Catalonia and Barcelona have become an important economic hub in Europe due to its highly qualified workforce, strategic geographic location, and top-notch infrastructure. The design sector is a key industry for Barcelona and Catalonia, as the region is home to many of Spain's largest design companies and universities, as well as professional design associations. Barcelona offers a variety of advantages for companies, including its location, transportation network, large economic region, successful foreign investment, international recognition, skilled human resources, high quality of life, and major urban development projects, making it an attractive place to invest in the design sector.
The document discusses the media sector in Barcelona and Catalonia. It provides 10 reasons why the media sector is favorable in the region, including:
1) It is a powerful sector that represents 5% of employment and 4% of GDP in Catalonia.
2) Universities and research centers attract and train talent, with over 300,000 students studying relevant fields.
3) Top facilities like Parc Barcelona Media are being constructed, which will be a hub for collaboration between companies, universities, and citizens focused on innovation in the media sector.
The document discusses the biotechnology sector in Barcelona and Catalonia, Spain. It highlights that Barcelona and Catalonia have a large biotechnology presence due to:
1) Major national and foreign pharmaceutical companies being located there.
2) A network of cutting-edge hospitals that collaborate closely with biotech companies through clinical trials and research.
3) Talented biotech workforce and supportive environment for entrepreneurship, innovation, and new company creation.
The energy sector in Barcelona and Catalonia is an important economic driver for the region. Barcelona has become a leader in Spain for renewable energy and sustainability initiatives. Several factors contribute to Barcelona's prominence in energy, including strong promotion of renewable technologies, a focus on energy efficiency, new infrastructure projects, and large energy companies headquartered in Catalonia. Research and manufacturing related to energy also help make the sector a major part of the regional economy.
The document provides information about the ICT sector in Barcelona and Catalonia. It discusses 10 reasons to invest in ICT in the region, including Barcelona's position as a digital city with high ICT penetration rates, the concentration of over 1,700 ICT companies in the area, and the availability of infrastructure, innovation networks, and knowledge generation centers to support the sector. It also highlights the culture of innovation and entrepreneurship, public institution support for ICT promotion, important ICT projects, future sector potential, and the culture of networking and adaptation to change that make Barcelona an attractive location for ICT investment.
The document summarizes the 22@ Barcelona Plan for transforming 200 hectares of former industrial land in Barcelona's city center into an innovative district focused on knowledge-intensive activities. Key points include:
- Creating new areas for businesses, housing, green space and amenities to improve quality of life and the workplace.
- Establishing the area as a center for science, technology and culture to make Barcelona one of the world's most dynamic cities.
- Fostering collaboration between professionals, institutions, residents and organizations in the district.
- Adapting the old industrial area over 20 years through a new dense, diverse and flexible city model that balances uses.
The Ciutat Vella district of Barcelona underwent major regeneration from the 1970s-2000s to address urban decay and social issues. [1] Key aspects of the regeneration included developing cultural and university facilities, restoring historic buildings, creating new public spaces, renovating infrastructure, and increasing housing and economic activity through restoration initiatives and strategic plans. [2] Ongoing challenges include preventing gentrification, achieving social cohesion, and promoting diversity and community participation in planning. [3] Barcelona continues working towards sustainability and quality of life through approaches like superblocks that improve public space, mobility, and urban biodiversity.
Catalonia and its capital Barcelona have become an important economic hub in Europe, driven by a highly skilled workforce, strategic location, and top-notch infrastructure. Barcelona is consolidating its position as one of Europe's principal metropolises and focuses on innovative, strategic sectors like Media. The Media sector is a key sector for Barcelona and Catalonia due to the presence of major Spanish producers and businesses headquartered in the city, making it a benchmark for Media development and exploitation in Spain.
Barcelona is one of the largest urban areas in Europe, with over 1.6 million residents in the city and nearly 5 million in the surrounding metropolitan area. The city is diverse and cosmopolitan, with around 18% of residents being foreign citizens. Barcelona has a knowledge-based economy and is a leader in Spain in areas like entrepreneurship, innovation, and exports. It also has a strong tourism industry and is a top destination for trade fairs and conferences.
The document discusses the media sector in Barcelona and Catalonia. It provides 10 reasons why the media sector is favorable in the region, including:
1) It is a powerful sector that represents 5% of employment and 4% of GDP in Catalonia.
2) Universities and research centers attract and train talent, with over 300,000 students studying relevant fields.
3) Top facilities like Parc Barcelona Media are being constructed, which will be a hub for collaboration between companies, universities, and citizens focused on innovation in the media sector.
The document discusses the biotechnology sector in Barcelona and Catalonia, Spain. It highlights that Barcelona and Catalonia have a large biotechnology presence due to:
1) Major national and foreign pharmaceutical companies being located there.
2) A network of cutting-edge hospitals that collaborate closely with biotech companies through clinical trials and research.
3) Talented biotech workforce and supportive environment for entrepreneurship, innovation, and new company creation.
The energy sector in Barcelona and Catalonia is an important economic driver for the region. Barcelona has become a leader in Spain for renewable energy and sustainability initiatives. Several factors contribute to Barcelona's prominence in energy, including strong promotion of renewable technologies, a focus on energy efficiency, new infrastructure projects, and large energy companies headquartered in Catalonia. Research and manufacturing related to energy also help make the sector a major part of the regional economy.
