The document discusses tensions between fear and hope in today's global culture, with some economies and individuals driven more by fear and pessimism while others embrace optimism. It also examines related trends like renewed focus on self-reliance, simplicity, connectivity through social networks, generosity, and rebuilding trust through understanding and flexibility.
Financial Services: Insight and TrendsNadya Powell
What do customers think of Financial Services brands? What cultural trends should Financial Services brands take note of. This deck hopefully gives you everything you need to know. Thanks to Zoe Decool for research help.
Engaging millenials for financial servicesJason Dea
Webinar sponsored by Empathica discussing how the financial services industry can leverage great experiences to better engage with the Millennial generation
Find a great Infographic summary of some of the research here http://forewardsapp.com/blog/influence-millenials-drive-customer-referrals/
The document discusses how honeybees communicate through a "waggle dance" to share information about food sources with other bees, and how word-of-mouth customer communication is similarly powerful. It notes that customer experience and trust become most important when customers communicate with each other through social networks, as their opinions can spread unpredictably through word-of-mouth. Building trust with customers through competence and acting in their interests is key to success in a networked world where word-of-mouth is increasingly influential.
This document summarizes the findings of a survey on consumerism and the sharing economy. Key findings include:
- Most respondents agree that current economic models are not working and overconsumption puts society and the planet at risk. However, consumption is also seen as important for jobs and the economy.
- "Smarter consumption" means being more discerning and making choices aligned with one's values to replace guilt with purpose. It includes consuming only what is needed, buying higher quality products, and reducing waste.
- Many people feel weighed down by excess possessions and regret purchases they don't need. They admire those who consume mindfully and locally.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
The document discusses the foundations of digital thinking and strategy. Digital thinking is user-centered, behavioral, collaborative, additive, and evolving. It focuses on problem-solving in a way that makes the world more open, social, and sustainable. Some key aspects of digital strategy discussed include focusing on sharing economies, data storytelling, transparency, networks of influence, and cultural micro-tensions. The document emphasizes starting with user observations and insights, and translating those into money-making opportunities by solving user problems rather than focusing first on products. It also stresses considering both macro trends and micro trends to develop the right strategic solutions.
The document discusses the challenges facing newspapers from economic downturn and disruption from the internet. It notes that while all newsmedia companies face economic issues, the problems are most severe for newspapers in the US and UK due to high debt loads. It examines factors unique and not unique to the US/UK newspaper industries, and considers different potential outcomes for newspapers through 2020 depending on the scale of disruption from the internet. The document advocates that newspapers adapt by becoming multi-media providers of audience solutions rather than focusing only on print.
The role of the media towards building a critical mass of young entrepreneursMy Beautiful Africa
How the Media can shape our Brands in our Entrepreneurial Journey. This is to take into consideration, the need to adopt media early in business to enable us have an edge over competition
Financial Services: Insight and TrendsNadya Powell
What do customers think of Financial Services brands? What cultural trends should Financial Services brands take note of. This deck hopefully gives you everything you need to know. Thanks to Zoe Decool for research help.
Engaging millenials for financial servicesJason Dea
Webinar sponsored by Empathica discussing how the financial services industry can leverage great experiences to better engage with the Millennial generation
Find a great Infographic summary of some of the research here http://forewardsapp.com/blog/influence-millenials-drive-customer-referrals/
The document discusses how honeybees communicate through a "waggle dance" to share information about food sources with other bees, and how word-of-mouth customer communication is similarly powerful. It notes that customer experience and trust become most important when customers communicate with each other through social networks, as their opinions can spread unpredictably through word-of-mouth. Building trust with customers through competence and acting in their interests is key to success in a networked world where word-of-mouth is increasingly influential.
This document summarizes the findings of a survey on consumerism and the sharing economy. Key findings include:
- Most respondents agree that current economic models are not working and overconsumption puts society and the planet at risk. However, consumption is also seen as important for jobs and the economy.
- "Smarter consumption" means being more discerning and making choices aligned with one's values to replace guilt with purpose. It includes consuming only what is needed, buying higher quality products, and reducing waste.
- Many people feel weighed down by excess possessions and regret purchases they don't need. They admire those who consume mindfully and locally.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
The document discusses the foundations of digital thinking and strategy. Digital thinking is user-centered, behavioral, collaborative, additive, and evolving. It focuses on problem-solving in a way that makes the world more open, social, and sustainable. Some key aspects of digital strategy discussed include focusing on sharing economies, data storytelling, transparency, networks of influence, and cultural micro-tensions. The document emphasizes starting with user observations and insights, and translating those into money-making opportunities by solving user problems rather than focusing first on products. It also stresses considering both macro trends and micro trends to develop the right strategic solutions.
The document discusses the challenges facing newspapers from economic downturn and disruption from the internet. It notes that while all newsmedia companies face economic issues, the problems are most severe for newspapers in the US and UK due to high debt loads. It examines factors unique and not unique to the US/UK newspaper industries, and considers different potential outcomes for newspapers through 2020 depending on the scale of disruption from the internet. The document advocates that newspapers adapt by becoming multi-media providers of audience solutions rather than focusing only on print.
