This document outlines Denise Wakeman's upcoming online training program called "An Adventure in Visibility for Authors and Online Entrepreneurs". The 4-part training will provide tips on using different types of images to engage audiences on social media and attract attention to books. It will also cover tools for creating and enhancing images, and developing an online platform to grow a business. Testimonials from past clients emphasize how the mentoring program helped them publish books and build their brands. The training is aimed at helping people overcome common challenges like feeling overwhelmed or not taking consistent action to promote themselves online.
WPNG: Using Social Media in Your CompanyKelly Rigotti
This document discusses using social media in companies. It outlines why social media is important, especially for international companies as an efficient and affordable way to strengthen marketing, communication, and sales strategies. Customers also now expect companies to have a social media presence. The document then discusses choosing the right social media platforms for your needs and tools for measuring the impact of social media campaigns. It covers training others within the company on using social media and ensuring someone can take over responsibilities when needed.
#5WH Social Media Strategy (Simplified)Kevin Getch
The document outlines the key components of developing a successful social media strategy known as the "5WH" - who, what, when, where, why and how. It discusses determining the target audience and their demographics, listening to what other brands are doing, choosing the appropriate social media platforms to engage the audience, and providing tips on building trust and credibility online through offline connections and interactions with people. The overall strategy presented is to understand audience and competitors, select the best social channels, and develop engaging content and connections with followers.
This presentation was delivered at the 2010 Council on Foundations fall conference for community foundations. The session, "50 Ways to Jumpstart Your Social Media Strategy," was designed to leave attendees with easy-to-implement tips to improve their social media communications.
Social media is a growing segment, especially among older women aged 55-65. It should be a part of a company's overall marketing strategy alongside other methods like in-person networking, websites, print media, and community involvement. Social media brings websites to life by connecting them to followers and driving traffic. Popular social media platforms include Facebook, which businesses should have a fan page on, and Twitter, which allows short messages. Maintaining a blog shows expertise, builds trust, and links back to a company's website. Customers seek information online, so social media should provide relevant content for audiences.
This document outlines strategies for leveraging digital tools to accomplish organizational goals. It discusses telling compelling stories that connect with audiences, prioritizing real-time engagement, and growing one community through another. Specific tips are provided for telling stories, engaging audiences, and cross-promoting between communities. Tools are recommended for activities like data collection, analytics, and outreach. Attendees are broken into groups to come up with story ideas, engagement plans, and growth strategies for a fundraising activity.
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
The document discusses how startups can use social media to build a community around their product or service. It recommends startups focus on building community through consistency on social media over time. Specific social networks like Twitter, Google+, Pinterest, and Quora are highlighted as ways to search for and connect with potential customers. The document advocates testing different content and sharing strategies on social media to engage the community and provide value. It emphasizes that community building approaches need to be tailored to the specific startup's audience.
Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet.
Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the top steps you can instantly take to create a consistent strategy with superior results!
WPNG: Using Social Media in Your CompanyKelly Rigotti
This document discusses using social media in companies. It outlines why social media is important, especially for international companies as an efficient and affordable way to strengthen marketing, communication, and sales strategies. Customers also now expect companies to have a social media presence. The document then discusses choosing the right social media platforms for your needs and tools for measuring the impact of social media campaigns. It covers training others within the company on using social media and ensuring someone can take over responsibilities when needed.
#5WH Social Media Strategy (Simplified)Kevin Getch
The document outlines the key components of developing a successful social media strategy known as the "5WH" - who, what, when, where, why and how. It discusses determining the target audience and their demographics, listening to what other brands are doing, choosing the appropriate social media platforms to engage the audience, and providing tips on building trust and credibility online through offline connections and interactions with people. The overall strategy presented is to understand audience and competitors, select the best social channels, and develop engaging content and connections with followers.
This presentation was delivered at the 2010 Council on Foundations fall conference for community foundations. The session, "50 Ways to Jumpstart Your Social Media Strategy," was designed to leave attendees with easy-to-implement tips to improve their social media communications.
