Benefits of PPC tools PPC or Pay-Per-Click tools play a vital role in paid search marketing. PPC tools have numerous incentives that can help you in the management of your campaigns and in order to be at the top of the list in the competition. 1. PPC tools allow you to create and manage your PPC campaigns and improve your PPC searches 2. With PPC tools, you can dig inside your competitor’s strategy by analyzing them. This can be done by inputting their website in the tool. With this, you can get detailed and accurate information about the keywords that your competitors are using, their landing pages and their ads with illustrated graphs 3. Get the ability to easily maintain and regulate your PPC campaigns 4. You can automate your campaigns and generate customized and branded reports for multiple accounts

2. Benefits of PPC tools
PPC or Pay-Per-Click tools play a vital role in paid
search marketing. PPC tools have numerous incentives
that can help you in the management of your campaigns
and in order to be at the top of the list in the competition.
1. PPC tools allow you to create and manage your PPC
campaigns and improve your PPC searches
2. With PPC tools, you can dig inside your competitor’s
strategy by analyzing them. This can be done by
inputting their website in the tool. With this, you can get
detailed and accurate information about the keywords
that your competitors are using, their landing pages and
their ads with illustrated graphs
3. Get the ability to easily maintain and regulate your PPC
campaigns
4. You can automate your campaigns and generate
customized and branded reports for multiple accounts

3. PPC Tools
Google Adwords - Editor
If you want to check info on a huge list of URLs (like
Domain Authority, number of backlinks, whois
information, social shares and readability), URL Profiler
is the best tool on the market to get the job done.
===
Google Adwords - Planner
Keyword Planner is like a workshop for building new
Search Network campaigns or expanding existing ones.
You can search for keyword and ad group ideas, get
historical statistics, see how a list of keywords might
perform, and even create a new keyword list by
multiplying several lists of keywords together.
===
Bing ads editor
Save time and improve the performance of your search
marketing campaigns. When you download Bing Ads
Editor for Mac or Windows, you'll get an intuitive and
simple desktop application that streamlines your search
campaign management — online or offline.
===
Google developers - Scripts

4. AdWords scripts provide a way to programmatically
control your AdWords data using simple JavaScript in a
browser-based IDE. You can use scripts to automate
common procedures or interact with external data—for
one to many AdWords accounts.
===
Word stream google adwords
Grade Your Google AdWords Performance. Find out
where you stand in 1 minute, using your AdWords
account
===
Bing ads intelligence
Bing Ads Intelligence is a powerful keyword research
tool that allows you to build and expand on your
keyword lists using the familiar Microsoft Office Excel
interface. It enables you to easily gauge the
performance of relevant keywords on the Bing Network,
and then apply those insights to improve your keyword
selection and campaign performance.
===
Training seo book
the top ranked online SEO training program, which
includes over 100 training modules, has been well
referenced around the world, & is currently being used
as course material for accredited college courses in
internet marketing.
===

5. Tools webmasters - phrase builder
Phrase Builder tool gets phrases from the first set of
phrases one by one and creates new phrases by
concatenation with phrases from the second set of
phrases.
===
Soovle
A customizable engine that provides the suggestion
services from all the major providers in one place.
Soovle does not crawl the net - all services and their
content are the property of the respective providers. A
keyword research tool.
===
Convertable
Convertable is a free web tool that can be used on any
site and lets you see the analytical data on each
individual form submitted. This means that it is now
possible to continue to track those leads through the
sales and purchase process.
===
Uber suggest
Ubersuggest combines Bing and other keyword
suggestion tools to give you a lot of long tail keyword
phrases to play with.
===

6. Perry marshall split tester
Perry Marshall Split Tester is a clever little tool that
gives you the real lowdown on a mathematical principle
called "Statistical Significance."
===
Word stream landing page
The ultimate goal of PPC landing page optimization is to
build pages that better engage your target audience so
you can drive more leads through paid search. In a
nutshell, landing page optimization leads to more
conversions, which raises the ROI of your PPC
marketing campaigns.
===
Net vantage marketing
Netvantage Marketing is a search engine marketing
consulting company providing search engine
optimization, social media consulting, ppc management,
and web analytics.

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