1. Comparison
Each product was made in order to entertain, in other words the story and the whole basis of the film is a
fictional story so therefore it has been made to show many cliché aspects such as good conquering evil.
The main purpose of the film is to entertain as seen as though the film is Fiction and this is normally used
to make sure the audience is intrigued by what is shown. You know this as the film includes some comical
elements this which are often used to entertain audiences, for example when they are captured into the
prison and they are stood in a row and Star Lord lifts his middle finger. One other purpose the director
uses in the Film is to highlight social issues which go on in many lives such as; people may not care in
society which could be referenced to the themes like where the film is based, also with the messages
which are given in the film for example when they are in the ship you can see this was intended as Groot
lets off these fire flies into the room they arein this could be a message about friendship and the colour
of the fire flies could represent a message towards the audience and the colour yellow itself is very
important to the director of the film, one other example of social issues in the film is the values of the
film, this could educate the audience about the values of the film, this is because in the film it does teach
you many values such as friendship, look after others and protect others. One other aspect of this which
the film looks upon is the celebration of social diversity; this teaches that everyone’s different and they
should be treatedequally and this also reflects on how society views people. You can see this from the
prison scene in the film where they meet Draxthe destroyer, he is a complete stranger but then they
become friends as the film goes on.
The film itself is also used in order to promote new audiences to the franchise, for example someone who
has never seen a Marvel film then they might be influenced by the film and may want to see more films
of the Marvel franchise. With regards to the films comical influences on the marvel franchise it would
automatically createassumptions that people will enjoy the comical side of the films. If the Film does well
in the franchise then comic sales would increase.
The magazine was created in order to promote the film so it gains popularity and it is used to give extra
behind the scenes information about the film. The purpose of this product is to inform to its audience
about the product by advertising the film, this was the intended purpose of the film by the film’s
producer as in order for the film to progress and sell you need to promote the film. One other purpose of
the magazine is to provide an analysis about the product and other selected films and film theory, this
used in order to educate others about the existence of other films. One other purpose of the magazine is
to communicate to its audience with certain information about the film, this could include reviews and
various opinions about the film this could be used in order to engage the audience and give them a
reliable source that could possibly inform them in the future. This then leads to my next point about one
of the purposes for the magazine is to entertain its audience, this could include things like providing an
entertaining commentary with regards to selected films. One other purpose of a Magazine with regards
to the guardians of the galaxy, the articles may persuade audiences to watch the films, with some use of
biased views and other exaggeratedquotes to grab the audience’s attention. In order to promote the
films by including rumoured set visits and other exclusive news this would then be used in effect by
traded promotion and positive review scores with film companies. Some of the aspects which were used
in order to make the magazine were to make sure that the magazinedelivers the best movie coverage on
the planet and the magazine itself is underscored by some of the biggest directors who happen to be
huge fans over the magazine.

2. Both of the products presentthe filminvariouswaysone of whichisthatthe filmitself hasitsown
valuesandthe messages whichare presentedinthe film, the magazinespurposeshoweverare
identical tothose seeninthe film forexample theseare toprovide factsaboutthe filmfranchise.
Both of the purposesare the same as the filmisusedtoentertainandso isthe magazine.However
theybothdo it differently,forexample the filmshowshiddenpurposesinorderto entertainthe
audience andkeepthemguessing aboutwhatitmeantinthe film.
