This document discusses the rapid changes in media and technology over the past decade. It notes that while print media circulation is down, online readers are up significantly. Traditional advertising is in decline while digital advertising is growing. Mobile devices are increasingly the primary internet access point. Social media has also grown exponentially and played a major role in recent global events. The pace of technological change continues to accelerate.

2. Did you know?
VERSION 4.0 | FALL 2009

4. These changes are affecting the way people
behave. Are you ready for the future?

6. Well over 1,000,000 books are published worldwide every
year.
A Google Book Search scanner can digitize 1,000 pages every
hour.

8. Americans have access
to:
1,000,000,000,000 web
65,000 iPhone apps
pages
10,500 radio stations
5,500 magazines
200+ cable tv networks

10. There are
24 00 00
0 0 0
TVs in the U.S.

11. 00 00
2 are in
0 0
rooms
bath
.

13. When was the last time you
read a newspaper in the
loo?

14. PRINT
CIRCULATION

15. PRINT
CIRCULATION
Newspaper
circulation is down 7
million over the last
25 years.

16. ONLINE
READERS

17. ONLINE
READERS
But in the last 5
years, unique
readers
of online
newspapers are up
30 million.

18. This year, traditional advertising is in steep decline.

19. This year, traditional advertising is in steep decline.
18.7% 10.1% 11.7% 14.8%

20. Meanwhile, digital advertising is growing rapidly.
18.7% 10.1% 11.7% 14.8%

21. Meanwhile, digital advertising is growing rapidly.
18.7% 18.1% 10.1% 11.7% 9.2% 14.8%

22. 47% of broadcast television viewers
say they’d pay for ad-less programming.

23. 47% of broadcast television viewers
say they’d pay for ad-less programming.

24. 47% of broadcast television viewers
say they’d pay for ad-less programming.

25. 47% of broadcast television viewers
say they’d pay for ad-less programming.

27. More video was
T uploaded
IN THE
LAST
2 months had
O 24/7/365
than if
airing new content been
SINCE ( Which was when
ABC started
broadcasting.
)

28. 10

29. The number of unique visitors
get every month, collectively.
These businesses have been
around for a combined 200
years.

30. 250

31. The number of unique visitors
get every month, collectively.
None of these sites
existed 6 years
ago.

33. You’ve been
Rickroll’d,
right?

37. So have about
40
million
other people.

39. 95% of all songs
downloaded last year
weren’t paid for.

41. Wikipedia launched in 2001.
It now features over
13 million articles in more
than 200 languages.

44. Makes the wifi at the
local coffee shop seem
really, really slow,
huh?

45. Makes the wifi at the
local coffee shop seem
really, really slow,
huh?

46. Not slow:
Ang Chuang Yang of Singapore.

47. Not slow:
Ang Chuang Yang of Singapore.
He typed a Guinness Book of World
Records-approved 160-character
text on his cell phone in 41.52
seconds.

49. THA ABO
4
T’S UT
PE SECO
CHARACTE
R
RS ND.

50. THA ABO
4
T’S UT
PE SECO
CHARACTE
R
RS ND.

51. THA ABO
4
T’S UT
PE SECO
CHARACTE
R
RS ND.
OMG!

52. THA ABO
4
T’S UT
PE SECO
CHARACTE
R
RS ND.
OMG!

54. POP QUIZ!
How many
text messages
does the average
American teen
send each
month?

55. 2,27
2.

56. ABOVE AVERAGE:
217,541
Brady James of Los Angeles, California sent
text messages in March 2009.

57. Nokia manufactures
13 cell phones every
second.

58. Nokia manufactures
13 cell phones every
189
,
second.
since this video started.

59. Nokia manufactures
13 cell phones every
193
,
second.
since this video started.

60. Right now, 93% of U.S. adults own a cell
phone.

61. Right now, 93% of U.S. adults own a cell
phone.

62. But 1/3 don't yet feel safe using it for purchases.

63. But 1/3 don't yet feel safe using it for purchases.

64. Unless we’re talking about pizza.

65. Unless we’re talking about pizza.

66. $3 MILLION

67. $3 MILLION
The amount Dell claims to have
earned via Twitter posts since 2007.

68. In February 2008, John McCain
raised $11 million for his U.S.
presidential bid.

69. In February 2008, John McCain
raised $11 million for his U.S.
presidential bid.
That same month, Barack Obama
attended no campaign
fundraisers.

70. Instead, Obama leveraged online social
networks to raise $55 million in those 29
days.

74. Among larger U.S.
companies, 17% have
disciplined an
employee for violating
blog or message
board policies.

76. i hate Ron, my big fat loser
boss at BigCo. i’m looking 4 a
new job. FRIDAY @ 9:34 PM
POSTED BY ANN,
umm isn’t he on your friends
list?
POSTED BY BIKEGIRL, FRIDAY @ 9:36 PM
See you in my office Monday, Ann
>:-(
POSTED BY RON, FRIDAY @ 9:37 PM

77. Twitter played an unprecedented
role in sharing information during
the 2009 Iranian presidential

78. Twitter played an unprecedented
role in sharing information during
the 2009 Iranian presidential

82. All mentions of the disputed election were
bumped from Twitter’s trending topics list
when news of Michael Jackson’s death
broke.

83. All mentions of the disputed election were
bumped from Twitter’s trending topics list
when news of Michael Jackson’s death
broke.

86. Jackson, swine flu and Barack
Obama have been this year’s top
subjects
for malware-distributing emails.

87. 90% of the 200 billion
emails sent every day are
spam.

88. 90% of the 200 billion
emails sent every day are
spam.

89. The mobile device will be the world’s
primary connection tool to the Internet in
2020.

90. The mobile device will be the world’s
primary connection tool to the Internet in
2020.

91. “The computer in your cell phone today

92. “The computer in your cell phone today
is a million times cheaper
and a thousand times more powerful
and about a hundred thousand times
smaller MIT in 1965)...”
(than the one computer at

94. “So what used to fit in a building
now fits in your pocket,
what fits in your pocket now
will fit inside a blood cell in 25 years.”
— Ray Kurzweil

96. And now you know.

98. Credits &
sources

99. Credits &
sources

100. Credits &
sources

101. Credits &
sources

102. Credits &
sources
•Written by: XPLANE, The Economist, Scott McLeod,
Karl Fisch, Laura Bestler
•Designed by: XPLANE | The visual thinking company
www.xplane.com
•Photography: iStockphoto, Library of Congress
•Music: “Home Tonight” by DoKashiteru
www.ccmixter.org/files/DoKashiteru/15611
•Download source files: shifthappens.wikispaces.com
•Copyright: ©2009 XPLANE, but open to remixing:
www.creativecommons.org/licenses/by-nc-sa/3.0/

104. THE THIRD ANNUAL
MEDIA
CONVERGENCE FORUM
OCTOBER 20-21,2009
NEW YORK CITY
http://mediaconvergence.economist.com