The document provides 25 tips for managing a brand's Facebook page effectively as a small social media team. Some key tips include scheduling posts in advance using Facebook's post scheduling tool, understanding Facebook's rules around competitions and promotions, adding multiple admins to the page for shared management, and using tools like pinned posts and milestones to engage followers. The tips also cover optimizing posts for interactions, integrating a WordPress blog, using Facebook ads, and creating custom tabs.

1. 25 Facebook Tips Every
Social Media Manager Needs
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2. The Anglum Group
For a small team that doesn't have a great deal of time to
devote to social media, staying on top of Facebook's constant
changes can be tricky.
To help these social media teams, we compiled 25 important
tips for the people who run their brand's Facebook page!
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3. 1. How To Schedule Posts In Advance
 Often, small businesses don't have time to send regular Facebook updates during the work
day. Luckily, Facebook has launched a tool that enables page administrators to schedule
updates.
 When you post a photo, video, offer, or status update, you will see a little clock symbol
below the update that lets you choose the exact time that your post will go live.
 This is the perfect tool to schedule all your posts in advance for the day or week. The one
word of caution is that interaction is also important, so it would be wise to jump back in to
answer queries from your fans and customers in your spare time. What this tool will do is
allow you to get back to work and possibly even enjoy a day off, or the whole weekend.
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4. 2. How To Understand Competitions
 This is the question that gets asked the most often: “What are the rules about
competitions on Facebook?”
 The thing is, most businesses see competitions as a way of gathering new “likes” and
fans quickly by offering prizes and asking people to either “like” the page or share
photos or other content.
 However, the rules state that you are “not allowed to use any native functionality within
Facebook for competitions.” That means that you can’t ask people to “like,” comment,
share, or do anything else on Facebook to enter a competition. It is aimed at cutting
down spam, and while it is annoying as a business page owner, it does prevent the
platform from mutating into a giant competition hub.
 You are allowed to run competitions on Facebook tabs, but to do that you will have to
either build your own app or get an app from a third-party site.
 Although competitions can be a great way of getting interaction on the page, for big
brands or businesses with a large budget it might not always be the best way of getting
new “likes.”
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5. 3. How To Run Competitions
 Once you’re aware of the rules of running a competition on Facebook, you can start
creating them. You need to make sure that you run competitions within "Apps For
Facebook," but there are many third-party apps that will help you run one on your
Facebook page. Among the most popular is Wildfire, which offers a lot of functionality,
but apps such as Snap App, Votigo, Woobox, and Strutta are also useful. What
functionality they provide will help you determine and shape the type of competition
you’re going to run.
 Once you decided upon the competition format, you need to look at promotion. You will
promote it through your own channels, but you need to decide whether you will run an
ad campaign to help promote it.
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6. 4. How To Invite Friends To Your Page
 This strategy is possibly the oldest way of getting “likes” to your page when you set it up
(although Facebook did remove this functionality at one stage before bringing it back).
Once you create your business page and have some content, head to the top of the page
where it says “Build Audience” and click on “Invite Friends.” This brings up a list of your
friends. If you think the page is relevant to some of them, ask them to “like” it and they will
be sent an invite.
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7. 5. How To Add Multiple Admins To The Page
 Your company may have a few people who manage the Facebook page. Rather than
sharing the one Facebook account, you can add multiple administrators.
 When clicking into your Facebook page, click "Edit Page" and then on "Manage
Admins." Once you’re there, you can add the new person either by selecting his or her
personal Facebook account or by sending that person an email invite. This works great
for small businesses with a few admins.
 However, be careful that when people leave the company they don't retain their admin
rights. Also, make sure you don’t have too many admins, because they have full control
of your Facebook page.
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8. 6. How To Manage Roles
 Facebook changed how brand pages work so that you can assign different roles to
different people. Previously, there were just admin roles. Now there are five different roles
to fill: insights analyst, advertiser, moderator, content creator, and manager. Each role has
different responsibilities, so depending on the size of your company, you may not use all
of them. However, if you have the luxury of letting employees take up different roles, you
can assign them and break up the workload.
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9. 7. How To Promote Your Updates
 Most people think that when they post an
update, photo, or offer, the amount of people
who “like” their page automatically see that
content. The truth is much different.
Facebook uses something that it calls
EdgeRank to decide who sees your content.
Because of EdgeRank, it would be normal
for only 10 to 15 percent of people who “like”
your page to actually see your content.
