The document discusses how businesses need to evolve and adapt to changing economic conditions. It notes that the recession will not last forever but the economy will not return to normal, and organizations need to be responsive to change. Examples are given of how large companies like P&G and GM are adapting to new trends in technology, globalization, and customer preferences. The key message is that organizations should not get discouraged by economic downturns but should get motivated to change and adapt in order to survive.