reading through a list of numbers. In this talk you will find how you should use Google Data Studio and Power BI for visualizing SEO performance. This will help you to tell the correct SEO data stories.
Advanced Google Analytics with Andy Crestodina - Part 2Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
In this session, you'll learn:
When it's time do a content audit
How to determine what to do with old content: Keep, Kill, or Clean up
What gaps exist in your current marketing mix, and how to fill them
Where to dedicate resources for new content creation
Advanced Google Analytics with Andy Crestodina - Part 3Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
Advanced Google Analytics with Andy Crestodina - Part 1Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...Branded3
Purna's SearchLeeds 2018 talk explored how in this AI era, search engines are no longer about waiting for people to tell them what they need. Rather, it’s moving to where search can start to predict what you need, via intelligent assistants and conversational inputs. Purna shared insights into how AI is changing how we behave as consumers and what we need to do as marketers to adapt.
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...DemandWave
71% of B2B decision-makers begin their research with a search engine. Influencing the buyer’s journey at the first touch point is critical.
So, the question is how can you leverage SEO to build your sales funnel? Catch our webinar and learn 3 tips to get started!
Budgeting for Lead Generation Success in 2016DemandWave
Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI. Check out our presentation, and get the tools you need to skate through the board meeting without hearing the phrase, “Do more with less.” Get started today!
It’s always been difficult to quantify the effectiveness of marketing, as illustrated by the popular John Wanamaker quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” However, our survey of over 600 U.S. marketers shows some CAN prove marketing’s contribution to revenue with confidence. What’s their secret?
Check out the “5 Habits of Highly Effective Marketers” to see what they’re doing differently to succeed and how you can, too.
Advanced Strategies in Search Engine OptimizationDemandWave
Search Engine Optimization Marketing has gained an enormous amount of visibility with companies ranging from small businesses to Enterprise. SEO mainly focuses on achieving long term business goals. In order for your business’s website to be found and remain visible, it is essential to research and apply advanced SEO strategies to the web. This webinar is intended for those who have a current SEO strategy and are looking to elevate it to the next level.
In Webmarketing123's Webinar, Advanced Strategies in Search Engine Optimization, you'll find out:
- How to increase traffic by implementing overlooked techniques.
- How to use site structure and content to gain an SEO advantage.
- How to convert existing search traffic to leads and ultimately closed deals.
- What you need to know about the future of Mobile Search and SEO.
New Rules of SEO: RankBrain, Links, & ContentDemandWave
How does Google's landmark RankBrain announcement impact SEO? It all boils down to optimizing for user intent and user behavior. Watch our webinar on-demand and score actionable tips to future-proof your SEO strategy.
While smart content creation is fundamental to marketing, the rise of digital has introduced unprecedented technical and analytical challenges. The modern marketer must please both humans and search engines with one killer content strategy to deliver a full sales pipeline.
Flip through "The Science of Content Marketing" to get started.
Creating an Integrated & Effective Branded Marketing StrategyDemandWave
Branding influences every interaction between a company and its customers. Effective branding conveys strength, quality, and trust. It goes well beyond the selection of a company name and logo; it is the reason why customers evangelize a company.
In Webmarketing123’s Webinar, Creating an Integrated & Effective Branded Marketing Campaign, let us show you how to:
- Define and assess your brand
- Plan strategically
- Tailor a creative approach
- Implement your strategy
- Measure and analyze the metrics
The Power of Integrated Search: Why SEO & SEM Are Better TogetherDemandWave
Savvy marketers love inbound leads - and with good reason. SEO leads cost 60% less and close 2x faster than any other channel.
But, what happens when inbound isn’t enough? As 3 out of 4 marketers practice SEO, you’re competing in a highly saturated market.
The solution lies in the perfect digital lead gen recipe: The long-term investment of SEO coupled with the quick results of SEM. Like peanut butter and jelly, SEO and SEM just go better together.
Présentation accompagnant la conférence donnée par Lionel Maurel le 14 septembre 2012 dans le cadre de l'Action régionale de formation "Pratiques des images numériques en sciences humaines".
Mobilegeddon: What It Is and How to Survive It Moovweb
On April 21, 2015, sites which do not meet Google’s mobile-friendly criteria will be demoted in mobile search results. Google has warned it will have a “significant impact” on mobile searches worldwide.