The document provides information about the ICT sector in Barcelona and Catalonia. It discusses 10 reasons to invest in ICT in the region, including Barcelona's position as a digital city with high ICT penetration rates, the concentration of over 1,700 ICT companies in the area, and the availability of infrastructure, innovation networks, and knowledge generation centers to support the sector. It also highlights the culture of innovation and entrepreneurship, public institution support for ICT promotion, important ICT projects, future sector potential, and the culture of networking and adaptation to change that make Barcelona an attractive location for ICT investment.
The document summarizes the 22@ Barcelona Plan for transforming 200 hectares of former industrial land in Barcelona's city center into an innovative district focused on knowledge-intensive activities. Key points include:
- Creating new areas for businesses, housing, green space and amenities to improve quality of life and the workplace.
- Establishing the area as a center for science, technology and culture to make Barcelona one of the world's most dynamic cities.
- Fostering collaboration between professionals, institutions, residents and organizations in the district.
- Adapting the old industrial area over 20 years through a new dense, diverse and flexible city model that balances uses.
The Ciutat Vella district of Barcelona underwent major regeneration from the 1970s-2000s to address urban decay and social issues. [1] Key aspects of the regeneration included developing cultural and university facilities, restoring historic buildings, creating new public spaces, renovating infrastructure, and increasing housing and economic activity through restoration initiatives and strategic plans. [2] Ongoing challenges include preventing gentrification, achieving social cohesion, and promoting diversity and community participation in planning. [3] Barcelona continues working towards sustainability and quality of life through approaches like superblocks that improve public space, mobility, and urban biodiversity.
Catalonia and its capital Barcelona have become an important economic hub in Europe, driven by a highly skilled workforce, strategic location, and top-notch infrastructure. Barcelona is consolidating its position as one of Europe's principal metropolises and focuses on innovative, strategic sectors like Media. The Media sector is a key sector for Barcelona and Catalonia due to the presence of major Spanish producers and businesses headquartered in the city, making it a benchmark for Media development and exploitation in Spain.
Barcelona is one of the largest urban areas in Europe, with over 1.6 million residents in the city and nearly 5 million in the surrounding metropolitan area. The city is diverse and cosmopolitan, with around 18% of residents being foreign citizens. Barcelona has a knowledge-based economy and is a leader in Spain in areas like entrepreneurship, innovation, and exports. It also has a strong tourism industry and is a top destination for trade fairs and conferences.
Barcelona Growth Agency aims to promote Barcelona as a city oriented towards economic and business growth. It brings together public and private representatives to coordinate policies and measures to develop the city over the next few years. The agency provides companies access to Barcelona's resources and strengths, such as its internationally recognized brand, economic open data, talent pool, and facilities like the MediaTic building and free zone for starting businesses without taxes. It offers a one-stop-shop for companies to easily access services, funding, and support settling in Barcelona. The goal is to position Barcelona as the best environment for companies' economic and business growth.
The document summarizes the Smart City Expo World Congress (SCEWC), which is described as the world's leading event for the smart city industry. SCEWC brings together urban representatives, thought leaders, businesses, and investors to share knowledge and do business related to smart cities. It features exhibitions, presentations, workshops and awards. The 2015 event was to take place from November 17-19 in Barcelona, Spain and include keynote speeches, panel discussions, and demonstrations of smart city solutions.
1. The document analyzes the economic indicators and trends of municipalities surrounding the B-30 toll-free motorway in Barcelona.
2. Knowledge-intensive companies in the area are concentrated in Terrassa, Sabadell-Barberà-Cerdanyola, and Sant Cugat. Knowledge-intensive manufacturing is located at both ends of the B-30 motorway.
3. The B-30 area accounts for around half of R&D spending, a quarter of patents, and a fifth of scientific articles in the broader Barcelona region, reflecting the role of universities in driving innovation in the region.
Barcelona is a dynamic economic center in Spain and Europe, with over 1.6 million inhabitants in the city and 5 million in the surrounding metropolitan region. It has a diverse economy focused on business services, real estate, collective services, industry, and retail. Barcelona promotes strategic industries like media, ICT, biotech, and design, and is a leader in research and innovation with many universities and creative/knowledge workers. The city has over 450,000 companies, mainly SMEs, and a low startup time of just 48 hours, demonstrating its flexibility and entrepreneurial spirit.
The document summarizes information about the B30 area, a 50 km stretch of road running through 23 municipalities in the Barcelona-Lyon mega-region of Spain. It discusses the B30 area's role as an economic driver with over 1 million people, 30,000+ companies, and high levels of innovation including many research centers and universities. The goal is to map out a strategy for cooperation between different stakeholders to further develop the B30 area's industrial and technological potential and transition to a more sustainable, post-carbon economy.
This document discusses reasons to invest in the design sector in Barcelona and Catalonia. It highlights Barcelona's large-scale design projects, concentration of design talent and associations, role as a model for accessibility, strength in retail, hotels, and restaurants, strong design training and management, and supportive design system and policies. Barcelona is positioned as a leader in the global design industry and an attractive location for design firms and students.
Revista Econòmica de Catalunya nº 64: Knowledge Economy and TerritoryBarcelona Activa
The current issue of the Revista Econòmica de Catalunya, published together with the Col·legi d'Economistes, is dedicated to the 22@district in its 10th anniversary.