The role of the media towards building a critical mass of young entrepreneursMy Beautiful Africa
How the Media can shape our Brands in our Entrepreneurial Journey. This is to take into consideration, the need to adopt media early in business to enable us have an edge over competition
Sarah Tavel of Greylock Partners analyzes the unique financial pain points that young Americans are facing and explains why fintech is ripe for disruption.
Millennials born between 1980-1995 are the largest generation globally and will make up 75% of the workforce by 2025. They have come of age during difficult economic times and are more entrepreneurial as a result. While their aspirations are traditionally focused on careers, families and home ownership, the global recession has delayed these goals and created a new breed of entrepreneurs among Millennials. For brands to be successful with Millennials, they need to demonstrate authentic purpose and engagement beyond just selling products, as Millennials are more discerning consumers influenced by their peers.
The document discusses the challenges faced by traditional news media in adapting to the digital era. It argues that most publishers did not adequately integrate their digital strategies with their overall business strategies. They set up separate digital divisions that pursued large audiences and free content without clear business models. This led to losses and a failure to recover from disruption. The Financial Times and The Guardian are discussed as case studies, with the FT finding success through integration and a subscription model while the Guardian's strategy of free content and relying on cash reserves proved unsustainable.
While change has always been a constant, the pace of change seems to have increased exponentially. This change permeates through all aspects of business as well; competition, marketing, social media, health care, even your employees. As a business owner or leader, you are challenged with keeping up with that change - perhaps even embracing it. The 2013 7x7x7 panel examines where change is happening, what it's impact will be on you and how you might take full advantage of that.
How Do OECD Forum Attendees Compare with Citizens Around the World on Views A...Pew Research Center
This document summarizes the key findings of a survey conducted by the Pew Research Center of 183 attendees of the 2019 OECD Forum. The survey asked about views related to the COVID-19 pandemic, the economy, automation, and multilateralism. Some high-level findings include: majorities of both forum attendees and publics say their lives have changed due to the pandemic; forum attendees are more optimistic about short-term economic improvements than long-term job security; most see automation as beneficial but having severe impacts like rising inequality; and forum attendees strongly support addressing global issues through international cooperation more so than general publics.
In 2007, BBDO published a piece of research entitled The Rituals Masters. Twelve years on, the world has changed dramatically, which has had a significant impact on our needs and on our rituals.
Millennials, born between 1980-1995, have distinct marketing preferences that focus on authenticity, mobility, and experiences. They spend significant time consuming and creating media online and trust user-generated content from friends over traditional advertising. Effective millennial marketing utilizes influencers, shares behind-the-scenes content on Instagram and Snapchat stories, offers discounts and deals, and creates memorable experiences for sharing on social media. Live video through Facebook is also an impactful way to engage millennials authentically.
This document discusses how loyalty marketers can successfully engage Generation Y consumers. It provides facts about Gen Y, noting they are the most ethnically diverse generation and are totally immersed in technology. It discusses their communication preferences, with high use of instant messaging, social networks, and texting. Gen Y has purchasing influences from friends and is not swayed as much by advertising. The document argues loyalty marketers must adapt to cultural changes and understand Gen Y's social media participation and banking preferences to effectively engage this emerging consumer segment. It provides examples of companies successfully targeting Gen Y and concludes that meeting them where they are, minimizing fine print, and fulfilling data promises can help loyalty marketers match up with this new breed of consumer.
The document discusses foster care's image problem and negative public perception. It states that media often portrays foster youth as delinquents and foster parents as abusing the system, feeding the public's negative views. It notes foster care is a fragmented $9 billion system serving over 500,000 youth. The document advocates for foster care agencies to adopt strategies used by private businesses to rebuild brands, such as listening to public perception, leveraging social media, developing innovative services, and providing value. It argues agencies should use technology to tell their stories, engage stakeholders, and improve processes to enhance outcomes and value. The goal is to change public perception of foster care from a broken system to one where youth grow up in loving families and all
Lessons Learned from Haiti — Part 2: The Mobile Giving RevolutionBlackbaud
This session discusses mobile advocacy trends and examines the unprecedented response to mobile donation appeals after the Haiti earthquake. You will learn how to acquire, retain, and cultivate mobile donors.
Consumer closeness barometer examines the impact of vouchering schemes on consumer spending in the UK. Key findings include:
1. Awareness of vouchering schemes is high but active participation is less widespread, with consumers citing a lack of compelling offers and issues with the claiming process.
2. While some savvy consumers actively search multiple sites for deals, most feel overwhelmed by offers that don't match their interests or loyalty. Technology has yet to make the voucher claiming process truly simple.
3. Smartphones are seen as the next logical home for vouchers, with consumers hoping apps can better target relevant offers and streamline the claiming process.
