Is your mobile traffic growing? Are your mobile visitors converting at a much lower rate than your desktop visitors? Does it make you nervous?
Come see the most interesting and lucrative things we’ve learned from hundreds of mobile tests across dozens of sites. You’ll learn how to:
diagnose your mobile weak spots
avoid the most common conversion-killing “mobile best practices”
segment mobile traffic for testing
write Calls to Action and Offers that get mobile visitors to take action
employ simple UX tricks that will keep those CTAs constant without distracting or irritating visitors.
You’ll also get tips for bridging the 1st screen to 2nd screen gap, maximizing phone leads from mobile visitors and building forms that mobile visitors will actually complete. You'll walk away with specific actions you can take to master your mobile conversion rate.
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
How to Tell a Story With Your Google Analytics DataJeff Sauer
If you are sending reports without adding insight, you are part of the problem. Ain't nobody got time for that crap. It's time that you start to increase the collective knowledge of your organization. It's time that you start telling a story with the data that you collect.
How do we get there? First, we need to start by understanding the data we collect. But quickly, it is time to turn that data into information. Creating information from data is actually pretty easy. Even a computer can do it with great accuracy.
Quickly after you create information, it needs to be turned into a narrative that others can understand. It needs to be turned into a story!
This presentation shows how to take data and information and turn it into knowledge that can be understood throughout your entire organization. This is how we form institutional knowledge, and how we make ourselves better as marketers.
This presentation was delivered at SMX Munich 2015. Here is the original session description:
Had enough of Copy & Paste? Internal Storytelling with Data and Reports
Your reports don’t need to be boring or mind-numbing. If you succeed in the qualitative display of quantitative information, your reports will get the attention they deserve. In this session, we show you how to visualize your data and consistently communicate your value. This is how information becomes knowledge.
10 Tips for Aligning Content Strategy with Google AnalyticsJeff Sauer
Content strategy needs to align with web analytics! If you are not using Google Analytics to track your website visitors, you are missing out on insights and actionable data
BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016Mark Thomas
Combining Web Crawler Data with Server Logs to highlight Crawl Budget opportunities. Get Google crawling and indexing more of your pages in Organic Search Results!
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
How to Tell a Story With Your Google Analytics DataJeff Sauer
If you are sending reports without adding insight, you are part of the problem. Ain't nobody got time for that crap. It's time that you start to increase the collective knowledge of your organization. It's time that you start telling a story with the data that you collect.
How do we get there? First, we need to start by understanding the data we collect. But quickly, it is time to turn that data into information. Creating information from data is actually pretty easy. Even a computer can do it with great accuracy.
Quickly after you create information, it needs to be turned into a narrative that others can understand. It needs to be turned into a story!
This presentation shows how to take data and information and turn it into knowledge that can be understood throughout your entire organization. This is how we form institutional knowledge, and how we make ourselves better as marketers.
This presentation was delivered at SMX Munich 2015. Here is the original session description:
Had enough of Copy & Paste? Internal Storytelling with Data and Reports
Your reports don’t need to be boring or mind-numbing. If you succeed in the qualitative display of quantitative information, your reports will get the attention they deserve. In this session, we show you how to visualize your data and consistently communicate your value. This is how information becomes knowledge.
10 Tips for Aligning Content Strategy with Google AnalyticsJeff Sauer
Content strategy needs to align with web analytics! If you are not using Google Analytics to track your website visitors, you are missing out on insights and actionable data
BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016Mark Thomas
Combining Web Crawler Data with Server Logs to highlight Crawl Budget opportunities. Get Google crawling and indexing more of your pages in Organic Search Results!
Are You Ready for Marketing Attribution?Jeff Sauer
Marketing attribution is all the rage these days. Is it really important, or is attribution just a bunch of BS?
There is so much talk in the market about attribution that it’s a magic bullet, but is it really that special?
This presentation will help you understand attribution modeling is right for your organization and the best place to get started.
Google Analytics for bloggers can be tricky to get started. This guide covers the basics of getting an account started, while also giving some pro tips for how you can use the information in Google Analytics for becoming a better blogger.