The document provides information about the ICT sector in Barcelona, highlighting 10 strong points:
1. Barcelona is a leader in ICT take-up in Southern Europe, with higher rates of adoption than Spain and EU averages.
2. Barcelona has extensive ICT infrastructure, including a fiber optic network, corporate network, and municipal Wi-Fi network.
3. The ICT sector is concentrated in Barcelona, with over 2,150 ICT companies, 210 technology parks, and research facilities.
Barcelona-Catalonia: The Mediterranean Innovation HubMiqui Mel
Barcelona-Catalonia is the commitment of the Government of Catalonia -through Incasòl- and
the Barcelona City Council to promote strategic new projects. Its aim is to obtain a new city model
related to the knowledge economy, positioning Barcelona and Catalonia as innovation hubs with
powerful knowledge centers and intensive mobility infrastructures.
Source: Barcelona-Catalonia.
Data: October 2012.
The Design sector is a strategic industry for Barcelona and Catalonia. Barcelona has a large concentration of design talent and companies, top training programs in design, and supports the sector through large projects and associations. The region has become a European hub for design due to its accessible city model, integration of design in commerce and hospitality, and reputation as a center for corporate design centers and innovation.
Barcelona has maintained a solid competitive position among top European cities despite the global economic recession. In 2009, Barcelona recovered its position as the fourth best city for businesses in Europe. It also remained the top city for quality of life for workers and made the most progress. The city is dealing with the recession through high investment, support for companies and job creation, and maintaining its long-term strategy for a new economic growth model based on knowledge, creativity, innovation and sustainability. Proactive measures by the city have helped it weather the difficult economic circumstances.
Barcelona is strongly committed to design as one of its strategic sectors, it being a driving force behind the economy, knowledge, innovation and entrepreneurship. Design has become a key feature in the strategies of companies, organizations and public bodies. Being different, innovative and competitive in a globalized world that demands the integration of sustainable criteria calls for successful design management.
22@ Barcelona is a project that aims to fully integrate Barcelona in the new technological revolution of the knowledge economy. The Poblenou district, the main hub of Spanish industrialization during the 19th century, is today setting itself up as the leading economic and technological platform in Barcelona and Catalonia.
http://socratesarchitects.com
Presentation 22@Barcelona The Innovation District22arrobabcn
22@Barcelona is an innovation district in Barcelona that was established on former industrial land. It aims to transition the area into a center for knowledge-based industries and economic activity. The district promotes clusters of firms in fields like media, ICT, bioscience, energy, and design. It provides infrastructure, talent programs, and an urban environment to support company growth and innovation through collaboration between universities, industry, and government.
22@ Barcelona 2000-2015: Barcelona's innovation districtBarcelona Activa
This report presents an evaluation of the milestones reached in Barcelona's 22@ innovation district from the moment of its conception and implementation up until the present.
Barcelona is a major economic hub in Europe located in Spain. It has a population of over 1.6 million people and its metropolitan region has a population of nearly 5 million, representing 10.2% of Spain's total population. Barcelona has a diverse economy driven by sectors like education, health, commerce, tourism, and technology. It is an international city with 16.3% of residents being foreign nationals. The city and region have strong economic growth and GDP per capita above the EU average.
The food industry in Barcelona and Catalonia is an important economic sector. Catalonia leads Spain in food production, accounting for 23% of total sales. Barcelona plays a key role and has positioned itself as a benchmark region for the food and beverage industry. The sector generates over 78,500 jobs and 20.5% of employment in the Spanish food industry. Barcelona offers food companies opportunities to identify trends, develop innovations, and access major trade fairs, positioning it as a center for the industry.
The agri-food industry is very important to Catalonia and Barcelona's economy. It accounts for 15.7% of all net sales in Catalan industry and employs 78,100 people, representing 20.4% of total employment in the industry in Spain. Barcelona has close ties to the agri-food industry, with 10,000 jobs and 370 companies located there. The main branches are other food products, beverages, dairy, and meat industries. Catalonia and Barcelona are a benchmark for the agri-food industry due to the large cluster of companies, research centers, and trade shows that drive innovation in the sector.
Barcelona is a major economic center in Europe with over 1.6 million inhabitants. It has a diverse economy focused on services, industry, trade, and emerging sectors like biotechnology and renewable energy. Barcelona attracts entrepreneurs and foreign investment due to its highly educated workforce, world-class universities, and high quality of life. It is also a global leader in tourism, hosting over 6 million visitors annually for its conferences, trade shows, and cultural and natural attractions.
Humans of cities case study - 15 Humans of city Facebook pages(Humans of New...Eunsuk Choi
“Imagine All The People who help the people”
We have studied 15 Facebook pages of ‘Humans of city’ across the world.
It includes New York, Amsterdam, Sydney, Rome, Berlin, Paris, India,
Edinburgh, London, Mumbai, Tokyo(abroad), Jinju, Seoul, Bundang, and Cheongju(South Korea). Of course, it does not mean all the Humans of cites.
Firstly, ‘Humans of New York(HONY)’ page was started by Brandon Stanton in 2010,
and the page inspired lots of people across the world. Since then, Humans of city series flourished including Humans of London, Humans of Paris, Humans of India,
Humans of Jinju and so on. What a marvelous effect! Thanks to Brandon!
We have studied Humans of 14 cities on Facebook for preparing our Humans of Cheongju(HOC) project which was started by 37 students(4 teams) in Cheongju University.
