The Fab Five | Inbound Richmond Sept 12 meetupShade Wilson
Slides from the September 12th Inbound Richmond | a HubSpot User Group meet up. This is a combination of a few highlights from presenters at Inbound 2012 and some of the new updates in the HubSpot3 platform release.
Why Do We Ask? SIC 2012 Presentation by Leigh McMillanLeigh McMillan
Q&A, formerly the domain of Yahoo Answers, is now fueling cutting-edge sites and applications including Quora, Avvo, StackExchange and crowdsource applications like Loqli. It’s more than people just asking questions online – there is a deeper psychology behind how and why Q&A is successful. Leigh will use relevant examples to show how Q&A is changing the way consumers get information online, how it fits with social media and how companies and marketers can leverage it to drive engagement and build active communities online.
There are several ways to consider Social Media and to define a Social Media strategy. That's why WebMob Thailand wants to give you the opportunity to listen to different speakers, experts in the field, and to make your own opinion on what Social Media strategy and tools are best for your business.
• General overview of Social Media
o Evolution
o Current status
o Forecasts and projections on Social Media expansion
o Reasons why
• Preferred tools to use ( LinkedIn, Facebook, others … )
o Overview of top 5 tools in 2013
§ Market coverage & Target audience
§ Advantages
§ Disadvantages
Texas District Conference ADMISSIONS 2014Laura Whited
This document discusses admissions for the Texas District Conference in 2014. It begins by defining admissions and enrollment. The main goals of admissions are then discussed as understanding the admissions process, setting goals, and implementing tactics. Goals are set at different levels from main goals to strategic to tactical. Tactical goals include setting up inquiries with tours, receiving applications from tours, and enrolling applicants. Various tactics for managing inquiries are also outlined, such as how to receive, respond to, and track inquiries in a timely manner to improve conversion rates.
This document outlines a company's recruiting philosophy and roadmap. It discusses building relationships and networks through transparency and passion to recruit for the future. The roadmap includes getting ahead of needs, setting up networks, hunting through referrals and LinkedIn, and selecting candidates through a transparent discovery process focused on finding the right fit.
This document provides tips for optimizing a LinkedIn profile and effectively using LinkedIn. It discusses why LinkedIn is important given its large user base and networking opportunities. It recommends optimizing profiles by including keywords, a photo, headline, summary, roles and recommendations. The document also reviews LinkedIn tools like blogging, groups and analytics that can help with networking and profile visibility. The key takeaways are to tailor profiles and networking for the intended audience and goal, fill out profiles completely before seeking connections, and dedicate time to participating on LinkedIn.
Mortgage Sales Recruiting - Top TrendsPat Sherlock
Today, recruiting is the most important activity of a mortgage manager if they want to grow their business. This presentation reviews the latest trends in mortgage sales recruiting.
The Fab Five | Inbound Richmond Sept 12 meetupShade Wilson
Slides from the September 12th Inbound Richmond | a HubSpot User Group meet up. This is a combination of a few highlights from presenters at Inbound 2012 and some of the new updates in the HubSpot3 platform release.
Why Do We Ask? SIC 2012 Presentation by Leigh McMillanLeigh McMillan
Q&A, formerly the domain of Yahoo Answers, is now fueling cutting-edge sites and applications including Quora, Avvo, StackExchange and crowdsource applications like Loqli. It’s more than people just asking questions online – there is a deeper psychology behind how and why Q&A is successful. Leigh will use relevant examples to show how Q&A is changing the way consumers get information online, how it fits with social media and how companies and marketers can leverage it to drive engagement and build active communities online.
There are several ways to consider Social Media and to define a Social Media strategy. That's why WebMob Thailand wants to give you the opportunity to listen to different speakers, experts in the field, and to make your own opinion on what Social Media strategy and tools are best for your business.
• General overview of Social Media
o Evolution
o Current status
o Forecasts and projections on Social Media expansion
o Reasons why
• Preferred tools to use ( LinkedIn, Facebook, others … )
o Overview of top 5 tools in 2013
§ Market coverage & Target audience
§ Advantages
§ Disadvantages
Texas District Conference ADMISSIONS 2014Laura Whited
This document discusses admissions for the Texas District Conference in 2014. It begins by defining admissions and enrollment. The main goals of admissions are then discussed as understanding the admissions process, setting goals, and implementing tactics. Goals are set at different levels from main goals to strategic to tactical. Tactical goals include setting up inquiries with tours, receiving applications from tours, and enrolling applicants. Various tactics for managing inquiries are also outlined, such as how to receive, respond to, and track inquiries in a timely manner to improve conversion rates.
