Rainbow technology enables storing up to 450 GB of data on a single sheet of paper using colored dots in geometric patterns to represent bits. It converts files into rainbow symbols according to a set of algorithms. Compared to DVDs that can only store 4.7 GB, this technique allows over 100 times more data to be stored on biodegradable paper at a fraction of the cost of plastic storage devices, helping reduce e-waste. However, data on paper is also at risk of fading over time.