Thanks to all the students and the people who have created and helped HOC project.
Special thanks to Jiwon Uh and Richard Bozidar Prepolec who support us by translating the postings.
I hope this would give a small hand to whom want to prepare Humans of her/his city someday.
Like John Lennon’s Imagine, “I hope some day you’ll join us and the world will live as One”.
from Eunsuk Choi (HOC Project Designer), Cheongju University HOC Project Team
Barcelona Growth Agency aims to promote Barcelona as a city oriented towards economic and business growth. It brings together public and private representatives to coordinate policies and measures to develop the city over the next few years. The agency provides companies access to Barcelona's resources and strengths, such as its internationally recognized brand, economic open data, talent pool, and facilities like the MediaTic building and free zone for starting businesses without taxes. It offers a one-stop-shop for companies to easily access services, funding, and support settling in Barcelona. The goal is to position Barcelona as the best environment for companies' economic and business growth.
The document summarizes the Smart City Expo World Congress (SCEWC), which is described as the world's leading event for the smart city industry. SCEWC brings together urban representatives, thought leaders, businesses, and investors to share knowledge and do business related to smart cities. It features exhibitions, presentations, workshops and awards. The 2015 event was to take place from November 17-19 in Barcelona, Spain and include keynote speeches, panel discussions, and demonstrations of smart city solutions.
1. The document analyzes the economic indicators and trends of municipalities surrounding the B-30 toll-free motorway in Barcelona.
2. Knowledge-intensive companies in the area are concentrated in Terrassa, Sabadell-Barberà-Cerdanyola, and Sant Cugat. Knowledge-intensive manufacturing is located at both ends of the B-30 motorway.
3. The B-30 area accounts for around half of R&D spending, a quarter of patents, and a fifth of scientific articles in the broader Barcelona region, reflecting the role of universities in driving innovation in the region.
Barcelona is a dynamic economic center in Spain and Europe, with over 1.6 million inhabitants in the city and 5 million in the surrounding metropolitan region. It has a diverse economy focused on business services, real estate, collective services, industry, and retail. Barcelona promotes strategic industries like media, ICT, biotech, and design, and is a leader in research and innovation with many universities and creative/knowledge workers. The city has over 450,000 companies, mainly SMEs, and a low startup time of just 48 hours, demonstrating its flexibility and entrepreneurial spirit.
The document summarizes information about the B30 area, a 50 km stretch of road running through 23 municipalities in the Barcelona-Lyon mega-region of Spain. It discusses the B30 area's role as an economic driver with over 1 million people, 30,000+ companies, and high levels of innovation including many research centers and universities. The goal is to map out a strategy for cooperation between different stakeholders to further develop the B30 area's industrial and technological potential and transition to a more sustainable, post-carbon economy.
This document discusses reasons to invest in the design sector in Barcelona and Catalonia. It highlights Barcelona's large-scale design projects, concentration of design talent and associations, role as a model for accessibility, strength in retail, hotels, and restaurants, strong design training and management, and supportive design system and policies. Barcelona is positioned as a leader in the global design industry and an attractive location for design firms and students.
Revista Econòmica de Catalunya nº 64: Knowledge Economy and TerritoryBarcelona Activa
The current issue of the Revista Econòmica de Catalunya, published together with the Col·legi d'Economistes, is dedicated to the 22@district in its 10th anniversary.
The document provides information about the ICT sector in Barcelona, highlighting 10 strong points:
1. Barcelona is a leader in ICT take-up in Southern Europe, with higher rates of adoption than Spain and EU averages.
2. Barcelona has extensive ICT infrastructure, including a fiber optic network, corporate network, and municipal Wi-Fi network.
3. The ICT sector is concentrated in Barcelona, with over 2,150 ICT companies, 210 technology parks, and research facilities.
Barcelona-Catalonia: The Mediterranean Innovation HubMiqui Mel
Barcelona-Catalonia is the commitment of the Government of Catalonia -through Incasòl- and
the Barcelona City Council to promote strategic new projects. Its aim is to obtain a new city model
related to the knowledge economy, positioning Barcelona and Catalonia as innovation hubs with
powerful knowledge centers and intensive mobility infrastructures.
Source: Barcelona-Catalonia.
Data: October 2012.
The Design sector is a strategic industry for Barcelona and Catalonia. Barcelona has a large concentration of design talent and companies, top training programs in design, and supports the sector through large projects and associations. The region has become a European hub for design due to its accessible city model, integration of design in commerce and hospitality, and reputation as a center for corporate design centers and innovation.
Barcelona has maintained a solid competitive position among top European cities despite the global economic recession. In 2009, Barcelona recovered its position as the fourth best city for businesses in Europe. It also remained the top city for quality of life for workers and made the most progress. The city is dealing with the recession through high investment, support for companies and job creation, and maintaining its long-term strategy for a new economic growth model based on knowledge, creativity, innovation and sustainability. Proactive measures by the city have helped it weather the difficult economic circumstances.
Barcelona is strongly committed to design as one of its strategic sectors, it being a driving force behind the economy, knowledge, innovation and entrepreneurship. Design has become a key feature in the strategies of companies, organizations and public bodies. Being different, innovative and competitive in a globalized world that demands the integration of sustainable criteria calls for successful design management.