This document outlines a company's recruiting philosophy and roadmap. It discusses building relationships and networks through transparency and passion to recruit for the future. The roadmap includes getting ahead of needs, setting up networks, hunting through referrals and LinkedIn, and selecting candidates through a transparent discovery process focused on finding the right fit.
This document provides tips for optimizing a LinkedIn profile and effectively using LinkedIn. It discusses why LinkedIn is important given its large user base and networking opportunities. It recommends optimizing profiles by including keywords, a photo, headline, summary, roles and recommendations. The document also reviews LinkedIn tools like blogging, groups and analytics that can help with networking and profile visibility. The key takeaways are to tailor profiles and networking for the intended audience and goal, fill out profiles completely before seeking connections, and dedicate time to participating on LinkedIn.
Mortgage Sales Recruiting - Top TrendsPat Sherlock
Today, recruiting is the most important activity of a mortgage manager if they want to grow their business. This presentation reviews the latest trends in mortgage sales recruiting.
This document provides an orientation for a mentorship program taking place from February to August 2015. It includes an agenda, timeline, definitions of mentorship, guidelines, objectives, the mentoring process, potential topics for mentors and mentees to discuss, expectations, recommendations for additional reading, contacts and a proposed exercise for mentors and mentees to get to know each other. The overall goal is to connect individuals in a profession to learn from each other's experience through a structured 6 month mentorship commitment.
Demand Forecasting presentation - expressing the basics of how to approach it as a Product Marketing Manager, Product Manager, or Marketing Manager. Presented at ProductCamp 2011 in Toronto.
This document discusses various aspects of political campaign management and strategy. It covers topics such as defining objectives, developing messages, targeting audiences, organizing grassroots efforts, and using negative campaigning. Some key points discussed are that strategy is the cerebral process of structuring a campaign to achieve victory, the importance of staying on message, and that negative campaigning requires following clear rules to be effective.
Developing your school's wom marketing plan, sbacs webinarRick Newberry
The document discusses how to develop an effective word-of-mouth marketing strategy for school enrollment. It emphasizes that word-of-mouth is the number one way families learn about schools and provides a framework to build word-of-mouth using the 5 T's: Talkers, Topics, Tools, Taking Part, and Tracking. It stresses finding passionate brand ambassadors to spread the word and giving them compelling stories and content to share about the school's remarkable qualities.
Putting the WOW into your School's WOM, ADVIS PresentationRick Newberry
This document discusses strategies for driving word-of-mouth (WOM) marketing at schools. It begins with an overview of WOM marketing and the factors that drive WOM, such as satisfaction, quality, passion, loyalty and trust. It then provides 15 specific strategies schools can use, such as developing a WOM marketing plan, using parent advocates, capturing memorable moments, and measuring customer satisfaction. Examples are given of schools that have implemented successful WOM campaigns. In conclusion, the document stresses that schools need a WOMbound marketing strategy to maximize referrals from existing parents and students.
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
This document discusses how to use social CRM to drive more business through social media and combine it with existing CRM systems. It outlines that social CRM involves gathering customer data from social media and CRM systems to segment audiences, create unified marketing campaigns, and drive brand awareness to convert activity into revenue. The key is to focus marketing efforts on the right target audiences using personas, develop sticky marketing ideas tailored for each audience, and deliver content in the appropriate social media contexts.
This is a slide deck that I used as part of a demand generation refresh workshop at the Content 2 Conversion conference sponsored by the Demand Gen Report.
Enjoy
Analytics Deep Dive: 4 step framework for sharing actionable insightsHeather Blackmon
This document discusses how to effectively share actionable insights from analytics data. It recommends identifying a small number of critical metrics to track, gathering supporting data for those metrics, analyzing the data to determine insights and actions, and then communicating the insights and actions in a meaningful way. The key steps are to 1) identify no more than 6 critical metrics, 2) obtain supporting data to understand performance, 3) analyze the data to determine actions, and 4) create dashboards to communicate insights, trends, action plans and their impact.
How to Leverage Social Media to Grow Your BusinessJa-Nae Duane
Want to know how to leverage social media to grow your business. Here is a presentation Ja-Nae Duane did for the Internet Bootcamp in Boston on how a small business can build out its strategy.
This document provides an orientation for a mentorship program taking place from February to August 2015. It includes an agenda, timeline, definitions of mentorship, guidelines, objectives, the mentoring process, potential topics for mentors and mentees to discuss, expectations, recommendations for additional reading, contacts and a proposed exercise for mentors and mentees to get to know each other. The overall goal is to connect individuals in a profession to learn from each other's experience through a structured 6 month mentorship commitment.
Demand Forecasting presentation - expressing the basics of how to approach it as a Product Marketing Manager, Product Manager, or Marketing Manager. Presented at ProductCamp 2011 in Toronto.
