The document discusses the design elements used in various magazine covers, including: - Studio/location settings that provide context for the main image - Angles that direct attention or convey meaning - Effects created through design choices like fonts, colors, lighting and composition - Post-production editing done to images and text for desired stylistic feels It analyzes how these individual elements come together to set a tone and tell a story aligned with the magazine's brand through subtle visual cues.

1. Research

2. Existing Product (New)Studio/Location- The Location of the
main Image is in a studio this has been
used in order to create an effect on the
reader who may look intrigued at kurt
cobain as it shows that his eyes are
positioned in the middle so it looks like
he’s looking at you.
Angle- The main point of focus of
this magazine is the Main Image you
can clearly see that Kurt cobain
Looking at the audience which gives
the Impression that he’s happy as it
links with the Coverline.
Effects- The effects that this
magazine creates is it gives the
magazine a whole new grungy feel as
the masthead looks very Classic and
rough as there gaps in the font as
this presents a dark feel.
Post-production- The Image has
been made slightly lighter so that the
main focus is on kurt cobain
Lighting- There has been the
use of lighting in order to show
more contrast on the Dark
background so the audience
can see the main image clearer.
Composition- The way in which
the magazine has been set out is
the way the coverlines and the
structure of the magazine is set
out for example the Borders and
the strokes have been used in
order to highlight the main
elements.
Mise en scene- The way in which mise
en scene has been used is in the
background you can clearly see kurt
cobain sat on a sofa and in the
background you can see the darkness
this contrasts with the clothes that hes
wearing and the use of brightness to
enhance the Image.
Props/ costumes- The props which kurt cobain
uses is the use of a cigarette this would show
that he is down to earth and it would also
show that he is a down to earth person.
Where as if you look at the bottom of the
page you can see the lead singer of Bonjovi is
on stage and is almost looking down on the
audience which shows that he is better than
everyone else.
Fonts- The fonts which are used in
this magazine cover show hierarchy,
for example the font is bolder and
white in the main coverline. The
font in the other coverlines is less
bolder so it takes the point of focus
away from the main coverline.

3. Existing Product (New)
Colours- the colours which are used in
this magazine are that there is a lot of
white as it seems to be the main theme
of the magazine as the 4 guys in the
cover are wearing white t-shirts. This
contrasts with the Red theme of the
Magazine as the colour red is often
referred to the band In one of there
albums “ a flash flood of colour.” With
regards to the way that the colour is
used is that it represents where the
band is from which is from england.
Also the way that the band is stood with
there hands over there ears this
symbolises that the latest Album could
be brutal and aggressive which may
interest others.
Studio/Location- The main Location
of the photos which have been
used is in a studio in order to get
that white effects and in order to
make the photos look edited and to
make them look clearer. This
makes the magazine look a lot
more clearer and it also makes the
magazine look well structured.
Angle- The angle of this magazine shows that the
main image is looking straight at you so it would
be on the same eye level as the reader if they
pick this up. This would create the effect that
the Guys in the band are looking at right at them
which would intrigue the audience.
Effects- The effect that this magazine presents is
the way that the main Image shows the Enter
shikari members with sound protectors, and the
way that the Kerrang logo looks like its been
smashed this would suggest that there latest
Album must be really loud. This would make the
audience wonder what the latest news is.
Post production- The post production of the
product shows that the Image has been edited in
order for them to be in front of the Kerrang logo
in order to show the main focus of the issue.
Lighting- The use of lighting which has been used
in this issue is to make the Images slightly
brighter in order for it to be easier for the
audience and so it makes the magazine look
better.
Composition- With the use of composition of the product
the way in which the coverlines look and the whole
structure of the product for example the Main coverline “
Enter shikari “ is the main point of focus and this indicated
due to the fact it has the biggest font and it is at the
bottom of the Page. Also with the other coverlines they are
also highlighted to match the colour theme of the
magazine. They are also written in a smaller font as they
are less important than the main headline.

