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Mobile as an Entrepreneurial Opportunity

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Slides from Mobile Monday Edinburgh's joint event with the Edinburgh Entrepreneurship Club on Monday 20th January 2014.

Joint effort between:

Geoff Ballinger, @geoffballinger
Ronnie Forbes, QikServe, @QikServe
Nadine Pierce, @chefrUK

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Mobile as an Entrepreneurial Opportunity

  1. 1. Mobile as an Entrepreneurial Opportunity Geoff Ballinger, Games Analytics Ronnie Forbes, QikServe Nadine Pierce, Chefr
  2. 2. Is our glass half empty? (http://www.flickr.com/photos/wxmom/2247068741/)
  3. 3. “Mobile has moved on to be perhaps not quite business as usual but nothing deeply remarkable” (respected industry commentator)
  4. 4. (https://itunes.apple.com/gb/app/screammore/id703178156)
  5. 5. This is MY phone (http://www.flickr.com/photos/32323502@N00/9616398832)
  6. 6. Remember me? (http://www.flickr.com/photos/kenjonbro/5202455601)
  7. 7. Why is the App there? “However, for this commercial, we also have a very compelling offer – a free trip, awarded each day, to someone who downloads the app” Vic Walia, senior director of brand marketing at Expedia “Most Shazam-enabled ads have an on-air prompt or call-to-action to let people know they can use Shazam to interact with the ad for more information or special offers” (http://news.shazam.com/images/shazam-on-air-prompt-215595)
  8. 8. http://www.flickr.com/photos/adactio/6800973323
  9. 9. … or is our glass half full? (http://www.flickr.com/photos/wxmom/2247068741/)
  10. 10. Mobile vs Desktop
  11. 11. Online / Offline Balance
  12. 12. Connecting the Digital and Physical Worlds
  13. 13. Location
  14. 14. Mobiqa Overview
  15. 15. The Idea
  16. 16. What is QikServe?
  17. 17. Restaurants, Bars, & Cafés Where is QikServe Used? Airport Hospitality Hotels Stadiums
  18. 18. Thanks Ronnie Forbes ronnie@qikserve.com
  19. 19. Nadine Pierce, Head Chefr nadine@chefr.com @chefruk
  20. 20. Simply... • Indulge ... in exceptional food at fine dining restaurants • Download…the chef’s exclusive recipes • Recreate…in your own kitchen
  21. 21. ‘itunes model’
  22. 22. Benefits Chefs • They can ‘self publish’ • Marketing to new & existing customers • Increases Social Media profiles Consumers • Purchase individual recipes • Recreate an experience/special occasion at home • Show off a little to friends
  23. 23. • Food Blogger • Mystery Diner • Forager • Home Cook • Recipe Collector • Food Writer for others • Digital Marketeer Eating Edinburgh The foodie adventures of a gluttonista
  24. 24. The lightbulb moment …
  25. 25. Neat idea – but what now? Enter stage Left Enter Stage Right
  26. 26. & before I knew it……. eep, I don’t have time for all this, now what……?
  27. 27. The Future…… A global ‘Facebook’ for ‘foodies’
  28. 28. Nadine Pierce, Head Chefr www.chefr.com @chefruk
  29. 29. Ronnie Forbes ronnie@qikserve.com Geoff Ballinger @geoffballinger Nadine Pierce, Head Chefr www.chefr.com @chefruk questions or comments? … and remember to sign up to the eClub and MoMoEdi lists!

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