Social@Ogilvy on Millennials, the New Age Heroes Synergia
Millennials represent a significant portion of the global population and economy. They value experiences over material goods, social causes, and having a voice. Engaging millennials requires understanding their traits of being optimistic yet pragmatic, individualistic, and seeking both inclusion and innovation. Effective strategies provide purpose and empowerment through social media, access, feedback mechanisms, and co-creation opportunities.
This document discusses 8 trends for 2015:
1) Self-improvement and self-tracking will become more mainstream as people seek to better themselves through education, health monitoring, and personal development.
2) The definition of the middle class will shift globally as incomes change and more people enter the middle class in emerging markets.
3) Shocking and attention-grabbing online content will continue to proliferate as people seek fame and recognition on the internet.
4) Fears about diseases and biological threats will remain high even if actual risks are low.
5) Concerns about food safety and health will continue to influence diets and place pressure on the food industry.
6) Geopolitical
NPR provided effective coverage of the financial crisis by simplifying complex economic issues for average listeners. They broke coverage into short segments using clear language and definitions. Sources from credible institutions provided different perspectives. While coverage could have started sooner, NPR overall informed listeners through relatable explanations of terminology and impacts.
NPR provided effective coverage of the financial crisis by simplifying complex economic issues for average listeners. They broke coverage into short segments using clear language and definitions. Sources from credible institutions provided different perspectives. While coverage could have started sooner, NPR overall informed listeners through relatable explanations of terminology and impacts.
This paper very clearly outline the vision of my two companies. This is the kind of holistic economic development we work to create.
This paper outlines eight challenges facing cities and the communities they encompass, based on experience in the United States. The authors provide examples of practices and programs led by both government and nonprofit organizations, many technology-enabled, that point the way to solutions, and they conclude with a call for leaders to embrace an agenda for change.
Millennials represent a large demographic that financial services firms want to attract as customers. However, a survey of over 500 millennials found that they have low trust in financial services and prefer to engage online or through mobile apps rather than social media. The survey also found that millennials have low financial literacy and could only name a few insurance companies. To win over millennials, financial firms need to improve customer service, transparency, and provide better financial education.
Gould Scholastic Award 2017 - Julian FungJulian Fung
- The financial services industry will undergo significant changes over the next 10 years due to emerging customer needs and disruptive technologies. Key demographic groups like millennials, older adults, and freelancers will require new types of financial products tailored to their unique needs. Healthcare costs are also expected to continue rising rapidly, increasing demand for health savings accounts. Major technological disruptions like blockchain, artificial intelligence, and the democratization of financial services through the internet will further transform the industry. The author argues that financial firms must adapt to these changes to remain relevant and meet the demands of future customers.
The "word of mouth" references customers share with each other have always been more important to a business than any amount of advertising or sales effort. But with the personal mobile technology (PMT) available today, and even richer connectivity tomorrow, word-of-mouth will eventually be the dominant means by which market knowledge (and perhaps most knowledge) is disseminated among people. The video and photo capabilities of PMT will help people connect to each other, while at the same time threatening personal privacy in unprecedented ways.
From posted reviews to online user groups to social networks, customers can use PMT to "co-create" their own products and specify their own service levels. They will use PMT to band together and submit collective bids to sellers. They will use it to confirm "presence" in a physical location, such as a stadium, or a shopping mall. They will use it to track individual people, whether friends and loved ones or spouses suspected of infidelity. And even though networks of consumers will act rationally most of the time, occasional episodes of irrationality and unpredictability can still turn your business into an overnight success or ruin it in a flash, for no apparent reason.
In this keynote presentation, best-selling business author and consultant Don Peppers mixes humor, inspiration and analysis to paint an irresistibly compelling picture of business competition in the 21st Century, when pervasive and inexpensive PMT empowers consumers to connect at will
Sarah Tavel of Greylock Partners analyzes the unique financial pain points that young Americans are facing and explains why fintech is ripe for disruption.
Millennials born between 1980-1995 are the largest generation globally and will make up 75% of the workforce by 2025. They have come of age during difficult economic times and are more entrepreneurial as a result. While their aspirations are traditionally focused on careers, families and home ownership, the global recession has delayed these goals and created a new breed of entrepreneurs among Millennials. For brands to be successful with Millennials, they need to demonstrate authentic purpose and engagement beyond just selling products, as Millennials are more discerning consumers influenced by their peers.
The document discusses the challenges faced by traditional news media in adapting to the digital era. It argues that most publishers did not adequately integrate their digital strategies with their overall business strategies. They set up separate digital divisions that pursued large audiences and free content without clear business models. This led to losses and a failure to recover from disruption. The Financial Times and The Guardian are discussed as case studies, with the FT finding success through integration and a subscription model while the Guardian's strategy of free content and relying on cash reserves proved unsustainable.