Social media is a growing segment, especially among older women aged 55-65. It should be a part of a company's overall marketing strategy alongside other methods like in-person networking, websites, print media, and community involvement. Social media brings websites to life by connecting them to followers and driving traffic. Popular social media platforms include Facebook, which businesses should have a fan page on, and Twitter, which allows short messages. Maintaining a blog shows expertise, builds trust, and links back to a company's website. Customers seek information online, so social media should provide relevant content for audiences.
This document outlines strategies for leveraging digital tools to accomplish organizational goals. It discusses telling compelling stories that connect with audiences, prioritizing real-time engagement, and growing one community through another. Specific tips are provided for telling stories, engaging audiences, and cross-promoting between communities. Tools are recommended for activities like data collection, analytics, and outreach. Attendees are broken into groups to come up with story ideas, engagement plans, and growth strategies for a fundraising activity.
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
The document discusses how startups can use social media to build a community around their product or service. It recommends startups focus on building community through consistency on social media over time. Specific social networks like Twitter, Google+, Pinterest, and Quora are highlighted as ways to search for and connect with potential customers. The document advocates testing different content and sharing strategies on social media to engage the community and provide value. It emphasizes that community building approaches need to be tailored to the specific startup's audience.
Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet.
Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the top steps you can instantly take to create a consistent strategy with superior results!
Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers97th Floor
Why Travel Marketers need to use Pinterest to market their CVB's, destinations and services. Case Studies and best practices for going Viral on Pinterest.
This document discusses jumping on the social media bandwagon and provides tips for using social media successfully. It defines social media and explores popular platforms like YouTube, Facebook, Twitter, and LinkedIn. The document then lists the top 10 lessons for using social media, such as starting with one platform, budgeting time wisely, and not being afraid of failure. Overall, the document provides an overview of social media and advice for how programs can benefit from engaging on various social media platforms.
Using Social Media to Impact your CareerPatrice Hall
Given February 22 at
Using Social Media to Impact Your Career
Ms. Arundi Venkayya Cox, Metro Editor at Dayton Daily News, Cox Media Group
Ms. Patrice Hall, Social Marketing Director, Real Art Design Group
Learn about opportunities to use social media and mobile technology for career growth. How can you harness these new ways of networking and sharpen your skills with information filtering and online collaboration tools? These speakers will talk about what you should be doing now, and what exciting possibilities to watch for in the future.
Engagement: How Social Media Conversations Create More Engaged Brands Nick Westergaard
This document discusses how brands can create more engaged communities through social media conversations. It emphasizes that engagement is built on authenticity, transparency, and trust. Brands should ask questions to spark conversations and engage with customers respectfully. While there are no hard rules for social media, brands should avoid being too promotional, personal, or polarizing. Building engagement takes time and effort to create an online community through both conversations and shareable content.
The document discusses how financial advisors can use Pinterest, a popular social media site, to promote their business. It provides ideas for creating boards on topics like recommended books, videos, charts/diagrams, quotes and lists. While products are an obvious fit for Pinterest, the document explains how service businesses can also benefit by getting creative. It cautions that advisors should consult their compliance officer due to potential copyright issues from images pinned on the site.
Presentation event promotion with social mediaTechSoup
1. The document summarizes an event on successful event promotion using social media.
2. It provides an agenda for the event including getting started, identifying target social media sites, creating event content, and continued engagement after the event.
3. The event presenters are Janet Fouts and Avi Kaplan and information is provided on how to contact them after the event.
This document discusses how social media can improve marketing and drive business. It suggests that social media allows people to talk about businesses and connect with customers. The document advises defining who to connect with on social media and focusing on helping people tell their stories by listening, conversing, creating, and encouraging. It also notes that social media changes marketing strategies by enabling networking.
7 C's of Social Marketing - iMedia Agency Summit Dec '09Ripple6, Inc.
As niche networks are quickly becoming the "go-to" for deep discussions around hobbies and common interests, how can your clients overcome the noise and genuinely connect with consumers, while still allowing their message to scale? Learn the seven C's of social marketing: campaigns, conversations, community, clicks, creativity, collaboration, and connections.