If you have a blog and want to know more about Google Analytics, this is one of the best resources that you will have to get started. All information is up to date as of the September 2013 releases of Google Analytics.
Digital Measurement Strategy - Avoiding Ready Fire Aim MarketingJeff Sauer
Most marketing programs suck, because they are done without a purpose in mind. It's time to start growing up with our web marketing by setting a solid strategy before we launch our marketing campaigns.
How do we do this? Start with the outcome and work backwards. This is the strategy that Amazon employs, and you should too! Learn how it's all done in this presentation.
This presentation was originally given at SMX Munich 2015. It covers a framework for strategic measurement of web analytics programs.
Measure twice, cut once. While that is the golden rule of carpentry, the same can’t be said for most online marketing programs. The truth is that unless you set forth a sound measurement strategy before launching your marketing campaigns, you will have trouble effectively analyzing your results. Without effective measurement, endless amounts time and money will be wasted. This happens every day in the online marketing world, but by following these simple frameworks, you can tailor your online campaigns toward the one thing that matters: results.
Humanizing The Serp, One Word at a TimeWil Reynolds
Searchlove London 2016
This is my attempt to bring a human perspective to search. The study of words people use, listening to what they think about the SERPS they find, and how those results are or are not solving problems. As algorithms get smarter, they mirror humans, lets start studying them too.
SEO split tests you should run - Will CritchlowWill Critchlow
My BrightonSEO deck September 2016. Why and how to run SEO split tests, and some lessons we have learned from running our own tests via our DistilledODN platform.
SearchLove San Diego 2019 - Will Critchlow - SEO + CRO: When ‘what’s good for...Distilled
We know that Google wants to align their results with the websites that make searchers happy. We expect to see more and more ranking factors that align with this - whether based on actual usage data, machine-learned equivalents, or simply from evaluating algorithm changes based on their impacts on usage. But on our journey to that point, it's important to realize that changes made to improve conversion rate or UX could harm search performance, and vice versa. How do we navigate this complexity? That's what Will is going to be covering.
Using Google+ as Part of Your Marketing Strategy #MozinarJeff Sauer
Read all about the background story of this presentation here:
http://www.jeffalytics.com/google-plus-mozinar/
17 Things You Should Know About Google Plus
1) Google Plus is the #2 Social Network
2) Google+ is Your Identity to Google
3) Google+ is a Great Place to Make Friends
4) Make Sure You Post the Content You Create to Google+
5) Sharing Other Peoples Content is Important Too
6) Create a Content Strategy for Google Plus
7) Images Are Powerful
8) Top Engagers Almost Exclusively Post Images
9) Bonus Tip: Using Images Brings Further Measurement Opportunities
10) Engage with Communities
11) Notifications Increase Engagement
12) Can’t Find a Community? Start Your Own!
13) Tag People Whenever You Post
14) Create Shared Circles
15) Understand the Benefits of Authorship
16) Google Plus Impact on Search Rankings?
17) Don’t Forget to Measure Your Activity and Set Goals
Taboola Partners - Launching your first campaign + Content that ConvertsTaboola
On Monday, March 20, 2017 Taboola led the second session of “All Things Taboola." Lena and Jon from the agency team went through the platform, Backstage, and took the audience through steps on how to launch their first campaign. They were joined by content specialist, Sean Surdovel, who explained exactly what creative, headline, image and landing page best practices to use to boost performance.
Part of an agency? Sign up for Taboola Partners at http://go.taboola.com/agency-program/
Start your campaign now! signup.taboola.com
SearchLeeds, Tom Anthony 'The next trilion searches: Intelligent personal ass...Branded3
Distilled's Tom Anthony looks at 'The next trilion searches: Intelligent personal assistants' in his presentation for SearchLeeds 2016. With a degree in Computer Science Tom works on a variety of secret projects at Distilled from developming novel forms of reporting to trying to predict which new technologies will impact the Search Industry.
Using competitive analysis to project your marketing budgetJeff Sauer
Most CFO’s cringe when they see marketing budgets come across their desks. Unrealistic projections, off the wall ideas and limited accountability will put marketers into the dog-house with their financial overlords.