22@ Barcelona is a project that aims to fully integrate Barcelona in the new technological revolution of the knowledge economy. The Poblenou district, the main hub of Spanish industrialization during the 19th century, is today setting itself up as the leading economic and technological platform in Barcelona and Catalonia.
http://socratesarchitects.com
Presentation 22@Barcelona The Innovation District22arrobabcn
22@Barcelona is an innovation district in Barcelona that was established on former industrial land. It aims to transition the area into a center for knowledge-based industries and economic activity. The district promotes clusters of firms in fields like media, ICT, bioscience, energy, and design. It provides infrastructure, talent programs, and an urban environment to support company growth and innovation through collaboration between universities, industry, and government.
22@ Barcelona 2000-2015: Barcelona's innovation districtBarcelona Activa
This report presents an evaluation of the milestones reached in Barcelona's 22@ innovation district from the moment of its conception and implementation up until the present.
Barcelona is a major economic hub in Europe located in Spain. It has a population of over 1.6 million people and its metropolitan region has a population of nearly 5 million, representing 10.2% of Spain's total population. Barcelona has a diverse economy driven by sectors like education, health, commerce, tourism, and technology. It is an international city with 16.3% of residents being foreign nationals. The city and region have strong economic growth and GDP per capita above the EU average.
The food industry in Barcelona and Catalonia is an important economic sector. Catalonia leads Spain in food production, accounting for 23% of total sales. Barcelona plays a key role and has positioned itself as a benchmark region for the food and beverage industry. The sector generates over 78,500 jobs and 20.5% of employment in the Spanish food industry. Barcelona offers food companies opportunities to identify trends, develop innovations, and access major trade fairs, positioning it as a center for the industry.
The agri-food industry is very important to Catalonia and Barcelona's economy. It accounts for 15.7% of all net sales in Catalan industry and employs 78,100 people, representing 20.4% of total employment in the industry in Spain. Barcelona has close ties to the agri-food industry, with 10,000 jobs and 370 companies located there. The main branches are other food products, beverages, dairy, and meat industries. Catalonia and Barcelona are a benchmark for the agri-food industry due to the large cluster of companies, research centers, and trade shows that drive innovation in the sector.
Barcelona is a major economic center in Europe with over 1.6 million inhabitants. It has a diverse economy focused on services, industry, trade, and emerging sectors like biotechnology and renewable energy. Barcelona attracts entrepreneurs and foreign investment due to its highly educated workforce, world-class universities, and high quality of life. It is also a global leader in tourism, hosting over 6 million visitors annually for its conferences, trade shows, and cultural and natural attractions.
Humans of cities case study - 15 Humans of city Facebook pages(Humans of New...Eunsuk Choi
“Imagine All The People who help the people”
We have studied 15 Facebook pages of ‘Humans of city’ across the world.
It includes New York, Amsterdam, Sydney, Rome, Berlin, Paris, India,
Edinburgh, London, Mumbai, Tokyo(abroad), Jinju, Seoul, Bundang, and Cheongju(South Korea). Of course, it does not mean all the Humans of cites.
Firstly, ‘Humans of New York(HONY)’ page was started by Brandon Stanton in 2010,
and the page inspired lots of people across the world. Since then, Humans of city series flourished including Humans of London, Humans of Paris, Humans of India,
Humans of Jinju and so on. What a marvelous effect! Thanks to Brandon!
We have studied Humans of 14 cities on Facebook for preparing our Humans of Cheongju(HOC) project which was started by 37 students(4 teams) in Cheongju University.
Thanks to all the students and the people who have created and helped HOC project.
Special thanks to Jiwon Uh and Richard Bozidar Prepolec who support us by translating the postings.
I hope this would give a small hand to whom want to prepare Humans of her/his city someday.
Like John Lennon’s Imagine, “I hope some day you’ll join us and the world will live as One”.
from Eunsuk Choi (HOC Project Designer), Cheongju University HOC Project Team
The document discusses the biotechnology sector in Barcelona and Catalonia. It notes that the region has an important presence of national and foreign pharmaceutical companies, as well as a network of hospitals at the cutting edge of clinical research and collaboration with companies. It also highlights the talent in the biotechnology sector and favorable environment for entrepreneurship, research, and innovation. The document provides details on several research centers, technology parks, and industry clusters that support the biotechnology sector in the region.
Daniel Libeskind Studio, New York. USA Costanza Profumo
Tirana Lakeside Masterplan. Albania competition
Masterplan of the Lakeside area in Tirana, Albania. The project aims to requalify the area through the insertion of new functions and infrastructures that can revitalize the
zone and connect it to the city. The masterplan proposes:
- Redevelopment of the existing port into a marina for leisure boats and small ships.
- Creation of a new boulevard along the lake that connects the different new points of interest through cycling and pedestrian paths.
- Insertion of a new business district with offices, shops and services.
This document provides an overview of Cisco's proposed strategy to enter the smart city market. It discusses Cisco's mission, vision and objectives for its smart city initiatives. Some key points:
- Cisco's mission is to pioneer Internet of Everything (IoE) technologies to ensure citizen safety and increase energy efficiency in cities. Its vision is to be an industry leader in helping develop smart cities worldwide.
- Cisco sees opportunities to leverage its expertise in networking and partnerships to provide smart city solutions involving infrastructure, applications and technology. This could help cities improve services while reducing costs.
