Paul Janowitz, CEO of icanmakeitbetter.com, discusses the benefits and pitfalls of crowdsourcing community involvement at the 3CMA Annual Conference in 2011. He explains how crowdsourcing can help triple staff sizes with no increased costs, generate hundreds of new ideas to solve problems, and engage employees and citizens. However, he cautions that not all ideas are good and some oversight is still needed. Janowitz provides tips on running effective crowdsourcing campaigns and emphasizes testing ideas and using the crowd to generate inspiration rather than final decisions.