This presentation explains how Green Certification from Green Irene and the Green Business Bureau can help your business thrive in today's economy.

1. The Biggest OpportunitySMBs Have Today How Green Certification Can HelpYour Business Thrive in Today’s Economy

2. Let’s Talk About The Current State of the Economy Three GreenFacts You Can’tAfford to Ignore Solutions for Your Success

3. This IS NOT Your Father’s Economy

4. Growth rates are at the lowest levelssince the Second World War

5. SMBs are Getting Hit Hard

6. 3 out of 4 New Small Businesses Failed Between 2007 and 2009

7. But there IS a Bright Side

8. Remember That Declining Economy We Talked About?

9. The Green Economy is Growing 10 Times Faster Thanthe General Economy

10. What(or Who) is Driving This Phenomenal Growth?

11. No, Not Her…

12. Fact 1: Green Has Gone Mainstream

13. Today 20% ofConsumers Are Green

14. By 2015, 60% Will Be Green

15. 60% Are Shopping as Much Today as Before the Recession 25% Are ShoppingMORE 80% Would Pay Premiums ofUp to 20% for Green What You Should KnowAbout Green Consumers

16. SMBs Can’t Afford to Ignore These Consumers

17. They Didn’t…

18. Fact 2:It’s Easy to Go Green

19. The GovernmentLoves Green Tax incentives Debt relief programs Loan fee reductions and eliminations Higher guarantees Expanded microloans Secondary market incentives

20. Green is EVERYWHERE www.gbb.org 1.866.979.1071

21. Fact 3: Going Green WillHelp You Save Money

22. The average small business can save over $2,500 per year per employee by implementing green measures around the office

23. You Can Save* *Savings per employee based on average US small business of 10 employees

24. Can Going Green Really Attract More Customers? Be Easy? Save Money?

25. Great Question

26. Here’s How You Get All Those Green Consumers to Spend Their Money with You….(ready?)

27. Tell Them You’re Green(Really, It works)

28. Here’s a Lot of Numbers 80% of Americans believe third-party certifications play an important role in the oversight of environmental messaging 55% of consumers look for labeling that indicates whether a product or company has some amount of environmental sensitivity 71% actively look for a trust mark or privacy seal before doing online business with a merchant 40% of shoppers desire more green information at the store level 28% say they want to see green information displayed prominently 24 % of consumers are verifying green claims by reading the packaging 17% of are turning to research, such as using the Internet

29. Did You Get All That?

30. All Those Numbers Mean That Green Labels MakeConsumers Happy

31. How Can You TellThey’re Happy?

32. When consumers are presented with sustainability practices online, conversion rates are several times higherthan traditional ecommerce conversion rates

33. Consumers are twice as likely to choose (and pay a higher price for) a green product/service when they are able to do a side-by-side comparison with similar, non-green options $3.99 $5.29

34. Now that you’re ready to go green – how will you do it?

35. Solutions to Going Green Do-It-Yourself Consulting Third-Party Certification with Green Irene

36. How Do They Compare?

37. Green Irene and GBB Offer the Best In ClassThird-Party Certification

38. Our Process is Easy Step 1 Step 2 Step 3 Step 4 Step-by-Step Guidance Industry Specific Online Assessment A Program Tailored to Your Business Membership Seal That Displays Your Green Efforts

39. The Marketing Benefits of Going Green Are Only Realized with a Trusted, Third-Party Seal Our Seal Adds Value

40. We Give Your MessageBroader Reach Reach More Green Consumers Through GBB’s Broad Social Networks

41. We Help You Get Recognized Our National Media Coverage HighlightsOur Program AND Our Members

42. Get in front of the consumers who are looking for green products and services through GBB’s strategic marketing partnerships We Give YouNew Marketing Channels

43. Our Exclusive Member Marketing Kit IsFull of SEO Tips, Promotion Ideas,and Social Media How-To’s We Offer Tools and Support

44. We Offer Onsite Assistance Green Irene’s exclusive partnership with GBB gives you access to a national network of 650 Eco Consultants for onsite support, training and audits

45. Our Program Offers a Big Return We’ve identified 250 green initiatives that will save you thousands of dollarsevery year.

46. And, We Really Know Green We are a thought leader in green business

47. The Chinese Say “The Best Time to Plant a Tree Was 20 Years Ago, the Second Best Time is Now.”

48. You Can’t Afford to Wait

49. Go Green Today1-866-979-1071www.gbb.org888-212-GREENwww.GreenIrene.com

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