- The document outlines various strategies Cisco could take, such as expanding its partner network, acquiring emerging technology firms, and developing new business lines around smart
government of India has launched "Smart Cities Mission" on 25th June 2015.
This is a presentation explaining the guidelines and procedure for this mission.
Catalonia and its capital Barcelona have a strong and growing energy sector. Barcelona has become a major hub for energy companies in Spain and has the largest concentration of renewable energy firms in the country. The city has strong infrastructure supporting the sector, including the 22@Barcelona innovation district, universities conducting energy research, and industry networking organizations like the Barcelona Chamber of Commerce. Catalonia also benefits from supportive regional policies promoting renewable resources, energy efficiency, and new energy infrastructure projects.
ICT Information and Communications Technologies in Barcelona and CataloniaBarcelona Business
Catalonia, with its capital Barcelona, has established itself as a major economic hub in Europe due to its highly qualified workforce, strategic geographic location, and top-notch infrastructure. The Information and Communications Technologies (ICT) sector in particular has become a key driver of the Barcelona and Catalonian economy, supported by the concentration of ICT companies, availability of infrastructure and innovation networks, and centers of ICT knowledge generation. This dossier highlights the strengths of Barcelona and Catalonia for companies looking to invest and grow in the thriving ICT sector.
The mission will send 38 Catalan companies in biotech, food/drink, tourism and automotive industries from Barcelona to Shanghai and Hong Kong from March 25-31, 2017 to source common projects with companies in those regions. The president of Catalonia hopes to strengthen business and commercial ties between Catalonia and China by sharing Catalonia's commitment to innovation, industries, culture and entrepreneurship. Several Catalan companies will participate in sectors like food/drink, medical devices, and tourism to meet potential importers, distributors, and partners.
The document discusses the higher education sector in Barcelona, Spain. It notes that Barcelona and Catalonia have positioned themselves as international benchmarks in higher education, bringing together 12 universities, top business schools, and over 30 international schools offering over 500 master's and postgraduate programs to over 233,000 students. This wide-ranging higher education sector has meant that 36.9% of Catalonia's population now has a university degree, higher than the European average. The document highlights Barcelona's strategic location, transportation infrastructure, diverse economy, human resources prepared for the future, quality of life, and large-scale urban planning projects as reasons for investing in higher education in the city.
Barcelona is an open, tolerant, and cosmopolitan city that is reinventing itself with a focus on the future through urban and economic transformation projects. It is consolidating its position as a major business hub in Europe due to its quality of life, cultural offerings, educated workforce, and focus on innovation. The guide provides an overview of Barcelona's strengths for foreign investment and doing business, including its growing innovative and creative industries, connectivity through transportation infrastructure projects, and balanced environment for both work and life.
Barcelona-Catalonia - The Mediterranean Innovation Hub 2013Miqui Mel
The Mediterranean Innovation Hub in Barcelona, Catalonia focuses on developing 12 strategic projects to promote innovation and economic growth through knowledge industries and infrastructure development. The projects total over 7 million square meters and aim to generate over 200,000 new jobs. Key projects include the Barcelona-Sagrera railway hub development, the Parc de l'Alba science and research campus, and the smart city campus 22@ in Barcelona.
The 22@ Barcelona project transformed obsolete industrial zones in Poblenou into an innovation district combining residential, commercial, and academic spaces. Over the past 10 years:
- Urban development covered 198 hectares, with 4 million square meters planned for businesses and facilities and 4,000 new housing units.
- 117 development plans were approved, bringing 2.8 million square meters of new space.
- The population grew by 16,750 to over 90,000 as new housing and economic activity attracted residents.
- 7,000 businesses moved in, bringing over 56,000 new jobs to the area.
Barcelona is a major economic center in Europe with a population of over 1.6 million people. It has a diverse economy focused on business services, real estate, collective services, and industry. Barcelona also has a strong knowledge economy, with 30% of companies and 48.4% of workers employed in knowledge-intensive sectors. It is a leader in tourism, trade fairs, and retail and known for its high quality of life and international prestige.
This document provides information about a guide titled "Barcelona, a good investment" which aims to provide practical information for making business investments in Barcelona. It was produced jointly by Barcelona City Council's Department of Economic Promotion and the Catalan government's ACC1Ñ agency. The guide includes socioeconomic data on Barcelona, information on new development projects and strategic sectors, and outlines the steps to start a business. It aims to demonstrate how Catalonia and Barcelona combine factors that make it an attractive location for foreign investment and business development.
Barcelona is a leading economic center with a diverse and knowledge-based economy. It has over 1.6 million residents and is part of a larger metropolitan region of over 5 million people. Barcelona has a highly educated workforce, strong industry and trade sectors, and is a top destination for tourism, business, and international events. The city promotes innovation and is ranked highly for its quality of life.
Basque Country - Innovation and Excellence - NEWSWEEKSuzanna Howse
The document provides an overview of the Basque Country region of northern Spain. It summarizes that the Basque Country:
- Has its own unique language and culture that distinguishes it from the rest of Spain
- Has a strong industrial economy focused on manufacturing, with sectors like aeronautics, energy, and healthcare technologies
- Has experienced economic success through long-term investment in industry and innovation, and policies that support clusters and cooperation between businesses
This document is a catalogue of Catalan companies and technology centers attending Mobile World Congress 2016 in Barcelona. It provides information on over 200 Catalan exhibitors, including their industry sectors which are mainly in information and communication technologies. Some key sectors represented are mobile apps, IoT, augmented reality, cloud computing, and geolocation. The catalog highlights Catalonia's strong position in the mobile technologies sector and its role as the Mobile World Capital from 2012-2023, which has helped attract investment and create an innovation ecosystem in Barcelona.
