Email Marketing- Is it Still Effective?

1. Email Marketing- Is it Still
Effective?
By: Diane Kaern

2. Email Marketing- Is it Still Effective?
Diane Kaern is a successful financial management and sales compensation professional
who has worked for major organizations like Hewlett-Packard and Siemens AG. Having
managed worldwide marketing expenses, Diane Kaern understand the importance of
cost reduction while also improving the effectiveness of marketing to drive sales.
Companies need to analyze the impact of their marketing campaigns frequently to ensure
that they are not wasting money on ineffective measures.

3. Email Marketing- Is it Still Effective?
Much debate has surrounded the use email marketing and whether it is still a successful
strategy for increasing sales. The short answer to this question is that email marketing is
here to stay as a cost-effective means of attaining and retaining customers. Each year,
people send and receive nearly 270 billion emails every day and 3.7 billion people
worrldwide use email. In the United States, more than 90 percent of adults have at least
one email address. Furthermore, 74 percent of teenagers regularly use email.

4. Email Marketing- Is it Still Effective?
Research conducted by Adestra showed that consumers actually prefer email as a
communication tool for the brands they like. At the same time, more than 17 percent of
emails sent end up in the spam folder and consumers have more options than ever
before to prevent themselves from receiving unwanted emails. To combat this, marketers
need to focus on personalization. According to Communicator Corp, personalized
automated emails are opened 75 percent more often than those that are not.

5. Email Marketing- Is it Still Effective?
Still, what is the ROI of email marketing? According to Chief Marketer, ROI for email
marketing surpasses that of direct mail by nearly 30 percent. Email Monday went so far
as to say that every dollar spent on email marketing can bring in a $38 return.