The filmitself isafictionyouknowthisas the filmcontainssome Jokes,forexamplewhentheyare
inthe control towerandstar lordcallsDrax a walkingthesaurus.Thisconnectswiththe audience as
humourand Jokesnormallyconnectwiththe audience asitmakesthemlaugh.The films purposes
are as followstoentertain,asthe filmisfictionanditdoescontainmanySCI-FIfeaturesincluding
space,goodconqueringevil whichisviewedasquite acliché thingto do.One otherpurpose of the
filmisto highlightsocial issuessuchaspeople notcaringinsocietyandthe themesof the filmsare
usedinrelationtothe social issuesandthe messagesare alsoinrelationtothe social issuessame
withthe valueswhichare inthe filmsuchas arguments,friendships andrelationshipsandthe films
purpose isalsoto showcelebrationof social diversity. One otherpurpose of the filmisto promote
newaudiencestothe marvel franchise andthisalsoincludesaudienceswhoare alreadyinthe
franchise butmaynot be intothe Guardiansof the Galaxyfranchise.The filmmayalsoboostthe
salesandthe popularityof the comics.The magazine isNon-fictionyoucansee thisas it contains
variousfacts,opinionsandreviews.Theyconnectwiththe audience asitinformsthe audience about
the film.The purposes of the magazine are tocommunicate withthe audience andprovide a
perspective onselectedfilms,sothe audience canrelate tothe product.One otherpurpose of the
magazine isto educate the audience aboutthe franchise of the filmandthe franchise of the Marvel
Companyingeneral.One otherpurpose of the magazine isto entertain the audience thisincludes
providinganentertainingarticle oranythingregardingselectedfilms.If the article hasany
entertaininginfluence onthe filmwiththe contentwhichisincludedinthe film. One otherpurpose
of the magazine istopersuade the audience towatchthe filmregardingthe opinionsof the selected
films,inotherwordsif the magazine wastalkingaboutthe filmguardiansof the galaxythenthere
wouldbe opinionsandreviewsinthere topersuade the audiences.Finally,someof the other
importantaspectsof the Magazine are to show rumouredsetvisitsandotherexclusive information
whichcan be usedto trade forpromotionandlookat reviewstopossiblyengagethe audience with
otherfilmcompanies. One aspectof the twoproducts whichdoesitbetteristhe Film, the reason
that I feel itentertainsthe mostisbecause the vastuse of effectsandthe factthat it isn’ttextbased
and itcontainsmovingImages,thisengagesthe audience more asyoucan show more on a filmthan
youcan ina filmmagazine whichismainlyusedinorder toinformandto promote filmsand
products etc.,withinafilmif the audience findsitappealingthenthatallowsthe Filmtoalready
promote itself,seenasthoughGuardiansof the Galaxyisalreadya prettysuccessful filmandthe
merchandise whichpromotesthe filmfranchise isalreadyquite successful alone.This isexactly what
a filmcan do ratherthan a magazine.Althoughthe magazinedoespromote the film, there are other
wayswhichthe Filmcouldbe promotedwhichwouldmeanthatthe Magazine couldhave no effect
seenasthoughEmpire magazine isthe onlypopular Filmmagazine franchiseoutthere.

3. One thinginwhichtheybothhave the same istheybothwant to entertainandtheybothpropose
the same purpose of beingable topromote.Inmy opinionthe bestproductwhichpromotes
Guardiansof the galaxyisthe filmitself,asitshowsmovingimagesandall the cast whichare inthe
filmare alsomentionedinthe articlessoyoucanwant to see the filmevenif the filmrepresentsits
self-more accurately. Althoughthe magazinedoesgive itsresearchabouthow the filmwasmade
and whatthe figureswere.Itdoesn’tincludeanymovingImagesof the filmwhichthe audience can
manipulate inthe film. Theyachieve thesepurposesinthe same wayas variousaudienceswill get
intriguedbywhatthe contentsare inthe magazine andthe filmastheyboth show similarpurposes
whichcan thenengage the audience andmake the audience interactwiththe product.
Story- Afterstealingamysteriousorbin the far reachesof outer,PeterQuill fromEarth,isnow
the maintarget of a manhuntledbythe villainknownasRonanthe Accuser.To helpfightRonan,
Quill createsateam of space heroesto save the galaxy. The storyof the filmrepresentsmanyof the
Marvel Filmswhichare referenced.The Narrativestructure of the storyhas a clearstart, middle and
end.Howeverthere are some non-linearelementswhichare putinplace,as the filmjumpsfrom
whenstar lordwasa childandthenit jumpedtowhenhe wasan adult.The narrative deviceswhich
are putintoplace are Flashbacks,Contextualisedflashbacks,visionof mother,caringforsomeone
and aboutsomethingasthese are all linkedinwiththe story.
Structure- The structure of the film is classed as a linear narrative as the film itself has
a clear start, middle and end. However there are some non-linear elements in the film, this
is where the narratives are all jumped around the story in the start, middle end etc. An
example of this would be that in the beginning of the filmhe goes outside and then gets
abducted, it then shows the future when he is an adult. This is a very good way of
presenting the story and it gives the audience a good idea of what the film is about and it
gives the story of the character star lord.
Narrative devices – The narrative devices which are in the film are the use of
flashbacks, these are used to show the characters passed so they know more about the
character. To add to this one other narrative device which is used is contextualised
flashback, this is where the flashback in the filmis relevant to the film and the context of it
for example, when Star Lord gets out of his pod he goes unconscious this is when you see
his mother say “ take my hand. “ This is to represent caring for someone and it is also used
in order to show that the character cares about someone.

