Waze is a free social navigation app that crowdsources traffic and road information. It has over 25 million registered users in Israel, with thousands of new users and unique active users every day. Drivers spend hundreds of minutes in the app each time they use it. Waze makes money by bringing drivers to points of sale for advertisements, branded pins, promotions, coupons and store searches.

2. © Lakestar 2011 2

3. © Lakestar 2011 3

4. © Lakestar 2011 4

5. WAZE
Making Money with apps
How do you make money…
if your app is FREE?
uri@waze.com

6. Social Network of Drivers
Outsmarting Traffic Together
By The Drivers For The Drivers

7. What’s
going How bad
on? is it?

8. Leaving LAX at 5:09PM, June 1st
Driving to Luxe Hotel (11461 Sunset)
(Google route 1:10 hours)

13. THE ISRAEL
FIGURES

14. Registered users in Israel

15. New Users everyday

16. Unique Active Users

17. Times a month

18. Minutes every time

19. Drivers with Smartphone

22. We Bring Drivers to POS

23. Driver’s advertisement
Branded Promotions
Pins & Coupons
Groups
Store Search

24. Thank You

25. 25
© Lakestar 2011