What’s equally important to keep in mind, however, is that while ‘mobilegeddon’ is the most significant update to Google’s mobile algorithm thus far, it will by no means be the last.
Will you be prepared? View our webinar: http://www.moovweb.com/webinar/optimizing-mobile-experiences/
We live in a world where over half of Google's US search traffic comes from mobile devices, making it critical for Google to serve the mobile user's needs. You may have heard that Google officially announced their move towards a "mobile-first index" in November 2016 and you've almost certainly noticed that Google stopped featuring desktop ads on the right of the screen, more closely aligning their desktop search ads with their mobile layout. But what does this mean for your role as a search engine marketer? This Meetup will deliver actionable strategies that you can put in place to ensure you're effectively optimizing your organic and paid search campaigns for mobile. We will also discuss how and when to use Accelerated Mobile Pages (AMP), tips to increase conversions across all device types, mobile-friendly ad extensions to test, ways to report on mobile and measure success, and how the rise of voice search may impact the industry.
Critical SEO Steps for Website Redesign Final - May 2014DemandWave
If you're among the 84% of marketers who still lack a mobile strategy, you could be losing up to 2/3 of your site traffic after the first visit. Get ahead of the curve. Discover how to boost lead volume and conversion rate with responsive design and redesign your website without sacrificing SEO.
The Essential Guide to Website Redesign - SlidesDemandWave
If you’re planning a redesign, make sure to integrate SEO at all critical levels – from site architecture and keyword mapping to the overall visitor experience. We’ve conducted hundreds of website redesigns and boiled down the best practices to help you succeed.
In this live webinar, we will walk you through the blue print of a successful website design that not only protects your current SEO rankings, but will boost them as well. Register today!
Did the recent mobile update affect your website traffic?Christopher Dill
There have been some worrisome predictions that the new search engine optimization algorithms updated by Google would be causing major interruptions. The truth of this situation is if your website is optimized for mobile device users, providing them a good user experience, you will earn better than 50 percent of their loyalty purchase decisions.
Is Responsive the best solution to all our Mobile SEO problems>Jose L. Truchado
BrightonSEO conference presentation. Google recommends responsive design as their preferred option for mobile content, but does this solution apply to every case? learn how looking at solutions through the eyes of the user can help you define the best strategy for Mobile SEO
Driving organic traffic to your site but not seeing enough conversions? Then your content might not be meeting the users’ needs.
To drive conversions, you need to know what your leads are searching for and deliver engaging content that resonates to them.
Register now for the next sponsored Search Engine Journal webinar.
Anna Charity, Senior Product Marketing Manager at CallRail, will share three ways you can use your own customer data to drive more qualified, high-converting leads.
In this presentation, you will learn:
- Why you need to care about customer intent.
- What messaging actually resonates and drives a lead to call, text, chat, or submit a form to your business.
- Actionable tips to boost lead quality with SEO user intent.
American shoppers spent a whopping $46.5 billion online last holiday season. Is your team ready to snag a slice of that multi-billion dollar pie?
Prep your digital marketing program for primetime. Check out the “The 2014 Holiday eCommerce Playbook.”
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
Godigital Academy - Introduction to Advanced Digital Marketing Course (4).pptxAkashpatelJamadandi
GoDigital Academy is the best ever Digital Marketing Course Training Institute in Ongole, India. Where the best training is given by our top-level and experienced senior experts of digital marketing with real-time exposure to live projects.
Here we use advanced and innovative techniques in accordance with assignments, projects, and internship programs in a creative way you’ll gain the knowledge which suits the present future days of digital marketing.
4 Critical Web Challenges Facing WNY Businesses in 2014maryowusu
“The Big 4" Technology Trends Your Business Cannot Afford to Ignore. They include (1) how the web user experience is changing, (2) Google's 500+ changes in 2013, (3) steps on how to do business-to-business social media, and (4) the future of mobile.
SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 WeeksEtix
When our in-house Lead SEO Specialist, Erika, pitched the idea of completing an SEO Audit Marathon, the first reaction from the rest of the team was obviously “challenge accepted.”
