SlideShare a Scribd company logo
The Blueprint
How To Build Your Recruiter Brand
How Do You Want It?
What the Rest of the World Can Teach
Silicon Valley.
Please Allow Me To
Introduce Myself.Matt Charney
Chief Content Officer
Allegis Global Solutions
Allegis Global Solutions
Executive Editor
Recruiting Daily
Allegis Global Solutions
15.8
m.
Source: US Dept of Commerce
Everyone Hates HR.
Everyone Hates HR.
Everyone Hates HR.
Please Allow Me To
Introduce Myself.
Silicon Valley Is…
Persona:
“Rich Asshole”
Silicon Valley Is…
Bay Area Respondents.
Please Allow Me To
Introduce Myself.
Silicon Valley Is…
Everyone Else.
Please Allow Me To
Introduce Myself.
Getting My
Haircut.
A San Francisco
Story.
@neotys
3 Things
Silicon
Valley
Needs to
Know.
@MattCharney
@neotys
1.
Your Market
Isn’t On
Market.
@MattCharney
30%: Go on a bad blind
date.
22%: Speak in front of 100
strangers.
19%: Spend a day at the
DMV.
12%: Get a root canal
Your candidates would
rather…
…then go through your
recruiting process.
Hella NoCal.
• Makes an average of $75,553
• Pays $27,300 a year in taxes (plus
2% ‘health tax’ if living in SF city
limits)
• Spends 1 hr, 14 min/day
commuting
• Average job tenure 3.8 years
• Average age 31.2 years old
• 87% have 4 year college degree
Source: CALPERS; BLS
#MAGA.
• Makes an average of $47,200.
• Pays $7,990 in taxes (no health
tax – sounds like Obamacare).
• Spends 25.4 minutes/day
commuting
• Average job tenure 4.9 years
• Average age: 42.4 years
• 23.1% have 4 year college
degree.
Source: BLS, Department of Labor
@neotys
2.
Work Is A Thing
You Do, Not A
Place You Go.
@MattCharney
The Bukowski Test.
Everyone has a cool office, bro.
The Bukowski Test.
The Bukowski Test.
The Bukowski Test.
Recruiters can’t fix a broken culture.
90% of virtual tech workers say they are
happier with their jobs because they can
work from home.
92% of tech workers are “concerned” with
the high costs and time required for daily
commutes.
73% would choose a job of equal salary and
title to reduce their daily commutes.
67% of tech workers said that easing their
commute was “important” or “very
important” in their next opportunity.
CIO Magazine
“Programmers spend their
lives looking at a screen.
The good ones don’t have
time for ping pong or
kegerators or any of the stuff
companies think we care
about.
Work is something we do,
not somewhere we go.”
- Joel Spolsky
@neotys
3.
Silicon Valley
Has Some
Serious
Competition
for Top Tech
Talent.
@MattCharney
Computer science degrees accounted for just 2.4% of all college graduates in U.S. in 2016.
Yet, 89% of all tech jobs posted last year required at least a bachelor’s degree in computer
science.
The only reputation or brand recruiters control is
their own.
I ain’t
mad
at ya.
What the Rest of the World Wants Silicon Valley To Know.

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What the Rest of the World Wants Silicon Valley To Know.

Editor's Notes

  1. My perspectives are ill informed, my opinions often misguided and I have little to no experience with anything. I should not be listened to, but if you’re ready for a truth bomb, look out, y’all.
  2. Unless recruiters can get out from under the CHRO, then it’s an uphill battle.
  3. Unless recruiters can get out from under the CHRO, then it’s an uphill battle.
  4. Here’s how the world sees SF, and how SF sees the world.
  5. 534 words attributed to Silicon Valley in 1,820 response poll conducted by OMD in 2016. Non Silicon Valley respondents.
  6. 534 words attributed to Silicon Valley in 1,820 response poll conducted by OMD in 2016. Non Silcon Valley respondents.
  7. So I want a haircut, have to pay $48 bucks for someone to cut my bald ass head, and they only accept Google Wallet or Apple Pay; for tips, you have to use Venmo. This is everything that’s wrong with SF in one transation.
  8. We spend a whole lot of time talking about going global, but while we focus on MENA, APAC, EMEA, etc. for some reason, we neglect the biggest market of all; the US. Hell, Wyoming has the same economy as Lithuania, the country that gave us Skype.
  9. Most startups fail because there’s no actual audience for the market. It’s not the normal stuff, it’s that the normal people don’t think you’re normal.
  10. Sprig = 57M; Table8 = 14M; Pay by Touch = 85M; Shyp = 62M (now only in SF); Home Hero (62.1); Pay By Touch 24M
  11. Sure you can get funding, but is it fundamentally necessary than any of these solutions?
  12. Please note that this is pertinent only to Massachusetts, as requirements vary by state.
  13. Please note that this is pertinent only to Massachusetts, as requirements vary by state.
  14. Work life flexibility and telecommuting were far more attractive than company parties, office perks and similar inducements. Stop spending on the office and start reinvesting in salaries.
  15. SF innovation center; Philadelphia HQ. Notice a difference?
  16. Walmart Labs; Wal-Mart Home Office
  17. Apple: billions of dollars spent on world’s most futuristic HQ in Cupertino. Rackspace – dead mall in NE San Antonio. Which is better shareholder value?
  18. Moral of the story: your couch is the best culture.
  19. So if you can’t expand your local tech pool organically, how do you do it? The answer is by expanding geographies.
  20. More than 250,000 jobs are posted online each month on average, and 210 candidates per posted position. How do you stand out to candidates? How do you get found? I can’t help but think of it as the hardest game of Where’s Waldo ever because everything looks the same and that’s a LOT of jobs. 210 aoolincants/job.
  21. More than 250,000 jobs are posted online each month on average, and 210 candidates per posted position. How do you stand out to candidates? How do you get found? I can’t help but think of it as the hardest game of Where’s Waldo ever because everything looks the same and that’s a LOT of jobs. 210 aoolincants/job.