25 Marketing Tips in Under 140 Characters

25 Marketing Tips
in under 140 characters
twitter.com/@j_a_scheer

Don’t think about what you’re selling, think about what the market is buying.
STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Nothing is ever single-purpose – get creative about uses, formats, vehicles and distribution channels.

Avoid “me-too marketing” – build your plans based on biz need, not what your competitors are doing.

“That’s how we’ve always done it” isn’t a marketing strategy. Test your sacred cows. Make it your #NewYearResolution.

First impressions matter – make sure presentation and packaging match the offering. It’s a critical investment.

You are doing A/B testing right? Check out the great resource @WhichTestWon. #optimization

Set your project up for success – develop a creative brief to help your project stay organized, on time, and on budget.

Don’t confuse skills and tools. Quality #content & compelling delivery come first – the tool is just an enabler.

Make sure your #PowerPoint presentation tells a compelling story – outline first, THEN build your slides.

Find a #content balance between “free” for #SEO and gated for #leadgen – both are important.

No resources to create a full #infographic? 1-2 stats/charts can make a shareable graphic that tells a good story.

Need to freshen up your #leadgen #content? Instead of a lengthy white paper, create a to-the-point tip sheet.

#B2B writing doesn’t have to be boring. Make it easy for your audience: be clear, be concise, and be human. #content

Need new #content fast? Summarize an existing white paper and transform it into a handy checklist.

Maximize your content’s value: build a #content map to align your collateral w/the sales process (and ID holes).

Don’t let typos detract from your message. Proofreading out loud is the best way to catch errors. #content

Chunk up your long-form #content and re-purpose it for email, #socialmedia, and other channels.

Improve your product demos. Don't show features – tell your story with user scenarios that show how needs are met.

Don't skip #webinar rehearsal even if presenters know the topic cold; transitions can trip you up – practice makes perfect.

Don’t have the time/resources to manage a full-blown #webinar? Produce a short #podcast instead.

When it comes to #events, absolutely everything shapes the experience – do sweat the details.

#PPC ain’t cheap anymore. Invest in it as an ongoing program and continuously manage & optimize for max ROI.

Provide a reason to follow your #LinkedIn company page – use status updates to promote your news and #content.

Prospects don’t #search on your messaging – optimize based on how THEY think. #SEO #SEM

Maximize ROI from #PPC campaigns: don't just link to your home page – build targeted landing pages & track conversions. #SEM

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@j_a_scheer

25 Marketing Tips in Under 140 Characters

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