The document reports that Barcelona has seen economic recovery in 2010 and maintained its strong international positioning, while continuing efforts to transition towards a knowledge-based economy through major projects like 22@ and the Barcelona Economic Triangle. Barcelona coordinates joint actions between public and private stakeholders to consolidate its brand and competitiveness. It also benefits from cooperation between different levels of government through instruments like the Barcelona Strategic Metropolitan Plan 2020.
Barcelona is an attractive city for business investments for several reasons:
1. It has a strategic location in Europe and excellent transportation infrastructure.
2. It has a large, dynamic economic area and is a center for emerging industries like ICT, biotech, and design.
3. Barcelona offers a high quality of life and highly skilled human resources from its many universities.
4. The city is continuously improving through urban renewal projects and investments in technology and innovation.
The document discusses the Canary Islands being recognized as having the lowest corporate tax rate in Europe at 4%. The Canary Islands investment promotion agency has been actively promoting the region's tax benefits and advantages for attracting foreign investment. These include tax-free dividends, tax bonuses for manufacturing, low VAT rates, and an overall business-friendly regulatory environment supported by the EU. Regional leaders aim to position the Canary Islands as a leading business hub through their economic development strategies and internationalization efforts.
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The fifteenth edition of the annual Barcelona Observatory report is designed to offer a variety of references and inputs that can be used as a basis for decision-making by business stakeholders interested in doing business or setting up a business, or to attract talent in Barcelona.
The document summarizes information about the ECKM 2007 conference to be held in Barcelona, Spain. It provides background on Barcelona, describing it as a major metropolitan area in Europe and knowledge city, with a strong services sector. It then introduces the Technical University of Catalonia, the host institution founded in 1971 with over 35,000 students across multiple campuses. Finally, it highlights some innovative features of the ECKM 2007 conference, including its focus on knowledge management at the city and regional level, and a new mini-track on human capital.
This document provides an overview of several parks projects in Vancouver from August 2018, including Ken Spencer Science Park, Underpass Park, Southeast False Creek Plaza, Hastings Park, and Moodyville Park. It discusses the design and features of Hastings Park, including its history and transformation over time with the addition of areas like Empire Fields, Windermere Hill, and the Italian Rain Gardens. The document also presents images showing Empire Fields before and after the installation of a temporary stadium.
This document provides information on several parks in Vancouver including Science Park, Underpass Park, Southeast False Creek Plaza, Hastings Park, and Moodyville Park. It discusses the history and intentions for Hastings Park from its establishment in 1889. It also shows images of different areas within Hastings Park over time, including before, during, and plans after a temporary stadium. The document emphasizes the regional, national, and international significance of Vancouver's parks.
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BNP Paribas Asset Management takes corporate sustainability into account in its investment decisions through a comprehensive approach that includes:
1) Integrating environmental, social and governance (ESG) factors into investment analysis and decisions across all strategies.
2) Conducting in-depth ESG research on over 11,500 companies, including quantitative scoring and qualitative analysis of material sustainability issues.
3) Engaging with companies through voting and stewardship to encourage sustainable practices and better ESG performance over the long term.
4) Taking a forward-looking perspective by monitoring portfolio alignment with global sustainability goals and climate scenarios.
The document discusses a meeting agenda focused on sustainable finance. The agenda includes welcoming remarks, a presentation on a leaders study program, presentations from clients on digital twin solutions for construction and sustainable finance transactions in real estate, construction and social housing. It also includes an investor view on corporate ESG strategies and a presentation on MovinOn. The document notes that all work is currently hypothetical and requires confidentiality.
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The document discusses Archimedes' principle of buoyancy, which states that the buoyant force on a submerged object equals the weight of the fluid that the object displaces. Specifically, it notes that a submerged body displaces 7.100 km^3 of fluid and that Archimedes stated buoyancy corresponds to the weight of the displaced fluid.
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Peter Andreas Sattrup is an architect and senior advisor on sustainability at the Danish Association of Architectural Firms. The document discusses sustainability in architecture and highlights several case studies of Danish building projects that demonstrate benefits related to health, social cohesion, urban life, climate, resources, and economics. It emphasizes the importance of considering sustainability across the entire lifecycle of buildings and communities.
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Krøyers Plads is a development project located on a prime waterfront site in Copenhagen. The final design incorporates three five-story residential buildings containing 105 apartments total. It is designed to fit contextually with the surrounding historic warehouses along the harbor. The buildings are set back from the waterfront to allow for a public plaza and promenade.
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Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
2. Generalitat de Catalunya
Catalonia Investment
Agency
www.catalonia.com
With headquarters in Barcelona, an office in
Madrid and branches in New York and Tokyo,
the Catalonia Investment Agency provides
advisory services and assistance adapted to
the needs of companies interested in setting
up or expanding their facilities and investments
in Catalonia.
Barcelona Chamber
of Commerce
www.cambrabcn.es
Barcelona Chamber of Commerce represents
companies of the city of Barcelona. Through
its personalised company services and its
actions it helps promote economic and
business activity in the country and for each
of its companies.