4. Existing Product (New)
Studio/Location- You can clearly see that the Image has been Edited or
has been altered in a specific way in order to make the main Image
look darker as the band “Trivum” are often associated with this sort of
colour as it might link in with there Genre which is thrash metal/
Metalcore. This means that if the audience had no idea who the band is
they could get an estimate of what the Band is like.
Angle- The main Image and the angle of the Image shows the band
Looking straight at the audience or the reader with a serious look on
there face which may symbolise that they mean business. One other
aspect this symbolises is that the way that the coverline says “ Our new
album will blow you away” this means that they are being serious and
the audience may want to purchase the album and find out what it is
actually like.
Effects- The effects that this has on the audience is that it makes them
slightly intimidated with the way that the band members in the photo
are all staring at the camera. This would make them intrigued to look
them up as they are the main cover story on the Magazine. This shows
the audience that they are the most important.
Post production- The Post production with the product which has been
used is the way that the Image looks for example the Image has been
made Darker in order for it to match the theme of the Magazine and
the way that the Band looks.
Composition- The way in which the main cover line looks is that you
can clearly see that the main Coverline/ story is emphasised with the
use of the colours on the magazine and the way that it set out with
regards to hierarchy

5. Existing Product (Old)
Studio/Location- The Image which is used has been edited in
order to create a dynamic feel to the magazine as it looks 80s
themed which makes the magazine have a retro feel to it also it
links in with the theme of the era which the stone roses were at
there peak which was in the 90s and this magazine shows this.
Angle- The main angle which this magazine is trying to portray is
that the band are all looking at different directions this looks as if
they are serious it also shows that they are enjoying themselves,
this means that the reader who look at this issue would know that
the way the cover look and the position of everything that there is
something Major which maybe coming.
Effects- The effects which this magazine has is that it looks “ full
of life,” due to the vast use of bright colours and the bold fonts
which are all used in order to present enjoyment. Seen as though
the main Image is almost like an advertisement for the “ stone
roses “ up coming tour, it would suggest that this tour could be
there biggest one to date as there is a lot of hype for it. Especially
with the cover line where it says “ this is the one “ which is a song
by them.
Post production- The post production of this product has been edited in
order to show a Leeds fest feel to the magazine with the colour yellow
is the main colour in this magazine cover, this is to symbolise that the
gig is at Heaton park as that is where Leeds fest is commonly shown at.
One other Post production aspect of the magazine which has been used is the
way that the stone roses band members look, for example there has been
effects added in order to give the magazine a retro feel.
Composition- The way the composition looks with regards to Hierarchy it shows below
the Image with the cover line “ this is the one “ this symbolises two things, the first
thing that it symbolises is that it would suggest that this concert is one that you cant miss
One other aspect that it symbolises is that the cover line “ this is the one” is a song by the
Stone Roses.

6. Existing Product (Old)
Studio/Location-The Location of this Image you can see has been
Photographed on the beach which gives the reader a relaxing/
exotic feel to the magazine. You can also see that from the
magazine name that the magazine is based on famous Bass
players in bands and you can tell from the Main image and the
coverline that Robert Trujillo is a Bass player for the band
Suicidal Tendancies as it says it above his name. This would
suggest to the audience that he is a very important part of the 90s
Rock era.
Angle- The main angle of this Image shows the bassist having a
good time in the set, this is to indicate to the audience that he is
a fairly relaxed person and that he enjoys himself on stage. This
also links in with the way that the magazine almost has a grunge
feel to it, with the way that the colour correction looks on the
main Image. Also with the colours used on the magazine it almost
has a carribean feel to the magazine.
Effects- The effects this cover has on the audience is the way that
the whole theme of the magazine almost looks like a Holiday
brochure, which gives off this calm and less masculine feel to it.
The magazine also presents a relaxing sort of style with the way that
the magazine looks and the way that the texts look. You can also see at
top right of the cover its got a tear in it this shows that there is more
than one story which is Important and it also shows that they aren't
overshadowing the theme of the magazine.
Post production- With regards to post production the effects which have been
done is the colour correction in order to show a bright and colourful feel to the magazine
it also shows the way that they added a ripped effect on the magazine in order to show
another story. One other aspect the magazine has done with regards to the way that the
Magazine looks is that there is a lot of yellow and white this is symbolic for brightness and emphasis.
Composition- The use of hierarchy of this cover shows that the cover lines are next to the main Image
In order to show who that person is if they didn't know. One other aspect of the composition which
has been used is the main theme of the product this is the exotic/ beach theme this could have
something to do with where the band is from.