Twitter can be a powerful tool for businesses to connect with customers, gain feedback, promote deals and specials, and increase sales. Tracking metrics like retweets, mentions, followers and click-throughs can help measure success on Twitter. Several examples showed how companies large and small were able to significantly increase sales or awareness by leveraging their Twitter presence.
Event Marketing for Startups: Designing Effective Email ExperiencesGianfranco Chicco
Slides from the lightening talk at Eventbrite + General Assembly's event on Event Marketing for Startups.
During my talk I focused on 5 ways in which an event organiser can build an email relationship with her audience by first of all considering the dynamics that make a behaviour happen (e.g.: sign up for a newsletter).
The advice was to:
1- make it simple and add the right trigger (call to action)
2- create more value than you capture to become a thought leader in your space
3- be consistent and don't disappear throughout the year (but also don't bother people if you have nothing to say)
4- show off your creativity (startups often have tons of this)
5- o contests or giveaways but make sure the reward is aligned with what your company/event stands for
Google Campus London
November 12th, 2014
Follow me on twitter: @gchicco
https://www.widenetconsulting.com/widenet-u/aidb-classroom/
Alabama Institute for Deaf and Blind Classroom - WideNet’s own Director of Marketing, Matthew Tyson, and CEO, Chris Williams, will be traveling south to teach a classroom on social media to the parents and teachers at the Alabama Institute for Deaf and Blind.
The document provides guidance on effectively using social media for business. It discusses using blogs to portray your personality and perspective to audiences. It also mentions YouTube, Twitter, and Facebook as social media platforms and recommends developing a social media strategy with a unifying theme, understanding different platforms, maintaining daily tasks, listening to audiences, and measuring influence. The strategy should help businesses be inspired, informed, and successful.
May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Soci...Julia Campbell
Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates.
In this free online training designed for nonprofits, you will learn:
How to make the case for storytelling at your nonprofit
Real-world examples of compelling stories resonating right now
The benefits of sharing your stories (for your audience!)
Qualities of a stellar nonprofit storyteller
I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!
Are you getting the most out of social networking? Many businesses have social networking but they dabble rather than use it strategically to win more business. If you are one of these dabblers perhaps you would like to see how you can grow your business with these fantastic free tools.
Find our more at www.womensbusiness.club
NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonaldNORCAT
The NORCAT Hot Topics series engages leading thinkers from around the world to share their insights ith our entrepreneurial and innovation community on topics that are relevant now and in the future.
Understanding your market, the latest trends, and what others are doing is difficult even on the best of days! This event will focus on helping you understand the latest trends in social media and online marketing and what you need to be thinking about to grow your brand awareness and build your markets.
How to automate boring public relations tasksPrezly
Most public relations teams still use the same tools they did in the previous century. They lose time with the inefficient workflows of these tools. Yet there are many modern solutions that can help automate repetitive tasks.
The tools in this list are Rapportive, Prezly, Yesware, Contactually and FullContact
George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
[NOTES] Tips for Building Brand Loyalty with Social InfluencersLori Byrd-McDevitt
Notes for the presentation: Tips for Building Brand Loyalty with Social Influencers
Museum Computer Network | November 2018 | Denver | Lori Byrd-McDevitt
Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers97th Floor
Why Travel Marketers need to use Pinterest to market their CVB's, destinations and services. Case Studies and best practices for going Viral on Pinterest.
This document discusses jumping on the social media bandwagon and provides tips for using social media successfully. It defines social media and explores popular platforms like YouTube, Facebook, Twitter, and LinkedIn. The document then lists the top 10 lessons for using social media, such as starting with one platform, budgeting time wisely, and not being afraid of failure. Overall, the document provides an overview of social media and advice for how programs can benefit from engaging on various social media platforms.
Using Social Media to Impact your CareerPatrice Hall
Given February 22 at
Using Social Media to Impact Your Career
Ms. Arundi Venkayya Cox, Metro Editor at Dayton Daily News, Cox Media Group
Ms. Patrice Hall, Social Marketing Director, Real Art Design Group
Learn about opportunities to use social media and mobile technology for career growth. How can you harness these new ways of networking and sharpen your skills with information filtering and online collaboration tools? These speakers will talk about what you should be doing now, and what exciting possibilities to watch for in the future.
