This document provides an overview of 22@Barcelona, an innovation district in Barcelona, Spain. It discusses the history and development of 22@Barcelona, from its origins as an industrial area in the 19th century to its transformation into a hub for knowledge-based industries and innovation starting in the late 1990s. The summary highlights that 22@Barcelona covers 198 hectares and aims to create a compact, walkable innovation center with new housing, green spaces, and infrastructure to support clusters in fields like ICT, media, energy, and medical technology. As of 2009, over 44,000 new jobs and 1,500 companies had been created in 22@Barcelona as a result of its urban planning and business support programs

1. 22@Barcelona, the innovation district 22@Barcelona – The InnovationDistrict Josep M. Piqué

2. Agenda 0 1 2 3 4 5 6 7 Framework 22@Barcelona: Where 22@Barcelona: History 22@Barcelona: The Innovation District 22@Barcelona: Urbanism 22@Barcelona: Economics 22@Barcelona: Social Q&A

3. Framework 0

4. Knowledge Innovation Knowledge Infrastructure Knowledge-based Economy Economy Geography Political Economy Source: Loet Leydesdorff & Martin Meyer. 2003.

5. TRIPLE HELIX. Local & Global Innovation System Government University Industry Source: Henry Etzkowitz & Loet Leydesdorff, 2000.

6. I+I International Innovation Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007.

7. Cluster Model

8. Born Global Companies University Industry Government Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.

9. The Ecology of Innovation Research Universities Good Business Climate Entrepreneurs Good Food, Wine and Coffee The RegionalEconomy AngelInvestors Highly TrainedWorkforcewith Global Access Venture Capital Good Infrastructure(Social and Physical) Source: The Ecology of Innovation, Tapan Munroe, 2008

10. Talent: Who is your city? Source: Richard Florida, 2008

11. STREAM T-Economy TALENT ATTRACTION INTERNATIONAL T T T TALENT RETENTION PERFORMANCE CREATION AND DEVELOPMENT TALENT LOCAL Source: Xavier Marcet and Roser Salvat, 2009

12. 22@Barcelona: Where 1

13. Among the main European capitals

14. Barcelona’s Metropolitan Area

15. The Barcelona’s eastern transformation Sagrera AVE Forum 2004 22@Barcelona Olympic Village 1992

16. 22@Barcelona: History 2

17. 22@Barcelona, included in the Ensanche’s plan (1859)

18. 1986 - 1992: the opening of the waterfront

19. 1996 - 1999: the opening of Diagonal Avenue February 1999 February 1996

20. 1860 - 1960: the “Catalan Manchester”

21. 1960 - 1990: obsolescence and degradation

22. 22@Barcelona: the innovation district 3

23. An urban renovation strategy. A new model of making city The answer to a necessity: the Knowledge Economy 1998: the debate about the future of the industrial areas

24. Phase 1 Phase 2 Phase 3 Corporate Environment Projects Physical Environment Town Planning Building Infrastructure Personal Environment Relationship space Conceptual model

25. Value chain Talent Attraction Retention Development Creation Company Promotion Location Coaching Growth Innovation Science Technology Company Market Urbanism Planning Management Infrastruct. Construction

26. The 22@ Plan, a new model of compact city @ activities Green spaces Industrial heritage Avanced infrastructures Social housing 7@ facilities New mobility model Revitalization public spaces

27. 22@ Barcelona: Urbanism 4

29. Housing, facilities and servicesThe scale of 22@Barcelona

30. … 2008 … 2000 2001 … … 2003 … … 2004 … … 2005… … 2006 … Compact city, with publicly owned land, fully urbanised and offering excellent infrastructure, providing many more jobs in the field of knowledge intensive activities Industrial land, little used or in complete disuse, 100% privately owned, and part yet to be urbanised Corporate Projects, clusters Urban Planning Urban Management Construction Infrastructures The urban planning process (2001-2010)

31. SOCIAL HOUSING 2’7 - @ ACTIVITIES 2’2 - 2 - URBAN PRODUCTIVE ACTIVITIES Build ability: m² of ceiling/m² of land INDUSTRIAL ACTIVITIES CODE 22a CODE 22@ Urban planning. Density Increase density: Balance public and private benefits:

32. Public space renewal New energy networks New mobility plan Selective pneumatic waste collection New heating and cooling system Underground galleries Special infrastructures plan

33. 22@ Barcelona: Economics 5

34. Urban clusters Cluster strategies Transversal programs ICT MEDIA ENERGY MEDTECH DESIGN Clusters policy Entrepreneurship Services for companies Internationalization Community of professionals Relation between clusters Marketing

35. Leadership of projects: current situation and forecast 22@Barcelona: Clusters & activities Companies Entrepreneurs Institutions Specific spaces Universities Dissemination spaces Technological centers Residences Incubators Other services