It’s time for marketers to do better. It’s time for marketers to understand their CFO and give them something they can work with. It’s time to take a data-driven approach and start hearing “yes” more often.
This session teaches attendees how to use the myriad competitive analysis tools available to marketers and use them to blow your CFO’s friggin mind. Join us as Jeff Sauer walks you through several practical tools and techniques that will allow you to start hearing yes more often.
Evolving the Way we Measure PPC Program Value with Google AnalyticsJeff Sauer
The new features in Universal Google Analytics are an awesome way to evolve the way you measure your PPC programs. Take advantage of data imports, exports and clear thinking around the value we create, and you will be a hero to your organization.
This presentation was first given at HeroConf in Austin, TX to a crowd of PPC experts.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaChristian Ward
How to Speak Search Engine.
Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.
Semantic SEO in 2017 & Beyond: The Ultimate GuideLissa Anderson
Implement these three SEO tactics in this ultimate semantic SEO guide for 2017 to fully optimize for voice search and the progression of Google search engine results.
Semantics are now at the core of every search query answered on Google. As important as semantics are to Google, semantic SEO should hold equal value in your digital strategy for 2017 and the future.
ClickZ Live -- Chicago 2014: 3 Common Testing Mistakes (and how to avoid them)MarketingExperiments
How confident are you of understanding how (and why) customers react to your campaigns?
In his ClickZ presentation, Taylor Kennedy, Senior Manager of Training, shared lessons that will optimize ecommerce campaigns to help you identify principles that improve your own testing strategy, while getting a better understanding of your customer.
Patterson Boulevard Canal Parkway - Before and AfterCity of Dayton
Funded by the Ohio Facilities Construction Commission, the Patterson Boulevard Canal Parkway stretches from Fifth Third Field to the Oregon District. The road stretches over what was once the Miami-Erie Canal in the early 19th century.
Are You Ready for Marketing Attribution?Jeff Sauer
Marketing attribution is all the rage these days. Is it really important, or is attribution just a bunch of BS?
There is so much talk in the market about attribution that it’s a magic bullet, but is it really that special?
This presentation will help you understand attribution modeling is right for your organization and the best place to get started.
Google Analytics for bloggers can be tricky to get started. This guide covers the basics of getting an account started, while also giving some pro tips for how you can use the information in Google Analytics for becoming a better blogger.
If you have a blog and want to know more about Google Analytics, this is one of the best resources that you will have to get started. All information is up to date as of the September 2013 releases of Google Analytics.
Digital Measurement Strategy - Avoiding Ready Fire Aim MarketingJeff Sauer
Most marketing programs suck, because they are done without a purpose in mind. It's time to start growing up with our web marketing by setting a solid strategy before we launch our marketing campaigns.
How do we do this? Start with the outcome and work backwards. This is the strategy that Amazon employs, and you should too! Learn how it's all done in this presentation.
This presentation was originally given at SMX Munich 2015. It covers a framework for strategic measurement of web analytics programs.
Measure twice, cut once. While that is the golden rule of carpentry, the same can’t be said for most online marketing programs. The truth is that unless you set forth a sound measurement strategy before launching your marketing campaigns, you will have trouble effectively analyzing your results. Without effective measurement, endless amounts time and money will be wasted. This happens every day in the online marketing world, but by following these simple frameworks, you can tailor your online campaigns toward the one thing that matters: results.
Humanizing The Serp, One Word at a TimeWil Reynolds
Searchlove London 2016
This is my attempt to bring a human perspective to search. The study of words people use, listening to what they think about the SERPS they find, and how those results are or are not solving problems. As algorithms get smarter, they mirror humans, lets start studying them too.
SEO split tests you should run - Will CritchlowWill Critchlow
My BrightonSEO deck September 2016. Why and how to run SEO split tests, and some lessons we have learned from running our own tests via our DistilledODN platform.
SearchLove San Diego 2019 - Will Critchlow - SEO + CRO: When ‘what’s good for...Distilled
We know that Google wants to align their results with the websites that make searchers happy. We expect to see more and more ranking factors that align with this - whether based on actual usage data, machine-learned equivalents, or simply from evaluating algorithm changes based on their impacts on usage. But on our journey to that point, it's important to realize that changes made to improve conversion rate or UX could harm search performance, and vice versa. How do we navigate this complexity? That's what Will is going to be covering.