Engagement: How Social Media Conversations Create More Engaged Brands Nick Westergaard
This document discusses how brands can create more engaged communities through social media conversations. It emphasizes that engagement is built on authenticity, transparency, and trust. Brands should ask questions to spark conversations and engage with customers respectfully. While there are no hard rules for social media, brands should avoid being too promotional, personal, or polarizing. Building engagement takes time and effort to create an online community through both conversations and shareable content.
The document discusses how financial advisors can use Pinterest, a popular social media site, to promote their business. It provides ideas for creating boards on topics like recommended books, videos, charts/diagrams, quotes and lists. While products are an obvious fit for Pinterest, the document explains how service businesses can also benefit by getting creative. It cautions that advisors should consult their compliance officer due to potential copyright issues from images pinned on the site.
Presentation event promotion with social mediaTechSoup
1. The document summarizes an event on successful event promotion using social media.
2. It provides an agenda for the event including getting started, identifying target social media sites, creating event content, and continued engagement after the event.
3. The event presenters are Janet Fouts and Avi Kaplan and information is provided on how to contact them after the event.
This document discusses how social media can improve marketing and drive business. It suggests that social media allows people to talk about businesses and connect with customers. The document advises defining who to connect with on social media and focusing on helping people tell their stories by listening, conversing, creating, and encouraging. It also notes that social media changes marketing strategies by enabling networking.
7 C's of Social Marketing - iMedia Agency Summit Dec '09Ripple6, Inc.
As niche networks are quickly becoming the "go-to" for deep discussions around hobbies and common interests, how can your clients overcome the noise and genuinely connect with consumers, while still allowing their message to scale? Learn the seven C's of social marketing: campaigns, conversations, community, clicks, creativity, collaboration, and connections.
Twitter can be a powerful tool for businesses to connect with customers, gain feedback, promote deals and specials, and increase sales. Tracking metrics like retweets, mentions, followers and click-throughs can help measure success on Twitter. Several examples showed how companies large and small were able to significantly increase sales or awareness by leveraging their Twitter presence.
Event Marketing for Startups: Designing Effective Email ExperiencesGianfranco Chicco
Slides from the lightening talk at Eventbrite + General Assembly's event on Event Marketing for Startups.
During my talk I focused on 5 ways in which an event organiser can build an email relationship with her audience by first of all considering the dynamics that make a behaviour happen (e.g.: sign up for a newsletter).
The advice was to:
1- make it simple and add the right trigger (call to action)
2- create more value than you capture to become a thought leader in your space
3- be consistent and don't disappear throughout the year (but also don't bother people if you have nothing to say)
4- show off your creativity (startups often have tons of this)
5- o contests or giveaways but make sure the reward is aligned with what your company/event stands for
Google Campus London
November 12th, 2014
Follow me on twitter: @gchicco
https://www.widenetconsulting.com/widenet-u/aidb-classroom/
Alabama Institute for Deaf and Blind Classroom - WideNet’s own Director of Marketing, Matthew Tyson, and CEO, Chris Williams, will be traveling south to teach a classroom on social media to the parents and teachers at the Alabama Institute for Deaf and Blind.
The document provides guidance on effectively using social media for business. It discusses using blogs to portray your personality and perspective to audiences. It also mentions YouTube, Twitter, and Facebook as social media platforms and recommends developing a social media strategy with a unifying theme, understanding different platforms, maintaining daily tasks, listening to audiences, and measuring influence. The strategy should help businesses be inspired, informed, and successful.
May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Soci...Julia Campbell
Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates.
In this free online training designed for nonprofits, you will learn:
How to make the case for storytelling at your nonprofit
Real-world examples of compelling stories resonating right now
The benefits of sharing your stories (for your audience!)
Qualities of a stellar nonprofit storyteller
I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!