 To remedy this situation, you can use
Facebook’s advertising tool to get people to
see your content. Under each status update,
you will see a little button saying "Promote
This Post." Clicking on this, and paying
Facebook some money, will help your post
get seen by more people who “like” your
page. You wouldn’t do this with every post,
but it is a good way to push out important
content and updates that you want
everybody to see.
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10. 8. How To Understand Edgerank
 EdgeRank judges whether
brand posts show up in
people’s news feeds on the
basis of weight, affinity, and
time decay. So posts that are
made at peak hours and that
are popular will be more likely
to spread across your
Facebook network. It also
helps if your Facebook fans
regularly use and view your
page.
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11. 9. How To Change Users
 Maybe you want to comment on other pages as your company page. Or maybe you feel it’s
better to respond to someone through your personal profile. Either way, you have the option of
changing users at the top of your page. When you go into your brand page, you are normally
alerted that you are acting as the page and not yourself. To change it, go to "Voice" and it will
give you the option to change.
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12. 10. How To Set Up A Recommendations Box
 You have a comment box for fans and users, but a Recommendations box is one great
place to help build a rapport with followers. Recommendations are only made available
when a page provides a location, so you must give an exact address in the "About" section
before you gain access to it.
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13. 11. How To Target Posts
 When you’re sending an update, you can also target a specific demographic either through
language or location. To do this, click on the "Public" icon next to the "Post" button; you will
be prompted to enter which countries or languages you wish to target. If you want to target
multiple countries/languages, separate them with a comma. This is handy if you have a
local and international audience and want to post content locally.
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14. 12. How To Integrate WordPress Blogs With Facebook
 If you have a dedicated blog for your company and you use WordPress, you can easily tag
and post onto your own page and the brand pages you manage. You can also mention the
names of pages and friends when you make your blog live to alert them to your latest post.
This is useful if you want to help get your posts shared across the site.
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15. 13. How To Know When To Post
 Knowing when to post a status update is vital – you want them to reach as many people
as possible. Make sure you know your audience by looking at analytics and be sure to
experiment with different posting times to find out when you get the most reach.
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16. 14. How To Optimize Your Page For SEO Optimization
 Although it’s not your main site, you should still optimize your Facebook page because they
appear in search engines.
 There are numerous ways to optimize your page. Make sure you are using keywords in
your updates, on your "About" page, photos, links, and updates to help improve your
chances. There’s quite a lot that you can do to improve your page’s chances of appearing
on search engines.
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17. 15. How To Find Your Past Facebook Activity
 If you want to find a specific post, you can activate the "Activity" log by going into "Edit
page" at the top. Here you can see all actions relating to your page, including status
updates, images, tagged posts, and comments. You can also filter the log by clicking on
"All" at the right-hand side and selecting the content you want to see. All activity is
highlighted in chronological order.
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18. 16. How To Pin And Adjust Photos
 You can place an older post at the
top of your page by pinning it. To do
so, go into "Edit" and select "Pin to
Top." This will prioritize the post so it
will be the first thing people see
when they scroll down the page. You
also have the option of repositioning
photos. Select this option and you
can move the image around within
the frame.
 If you have a particularly interesting
topic or image, it’s well worth pinning
it to get more traction. Remember
that pinned posts will stay on top of
your Timeline for seven days, so be
sure to switch it around regularly.
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19. 17. How To Manage Your Page On The Go
 While there is a Facebook app
for iPhone and Android, the app
you want to download is
Facebook Pages. Practically a
condensed version of your page,
the app lets pages admins
manage their account away from
their computer. Here you can
respond to updates, check out a
brief overview of Insights, adjust
settings, and generally keep up
to date with any changes made
to the page.
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20. 18. How To Create Milestones
 If you want to add more content to your page and create a more engrossing experience,
Milestones are the way to go. Usually, Milestones are reserved for important moments in
your company’s lifetime. It’s good to highlight these with images of moments (such as when
the company was founded) to tell its story.
 This way, you add a human touch to the company, and those who go through your page will
become more invested in it. Remember that milestones can be presented in one- and two-
column formats.
 This example from Coca-Cola shows a testimonial from 1892, demonstrating that the
company has a rich heritage. Your business probably won’t go back as far, but it’s good to
flesh out your page and reward those who explore it.