7. History of the Product
• How has the type of product changed from old to more
recent products?
• I think out of the New and Old products which have been advertised they both follow the same conventions for example the Newmagazines will have
structure on the Magazines and so would the old ones. However the difference is that in the new Magazines the Images are a lot brighter and in Better
quality, the Images can be edited and you can add more effects on them, especially the Images. One other aspect of the new Magazines which is
different to the Old style of Magazines is the way that the new magazines can have more elements on them for example they could include more Fonts
and variety of colours to link in with the colour scheme of a certain theme to the magazine. In the old Magazines however, the Images don't look to be in
as good quality and the pictures are slightly darker. Also The old magazines didn't have a variety of different fonts and colours so they had to stick with
the main structure of the magazine.
• What technologies are used to make these products?
• The technologies which are used in order to make magazines was mainly Photoshop in order to get all the Structure of the Magazines and the Layout of
how everything looks, before that however you would have to go out and do your research or take pictures with a camera for aphotoshoot or for a
certain theme of your magazine. Other technologies which were used is computers in order extract certain pictures, notes etc in order to plan your
magazine and make your magazine look appealing. One other product which is also used is printers in order for the magazines to be published and sent
out to retailers around the world so that the magazines sell.
• How has that technology changed over the years?
• I think technology has changed with the way that the magazines look slightly different now with regards to the brightness ofthe Images and the with the
use of the experimentation of how certain magazines look. For example the old Magazines which were created they would of usedbasic equipment
such as Paper and a computer in order to create a magazine. But as technology got more advanced the way that magazines lookedstarted to change,
with regards to the way they look and the vast amount of different Magazines which are out. It seems that nowadays due to theadvancements of
Technology anybody can make a magazine of any Kind regardless if its not sold in any big retail stores or you can have the ability to make an E-magazine
and have the ability to access it online.

8. Success
• How successful are the most successful products of this type?
Product Name Box office figures/ circulation/ ratings/ sales
Kerrang • 2,500,600/ 30,300/ 80%/ 1,575,600
NME • 1,200,050/ 18,500/ 50%/ 962,000
Metalhammer • 2,000,000/ 26,000/65%/1,352,000
Q • 2,900,600 / 56,567/ 90.5%/ 2,744,612

9. Questionnaire Analysis
Scott Wilson

10. Audience research
• From this questionnaire you can see that the majority of the people that took the questionnaire were mainly Male (70%) as
you can see this from the statistics shown.
• What this says about my audience:
• The statistics that are shown on the Graph that the majority of the people that Liked my idea of the Magazine that I was
going for were in fact male and this would also mean that the they liked my Product.
• How will your product appeal to this audience:
• I think that this will effect my product because it would mean that the majority of the people that would read my Magazine
would be aimed at more of a masculine audienceFrom the statistics that are shown this will influence my product as it
would mean that the content within the magazine would have to be aimed at the male audience and the bands that I must
include on my magazine has to be aimed at a masculine audience.

11. Audience research
• Observation:
• From the results shown on the graph from this specific question you can clearly see that the majority of the people that I should aim for in my magazine
are between the ages of 16-19 as the percentage shows that 100% of the people that asked the Questions were within this age category.
• What this says about my audience:
• This says that my audience for the product that I am making should be aimed at the audience between the ages of 16-19.
• How will your product appeal to this audience:
• I think that my product would appeal to this audience as most teenagers read magazines which are to do with Music and they also enjoy the content which maybe
included in the Magazine. This means that I have to make the magazine to fit in with the age range of the product. With these statistics I now know what
specific audience to aim at and I know what sort of content needs to be included in the front cover.

12. Audience research
• Observation:
• What I can see from the way the statistics are shown is that 60% of the people prefer the magazine to be grunge themed and
this would also mean that the main theme of the content would need to be related to Grunge.
• What this says about my audience:
• This suggests that my audience would prefer to see the genre Grunge in the magazine which I am creating as it shows that
60% want this kind of content.
• How will your product appeal to this audience:
• I think that my product would appeal to this audience as it will include some of the biggest Grunge bands and the new
edition of bands. specific elements which I would include in my magazine so that it appeals to this audience is making sure
that the content within the magazine is relevant to the genre.

13. Audience research
• Observation:
• From the results shown on the graph you can clearly see that the majority of the people read Kerrang as just over
60% prefer to read this magazine.
• What this says about my audience:
• This suggests that my audience prefers to read kerrang out of all the Magazines which have been listed, this gives
me an Idea of what to base my magazine on.
• How this will your product appeal to this audience:
• This product would appeal to my audience as I know what kind of magazines to look at in order to create my own
Within the results shown you can see that the main influence of my magazine has to fall within the style of Kerrang
as it is the top seller and the main competition for my magazine.

14. Audience research
• Observation:
• From the results shown you can clearly see that 60% of people listen to hip hop/pop this would suggest that my magazine needs to
include more pop/hiphop elements
• What this says about my audience:
• This says that my audience prefers to listen to pop and hip hop music.
• How will your product appeal to this audience:
• I think that my product would appeal to this audience as some of the bands that I am including in my magazine have a pop/hiphop
following or are similar.I think that my magazine has to follow this certain style so that it appeals to those who prefer other genres
which don't reflect on the whole concept of the magazine I have to create.