While change has always been a constant, the pace of change seems to have increased exponentially. This change permeates through all aspects of business as well; competition, marketing, social media, health care, even your employees. As a business owner or leader, you are challenged with keeping up with that change - perhaps even embracing it. The 2013 7x7x7 panel examines where change is happening, what it's impact will be on you and how you might take full advantage of that.
How Do OECD Forum Attendees Compare with Citizens Around the World on Views A...Pew Research Center
This document summarizes the key findings of a survey conducted by the Pew Research Center of 183 attendees of the 2019 OECD Forum. The survey asked about views related to the COVID-19 pandemic, the economy, automation, and multilateralism. Some high-level findings include: majorities of both forum attendees and publics say their lives have changed due to the pandemic; forum attendees are more optimistic about short-term economic improvements than long-term job security; most see automation as beneficial but having severe impacts like rising inequality; and forum attendees strongly support addressing global issues through international cooperation more so than general publics.
In 2007, BBDO published a piece of research entitled The Rituals Masters. Twelve years on, the world has changed dramatically, which has had a significant impact on our needs and on our rituals.
Millennials, born between 1980-1995, have distinct marketing preferences that focus on authenticity, mobility, and experiences. They spend significant time consuming and creating media online and trust user-generated content from friends over traditional advertising. Effective millennial marketing utilizes influencers, shares behind-the-scenes content on Instagram and Snapchat stories, offers discounts and deals, and creates memorable experiences for sharing on social media. Live video through Facebook is also an impactful way to engage millennials authentically.
This document discusses how loyalty marketers can successfully engage Generation Y consumers. It provides facts about Gen Y, noting they are the most ethnically diverse generation and are totally immersed in technology. It discusses their communication preferences, with high use of instant messaging, social networks, and texting. Gen Y has purchasing influences from friends and is not swayed as much by advertising. The document argues loyalty marketers must adapt to cultural changes and understand Gen Y's social media participation and banking preferences to effectively engage this emerging consumer segment. It provides examples of companies successfully targeting Gen Y and concludes that meeting them where they are, minimizing fine print, and fulfilling data promises can help loyalty marketers match up with this new breed of consumer.
The document discusses foster care's image problem and negative public perception. It states that media often portrays foster youth as delinquents and foster parents as abusing the system, feeding the public's negative views. It notes foster care is a fragmented $9 billion system serving over 500,000 youth. The document advocates for foster care agencies to adopt strategies used by private businesses to rebuild brands, such as listening to public perception, leveraging social media, developing innovative services, and providing value. It argues agencies should use technology to tell their stories, engage stakeholders, and improve processes to enhance outcomes and value. The goal is to change public perception of foster care from a broken system to one where youth grow up in loving families and all
Lessons Learned from Haiti — Part 2: The Mobile Giving RevolutionBlackbaud
This session discusses mobile advocacy trends and examines the unprecedented response to mobile donation appeals after the Haiti earthquake. You will learn how to acquire, retain, and cultivate mobile donors.
Consumer closeness barometer examines the impact of vouchering schemes on consumer spending in the UK. Key findings include:
1. Awareness of vouchering schemes is high but active participation is less widespread, with consumers citing a lack of compelling offers and issues with the claiming process.
2. While some savvy consumers actively search multiple sites for deals, most feel overwhelmed by offers that don't match their interests or loyalty. Technology has yet to make the voucher claiming process truly simple.
3. Smartphones are seen as the next logical home for vouchers, with consumers hoping apps can better target relevant offers and streamline the claiming process.
Social@Ogilvy on Millennials, the New Age Heroes Synergia
Millennials represent a significant portion of the global population and economy. They value experiences over material goods, social causes, and having a voice. Engaging millennials requires understanding their traits of being optimistic yet pragmatic, individualistic, and seeking both inclusion and innovation. Effective strategies provide purpose and empowerment through social media, access, feedback mechanisms, and co-creation opportunities.
This document discusses 8 trends for 2015:
1) Self-improvement and self-tracking will become more mainstream as people seek to better themselves through education, health monitoring, and personal development.
2) The definition of the middle class will shift globally as incomes change and more people enter the middle class in emerging markets.
3) Shocking and attention-grabbing online content will continue to proliferate as people seek fame and recognition on the internet.
4) Fears about diseases and biological threats will remain high even if actual risks are low.
5) Concerns about food safety and health will continue to influence diets and place pressure on the food industry.
6) Geopolitical
NPR provided effective coverage of the financial crisis by simplifying complex economic issues for average listeners. They broke coverage into short segments using clear language and definitions. Sources from credible institutions provided different perspectives. While coverage could have started sooner, NPR overall informed listeners through relatable explanations of terminology and impacts.
NPR provided effective coverage of the financial crisis by simplifying complex economic issues for average listeners. They broke coverage into short segments using clear language and definitions. Sources from credible institutions provided different perspectives. While coverage could have started sooner, NPR overall informed listeners through relatable explanations of terminology and impacts.
This paper very clearly outline the vision of my two companies. This is the kind of holistic economic development we work to create.