Using Google+ as Part of Your Marketing Strategy #MozinarJeff Sauer
Read all about the background story of this presentation here:
http://www.jeffalytics.com/google-plus-mozinar/
17 Things You Should Know About Google Plus
1) Google Plus is the #2 Social Network
2) Google+ is Your Identity to Google
3) Google+ is a Great Place to Make Friends
4) Make Sure You Post the Content You Create to Google+
5) Sharing Other Peoples Content is Important Too
6) Create a Content Strategy for Google Plus
7) Images Are Powerful
8) Top Engagers Almost Exclusively Post Images
9) Bonus Tip: Using Images Brings Further Measurement Opportunities
10) Engage with Communities
11) Notifications Increase Engagement
12) Can’t Find a Community? Start Your Own!
13) Tag People Whenever You Post
14) Create Shared Circles
15) Understand the Benefits of Authorship
16) Google Plus Impact on Search Rankings?
17) Don’t Forget to Measure Your Activity and Set Goals
Taboola Partners - Launching your first campaign + Content that ConvertsTaboola
On Monday, March 20, 2017 Taboola led the second session of “All Things Taboola." Lena and Jon from the agency team went through the platform, Backstage, and took the audience through steps on how to launch their first campaign. They were joined by content specialist, Sean Surdovel, who explained exactly what creative, headline, image and landing page best practices to use to boost performance.
Part of an agency? Sign up for Taboola Partners at http://go.taboola.com/agency-program/
Start your campaign now! signup.taboola.com
SearchLeeds, Tom Anthony 'The next trilion searches: Intelligent personal ass...Branded3
Distilled's Tom Anthony looks at 'The next trilion searches: Intelligent personal assistants' in his presentation for SearchLeeds 2016. With a degree in Computer Science Tom works on a variety of secret projects at Distilled from developming novel forms of reporting to trying to predict which new technologies will impact the Search Industry.
Using competitive analysis to project your marketing budgetJeff Sauer
Most CFO’s cringe when they see marketing budgets come across their desks. Unrealistic projections, off the wall ideas and limited accountability will put marketers into the dog-house with their financial overlords.
It’s time for marketers to do better. It’s time for marketers to understand their CFO and give them something they can work with. It’s time to take a data-driven approach and start hearing “yes” more often.
This session teaches attendees how to use the myriad competitive analysis tools available to marketers and use them to blow your CFO’s friggin mind. Join us as Jeff Sauer walks you through several practical tools and techniques that will allow you to start hearing yes more often.
Evolving the Way we Measure PPC Program Value with Google AnalyticsJeff Sauer
The new features in Universal Google Analytics are an awesome way to evolve the way you measure your PPC programs. Take advantage of data imports, exports and clear thinking around the value we create, and you will be a hero to your organization.
This presentation was first given at HeroConf in Austin, TX to a crowd of PPC experts.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaChristian Ward
How to Speak Search Engine.
Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.
Semantic SEO in 2017 & Beyond: The Ultimate GuideLissa Anderson
Implement these three SEO tactics in this ultimate semantic SEO guide for 2017 to fully optimize for voice search and the progression of Google search engine results.
Semantics are now at the core of every search query answered on Google. As important as semantics are to Google, semantic SEO should hold equal value in your digital strategy for 2017 and the future.
ClickZ Live -- Chicago 2014: 3 Common Testing Mistakes (and how to avoid them)MarketingExperiments
How confident are you of understanding how (and why) customers react to your campaigns?
In his ClickZ presentation, Taylor Kennedy, Senior Manager of Training, shared lessons that will optimize ecommerce campaigns to help you identify principles that improve your own testing strategy, while getting a better understanding of your customer.
Patterson Boulevard Canal Parkway - Before and AfterCity of Dayton
Funded by the Ohio Facilities Construction Commission, the Patterson Boulevard Canal Parkway stretches from Fifth Third Field to the Oregon District. The road stretches over what was once the Miami-Erie Canal in the early 19th century.
