This document provides 25 mind blowing email marketing stats, including that 44% of email recipients made a purchase based on a promotional email, 33% open emails based on the subject line alone, and roughly half of an email list will be active by either opening or clicking emails. It also notes stats on the impact of personalized subject lines, the best performing subject lines for B2B companies, and growth in the number of email accounts and email marketing spend.

1. 25 Mind Blowing Email
Marketing Stats
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2. 44% of email recipients made at least
one purchase last year based on a
promotional email.
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Source: convinceandconvert.com

3. 33% of email recipients open email
based on subject line alone.
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Source: convinceandconvert.com

4. Roughly half of an email list will be
active – either opening or clicking on
emails.
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Source: Epsilon

5. Subject lines fewer than 10 characters
long had an open rate of 58%.
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Source: Adestra July 2012 Report

6. Personalized subject lines are 22.2%
more likely to be opened.
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Source: Adestra July 2012 Report

7. For B2B companies, subject lines that
contained “money,” “revenue,” and
“profit” performed the best.
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Source: Adestra July 2012 Report

8. 64% of people say they open an email
because of the subject line.
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Source: Chadwick Martin Bailey

9. 7 in 10 people say they made use of a
coupon or discount from a marketing
email in the prior week.
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Source: 2012 Blue Kangaroo Survey

10. 39% of marketers have no strategy for
mobile email.
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Source: eConsultancy 2012 Email Marketing industry Census

11. 72% of B2B buyers are most likely to
share useful content via email.
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Source: Earnest Agency

12. 56% of businesses say they plan to
increase their use of email marketing
in 2013.
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Source: The Small and Midsize
Business Email Marketing Survey 2013

13. Monday emails had the highest
revenue per email.
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Source: Experian 2012 Q4 Email Benchmark Report

14. 27% of consumers were more likely to
say their favorite companies should
invest in more email.
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Source: ExactTarget

15. 1 in 2 marketers use animated gifs in
their email campaigns.
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Source: Experian Email Market Study

16. This year, about 84% of all email traffic
will be spam.
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Source: The Radicati Group

17. Email ad revenue reached $156 million
in 2012.
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Source: Interactive Advertising Bureau

18. Emails that include social sharing
buttons have a 158% higher click-
through rate.
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Source: GetResponse

19. Women click 10% more often than men
on mobile emails.
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Source: Tailored Mail 2012 Email Marketing Trends

20. Email marketing spend grows 10% year
over year.
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Source: Forrester 2011

21. 40% of B2B marketers rated the leads
generated by email marketing as high
quality.
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Source: Software Advice Survey

22. For every $1 spent, $44.25 is the
average return on email marketing
investment.
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Source: Experian

23. 82% of consumers open emails from
companies.
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Source: Litmus

24. 64% of decision-makers read their
email via mobile devices.
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Source: TopRankBlog

25. There are 3.6 billion email accounts in
2013.
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Source: The Radicati Group
Email Statistics Report, 2012-2016

26. By 2016, the number of email accounts
will reach 4.3 billion.
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Source: The Radicati Group
Email Statistics Report, 2012-2016

27. For more information go to:
salesforce.com
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