This paper outlines eight challenges facing cities and the communities they encompass, based on experience in the United States. The authors provide examples of practices and programs led by both government and nonprofit organizations, many technology-enabled, that point the way to solutions, and they conclude with a call for leaders to embrace an agenda for change.
Millennials represent a large demographic that financial services firms want to attract as customers. However, a survey of over 500 millennials found that they have low trust in financial services and prefer to engage online or through mobile apps rather than social media. The survey also found that millennials have low financial literacy and could only name a few insurance companies. To win over millennials, financial firms need to improve customer service, transparency, and provide better financial education.
Gould Scholastic Award 2017 - Julian FungJulian Fung
- The financial services industry will undergo significant changes over the next 10 years due to emerging customer needs and disruptive technologies. Key demographic groups like millennials, older adults, and freelancers will require new types of financial products tailored to their unique needs. Healthcare costs are also expected to continue rising rapidly, increasing demand for health savings accounts. Major technological disruptions like blockchain, artificial intelligence, and the democratization of financial services through the internet will further transform the industry. The author argues that financial firms must adapt to these changes to remain relevant and meet the demands of future customers.
The "word of mouth" references customers share with each other have always been more important to a business than any amount of advertising or sales effort. But with the personal mobile technology (PMT) available today, and even richer connectivity tomorrow, word-of-mouth will eventually be the dominant means by which market knowledge (and perhaps most knowledge) is disseminated among people. The video and photo capabilities of PMT will help people connect to each other, while at the same time threatening personal privacy in unprecedented ways.
From posted reviews to online user groups to social networks, customers can use PMT to "co-create" their own products and specify their own service levels. They will use PMT to band together and submit collective bids to sellers. They will use it to confirm "presence" in a physical location, such as a stadium, or a shopping mall. They will use it to track individual people, whether friends and loved ones or spouses suspected of infidelity. And even though networks of consumers will act rationally most of the time, occasional episodes of irrationality and unpredictability can still turn your business into an overnight success or ruin it in a flash, for no apparent reason.
In this keynote presentation, best-selling business author and consultant Don Peppers mixes humor, inspiration and analysis to paint an irresistibly compelling picture of business competition in the 21st Century, when pervasive and inexpensive PMT empowers consumers to connect at will
Our primary research reveals where financial services providers should focus their innovation to build healthy customer relationships in a digital future.
Future of identity Singapore - 3 july 2015 lrFuture Agenda
As part of the global future agenda programme we are adding in an extra event in Singapore on 3 July. This is focused on the future of identity and draws together different issues raised about this and related topics from several strands of the future agenda events to date. The aim of the event is to critique, enhance, add and build a clearer view of how our views of identity and loyalty, especially to sport and faith, will change over the next decade and what will be some of the key impacts and implications. This documents is the starting point for this discussion.
The document discusses the uncertain economic situation according to conversations the author had with policymakers. It says that while some things are improving, they are not everywhere, and the improvements may not last. The future remains unclear and difficult to predict with confidence. Overall it portrays a situation that is mixed and uncertain.
This document discusses generational characteristics of Generation Y (also known as Gen Y or Gen buY), born between 1978-1990. Some key points:
- Gen Y is more ethnically diverse than previous generations and values community and collaboration over individualism. They are confident and want flexibility in their careers.
- Financially, Gen Y has significant spending power but also faces high costs for housing, education, and healthcare. They are tech-savvy investors who manage finances online.
- Gen Y is marketing savvy and wants choices. They are not swayed by "hard sell" advertising but influenced by lifestyle connections and customer loyalty.
The document discusses how the creation, distribution, and consumption of media content is changing. It notes that with new technologies, everyone can now be a content creator and distributor. While there is more content being created than ever before, it is mostly personal content not intended for monetization. Distribution is no longer a barrier either, as platforms like YouTube and social media allow widespread sharing of content. However, with so much content available, it is difficult for any one piece to stand out. The document recommends trying new things, building on prior successes, and focusing more on how media changes behavior rather than the content itself.
http://bondsmakeiteasy.org An historic opportunity to help all Americans take action to save and strive toward economic independence is now available. The new savings policy the President announced in 2009 takes advantage of the form nearly every American must interact with every year – the federal tax form – and creates a new savings opportunity accessible to the 100 million people who get a tax refund every year. The savings product is a U.S. Savings Bond – a safe, universal, familiar, trustworthy, government-issued savings instrument especially well suited for the small saver, but available to all.
This report is a call-to-action for all Americans to seize this historic moment, transform tax time into a savings event each year and to invest in U.S. Savings Bonds, thus encouraging Americans to embrace saving once more and prioritize thrift over spending in financial preparation for the future.
Macro trends consumer insights and brand opportunities in the 2010sJessica Oliver
Presentation from Warc on consumer behaviour and brand opportunities. This focuses on factors currently affecting consumer lives and the impact this has on consumer behaviour. The presentation also explores changes to the media environment and winning strategies from successful brand owners including Nike, IBM and BMW.