Are you getting the most out of social networking? Many businesses have social networking but they dabble rather than use it strategically to win more business. If you are one of these dabblers perhaps you would like to see how you can grow your business with these fantastic free tools.
Find our more at www.womensbusiness.club
NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonaldNORCAT
The NORCAT Hot Topics series engages leading thinkers from around the world to share their insights ith our entrepreneurial and innovation community on topics that are relevant now and in the future.
Understanding your market, the latest trends, and what others are doing is difficult even on the best of days! This event will focus on helping you understand the latest trends in social media and online marketing and what you need to be thinking about to grow your brand awareness and build your markets.
How to automate boring public relations tasksPrezly
Most public relations teams still use the same tools they did in the previous century. They lose time with the inefficient workflows of these tools. Yet there are many modern solutions that can help automate repetitive tasks.
The tools in this list are Rapportive, Prezly, Yesware, Contactually and FullContact
George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
[NOTES] Tips for Building Brand Loyalty with Social InfluencersLori Byrd-McDevitt
Notes for the presentation: Tips for Building Brand Loyalty with Social Influencers
Museum Computer Network | November 2018 | Denver | Lori Byrd-McDevitt
27 social media experts give you their #1 practical tip for managing a Facebo...Ravi Shukle
To help you out I have gathered a great list of social media experts who have all experienced success with their Facebook pages. They will reveal their #1 practical tip for managing a Facebook page.
This document provides 27 tips from social media experts for managing a Facebook page. The tips focus on engaging with audiences, understanding them, tailoring content to their needs and interests, responding to comments, scheduling posts in advance, reposting evergreen content, paying for advertising and promotions, diversifying contact points, and focusing on the target market. The overarching message is that managing a Facebook page requires an ongoing commitment to building and nurturing real relationships and communities through helpful, relevant and engaging content.
This document discusses the importance and power of social media. It notes that social media allows individuals to reach more people than ever before through sharing their personal stories online. It also discusses how social media can be used to cause PR nightmares for companies or stage large national protests through online organizing. The document emphasizes that social media is about building relationships and communities. It profiles different types of social media users and suggests ways non-profits can engage different user groups through platforms like Facebook, Flickr, blogs, and Twitter. It advocates for non-profits to evolve their social media strategies and staffing models to better facilitate cooperation, communication, and progress.
1) The document introduces a social media course and explains the importance of social media for networking businesses.
2) It discusses the early days of social media platforms like MySpace and how some entrepreneurs had success marketing on these platforms before they became overrun with spam.
3) The author describes his own experiences trying different social media marketing tactics and tools with limited success until he learned the importance of storytelling and building personal connections through platforms like the Magnetic Sponsoring Community, a niche social network for network marketers.
The document provides an overview of using social media for organizations. It discusses the benefits of social media including listening, publishing content, disseminating information, creating brands, and engaging in conversations. Specific platforms like Facebook, blogs, Twitter, and video are explained. Metrics, goals, audience profiling, and tools for social media are also covered. The document aims to help organizations develop social media strategies.
Using social media for research: how social media is more than just 'what you...David Scott
This document discusses how to use social media for research purposes. It covers setting up blogs, Facebook groups, and Twitter accounts to publish, share, discuss and learn with others about your research topic. Specific tools mentioned include using Twitter search, observing Facebook pages and groups, leaving comments on articles, creating a blog, and setting up a Twitter and Facebook group to promote your research and connect with others studying similar topics.
The Collaborative Startup Canvas - 7 sections to gather people around a passi...TheCollaborativeStartup
"Most of the startups forget to harness the power of the crowd" says Ross Dawson. We decided to create a framework, "The Collaborative Startup Canvas". Our goal is to help entrepreneurs on 3 issues: gather people around their passion, work with the members to create the best products and services for the community, and generate incomes to make the adventure sustainable.
Tara Hunt - Your Social Media Strategy Wont Save YouCarsonified Team
Being friendly and helpful on Facebook and Twitter won't make your app succeed. In this valuable session, Tara will explain how to think 'customer centrically', put user happiness first, reward enthusiasts, learn not launch and raise whuffie. She'll also explain the difference between 'Influencers' and 'Enthusiasts' and why it's important to reach the latter. Don't miss it!
