This document provides an orientation for a mentorship program taking place from February to August 2015. It includes an agenda, timeline, definitions of mentorship, guidelines, objectives, the mentoring process, potential topics for mentors and mentees to discuss, expectations, recommendations for additional reading, contacts and a proposed exercise for mentors and mentees to get to know each other. The overall goal is to connect individuals in a profession to learn from each other's experience through a structured 6 month mentorship commitment.
Demand Forecasting presentation - expressing the basics of how to approach it as a Product Marketing Manager, Product Manager, or Marketing Manager. Presented at ProductCamp 2011 in Toronto.
This document discusses various aspects of political campaign management and strategy. It covers topics such as defining objectives, developing messages, targeting audiences, organizing grassroots efforts, and using negative campaigning. Some key points discussed are that strategy is the cerebral process of structuring a campaign to achieve victory, the importance of staying on message, and that negative campaigning requires following clear rules to be effective.
Developing your school's wom marketing plan, sbacs webinarRick Newberry
The document discusses how to develop an effective word-of-mouth marketing strategy for school enrollment. It emphasizes that word-of-mouth is the number one way families learn about schools and provides a framework to build word-of-mouth using the 5 T's: Talkers, Topics, Tools, Taking Part, and Tracking. It stresses finding passionate brand ambassadors to spread the word and giving them compelling stories and content to share about the school's remarkable qualities.
Putting the WOW into your School's WOM, ADVIS PresentationRick Newberry
This document discusses strategies for driving word-of-mouth (WOM) marketing at schools. It begins with an overview of WOM marketing and the factors that drive WOM, such as satisfaction, quality, passion, loyalty and trust. It then provides 15 specific strategies schools can use, such as developing a WOM marketing plan, using parent advocates, capturing memorable moments, and measuring customer satisfaction. Examples are given of schools that have implemented successful WOM campaigns. In conclusion, the document stresses that schools need a WOMbound marketing strategy to maximize referrals from existing parents and students.
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.