This document discusses the Millennial generation and their perspective as new asset owners. It notes that Millennials have experienced significant global events and technological changes that have shaped their worldview. As Millennials inherit $30 trillion in wealth from Baby Boomers over the next few decades, their priorities around social responsibility and impact investing will influence how this capital is invested. Financial advisors who understand and can accommodate the Millennial perspective, such as by discussing impact investing options, will be better positioned to attract and retain clients as wealth is transferred to the next generation.
In a year where the global economic crisis has made its presence felt, Mintel predicts the seven key consumer behaviour trends for the year ahead, looking at how adversity has created a new set of value systems.
While in 2009 fear played an important role in shaping consumer behaviour, 2010 will see a return of confidence and adaptation to overcome the restraints previously imposed on consumers.
Learn how the following trends are evolving:
Resilience
Reviewing and Re-evaluating
Prove it – Accountability
Escapism
Media Evolution
Ethical Responsibility
Stability
This document discusses trends that will emerge in 2021 based on cultural changes accelerated by the COVID-19 pandemic. It identifies 8 trends:
1. Realistic optimism - People will remain cautiously optimistic about the future due to continued uncertainty.
2. Soft capitalism - There will be increased debate around reforming capitalism to reduce inequality.
3. Amphibious life - People will seamlessly move between physical and virtual worlds in their work and daily lives.
4. Individual redesign - Younger people will seek to reinvent themselves, and there will be a boom in startups and online education.
The document provides analysis and examples for each trend, and discusses the implications for brands. It argues the pandemic
The document summarizes key points from the 3rd Annual Gravity Summit presented by Simon Mainwaring. It discusses the problems with a "Me First" mindset and its negative impacts on businesses, consumers, the planet, and culture. It argues that social business and technology can drive social change by accelerating communication between groups. Further, it advocates for a shift towards "We First" capitalism where companies merge purpose and profits through sustainable practices and contribute to social and environmental issues that consumers care about.
Ryan Holmes is optimistic about social media's potential to be used for good despite current issues around privacy, security, and misinformation. He believes social networks will address these problems and emerge in a better place. Holmes argues that every new technology has both beneficial and harmful uses, and while social media has enabled positive movements, its ability to spread "fake news" must be addressed through improved content validation and individual discernment. He advocates reserving optimism about technology's future impact despite present challenges.
Tourism and Distribution - New Paradigm: ATEC, Sydney, 2007Anna Pollock
Anna Pollock gave a keynote presentation about trends, drivers, and paradigms affecting tourism. She discussed how increased connectivity and complexity have led to more uncertainty. While there has been more access to information and media over time, there is also less trust, attention, comfort, peace and time. New generations think differently and value community and customization. Recommendations included rethinking marketing models to engage customers and enable emergence; focusing on quality, service and care; learning to let go and engage residents; and investing in adaptable people and infrastructure.
The millennial and data-driven (r)evolution of fintechGuy Turner
What does gassing your car at night have to do with getting a loan? Everything we do is now trackable, creating new data sources for underwriting. Meanwhile a cashless and shared economy are disaggregating major asset purchase (cars, houses) for millennials. The old bait and hook of credit cards as an entry to car and mortgage debt is no longer a winning combo for banks to tap the young generation. In short, the consumer fintech value chain is a deck of cards thrown and now cascading to the ground. What are startups doing to slip into this reshuffle, and where are banks still advantaged?
3 cma 2011 benefits and pitfalls of crowdsourcing community involvement (paul...Paul Janowitz
Paul Janowitz, CEO of icanmakeitbetter.com, discusses the benefits and pitfalls of crowdsourcing community involvement at the 3CMA Annual Conference in 2011. He explains how crowdsourcing can help triple staff sizes with no increased costs, generate hundreds of new ideas to solve problems, and engage employees and citizens. However, he cautions that not all ideas are good and some oversight is still needed. Janowitz provides tips on running effective crowdsourcing campaigns and emphasizes testing ideas and using the crowd to generate inspiration rather than final decisions.
2. Fear vs. Hope Our global culture is in a state of tension between the forces of fear and the forces of hope and it’s creating an optimism divide.
3. Hope Fueled Economies Fear Fueled Economies Flat is the new up Pessimism Eyes on the past Attenuating the risk Playing not to lose Up is the new up Optimism Eyes on the future Taking risks Playing to win JWT Anxiety Index, September 2009 The Optimism Divide
4. America’s Perfect Storm of Fear “The root cause of the rampant anger sweeping the country is fear. Fear of losing our jobs, homes, mortgages, health services, retirement plans. Even fear that the American dream is dead.” Michael Maslansky, “America’s Perfect Storm of Fear June 10, 2010
5. More ‘walk-aways’ expected in 2010 “The longer the recession persists and home values decline, the more homeowners will stop paying underwater mortgages even though they could afford to continue.” Iconoculture, 2.09.10
6.