Lesson 25 of 26 in a series on Old Testament Vistas. This sermon on Jeremiah and Ezekiel was presented June 19, 2011, at Palm Desert Church of Christ, by Dale Wells.
Beyond Breakpoints: A Tour of Dynamic AnalysisC4Media
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/2dXUUTG.
Nathan Taylor provides an introduction to the dynamic analysis research space, suggesting integrating these techniques into various internal tools. Filmed at qconnewyork.com.
Nathan Taylor is a software developer currently employed at Fastly, where he works on making the Web faster through high performance content delivery. Previous gigs have included hacking on low-level systems software such as Java runtimes at Twitter and, prior to that, the Xen virtual machine monitor in grad school.
Thriving in the Mobile Ecosystem - Mobile Web DesignAaron Weiche
My mobile presentation from LocalUp, a joint conference from MOZ and Local University on local search and internet marketing.
This presentation looks into the opportunity of creating and growing the mobile experience between your customers and your brand: one strong enough to delight fingers, change minds, and win hearts. Understand how to best design a mobile website, responsive web design, how Google serves up mobile search results and more.
A Research Study into DevOps Bottlenecks as presented at Codemash 2018Baruch Sadogursky
By Baruch Sadogursky
We asked the Fortune 500 software delivery leaders what holds them back. This talk is the analysis of their insights on what bottlenecks they encountered in their DevOps journey.
QA: How I Learned to Stop Breaking and Start Loving TestsBrian Massey
Joel Harvey details new ways to look at quality assurance and outlines the approach his company, Conversion Sciences ensures it's tests don't break client websites
The Do Nots of SEO: 7 Terrible, No-Good SEO Tactics to Abandon ForeverSearch Engine Journal
Bad SEO tactics are like a bunch of cockroaches invading your internet house.
They. Just. Won’t. Die.
Plus, they’re hard to find and easy to miss. When you finally spot one, it can scuttle out of sight before you know it.
It’s no wonder that despite the evolution of Google and the internet, bad SEO content tactics still proliferate. They continue to haunt webpages, search rankings, traffic, and conversions.
So, what are some of the craziest and most common “do nots” of SEO?
Learn what to absolutely, always avoid doing when writing SEO content.
In this presentation, we will cover:
– The most common bad SEO content tactics that are still happening all over the web in 2019.
– Which bad SEO content tactics Google really hates.
– Smart solutions and replacements to help you avoid them for good.
Having a tough time selling your C-suite on the benefits of marketing automation? Give this presentation a gander for the tips, tricks, and best practices necessary to build the strongest possible business case for marketing automation!
Content Jam 2016: Joel Harvey - Chemistry of the Landing PageOrbit Media Studios
You’ll learn how to make a landing page that converts. Learn the secrets to great landing page design and how to apply them.
You'll learn:
The mistakes that are killing your conversions (and how to fix them)
How to make more money without increasing your marketing spend
A step-by-step walkthrough of how a high-converting landing page is designed and how to apply them to your business.
Landing page secrets discovered through years of testing and optimization.
We asked the Fortune 500 software delivery leaders what holds them back. This talk is the analysis of their insights on what bottlenecks they encountered in their DevOps journey.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
We asked the Fortune 500 software delivery leaders what holds them back. This talk is the analysis of their insights on what bottlenecks they encountered in their DevOps journey.
DevОps is usually viewed from a traditional perspective of a collaboration of Dev, Ops, and QA, driven by the change in Culture, People, and Process. But how do you know where you stand and where to move? As in almost any field, data and metrics give you the gauges and instruments. In this talk, we’ll talk about the key measurements for the DevOps transformation process and provide you with 3 metrics you can start measuring tomorrow.
SearchLeeds 2018 - Jon Myers - DeepCrawl - The Mobile First Index, what, why ...Branded3
There has been a lot of talk and presentations over the last year (Jon included!) about the shift to the Mobile Lead Index by Google. Lots of ideas have been formed, as well as opinions on what will happen made all over the world by various people. Jon's SearchLeeds talk brought together all the thoughts of the industry, make sure you are fully prepped to deal with this monumental shift as SEO’s and business, and most importantly give you a roadmap of work to do before it is too late!