Social media success for every brand the five story brand pillars that turn p...MarketingForum
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
STORY
HOW
AUDIENCE
REACH
EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
This document introduces Shane Russell's book "What Makes Money Grow on Trees", which provides steps and techniques for becoming successful. It promotes Russell's business consulting services and coaching program to help readers start and build their own business. The document contains an introduction, overview of consulting services, and table of contents that outlines the book's chapters on getting started, creating a website, and various methods for making money online like affiliate marketing, pay-per-click, creating a niche, writing eBooks, and social networking. It encourages readers to become insider members on Russell's website for free resources and products.
http://bit.ly/Z2Chzk Do you want to know how the leaders and top gurus use social media for business success? I'm talking about generating leads 24/7 like clockwork. Well today, you're in luck, I go over some of the tactics that I paid well over $50,000 to learn myself. For more advice on how to use social media for business success, visit my blog at http://KevinKLau.com
Employees are Social Media Marketers, Too! (they just don’t know it yet), Gia...Social Fresh Conference
The document outlines steps that companies can take to leverage employees as social media marketers. It discusses how employees often unintentionally commit social media mistakes and provides examples. It then presents a recovery plan for companies to find their social media-savvy employees, create online communities to share best practices, lead and engage employees on social media use, share marketing plans with employees, and reward positive social media behaviors. The goal is to energize and grow the community of employee social media marketers over time.
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
The document outlines steps that companies can take to leverage employees as social media marketers. It discusses how employees often unintentionally commit social media mistakes and provides examples. It then presents a recovery plan for companies to find their social media-savvy employees, create online communities to share best practices, lead and engage employees on social media use, share marketing plans with employees, and reward positive social media behaviors. The goal is to energize and grow the employee social media community to benefit the company's branding and marketing efforts.
Communities, it is not about you. It is about themRick Mans
You cannot create a community, however there are still a lot you can do to connect with you fans. Keep in mind: social media is not about you, it is about the,
Good karma leads to equal pay and other things I learned at the Grace Hopper ...Lauren Hayward Schaefer
The document summarizes key points from the Grace Hopper Celebration of Women in Computing conference. It discusses advice around asking for raises and promotions, including leveraging data and focusing on contributions made. It also touches on challenges like imposter syndrome and provides networking tips like amplifying others. Overall, the document aims to empower women in tech with advice and inspiration.
Women & the Dynamics of Digital Social CapitalDeanna Zandt
Created by Susan Mernit and Deanna Zandt for the Women Action & The Media 2009 Conference Pre-Intensive Workshop.
http://www.centerfornewwords.org/wam/dsc.php
Part 1
What is social capital? Just like regular capital, it’s a commodity that’s traded daily, and it has a direct effect on your career and goals. With today’s tech tools turning everything on its head, women have more of an opportunity than ever to ramp up their influence; this section will discuss the ways men and women build and use social capital differently, and begin to explore technology’s role.
Part 2
Putting theory into practice: in this section, we’ll explore some of the common tools in play for working with your digital social capital: Facebook, Twitter, FriendFeed, LinkedIn, and more! This will be for beginners and advanced folk alike; more skilled attendees will be asked to share their experiences, while beginners will be taught how to get started.
The document provides guidance on developing an effective social media plan in 9 steps: 1) Listen to yourself and your current channels; 2) Listen to others by researching online conversations; 3) Create personas of your target audiences; 4) Map your available assets like staff time; 5) Define goals and metrics; 6) Clarify your core message; 7) Select appropriate social media channels; 8) Join conversations while following best practices; and 9) Continuously listen and re-evaluate your strategy based on what works best. The key is to authentically engage your targets through transparent, conversational interactions.
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3 Clever Ways to Use Images to Promote Your Book
1. An Adventure in Visibility for Authors
and Online Entrepreneurs
2. 3 Super Simple Types of Images that will
Attract Attention for Your Book
3 Ways to Use Images on Your Social
Networks to Engage Your Audience
3 Tools to Create and Enhance Images so
They Stand Out
Bonus Tips!