7. Frustration with Government is Nothing New….Growing Anger Is Public’s Negative Views of Institutions Not Limited to Government Regulation Paradox Pew Research Center, “Distrust, Discontent, Anger and Partisan Rancor”, 4.18.10
8. Fear Erodes Trust and Impedes Action “Fear kills trust. In the corporate world, fear-based communications often leads to action paralysis. This is especially true in financial matters where a growing body of work shows that fear and uncertainty cause inaction rather than action.” The Language of Trust: Selling Ideas in a World of Skeptics,
9. I am my Plan B Hope in Me More and more individuals are relying on themselves for their future success. Responsibility and self-reliance are on the rise, along with our sense of personal well-being and vitality.
11. Inconoculture Says…… “ We believe the improvement in well-being is a natural result of Americans discovering the emotional, physical and financial upside of paying down debt, spending less and generally simplifying.” Gallup Research developed the Gallup-Heathways Well-Being Index. The index measure comprehensive emotional, physical and fiscal health of American consumers on a scale of to 100.
12. Statusphere Consumers are no longer obsessed with owning or experiencing the most and/or most expensive. New status can be about acquired skills, about eco-credentials, about generosity, about connectivity.
13. From products and symbols to experiences and stories “The main effect of decades of individualization is that consumers no longer want to be like the Joneses. Owning or experiencing something no one else has is the ultimate status fix.” Trendwatching.com, Statusphere, 5.10
14. Nike’s True City App Gives travelers insider information on six European cities, while also allowing them to share their own tips. In the Know To be on the inside, to be in the know, to have access, to be knowledgeable, but also, to be able to lead the way to the unique, the avant-garde, the cool, the latest, the cutting edge…This is now an established source of status. Trendwatching.com, Statusphere, 5.10
15. Connectivity When it comes to online status it’s all about who you connect to and who connects to you. These connections are visible. It’s still about being unique but it’s about belonging too. The time people spend with their family has increased by 2.25 hours per day.
16. Sharing the Status of Living Solid “While spending can evoke shame, especially during a deep economic downturn, saving can engender pride. Tools and resources that help develop thrifty behavior are a good way to tap into the "new normal" sentiment.” Iconoculture, June 16, 2010
17. The Power of Many “A 21st century phenomenon: the belief that a network of inspired individuals with shared values can work together to achieve common goals, no matter how ambitious those goals may seem.” Meg Whitman
18. Video “Generation We” “What we’re talking about is a generation that has the ability to be in touch with each other immediately at earlier and earlier ages.” Nancy Robinson, consumer strategist, Iconoculture
19. Trust in “People Like Me” “Person like me” still the most trusted source for information about a company and therefore, products. Edelman Trust Barometer 81% of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; 74% found it to be influential in their decision. Click Z, January 2010
20. Mass Mingling Social media and mobile communications are fueling a mass mingling that defies virtually every cliché about diminished human interaction in our online era. Terabytes of online content is about informing and alerting people to make the most of their time with others in the world.
21. Localism Localism is 'Old-School' in a New World portal. It's reminiscent of an earlier day when people shopped where they lived, and everyone knew their butcher. Localism makes the world smaller and more personal. It reacquaints and re-establishes the lost bonds between neighbors. It revives and restores the relational elements of what neighborhoods used to be, and should be.
22. “A growing cohort of consumers are concerned that major brands are inherently bad just because they’re big. And when measured through social media metrics, consumer conversations generally are more favorable toward smaller businesses than big brands in many categories.” Iconoculture, Small Business Is Beautiful, 6.01.10
23. Because Big Is Bad: 10% of US customers switched to smaller banks in 2009 New Years Day 2010, Arianna Huffington and several of her friends made a resolution on behalf of all Americans: Move your money from behemoth banks to local community banks and credit unions. Why? Taxpayers are mad as hell about bailing out the nations biggest banks only to see them post huge profits and still not extend credit to individuals or small business.
24. Technology Backlash Techno Love/Techno Doubt Amid all the new and exciting technology is an emerging trend where consumers seek simple products that anyone can understand. And services that make it all simpler to deal with.
25. Hooked on Gadgets and Paying a Mental Price: This Is Your Brain On Computers “…Even after he unplugs, he craves the stimulation he gets from his electronic gadgets. He forgets things like dinner plans, and has trouble focusing on his family. His wife, Brenda, complains, ‘It seems like he can no longer be fully in the moment’.”