Rockhouse’s SEO Specialists got to work, and by the 4 week mark, all 25 participating clients received beautifully packaged and actionable SEO Audits in their inboxes. As we reflected on our key findings, we realized that we had developed best practices that could drive impact on ticket sales for anyone in the entertainment industry .
Similar to 3 Critical Google Search Updates You Can't Afford to Ignore (20)
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
Effective CRO can dramatically improve lead quality, lead volume, cost per acquisition, and length of sales cycle. Check out "9 CRO Hacks to Accelerate the B2B Funnel" to get started today.
How to Brew the Perfect B2B Blend of ABM & InboundDemandWave
Ready to brew a bold approach to demand generation? Check out our webinar on-demand and taste the benefits of both account-based and inbound marketing.
7 Key Paid Search Plays for B2B MarketersDemandWave
71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
The Hottest B2B Marketing Trends of 2017DemandWave
Get ready to have your best marketing year, yet! Check out our webinar and discover the hottest B2B marketing trends for driving more sales-qualified leads in 2017.
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.
How to Build an Effective B2B Content Marketing StrategyDemandWave
We teamed up with our friends at BrightEdge to help you tackle today's toughest B2B content marketing challenges. Watch the webinar on-demand and start creating content that converts!
2016 State of B2B Digital Marketing Report - SlidesDemandWave
Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover:
- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
Bridging the Gap: 6 Steps to Seamless Sales & Marketing Alignment - SlidesDemandWave
Sales and marketing are fundamentally separate departments, but their combined strength is an underestimated force. Learn 6 ways to drive more sales-qualified leads with cross-departmental alignment.
5 SEO Mistakes Costing You Revenue - SlidesDemandWave
When it comes to search marketing, are you still focusing on clicks and traffic? Learn how to avoid critical search marketing pitfalls with a copy of our latest webinar, "5 SEO Mistakes Costing You Revenue."
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. #123webinar
1 The Modern State of SEO
How Organic Search Impacts the Buyer’s Journey
2 Google Shakes Up Search Results
What to Expect & How to Future-Proof Your Search Rankings
3 Live Q&A
Ask Mike Your Toughest Search Marketing Questions.
On the Agenda
5. #123webinar
Before, Now,
prospects needed to
talk to sales.
the last thing they
do is talk to sales.
67% of the new
buyer’s journey
happens online.
Source: SiriusDecsions
Marketers now carry 2/3 of the funnel.
/ Modern State of SEO
6. #123webinar
Search is your best bet.
/ Modern State of SEO
71%
of business
purchases start with
a search engine.
(Google)
57%
of B2B marketers
say SEO has the
biggest impact on
lead gen.
(Mindjumpers)
15%
lead-to-close
rate for
SEO driven
Leads.
(eConsultancy)
7. #123webinar
On average, B2B buyers do 12 searches before engaging on a
brand’s site.
Search is your best bet.
/ Modern State of SEO
9. #123webinar
1 The Modern State of SEO
How Organic Search Impacts the Buyer’s Journey
2 Google Shakes Up Search Results
What to Expect & How to Future-Proof Your Search Rankings
3 Live Q&A
Ask Mike Your Toughest Search Marketing Questions.
On the Agenda
11. #123webinar
1 The Mobile-Friendly Search Algorithm
/ Google Shakes Up Search Results
This is a BIG deal. In fact, it’s bigger than Panda and Penguin.
Source: SearchEngineLand
Panda impacted 12%
of English queries.
Penguin affected 4%
of global queries.
12. #123webinar
1 The Mobile-Friendly Search Algorithm
/ Google Shakes Up Search Results
What will the algorithm do?
1 2 3
Google launched
mobile-friendly
labels in
November 2014.
Come April 21st,
Google will reward
and penalize site
search rankings
based on mobile
criteria.
Google will include
relevant app
content in SERPs for
signed in users.
13. #123webinar
1 The Mobile-Friendly Search Algorithm
/ Google Shakes Up Search Results
Find out if Google thinks your site is mobile-friendly today!
Source: Google Webmaster Central Blog
1 Check if your site has the mobile-friendly search label.
2 If not, get a full list of mobile issues from Webmaster Tools’ Mobile
Usability Report.
3 Check individual pages with Google’s Mobile-Friendly Test.
4 If you have an app, implement indexing for search now.
14. #123webinar
1 The Mobile-Friendly Search Algorithm
/ Google Shakes Up Search Results
Plus, you might have an email like this from Google Webmaster Tools:
Yikes!