4. Genre characteristics – The Genre characteristics of the filmare the use of sci-fi
this includes Good vs Evil, the Antagonists in the film are the team of bandits/ outlaws in the
film which are teaming up to fight evil, there are high stakes and the Galaxy and the saviour
of Man kid is often at stake. However the film is also us super hero Film often involves Good
vs Evil and the characters in the film are misfits teaming up in order to fight evil. These also
include High stakes in order to save the world.
Characters- The characters in the filmare all represented to make a connection with
the audience, the main character star Lord is in the film to make a connection to the
audience as he is Human the audience can relate to this. The Character star lord is
represented as this rogue, selfish, thief who only cares about himself however as the film
goes you start to learn more about the character and you learn that he has a soft side. This
is the same about the character Rocket he is viewed as quite violent and ignorant but as you
get to know him throughout the film, you can see he has a soft side especially towards
Groot.
Themes, Messages and Values-The messages in the film in my opinion are
about togetherness and friendship; you can see this that throughout the filmall the
characters eventually develop a friendship, as from the start they don’t like each other but
when they figure things out there friendship becomes strong. The filmitself also represents
caring about society as you can see the characters in the film are all from different
backgrounds and they both have been through tough times, Gamora was a weapon built for
destruction but she then develops attractions towards them. One other example of this
would be Drax the destroyer, his personality is built on Anger and revenge but then
throughout the film he learns more about the others then his soft side sort of emerges. The
film represents that it’s okay to care about others and strangers.
Copy and Opinions- Empire Magazine includes copies such as Articles,
information and reports and reviews these are used in order to report facts and other
interesting aspects about the film. The Magazine itself provides opinions as well in order to
give a voice to the audience. They also state facts about the film so the audience are
informed about the film and other aspects. However the magazines main feature is the film
reviews this is put into place in order to provide an opinion and it is also used to make the
audience want to watch the film.

5. Facts- The facts which is given in the film are within the article which includes biased
views and other important aspects about the film, this could include who directed the film
and who was involved in the film. The article may also mention some aspects about the
production of the filmand the location of the film and how much money the filmmade. You
can also learn about the characters in the film and other aspects like how many people went
to see the film.
Bias- the Empire magazine uses Bias in order to attract the audience and make the film
look good, the magazine uses captions and uses the tag lines to draw the audience in. If the
magazine has biased information then the audience would immediately be intrigued. There
is also a use of Informal/Personal mode of address.
Interviews- the Empire magazine uses these interviews in order to hear the opinions
and facts about the film from actors or directors which are in the film. The interviews give
the audience an idea of what the characters views are on the film and it also allows the
audience to know more about the film and the back story of the whole making of the film.
For example in one of the double page spreads it shows you various different quotes and
other information about the film.
Quotes- In the Empire magazine there are various quotes about the film and where the
actors and the directors talk about the filmand their thoughts on the film, one of the quotes
which is used is: “At its core the movie is about these characters that don’t really care about
each other for and become family.” One other quote which Chris Pratt goes onto says “This
was an 85 day shoot. On the last day I was sick.” judging by all the quotes which are used in
the article and the quotes about the film they All enjoyed the production of the film.
Mode of address-The mode of address in the magazine is used with formal and
informal messages as the quotes which are used in the articles are quite informal. Also to
add to this the main mode of address of the Magazine itself is formal and the objective of
the magazine is to provide opinions and facts for the audience, this includes the box office
figures, how many people went to see the film at the cinema, what the reviews of the film
are and the ratings. This is used in order to show a reason as to why to watch the film.

6. Structure of information-
The structure of the information is setout in a particular way such as theway the magazine looks,this can
includethe amount of Images and how the Images arebeing used. For example in the double page spread of
the Interview with Chris Pratt,there is a fairly largeImage on the righthand sideof the page, this could be
used in order to indicatewho the interview is about,there is also a Taglinenext to it which reads “The next
Han “this could be used in order to Indicatehow big of a deal the character is.One other reason the Tag line
could’ve been used is to indicatewho the character is whatmakes him so special in comparison to the
characters.In terms of structure the Magazine front cover has the emphasis on the top of the page in order to
show the brandingof the magazine. This leads to the hierarchy of the front page where itshows you the Image
this presents what the main focus of the magazineis goingto be on. You also noticeat the bottom of the page
with the bold tag lines and main headlines you can see that the Image wants to be emphasised the most as itis
the main point of focus.