26. The Future Is The Past – NOSTALGIA In chaotic times, consumers look back for references of what they know was right and solid. Looking forward means looking backward for reliability, predictability and longevity. “There’s something major going on right now in the American consumer market and mind-set…People want to believe in things that are American and want to be part of things that have longevity.” The trend extends to other industries, too. Earlier this year, General Mills sold some Lucky Charms and Cheerios in limited-edition vintage boxes. Pepsi-Cola brought back limited-edition Pepsi and Mountain Dew with retro labels late last year. Source NYTimes. http://www.nytimes.com/2010/06/12/business/12nostalgia.html?scp=1&sq=Jantzen%20Sperry&st=cse
27. The Future Is The Past: NUI (Natural User Interface) As technology evolves, the more we advance, the more we go backwards towards natural gestures. The future is not about people adapting to technology, it is about technology adapting to people by making it approachable and intuitive. And so goes mobility – interaction also goes where we go. “Three years back, Microsoft introduced Surface a technology that lets people use their fingers and objects to interact with table-sized displays. Later this year, the Xbox will implement a motion-tracking system called Project Natal. Chief strategy officer Craig Mundie, Redmond’s delegated seer, says it’s all part of a transition from the GUI — the graphical user interface that began with Mac and Windows — to the NUI — a natural user interface based on touch, gestures, and voice recognition.”* *Source; Wired http://www.wired.com/magazine/tag/post-pc-era/
28. Generation G "Captures the growing importance of 'generosity' as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy—and while that same upheaval has them longing more than ever for institutions that care—the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers.” Trendwatching, 2010
29. “Choose Change” ATM There’s a growing momentum of attention about how to create the social, economic and business conditions for happiness.The Choose Change ATM charges a $2 withdrawal but uses $1 of that to fund one of eight charities of your choice.
30. Generosity As A Business Mindset Bill Shrink aggregates offer from credit card and cell phone companies as well as gasoline prices. Then, using information provided by users about their daily commute and how they normally use credit cards and cell phones, makes recommendations about better offers and prices currently available.
31. Brand Butlers Service is the new selling as jaded, time poor, pragmatic consumers yearn for service and care while the mobile online revolution makes it possible to offer relevant services anywhere, anytime. Trendwatching.com, Brand Butlers, 5.10
32. Tools That Go Above and Beyond DebtGoal.com launched a comprehensive debt management tool called the Debt Diet. It provides a number of calculators and video lessons to help people get back on their feet and stay in the positive.
33. Charmin Sit Or Squat App Allows users to find bathrooms, change tables, disability access and other amenities It’s all about helping people find information that is relevant and timely, going above and beyond.
34. Earning Trust “Trust grows slowly over time, it accrues when people feel understood. Trust comes from a shared past, a collaborative present and a co-authored future. Secrets, and behind the scenes maneuverings, corrode trust.” “How to rebuild corporate trust”, Bob Deutsch, President, Brain Sells
35. Bridging the Trust Gap Literacy Flexibility Simplicity Authenticity Iconoculture, Trends in an Era of Distrust and Control
36. “When people feel their authenticity has been respected, they feel more optimistic, self-responsible and social. They feel bigger when connected to something larger than themselves. A sense of “me” and “you” is cultivated, such that a relationship can grow.” “How to rebuild corporate trust”, Bob Deutsch, President, Brain Sells
37. GRAVEYARD 1. Inspire, don’t empathize 2. Co-imagine new futures 3. Return to the core value of hope
Editor's Notes
This is a time where people are being cautious about their cautious optimism. The roller coaster of mixed messages and conflicting forces are pulling people apart on the Optimism Divide.
More than a year and half after the September 2008 economic collapse, Americans are proving ferociously resilient. Even amid continued high unemployment -- 15 million were out of work in May -- more Americans are now thriving in terms of their outlook on their lives than were at any point since Gallup and Healthways began tracking, including the months before the financial meltdown. This psychological recovery could be key to further improvement in tangible economic outcomes such as spending and hiring.
Brands are combing their archives in the hope that old clothing styles with a classic feel will assuage consumer anxiety in shaky times. With some Americans feeling as if they can’t trust government, Wall Street or big business, the brands are betting their heritage lines will evoke memories of better times. “We’ve been through a very unsettling time, and it’s when people are discontent with the present that they really start appreciating or having a nostalgia for the past,” said Nigel Hollis, chief global analyst for the market research firm Millward Brown.
Don’t think of them as tablets. Think of them as windows that you carry. Two things distinguish them from always-on smartphones and lightweight laptops. First, these are mobile screens, meant to move. They are aware of where they are in space and time. Hold a window up in front of you and you see an alternative view of the scene.And that is the second difference between this window and past devices: The tablet window goes two ways. You watch; it watches you. It overthrows the tyranny of the keyboard. Gestures are king. Swoosh your fingers to scroll, wave your arms as with a Wii, shake or tilt it.
GENERATION G | "Captures the growing importance of 'generosity' asa leading societal and business mindset. As consumers are disgustedwith greed and its current dire consequences for the economy—andwhile that same upheaval has them longing more than ever for institutionsthat care—the need for more generosity beautifully coincides withthe ongoing (and pre-recession) emergence of an online-fueled cultureof individuals who share, give, engage, create and collaborate in largenumbers.In fact, for many, sharing a passion and receiving recognition have replaced'taking' as the new status symbol. Businesses should follow thissocietal/behavioral shift, however much it may oppose their decadesolddevotion to me, myself and I.”