After careful analysis of the websites of the top financial services companies, we are presenting the UX best practices (or at least common practices) so we can all compare, contrast and find opportunities.
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...Orbit Media Studios
A few small changes can mean the difference between tons of traffic and ...crickets. As a purpose-driven organization, can you afford for your message to go unheard?
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
In this session, you'll learn:
When it's time do a content audit
How to determine what to do with old content: Keep, Kill, or Clean up
What gaps exist in your current marketing mix, and how to fill them
Where to dedicate resources for new content creation
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
Productivity Tricks and Time Management for Content MarketersOrbit Media Studios
How will you spend the next free hour of your day? The options are unlimited. Write, promote, share, listen, measure, reach out, track, edit, comment, etc.
But what you do today determines your outcomes tomorrow. Structure creates habits, removes distractions and leads to success. In this session, you’ll learn about the time management approach of one marketer.
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
9. Device
Type
Browser
@joeljharvey
#ContentJam
Android
iOs
Windows
Load
Mme
Screen
Size
Network
connecMon
Responsive
New
vs
Return
PromoMon
Dedicated
Mobile
Site
Speed
Landscape
Horizontal
14. @joeljharvey
#ContentJam
Desire
Lines
What
you
think
your
mobile
visitors
want
What
your
mobile
visitors
actually
want
15. @joeljharvey
#ContentJam
1. Quick
overview
of
the
mobile
marketplace
2. Dismiss
mobile
overview
3. Understanding
your
mobile
visitors
4. What
to
test
now
25. @joeljharvey
#ContentJam
LANDSCAPE
vs.
HORIZONTAL
26. @joeljharvey
#ContentJam
Y
O
U
R
SITE
IS
BROKEN
ON
ONE
OF
T
H
E
S
E
SCREENS
27. @joeljharvey
#ContentJam
TEST
ON
3G
AND
4G
CONNECTIONS
28. @joeljharvey
#ContentJam
1. Mobile
is
Screen
One
2. ARSS
Early,
ARSS
O[en
3. Emulate
What
They
Already
Know
4. Dedicated
Mobile
Websites
/
QA’d
Responsive
5. Different
Experiences
for
iOS
and
Android
6. What
to
Test
First
OPTIMIZING
YOUR
MOBILE
WEBSITES
29. @joeljharvey
#ContentJam
MOBILE
IS
THE
FIRST
IMPRESSION
30. @joeljharvey
#ContentJam
AND
IT’S
WHERE
REPEAT
CUSTOMERS
ARE
MOST
LIKELY
TO
ENGAGE
YOU
46. @joeljharvey
#ContentJam
“IT
TOOK
A
STAGGERING
18.24
SECONDS
ON
AVERAGE
FOR
RESPONSIVE
HOME
PAGES
TO
LOAD
ON
SMARTPHONES
OVER
A
COMBINATION
OF
3G
AND
4G
CONNECTIONS”
47. @joeljharvey
#ContentJam
PS:
Responsive
also
requires
a
desktop
re-‐design
54. @joeljharvey
#ContentJam
1. Headlines
&
CTAs
2. SJcky
Headers
3. Persistent
CTA’s
(Parachutes)
4. Footer
Content
5. Welcome
Mats
6. OpJmize
for
the
right
goals
WHAT
TO
TEST
FIRST
55. @joeljharvey
#ContentJam
Headlines
&
Calls
to
AcJon
56. @joeljharvey
#ContentJam
Control:
Customize
Your
Search
VariaMon
1:
Get
A
Quote
VariaMon
2:
Find
Your
Nearest
LocaMon
Desktop:
-‐4%
Mobile:
+39%
Desktop:
-‐14%
Mobile:
+14%
73. MOBILE
OPTIMIZATION
BEST
PRACTICES
@joeljharvey
#ContentJam
DON’T
EXIST
Joel
Harvey
Managing
Partner
Joel@ConversionSciences.com
Hire
Us:
ConversionSciences.com
Read
Us:
ConversionScienJst.com