36. Media: Barcelona Media Park Companies MediaPro, Lavinia, Cromosoma… Institutions RNE, CAC, Barcelona TV… Specifics spaces Audiovisual Production Centre (PBM) Universities UPF, UB, UOC Technological centers Barcelona Media-Innovation Centre Incubators Media-TIC Building Residences Melon District / Ciutadella Dissemination Media Factory

37. ICT: Network of R+D centres related to ICT Companies T-Systems, Indra, Telefónica Institutions CMT, FBD, Localret, AENOR Specifics spaces Interface building, Media-TIC building Universities UB, UPC, La Salle Technological centers Technological ICT Center Incubators Media-TIC building Residences Melon District Dissemination ICT House

38. Media & ICT Cluster: 2006 - 2010 BARCELONA ACTIVA AGBAR TOWER RBA HQ. IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,… GREEN AREAS RNE INDRA AUDIOVISUAL PRODUCTION CENTRE INTERFACE BUILDING: IMI, Indra & AENOR COMMUNICATION FACULTY (UPF) T-SYSTEMS HQ. & BARCELONA DIGITAL VILA CASAS MUSEUM OF CONTEMPORARY ART BARCELONA TV MEDIA-TIC BUILDING SUBSIDIZED HOUSING

39. Energy: Interuniversity Campus of Besòs Companies Endesa, Ecotècnia, Agbar Institutions ITER, BCN Chamber of Commerce Specifics spaces Campus Offices Universities UB, UPC Technological centers IREC b_TEC Incubator Incubators Residences b_TEC Residence Dissemination Campus services

40. Medical Technologies - MedTech Companies Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine Institutions CatSalut, Blood Bank, BIOCAT Specifics spaces Health Building, BIO Enterprise Park Universities UB, UPC, Official Nursing College Technological centers 22@MedTech Health Building Incubators Residences Nido Dissemination Health Building

41. Design Companies G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design Institutions BCD Specifics spaces Palo Alto, PBM, Hub Design Universities University of Vic, UPC, IAAC Technological centers KIM BCN Media-TIC, “Projecte Bressol” (textile) Incubators Residences Melon District / Ciutadella Dissemination Hub Design

42. 22@ Spaces. Engines of transformation MedTech Media ICT Energy

43. Cluster’s leader agents

44. 10 universities: 25,000 students UPF COMUNICATION UOC SAE INSTITUTE IL·3 HEALTH BUILDING B_TEC, UPC UNIVERSITY EMAV ART CENTER COLLEGE OF DESIGN BAU UPF CIUTADELLA SCHOOL OF PROFESSIONAL & EXECUTIVE DEVELOPMENT (UPC)

45. 4 residences: more than 800 beds NIDO RESIDENCE CIUTADELLA RESIDENCE b_TEC RESIDENCE MELON DISTRICT RESIDENCE

46. 9 R+D+i & technological centres BARCELONA MEDIA INNOVATION CENTER ICT TECHNOLOGICAL CENTER KIM BCN IREC BIOMEDICAL RESEARCH PARK LEITAT TECHNOLOGICAL CENTER HEALTH BUILDING ORANGE R+D TELEFONICA R+D ALSTOM R+D

47. New jobs in 22@Barcelona since 2000 (Accumulated data at 12.31.2009 in number of employers) New companies installed in the district since 2000 (December2009) (December2009) Employees of companies already located or in process to be installed Companies already located or in process to be installed 44.600 1.502 41’8% newly created ICT 26% Design 24% Media 11% Others % Energy 4% MedTech 5% New companies and new jobs at 22@Barcelona (Accumulated data at 12.31.2009 in number of companies) 61,7 %

48. Spaces and Infrastructures Innovation and Technology Clusters and Market access Public Financing Private Investment Talent Networking 22@ PLUS Bussines Services

52. Symposium on Urban Clusters

59. 22@ Barcelona: Social and Cultural 6

61. Actions of direct communication

62. Support to initiatives of the district

63. 22@Staying in company

64. International Community: IN22@

65. Access to education

66. Relationship spaces

67. Networking: 22@Update Breakfast,…

68. 22@VoluntariatIncrease of the belonging feeling Creation of the community 22@ Pride to work/live in 22@

70. New multimedia classrooms

71. Computer recycling network

72. Families on line

73. Discovering Sant Martí District

74. CreaTalent

75. 22@FP

76. 22@Becat

77. MITSpain

78. 22@Master/22@DegreeSponsorship and participation in the neighbourhood activities Direct communication actions Neighbours needs analysis

79. The City as Externality: Art, Culture and Technology creation 22@ Cultural Factories Old Factories as Public Space for Art, Culture and Technology creation. www.hangar.org www.laescocesa.org La Escocesa Can Ricart

80. Q & A 7

81. www.22barcelona.com