The document summarizes an advertisement for artist Jessie J's album. It analyzes various visual and technical codes used in the advertisement. The black clothing, makeup, hair, and nails suggest Jessie J is an urban artist with modern music. The color black connotes power, mystery, and sex, creating an edgy style. Jessie J's direct address and pose further sexualize the ad, targeting females aged 16+ and suggesting a message of female empowerment. Iconography like the gold writing of her name represents wealth and her desire to be seen as the "Queen" of her genre, while the black color represents mystery.

1. Image of artist
Name of artist
Name of album
Record label

2. The protagonist of the advertisement is Jessie J, the artist.
Her black hair, black make-up, black clothes and black
nails suggest that she is an urban artist with current,
modern music. As the colour black connotes power,
mystery and sex, this creates an edgy style to the
advertisement. The colour black also connotes a
rebellious nature, which adds charisma and sex appeal to
the image, enticing audience members.
Jessie J’s use of direct address and her pose (hands above
her head, mouth open) sexualizes the advert, adding
charisma. This creates a target audience of females aged
16+, maturing the piece as they are likely to idolize her.
The fact that the advert is sexualized yet there is no male
present suggests that Jessie J is trying to create a sense of
female empowerment.

3. Iconography
The gold writing of ‘Jessie J’ is icnonic in
representing wealth and royalty, suggesting that
she wants to be known as the ‘Queen’ of her
music genre.
The black is an iconic colour which represents
mystery, and creates a gritty feeling within the
advert.

4. Narrative
The absence of a male within the sexualised
advert suggests that the album is rife with music
that connotes female dominance and
independence, suggesting that she has broken
up with someone or has come from a bad
relationship in which her partner dominated her.

5. Technical/Audio Codes
The advert uses a large, personally creates Serif
font in Gold. The makes the artists name stand
out as the gold contrasts with the black. The rest
of the information is in a smaller, Sans-serif font
which is gold and white. This allows the text the
important information to stand out, however it
is small enough so that it does not distract from
the main image, which is the most captivating
point of the advert.