Digital Winners 7-8 November: What kind of impact will mobile internet have on my business? Morten Holst

1. What kind of impact will mobile
internet have on my business?
Focus on the media industry change the last 10 years and the
challenges going forward.
Morten Holst
CMDigital AS

2. What will change?

6. Change is good(?!)

8. The media industry need to reinvent itself

10. Most industries need to reinvent itself

11. -Really!

12. Can it be so hard?

13. Space is big. You just won't believe how
vastly, hugely, mind- bogglingly big it is.
I mean, you may think it's a long way
down the road to the chemist's, but
that's just peanuts to space.
Douglas Adams, The hitchhiker’s Guide to the Galaxy

18. Trying to create new business and new
revenues is not really reinventing yourself

19. Two inventions with mind-bogglingly impact
has just hit the humanity…

21. Mobile is big. You just won't believe how
vastly, hugely, mind- bogglingly big it is.
I mean, you may think online news is
hard to cope with, but that's just peanuts
to mobile.
Inspired by Douglas Adams

23. Consumer power
User driven distribution
User generated
your
Out of control
Personal and relevant

24. Two inventions with a #&@@$€%# impact
when combined!

25. +
=

27. It’s only just
started?

30. Almost impossible.

31. Human beings, who are almost
unique in having the ability to learn
from the experience of others, are
also remarkable for their apparent
disinclination to do so.
Douglas Adams, "Last Chance to See"

35. 2000
2001
2002
2003
2004
1999
2007
2012
TV2 1997 til 2012

37. TV 2 Film

40. We knew ten years in advance:
•
•
•
•
•
Mobile video
User generated content
Time-shift
Right owners bypassing the broadcasters
Movement towards niches

42. Old winners fail…

43. Always

44. Sorry!

45. Why?

49. Even more problems…

54. It is a mistake to think
you can solve any major
problems just with
potatoes.
Douglas Adams

55. Oh, and then we want readers to
pay…

64. Some great opportunities:
•
•
•
•
Much cheaper to build new solutions
Much faster to go from idea to product rollout
The infrastructure you need is already there
Users ready to embrace new solutions that solves digital
needs

65. The tools is just waiting
for your initiative
•
•
•
•
•
•
•
•
•
Smartphone penetration
Mobile bandwidth
Data traffic pricing
Payment
ID-solutions
Sharing and distribution
Personalization systems
Mobile and digital user habits
Social servises

73. The major difference between a thing that might go
wrong and a thing that cannot possibly go wrong is
that when a thing that cannot possibly go wrong goes
wrong it usually turns out to be impossible to get at or
repair.
Douglas Adams, Mostly Harmless

83. Thank you!
Morten@cmdigital.no