This document discusses various aspects of political campaign management and strategy. It covers topics such as defining objectives, developing messages, targeting audiences, organizing grassroots efforts, and using negative campaigning. Some key points discussed are that strategy is the cerebral process of structuring a campaign to achieve victory, the importance of staying on message, and that negative campaigning requires following clear rules to be effective.
Developing your school's wom marketing plan, sbacs webinarRick Newberry
The document discusses how to develop an effective word-of-mouth marketing strategy for school enrollment. It emphasizes that word-of-mouth is the number one way families learn about schools and provides a framework to build word-of-mouth using the 5 T's: Talkers, Topics, Tools, Taking Part, and Tracking. It stresses finding passionate brand ambassadors to spread the word and giving them compelling stories and content to share about the school's remarkable qualities.
Putting the WOW into your School's WOM, ADVIS PresentationRick Newberry
This document discusses strategies for driving word-of-mouth (WOM) marketing at schools. It begins with an overview of WOM marketing and the factors that drive WOM, such as satisfaction, quality, passion, loyalty and trust. It then provides 15 specific strategies schools can use, such as developing a WOM marketing plan, using parent advocates, capturing memorable moments, and measuring customer satisfaction. Examples are given of schools that have implemented successful WOM campaigns. In conclusion, the document stresses that schools need a WOMbound marketing strategy to maximize referrals from existing parents and students.
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
This document discusses how to use social CRM to drive more business through social media and combine it with existing CRM systems. It outlines that social CRM involves gathering customer data from social media and CRM systems to segment audiences, create unified marketing campaigns, and drive brand awareness to convert activity into revenue. The key is to focus marketing efforts on the right target audiences using personas, develop sticky marketing ideas tailored for each audience, and deliver content in the appropriate social media contexts.
This is a slide deck that I used as part of a demand generation refresh workshop at the Content 2 Conversion conference sponsored by the Demand Gen Report.
Enjoy
Analytics Deep Dive: 4 step framework for sharing actionable insightsHeather Blackmon
This document discusses how to effectively share actionable insights from analytics data. It recommends identifying a small number of critical metrics to track, gathering supporting data for those metrics, analyzing the data to determine insights and actions, and then communicating the insights and actions in a meaningful way. The key steps are to 1) identify no more than 6 critical metrics, 2) obtain supporting data to understand performance, 3) analyze the data to determine actions, and 4) create dashboards to communicate insights, trends, action plans and their impact.
How to Leverage Social Media to Grow Your BusinessJa-Nae Duane
Want to know how to leverage social media to grow your business. Here is a presentation Ja-Nae Duane did for the Internet Bootcamp in Boston on how a small business can build out its strategy.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
How Moz is building personas with lean principles, keeping them relevant and authentic, and using them to create a shared understanding and empathy for our customers and community.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
This document outlines an approach to developing an effective online strategy. It discusses evaluating all aspects of a business's current online presence, including website, social media, search engine optimization, and more. The approach involves answering six key questions: Why? Who? Where? How? When? What? This helps align any strategic plan with business goals. The document also provides an overview of major social media platforms and recommends working with an expert like Schematiq to holistically analyze a business, understand audiences, and develop the right strategy.
Digital Transformation in Recruitment Slade Partners 2013Elizabeth Ebeli
Digital transformation involves assessing how digital technology is impacting an organization, creating a plan to change processes, people and technology to take advantage of digital opportunities, and managing the implementation of changes across the organization in job roles, outsourcing, staff training and use of digital marketing and recruiting tools. Leading companies are embracing social media and digital tools in their recruiting processes to more effectively find, engage and screen candidates through enhanced communication and relationship building. Successful social recruiting involves active engagement on social networks and profiles to source candidates, build relationships, and share content while mitigating risks and measuring the impact of recruiting campaigns.
HCI Webcast April 24 - The Talent and Technology Balance (something like that)H3 HR Advisors, Inc.
The document discusses how HR technologies can help organizations maximize their talent investments. It describes big trends in the workplace like multi-generational workforces and rapid technological change. It then discusses how technologies like CRM, social sourcing, and social learning can help organizations source, engage, and develop talent. Specifically, CRM allows organizations to personalize at scale, social sourcing expands talent pools, and social learning makes learning collaborative and continuous. The document urges considering user experience, vendor viability, and flexibility when choosing HR technologies.
John Healy is a product manager and co-founder with 17 years of experience in digital marketing. He gives a presentation on growth hacking, which is a scientific approach to growth that integrates marketing, engineering, and product. He discusses how growth hacking uses tools to research audiences, create content personas, motivate participation through rewards, and measure results through both traditional and new metrics like social shares. He provides tips for growth hacking including focusing on customers, integrating product, marketing, and sales, and tweaking offers, channels, and features through iteration.