The content which has been used in both examples areas follows,In the filmof Guardians of the Galaxy you
can clearly seethat the main purposeof the filmis to Entertain and followwith the fictional story which
involves good conquering Evil.This is also apparentin the Empire magazine as they both explain the Values of
the product. For example the Filmis used in order to entertain and understand the storylineand the values
which are involved in the Marvel franchiseand to the values of the Comic books. The Empire filmmagazineis
also used to promote and to entertain the audiencein order to increasethe films sales and is also used in
order to boostthe recognition of the comic book sales. Oneother comparison you can make about the film
and the magazineis that values and the purposes aresimilarfor examplethe purposeof the Empire Magazine
is to deliver “The constantquest to deliver the best movie coverage on the planet is underscored by amazing
relationshipsbetween Empire and the biggest filmmakers in the world:Steven Spielberg, James Cameron,
Christopher Nolan,Quentin Tarantino,Peter Jackson and JJ Abram’s justsome of its most influential fans a nd
readers.” If the magazineitself continues to impress them then the Magazine would be ableto promote
various other films.Seen as though that after 25 years of being the world’s best movie magazine, Empire is
now the BIGGEST movie magazinein the world.This international domination –outsellingall its rivalsglobally
by an average of 2 to 1 – is down to Empire’s continued commitment to deliveringmoviefans the greatest
monthly experience, tellingthem which movies to get excited about and why. The images which areused in
both of the magazines arethat in they show more of what goes in behind the scenes of the filmthis allows the
filmto get extra information.However in the filmGuardians of the galaxy as itdoes involvemoving Images this
gives more detail and more of an idea of what the filmstands for.
One of the products uses its target audiencein an effective way as they both advertisethe product very well
towards the primary fan base which is Marvel.In my opinion the franchisewhich I feel explains themeaning
and reaches the target audiencethe best in my opinion is the film.The reason I think this is becausethe way
the Images areportrayed and the way that the characters areintroduced is in a lot more detail in comparison
to the Magazinewhich only shows the biased views,instead of readingthrough a magazineit’s a lot easier to
watch the filmand see if you can come up with your own opinions. Oneother reason itdelivers its content in
more of an effective way and delivers itto its audienceis becausethere are semiotics and different
representations which the audienceis ableto relate to. Itachieves this by representing all the characters so
they are ableto relate to the audience, for example the character Gamora has a positiverepresentation of
women as itshows that the character is powerful,she’s a leader and that she is ableto take careof herself and
others around her. In terms of how the character Star Lord is presented he is presented as this typical cliché
Marvel hero who saves the world and is the leader of the group, italso shows that in the filmstar lord is
presented as quite a selfish kind of the guy then as the filmgoes on you startto learn more and more abouthis
character and the way he is as a person.This is achieved by the way James Gunn has presented the characters
and the way that the personalitiesarepresented this is used by how the filmhas been presented.

7. The Images used in this example portray how most criminals/ vigilantes are,the messages which arepresented
with their facial expressionswhich they use as it represents a sense of rebellion.The message which is
presented is the Image is the expression “don’t mess with us. “ They have a certain Image because of the way
there posture is presented it immediately suggests that we mean business.I think the Image represents the
genre as in the background you can see the vastuse of machinery which would suggest they are in a
spaceship.Also the characters arenon-human which would suggest that the genre is SCI-FI.The Images used
communicate fiction as they simply aren’t realistic and with the background being insidea spaceship.
With the image used in the magazinethey reinforcethe text which used in the magazine, as if to suggest that
we are the villains,you can see this as the facial expressions they make and the way they are stood behind the
dark background. These represent all thebad people in the world and they are presented as this unstoppable
force within the Magazine. They have a certain Image as they represent Evil and this based on how they look
and on how they appeal to the audience. This links in with the sci -fi genreas they look Non-human and the guy
on the far left is holdinga sciencefiction sortof weapon. As for the girl on the righthand sideshealmostlooks
bionic.All these link in with the SCI-FI genre. The Images communicate Fiction to the audience as they
represent what Evil is and with the vastuse of non-human characteristicswith their skin,weapons and with
the use of the background being dark and mystical.
With regards to both of the Images which are used in the filmand the magazine, both of the products use
Images very well in their own way. However in my opinion I think that the Images which are used in the film
are far more effective as they present a whole new meaning towards the audience, also dueto the factthat
the Images used in the filmaremoving it shows a much larger pictureto audiences.Also the image used on
the left represents Good as the Image is fairly light and the characters clothes arelight,this shows that
although the characters in the picture are Vigilantes butthey are also good people. I also think that the one on
the left is more effective as itshows the main characters in the filmwhich the audiencewould immediately
understand. Whereas if you look at the one on the rightit doesn’t quite give you the whole plot of the filmin
comparison to the one on the left as itonly shows the Protagonists in the film.