15. #123webinar
2 The Doorway Page Penalty
On March 16th, Google announced they’ll put a tighter lock
on Doorway pages.
/ Google Shakes Up Search Results
16. #123webinar
2
What exactly is a doorway page?
The Doorway Page Penalty
“Doorways are…created to rank highly
for specific search queries. They are
bad for users because they can
lead to multiple similar pages in user
search results, where each result
[takes the user to the
same destination].”
Google, Webmaster
Quality Guidelines
/ Google Shakes Up Search Results
17. #123webinar
2
If you’re concerned, examine the potentially offending page
and ask yourself:
The Doorway Page Penalty
1 Was this page made solely for SEO? Does it merely act as a funnel to drive
users to the actually relevant page of your site?
2 Is this page intended to rank on generic search terms, yet the content
is very specific?
3 Does this page duplicate groups of items (locations, products) that
already exist on the site just to capture more traffic?
4 Does this page exist as an “island?” Is it hard to navigate to and from
other parts of your website?
Source: Google Webmaster Central Blog
/ Google Shakes Up Search Results
18. #123webinar
3 The Knowledge Graph Expansion
This is how the
Knowledge Graph
explains the
“Knowledge
Graph.”
/ Google Shakes Up Search Results
19. #123webinar
3 The Knowledge Graph Expansion
Google is pushing
KGO in anticipation of
increased spoken
search on mobile.
/ Google Shakes Up Search Results
20. #123webinar
3 The Knowledge Graph Expansion
Knowledge Graph expansion impacts organic search traffic in a big way.
Source: SearchEngineLand
As of February 2015, about
1 in 5 search queries
displays “rich answers”.
Wikipedia page views
declined 21% after the
Knowledge Graph debuted.
/ Google Shakes Up Search Results
21. #123webinar
3 The Knowledge Graph Expansion
Wikipedia
Freebase
Google+
Schema
These 4 elements
make up the
Knowledge Graph.
/ Google Shakes Up Search Results
22. #123webinar
1 The Modern State of SEO
How Organic Search Impacts the Buyer’s Journey
2 Google Shakes Up Search Results
What to Expect & How to Future-Proof Your Search Rankings
3 Live Q&A
Ask Mike Your Toughest Search Marketing Questions.
On the Agenda
24. #123webinar
e: results@webmarketing123.comt: 800. 619. 1570
Get a custom search assessment from our team!
Sign up today and we’ll cover:
Where you rank in relation to competitors
Measure revenue opportunity from Search
What you can do to accelerate results now
Mike Turner, Webmarketing123
Director of Business Development
Thanks!
results@webmarketing123.com800. 619. 1570
Let’s
Talk!
Editor's Notes
Hello everyone! Welcome to today’s webinar, “3 Critical Google Search Updates You Can’t Afford to Ignore.” My name is Mike Turner, Director of Biz Dev here at Webmarketing123. I’ll be hosting our webinar today. If you have any questions, we’d love to chat. Feel free to just in the GTW chat box or tag your tweets with #123webinar to ask questions on Twitter.
Before we dive into the discussion, I wanted to give you a bit of background on us. We are a digital agency, founded in 2004 and headquartered in the San Francisco Bay Area. Our team is 100% focused on delivering revenue – not just clicks and traffic. We take pride in our metrics-driven approach to digital.
[Next Slide]
Here’s a quick look at what we’ll cover today…
Marketers are responsible for over 2/3 of the sales funnel. That’s a heavy load to carry!
Why? The sales & marketing funnel has shifted.
Before, customers had to talk to your sales team.
Now, talking to sales is the last thing prospects do. Your prospects have changed how they make their decisions. The old linear sales funnel no longer applies. Back in the day, sales and marketing teams had the chance to mold the prospect’s decision-making process from the start.
The prevalence of digital and search has forever changed the traditional sales funnel as we know it. In fact, a recent study by SiriusDecisions finds that almost 67% of buyer’s journey now happens online. This shift is what we call the “new B2B buyer’s journey or the hidden sales cycle.”