Supercharge Your Recruitment Efforts Through Social MediaClearEdge Marketing
From a webinar to TechServe Alliance members, this presentation addresses ways to use social media for recruiting.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
This document discusses strategies for social listening. It recommends defining objectives, identifying who and what to listen to on social media, prioritizing what to listen for, using free tools to monitor conversations, building a team, developing a plan, and responding to issues that arise. Key points include listening to community members, influencers, competitors and critics; monitoring topics like branding, customer service and industry trends; and utilizing tools like Hootsuite, TweetDeck and Social Mention to track conversations across multiple social networks.
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
This document provides guidance on effectively engaging with social media. It emphasizes listening first before talking, and monitoring conversations to understand audiences and identify where they are engaging online. It also stresses the importance of integration across different communication channels and tools for listening, as well as focusing on outcomes over outputs when measuring the value of social media efforts.
- The document provides an overview of Amy Barnes' background and philosophy regarding social media. She views social media as one part of an overall communications plan and sees her skills lying at the intersection of strategy, planning, content creation, and community management. She considers good social media to provide value to audiences through contextually relevant communications aligned with goals and objectives. As a deliverable, she can provide strategic planning documents, research, messaging strategies, and analysis and optimization. Success is measured through organizational impact, thought leadership, and recognition of excellence. The document also provides an initial impression of the University of Michigan's existing strong social media presence and opportunities to apply learnings from word-of-mouth marketing and anthropology.
50 percent of B2B buyers said social media played a major role in their research when choosing vendors. This slideshow will give you tips on how to make your B2B social media channels rise to the top.
Bhic do you have product management in your dna?Corilus
This document discusses product management and provides advice for product managers. It defines product management as identifying customer problems to create product experiences that outperform competitors over time. It outlines challenges product managers face like prioritizing features, balancing priorities with deadlines, and engaging stakeholders. It emphasizes starting with a product vision and roadmap, conducting market research, and focusing on customer delight through interactions with front-facing teams.
Similar to Marketing personas (product camp jul2015) (20)
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
2. Agenda
• What
• Why
• How
• Tools
• Best Practices…
Photo:TheFashionApprentice.com<http://ow.ly/MYl80>
3. How well we
communicate is
determined not by
how well we say
things but how well
we are understood
- Andrew Grove -
Photo:LegoFan-Tastic<http://ow.ly/MY3Qv>
5. Marketing
• CEB: studied 1,400+ B2B customers across industries revealing that
57% of a typical purchase decision is made before a customer even
talks to a supplier (1)
• SeriusDecisions:
67% of the buyer’s journey is now done digitally (2)
KNOW YOUR CUSTOMERS
Sources:(1)“TheEndofSolutionsSales,”CEB,2013<http://ow.ly/MX1vO>
(2)“TheMythsofthe67%statistic”MeganHeuer,SeriusDecisions,Jul2013<http://ow.ly/MX32z>
8. HOW to use it?
• Targeted Messages
• Engaging Content (Web, Product Marketing…)
• Content speaks to Needs customers
(wants, goals, desires, pain points, needs)
• Common understanding of ideal customer
• Consistency (Product Marketers, Social Media Planner, PR Person…)
• Channel: Where to communicate
• Speak in customer’s language
10. Marketing
• Ideas@Work: Personas to develop email campaigns: (1)
2x Open Rate
5x Click Through Rate (CTR)
• Hubspot: Personas for Websites
2x – 5x more effective & easier to use (2)
Persona for Email campaigns:
+14% CTR
+10% Conversion
18x more revenue than Generic Email
Sources:(1)“ROI&BuyerPersonasinB2BMarketing,”VanMorris–Ideas@WorkBlog
(2)“TheScienceofBuildingBuyerPersonas”Hubspot,Dec2014
21. Communicate
• Project Team
• Team Driving Initiative
• Change Agents
• Key Stakeholders
• Communicators
• Explain how to use Personas
Source:www.Conrad.com<http://ow.ly/MXXL7>
33. Keys Points (5 Steps)
• Define Target Market
• Research
• Summarize Persona & Attributes
• Communicate
• Revisit
34. Resources
• Strategy D for Digital Marketing
http://strategyd.org/marketing-personas-still-relevant/
http://strategyd.org/personas-5-quick-steps/
http://strategyd.org/persona-tool-review/
• Ideas@Work Blog
http://blog.mltcreative.com/ROI-Buyer-Personas-in-B2B-Marketing
• Hubspot
http://knowledge.hubspot.com/contacts-user-guide/how-to-create-personas