SlideShare a Scribd company logo
 
 
W hat is social media? It’s also a fun and fancy way to define the millions of conversations people are having online:  24/7 . — Wikipedia
Step 1: Turn on the computer Step 2: Click the online icon thing Step 3:  Grab a glass of wine Step 4:  Or a beer Step 5:  Start talking or else
Step 1: It’s all about networking Step 2: Facebook, Twitter, Blogs + Step 3:  Growing relationships Step 4:  Interacting Step 5:  Throwing a party
In case you're curious “ Social networking surpasses porn on the web.”  .XXX Bill Tancfier Click: What Millions of People are Doing and Why it Matters
Digital Natives are all about sharing  NOT  exclusivity.
82%  of your customers are trying to search for you online 92%  of those that can’t find you are perfectly happy going with a company they could find.
“ 27% of  respondents  to a recent poll  admitted to using Facebook  on a mobile device while in the bathroom .” — Jay Dolan of the Anti-Social Media
Your quick start guide to social media for business - TNW Social Media
Your business is  more   than your website. It is  many   things.
 
 
 
 
 
 
 
 
 
 
 
 
 
LOOK BEFORE YOU LEAP. THINK BEFORE YOU THUNK.
What is your social media plan? GOALS: Build awareness Strengthen relationships  Better understand your buyers Improve customer service Identify new product ideas Increase web site traffic Improve search engine rankings Generate leads Generate sales
[object Object],[object Object],[object Object],[object Object],[object Object]
Never forget, social media may look free,  it's not. Your time is your money. Spend it wisely
is like a cocktail reception  ( with banter )
Facebook Etiquette  Go easy on the updates Promote upcoming events Offer Facebook Deals Do a little product research Don’t ignore fans Respond Don’t post the same message on multiple pages Don’t post the same info to Twitter & FB Know when to post
 
 
 
 
 
 
Helpful Hints Demographics Times of Day to Post Strategic Planning Study What is Effective Monitoring Dashboard Measure and Adjust Go Professional Don’t Be Cheap
 
 
 
 
 
 
 
Create a Media Dashboard
I s your time worth money? Yes.   So, let’s talk ROI
 
 
1000  Facebook fans 100  FB page visitors/month 25  make a  $20  purchase You receive  $500  profit Take half of that  $500,  invest   it in advertising and social networking, to  increase   your FB fans.
 

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Landscaping for slideshare

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  • 2.  
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  • 4. Step 1: Turn on the computer Step 2: Click the online icon thing Step 3: Grab a glass of wine Step 4: Or a beer Step 5: Start talking or else
  • 5. Step 1: It’s all about networking Step 2: Facebook, Twitter, Blogs + Step 3: Growing relationships Step 4: Interacting Step 5: Throwing a party
  • 6. In case you're curious “ Social networking surpasses porn on the web.” .XXX Bill Tancfier Click: What Millions of People are Doing and Why it Matters
  • 7. Digital Natives are all about sharing NOT exclusivity.
  • 8. 82% of your customers are trying to search for you online 92% of those that can’t find you are perfectly happy going with a company they could find.
  • 9. “ 27% of respondents to a recent poll admitted to using Facebook on a mobile device while in the bathroom .” — Jay Dolan of the Anti-Social Media
  • 10. Your quick start guide to social media for business - TNW Social Media
  • 11. Your business is more than your website. It is many things.
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  • 25. LOOK BEFORE YOU LEAP. THINK BEFORE YOU THUNK.
  • 26. What is your social media plan? GOALS: Build awareness Strengthen relationships Better understand your buyers Improve customer service Identify new product ideas Increase web site traffic Improve search engine rankings Generate leads Generate sales
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  • 28. Never forget, social media may look free, it's not. Your time is your money. Spend it wisely
  • 29. is like a cocktail reception ( with banter )
  • 30. Facebook Etiquette Go easy on the updates Promote upcoming events Offer Facebook Deals Do a little product research Don’t ignore fans Respond Don’t post the same message on multiple pages Don’t post the same info to Twitter & FB Know when to post
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  • 37. Helpful Hints Demographics Times of Day to Post Strategic Planning Study What is Effective Monitoring Dashboard Measure and Adjust Go Professional Don’t Be Cheap
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  • 45. Create a Media Dashboard
  • 46. I s your time worth money? Yes. So, let’s talk ROI
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  • 49. 1000 Facebook fans 100 FB page visitors/month 25 make a $20 purchase You receive $500 profit Take half of that $500, invest it in advertising and social networking, to increase your FB fans.
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