Your Next Steps
(c) DeniseWakeman.com 2
3. Marketing on the Web
since 1996
Blogging since 2004
Built 3 successful 6-
figure businesses
Author of blogging &
online marketing
programs
Co-author – “Success
Secrets of Social Media
Superstars”
Mentor, Speaker, Trainer
(c) DeniseWakeman.com 3
5. It's your Facebook
friends, your Twitter
followers, your
LinkedIn
connections, your
blog subscribers ...
anyone you touch and
can engage with
whether it's on a
social network, by
email or in person.
(c) DeniseWakeman.com 5
6. Images are one of the most
powerful ways to connect
and engage with people.
They are simple to create
and social-network
neutral.
(c) DeniseWakeman.com 6
9. Before After
No book
No blogsite
No social media
No email list
Dragons at Work
serialized on blog
Multimedia Ebook
Physical book
2 blogsites
Facebook, Twitter &
LinkedIn Group
Email List
(c) DeniseWakeman.com 9
11. Katherine and Denise
“When I got close to
finishing my book, The
Wheel of Creativity:
Taking Your Place in the
Adventure of Life, I got
in touch with Denise. I
knew I needed to build a
platform and because I
spend most of my time in
Europe, I could not build
it in the traditional way.”
(c) DeniseWakeman.com 11
12. “For 6 months, I took part in
Denise’s VIP Mentoring
Program.
If you’re looking to grow
your business online, you
have to grow your
platform, Denise will help
you create the
strategy, take you through
the process, and tell you
exactly what you need to
know to make it happen.”
(c) DeniseWakeman.com 12
15. “When I started working with Denise on a one-to-
one basis, I had a blog and some vague ideas about
what I wanted to accomplish, but no workable plan.
With her assistance, encouragement, and “how-to”
input, I went from an idea for a book to a published
book, a teleseminar, and the production of several
bonus incentives.
Denise kept me focused and on a time frame – all
coupled with the support I needed. Two books
later, we continue to work together. I bounce many
ideas off of her and all the support and information
I need is available.”
(c) DeniseWakeman.com 15
16. Enchantment by Guy Kawasaki
Power Up for Profits by
Kathleen Gage
(c) DeniseWakeman.com 16
23. Overwhelmed by choices
Don’t know where to start
Don’t know how
Not taking any action
Not consistent
(c) DeniseWakeman.com 23
24. Create a plan you want to
implement
Keep it simple
Learn tactics that accelerate
your results
Pick the tactics you enjoy
Implement so you build your
audience
(c) DeniseWakeman.com 24
You probably know the famous adage: “A picture is worth a thousand words”That’s never been truer than it is today with the abundant use of images on social networks.Welcome! I’m thrilled and honored that you’re spending your precious time with me today. I know this is a popular subject, but I didn’t realize HOW popular – several hundred people have registered for the class today. My intention today is for you to learn how simple and quick it can be for you to start building your author platform with one simple tool… images.An adage is a short but memorable saying which holds some important fact of experience that is considered true by many people
Each business I started, began with no client and no products and no content. Just like you, we had to market our businesses and figure out what works and discard what doesn’t. Like you, we are pressed for time and want to be as efficient as possible so we can get the most bang for our time and energy.Also Trust Your Heart: Turn Your Ideas Into IncomeWriting for “Online Marketing Superstars”
Travel, running with Dash ‘n Dine crew, my boysAdventures in Visibility
Your "platform" is your virtual stage from which you share your important message to the audience who've raised their hands and said they want to hear it.It can seem daunting, but you've got to have a platform of raving fans if you want to sell your book when it's published.Yet, most authors don't focus on building visibility and buzz until after their book is complete. And while it's not too late, your results just won't be as good as if you had built your platform before your book was published.