15. Audience research
• Observation:
• From the graph you can see the that over 40% of people would prefer to see reviews in my magazine.
• What this says about my audience:
• This would suggest that my audience enjoy seeing reviews in magazines which they read.
• How will your product appeal to this audience:
• I think that my audience would appeal to this audience as it includes reviews and all the content which is
listed above. These results suggest that my magazine needs to include more reviews so that it intrigues
my target audience who would prefer to have this in the magazine.

16. Audience research
• Observation:
• From these statistics you can clearly see that 70% of people prefer there to be Balanced Images and text in there magazine.
• What this says about my audience:
• This says that my audience would like there to be a balance of text and Images so it appeals to them.
• How will your product appeal to this audience:
• I think that my product would appeal to this audience as my magazine was going to contain a balanced layout. From these
stats I will know that my magazine has to follow a certain balance and I feel that this is the best way of showing a magazine,
the content which I could add from these statistics is try and aim towards a balanced magazine style and layout.

17. Audience research
• Observation:
• From the results shown the audience would prefer to see all of the above with regards to the Image style of the magazine
• What this says about my audience:
• This says that my audience would prefer to see a mixture of all the above in my magazine.
• How this will your product appeal to this audience:
• My product will appeal to this audience as my magazine was going contain all this information and use a mixture of all the
above. So in the product which I am creating the main target is to have a split of my own Images within the studio studio
and outside so that it makes the magazine look creative and original especially the double page spread which is going to
contain Images from both platforms and with the vinyl cover also with the magazine front cover.

18. Interview 1
• What sort of Rock Music do you like and why?
I like rock music that has a bit of everything e.g. fast bits and slow bits as I find some boring due to it not
changing that much throughout the song. I also like ones that include more instrument playing than
singer as I prefer to listen more to the instruments than someone singing all of the time.
• Who is your inspiration, with regards to the rock Genre?
Queen, as their music is good in my opinion and I like the style and sound they have with their music.
They also have varied song lengths and styles so they have something for everyone I think.
• What Kind of content would you include in a magazine and why?
I would like to see interviews with band members so we can find out more about them and maybe things
that they have never said before. I would also like to see lots of pictures of bands etc so if I do not know
who is in the band but I may know what they look like from seeing their face.

19. Interview 1
• Observation:
• From the feedback that I have received I know to involve band pictures so the audience can see who the bands are in order to
engage the audience that I am aiming for. I also know what kind of content needs to be included in my magazine so that I am
able to make my magazine interesting and appealing to my target audience.
• What this says about my audience:
• This says that my audience are interested in rock music and that they would take an interest in the magazine that I am creating,
this also says what kind of content the audience would like to see as it may be appealing to the age category that my magazine is
aiming for.
• How will your product appeal to this audience:
• I think that my product would appeal to this audience as it will include all the content and Images which are shown in the
feedback which the audience would like to see in my magazine. It will also be appealing to the audience as it will include content
such as Interviews, tour dates and Posters so it appeals to the audience.

20. Interview 2
• How would you approach your magazine with
regards to the structure and Layout?
I would have the biggest image on the left side and some smaller images on the
right side with the text in the middle.
• Should the Image cover the whole page?
I think that image should cover a page when It is the main feature of the article
or front cover, but if it isn’t it should leave more room for text.
• What is you’re favourite Magazine?
My favourite magazine is NEO, I enjoy reading it because it has previews of
upcoming Anime and Manga along with release dates and reviews. It also does
reviews of videogames which is another one of my interests.

21. Interview 2
• Observation:
• From the feedback which I received I know that my magazine needs to have the biggest Image on the right and the left needs to
include text so that it makes my magazine look slightly interesting and so it follows a professional structure and Layout.
• What this says about my audience:
• This says that my audience want my magazine to look well structured and layed out, this means that my audience want my
magazine to make the image the main subject and to have he text right next to it.
• How will your product appeal to this audience:
• My product will appeal to the audience as I feel it includes all he conventions and the content which would appeal to this
audience, as from the statistics shown that the majority of people that read magazines are within the age of 16-19.

22. Audience Profile
22
Category Demographic Content to appeal to this audience
Age Range
16-19 • This content would appeal to this audience
as it includes the content which would
interest this audience age category.
Gender
Male • I feel that my content in my magazine would
appeal to this audience as it is mainly aimed
at a masculine audience.
Psychographic
Emmulator • I have chosen this psychographic as I feel my
magazine would engage this sort of audience
as I feel it may inspire people.
Social Status
Occupation • I think that my magazine would mainly
appeal to the people who have an
occupation as it would really engage them.