The new B2B buyer’s journey is an increasingly digital experience as the multi-device, ‘always on’ prospect relies more and more on online research to inform their path to purchase. As McKinsey and Co found in their study, Branding in the Digital Age, prospects now enter an extended consideration and evaluation stage where they are doing their research without us. To acquire leads marketers MUST influence the new B2B buyer at the 1st touch point.
By the time your prospects get to you (assuming you haven’t already been ruled out), they have set expectations about what they want. They’ve already read product reviews on social media, they’ve Googled the top providers in your industry, they’ve read blogs comparing one feature to another, they’ve been retargeted with ads hawking competitor discounts, and received competitor emails offering educational materials on making the right purchase. At this point, sales’ job is to cater to their demands at the lowest price point possible.
Your best insurance policy is to cover your bases on all channels and feed the top of the funnel by attracting leads with quality content. Investing in content that reaches your prospect early in the online research phase gives you a fighting chance to mold their path to purchase again. If you don’t, you risk losing early on to your competitors.
Search is your best bet to win the funnel.
71% of business purchase decisions start with a search engine.
57% of B2B marketers say SEO has the biggest impact on lead gen.
15% lead to close rate for SEO driven leads.
On average, B2B researcher do 12 searches before engaging on a brand’s site.
But, guess what? Status quo SEO just doesn’t cut it anymore. Yesterday’s search tactics are toast. And what exactly do we mean by that? First, ask yourself, when is the last time you updated your current SEO strategy? We’re talking about keyword selection, keyword mapping, on-page content audits, and link building outreach. When was the last time you gave your SEO a makeover?
[Next Slide]
Here’s a quick look at what we’ll cover today…
Google’s mobile-friendly algorithm is coming. April 21st is the deadline, exactly 2 weeks from today!
[Next Slide]
This is a big deal. In fact, it’s bigger than Panda and Penguin.
[Next Slide]
Here’s what the algorithm will do:
[Next Slide]
Don’t wait! Find out if Google see your site as mobile-friendly today!
[Next Slide]
Chances are somebody on your marketing team has one of these notices from Google Webmaster Tools.
[Next Slide]
The 2nd big update you should know about is Google’s new Doorway Page Penalty algorithm, announced on March 16th.
As defined by Google, doorways are created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result [takes the user to the same destination].
If you’re concerned about particular pages, review each page in question and ask yourself….
Finally, this is less of a hard update and more of an increasing trend. The Knowledge Graph is expanding.
What is the Knowledge Graph? Here’s an example of the Knowledge Graph explaining the “Knowledge Graph”
Google is pushing KGO in anticipation of increased spoken search on mobile.
And, the Knowledge Graph is impacting organic search traffic in a big way….
That means you need to get your content into the Knowledge Graph.
For now, Google primarily pulls Knowledge Graph information from 4 elements: (1) Onsite schema markup (For those of you not familiar with Schema markup, Schema is essentially a way for marketers and webmasters to give search engines more information about their website. Schema markup tells Google what your data actually means rather than just what it says. Kissmetrics wrote about a good example of Schema at work: If an HTML tag reads <h1>Avatar</h1> this is just telling the browser to display the word “Avatar” in the heading 1 format. However, a search engine would have a hard time telling whether you’re talking about the popular movie or just a type of profile picture. In this way, Schema markup helps deliver more relevant content to the user, which search engines will reward you for.), (2) Google+. Even though Google just announced the end of authorship, do not discount the important of Google+. While we assume authorship was pulled for SERPs due to lack of implementation and mediocre user response, you can bet Google will heavily rely on Google products like Maps and Google+ to inform the Knowledge Graph., (3) Wikipedia. Needs no introduction. and (4) Freebase. Freebase is basically a crowd-sourced online encyclopedia of well-known people, places and things. But, be aware that Google will soon be retiring Freebase and importing this data to Wikidata. We’ll have to wait and see what best practices emerge from this move.
Thanks for joining us today! I realize we covered quite a bit of information today. If you need professional digital marketing help drop us a line at results@webmarketing123.com or give us a call at 800.619.1570. We are offering FREE, 30 minute consultations for our webinar attendees.
We’ll cover where you rank in relation to competitors
Measure your revenue opportunity from Search
What you can do to accelerate results now.
Thanks again for your time everyone! Hope to see you on the next webinar.