Images are one of the most powerful ways to connect and engage with people. You can quickly convey a complex idea with a simple image. They are simple to create and social-network neutral. meaning you can use the content you create on multiple sites to better leverage your time, energy and resources while getting the most visibility and amplification of your message.I’m going to share with you a few ways that several of my clients and others have used images in their book promotion …
ElanceIllustrations used on FB primarily and in video montage
Several hundred on email600+ on LI leadership group100+ on FB page
Using quotes from her book as well as from others to reinforce her messageImage created from keepcalm-o-matic
Created a visibility plan for the book when it was about 6 months from being published.Started posting on Facebook, blogCreating images from her own photos + quotes
Now that the book is published, images are used to keep the buzz going and promote spin off programs. In one series Katherine is highlighting each step covered in her book in order to reveal to her audience day by day how her process and program works. Use on her blog, FB page and
Stock photos and graphics created for book cover.
Consistent images which Penny uses throughout her marketing.
In less than 1 year, published 3 books. Started with a mega ebook; now repurposing segments of the ebook into multiple ebooks and paperback books targeted at various niches related to how to reduce calories in many different environments.
User-generated contentContestShow off on social networksEncourage
Not the usual supects: fb, instagram, twitter
QuotesReader imagesAuthor readingsBoards that inpsire your workBooks you loveCover art you’re consideringBlog postsContest – wishlist for books
Glossi.com – online magazineFor authors who want to create that valued added experience for their readers.allows you the author to add photos, animations, video, audio and copy and create another way to reach out to your fans and potential readership. If Margaret Atwood can do this, so can you.The result is a web magazine that can be embedded, linked to or tweeted. The resulting Glossi is fully discoverable by Google and other search engines.
Behind the scenesCollection of images you’ve createdThis presentation is a lesson in itself on how to consistently build visibility for your forthcoming book and “own your idea”Look up likonomics on Slideshare.net
Now what? Are you thinking “All these ideas for using images to promote your book, but I don’t know exactly where to start”If you are starting on your book marketing journey or you’ve been struggling to sell the books you’ve already published, then imagine what it would be like if you already had a large, loyal following of readers or a community of people in tune with your message and wanting to know more, ready and willing to buy you’re book when it’s published?What if it could be easy to promote your book?What if you had a plan that was simple to follow?What if you didn’t have to do a thousand tactics but could start with a few and build from there?What if your marketing tactics were actually building a list so you have raving fans who want your book when it’s ready?Ah, that would be so much less stressful, wouldn’t it?
I’ve promised you a bonus tip and I’ll get to that right in just a couple of minutes.Heard on a Google Hangout with Alex Mandosian:Why people fail: don’t get started, don’t keep going, and don’t go in the direction they are taughtThis is what I want for you. It frustrates me to no end when I hear from entrepreneurs and authors who have devoted so much time, energy and expertise to their book and then can’t sell it. Unfortunately, there are a lot of roadblocks that come up on the path to selling more books.These are some of the reasons I know you may not being sales results for your book.There are thousands of ways to promote a book so you get paralyzed by all the info you’ve diligently gathered and studied.Then where do you start? How do you know what will work? What if it doesn’t work?You try one or two things and then stop because you sell only a few books.
No more ready, fire, aim
Why only 3 tools? Because you need to start somewhere and I want you to experiment and implement without getting completely overwhelmed.I don’t want to overwhelm you with dozens of tactics. If you can focus on learning and mastering 3 tactics, put them into practice and start seeing results, then that will motivate you to keep on going, consistently, and you can layer on additional tactics as you go.Also, these tactics are platform agnostic. Rather than teach you how to use Facebook to promote you book, leveraging your time and resources is more important. So you’ll focus on tactics that you can repurpose and reuse on multiple networks.Read modulesWhat you learn, you’ll be able to use over and over again, whether its for promoting your next book, or your programs and services.
$497Payment plan 2 payments of $275
Testimonial built on Quozio
Extra bonus: first 10 get a 1 on 1 strategy session to discuss the visibility plan for their book
Whether it’s on the image on in the description of the image, always include a call to action. Most people don’t.This will set you apart and increase your chances of selling more books.CTA will depend on where you are in the cycle of promotion, list building, engagement, selling the book
Extra bonus: first 10 get a 1 on 1 strategy session to discuss the visibility plan for their book