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21. 19. How To Add Interests Lists And Page Owners
 Alongside the numerous other features you have on your page, there is the option to create
a featured “likes” list as well as link to the Facebook pages of page owners – a move that
can help improve subscriptions for that page. To add “likes” or page owners, simply go to
"Admin Panel," select "Update Info," and go to the "Featured" section. You can add more
featured “likes” and featured page owners that will appear on your page.
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22. 20. How To Remove Recent Posts By Others
 If your page is getting spammed by numerous users and it’s distracting people from your
main posts, you can get rid of the box entirely by going into "Admin Panel" and selecting
"Update Info." When that’s done, click "Manage Permissions" and unclick the box beside
"Post Visibility."
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23. 21. How To Merge A Facebook Fan Page & Personal Profile
 The line between business and pleasure on Facebook has been blurred for some time, but
users who want to change their personal pages into fan pages have been running into brick
walls. However, since March Facebook has offered users the opportunity to make such a
transition. All users have to do is go to "Create a Page."
 You can select which type of page you want to "migrate" to—business, brand, etc.—before
you make the final switch. And it will be final. You will no longer be able to use this page as
you usually would – your friends will become “likes” and you will lose all the personal details
including pages you had “liked.” You’ll have to start another personal page if you want to
use Facebook as you did, but you will have a strong foundation for your business on
Facebook if you make the switch.
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24. 22. How To Design Your Cover Photo
 A number of cover photo design apps have popped up online since the transition to Timeline.
Ideally, your cover image will be 851 pixels wide and 315 pixels tall, but it has to be at least
399 pixels wide. There are many apps that allow you to crop pictures to size and filter them
to your specifications from a range of devices.
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25. 23. How To Create A Facebook Offer
 Facebook Offers can get small businesses involved with Facebook and help them to spread
the word through easy offers and targeted advertising. Brands can create an offer by
heading to the "Offers" page and deciding on the type (online, in-store, combo) as well as
other specifications, such as a budget/limit and whether it’s a discount or a buy-one get-one
free offer, etc. Brands can then decide when to post the offer for the biggest impact and
target users who would be especially interested in their business. It’s a simple way for small
businesses to harness the social power of Facebook.
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26. 24. How To Use Facebook Advertising
 There are a number of ways to
advertise on Facebook. The
traditional ads focus on desktop
computer users and can be
found on the right-hand side of
the screen. However, with the
transition to mobile, sponsored
ads have now become the main
advertising feature. What
sponsored stories do is appear
directly within a news feed and
come in the form of stories and
accounts. If you’re thinking of
promoting your page this way
but you’re unsure how these
ads will appear, the company
has a demo tool to show you
how your ad will look.
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27. 25. How To Create Custom Tabs
 Custom tabs are a fun way for brands to personalize and fortify their Facebook pages. Log
in as a developer and click on the "Create a New App" button. You will have to create stand-
alone content that can be framed within the Facebook site. So if you have a pre-existing
page or site you would like to integrate with Facebook, you can do so. Just make sure it fits
Facebook’s dimensions and specifications.
 From there, the new tab will appear next to the tabs for photos, info, etc. as another
tributary of your Facebook page. It requires some skill at Web development, but custom
tabs will help you stand out.
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28. Stat Sources
 The Social Skinny
 Media Bistro
 Social Media Examiner
 Mashable
 Straight North, LLC
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29. The Anglum Group
The Anglum Group is a management consulting company that focuses on
delivering innovative cost-effective retail customer marketing solutions to
our clients. Specifically, we provide insight and expertise based upon our
many years of retail experience – allowing our clients to realize their
marketing objectives. We are not content just identifying the proper
course of action, we stay with the project until the benefit is realized.
The companies that we work with are leading retailers that are either
extending their existing customer capability or companies looking to
improve the return on their initial marketing technology investment. Our
emphasis is on customer understanding, customer strategy development
and marketing execution based upon industry best practices.
All of our staff are former retail professionals that have a blend of
Marketing and Technology skills who are adept at identifying and applying
proven practical approaches to achieve desired return on investment.
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30. The Anglum Group
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31. Scope of Practice
CRM Best Practices
Customer Identification – Multi-Channel
CRM Roadmap Development
Business Analytics
Program Strategy Database Assessment
RFP Management
Business Case Development
Loyalty Programs
Sports/Event Marketing
Privacy - US / International
Credit Card Partnership Marketing
Mobile Application and Program Development
Social Media
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32. Anglum Group Clients
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33. The Anglum Group LLC
3835 Susan Lane
Minnetonka, MN 55345
952.223.2000
www.anglumgroup.com