Barcelona City Council
Economic Promotion
www.bcn.cat/barcelonabusiness
Economic Promotion is a department of the
City Council that is dedicated to promoting
Barcelona as an attractive place for
businesses and helping and giving support to
companies, professionals and institutions that
want to set up or do businesses in the city.
22@Barcelona
www.22barcelona.com
22@Barcelona is one of the strategic projects
of the city of Barcelona. In the downtown
neighbourhood of Poblenou, a space has
been designed so companies and institutions
from the Media, Medical Technologies, ICT
Energy and Design sectors can interact with
knowledge centres like universities or R&D
centres.
3. Barcelona and Catalonia 06
10 reasons to invest 08
Design: a strategic sector
for Barcelona and Catalonia 10
10 reasons in favour of the Design Sector
for Barcelona and Catalonia 12
01. Large design projects 12
02. Design associations and the concentration of creative talent 14
03. Barcelona: model of an accessible city 16
04. Design in commerce and the hotel and catering industry 18
05. Training in design and design management 20
06. The Catalan design system 22
07. Barcelona: headquarters of corporate design studies 24
08. The Barcelona Brand 26
09. The Design Cluster at 22@Barcelona 28
10. Testimonials on Barcelona and design 29
Glossary 30
04 05Presentation04 The Design sector in Barcelona and Catalonia
IndexPresentation
Catalonia and its capital, Barcelona, has always been a welcoming place;
throughout history different peoples have passed through and almost all
have established themselves here. This has made Catalonia a very
welcoming, tolerant, and dynamic place which is open to all that is new.
Catalonia and Barcelona have now become one of the main economic hubs of
Europe. A driver of the Spanish economy, 21st
century Catalonia is an innovative
country with a highly-qualified labour force, an enviable geographical position
(at the heart of Europe and connected to the rest of the world thanks to its
Mediterranean ports and its international airports) and top-notch infrastructure
and facilities that draw important investments year after year.
It is a pleasure to present this economics dossier that shows the characteristics
of one of Catalonia’s and Barcelona’s main business sectors both in terms of
weight in the overall economy, its importance in comparison with other
European regions, and in terms of the importance given to it by companies,
universities and centres of research working in this area: Design sector.
Thanks to the collaboration of the principal four institutions in the economy of
the city of Barcelona and of Catalonia, this dossier shows what Catalonia can
offer companies in its role as a cutting-edge business country in this economic
sector.
We remain at your disposal to help you and advise you with your investment.
4. 07The Design sector in Barcelona and Catalonia
Barcelona, located in the north-east of Spain
and on the shores of the Mediterranean, is one
of the main European metropolises, and the
centre of an extensive metropolitan region
made up of more than 217 towns, with a total
population of 4.6 million inhabitants. It is the
economic, cultural and administrative capital of
Catalonia and a leader of an emerging business
area in the south of Europe which is made up of
more than 800,000 companies and 17 million
inhabitants. Within this Euro-Mediterranean
region, which includes the Balearic Islands,
Valencia, Aragon and the south-east of France,
Barcelona is focusing on new strategic,
competitive and international sectors, and it is
consolidating its position as one of Europe’s
principal metropolises.
Barcelona and Catalonia
06 Barcelona and Catalonia
We can find the basis of economic growth, which has become very relevant in last years,
in a metropolis with a polycentric business structure which is both diversified economically
and that facilitates its role as an incubator of new ideas, companies and products.
When we consider the distribution of the gross added value according to different branches
of activity, Catalonia is, as in the case of industry, the region with most weight in the Spanish
market (25%), and with respect to the service industry it occupies the second position in
the national gross added value generated (18% of the total). In the region, those companies
in industrial sectors with high and medium-high technology content and services based on
knowledge make up 28.55% of the State total.
On the other hand, the index of entrepreneurship in Catalonia for the year 2006 is around
8.6 %, a figure which is superior to the Spanish and European averages, according to the
Global Entrepreneurship Monitor (GEM), 2006.
The international economic activity of the area of Barcelona gets a special boost from Fira
trade fair, the Port, the Airport, the Free Trade Consortium, the Consortium of Barcelona
Tourism Board and the new innovation technology districts. In this last aspect, and given
the fact that innovation is the key to developing competitiveness, productivity and the
internationalisation of companies, then we can see that the Design sector is one of the
key sectors for Barcelona and Catalonia.
Barcelona and its metropolitan area welcome the seat of the most important companies
and universities of the Spanish design sector, as well as the the greatest concentration of
professional associations of design of the Spanish state. The city has become one of Spain's
benchmarks, with realities that run from the 22@Barcelona district, the technology and
innovation district par excellence, to extensive business networks of leading service
companies, a deep-rooted entrepreneurial spirit and a long tradition and teaching of design
and its business practice.
Catalonia and Barcelona are currently reference destinations for international companies
that want to set up their design studios, for students who want to find the largest range
of training opportunities in Spain, and for professionals of all design disciplines looking for
inspiration. Catalonia and Barcelona provide the stimuli for the creation of a diverse, high-
quality range of cultural options, a suggestive architectural heritage and a climate and
lifestyle ideal for developing design projects.
Barcelona
Catalonia
Euro-Mediterranean region
5. 09The Design sector in Barcelona and Catalonia08 10 reasons to invest
10 reasons to invest
Barcelona offers a variety of things that make it really
attractive to live, work and to do businesses. The city
is currently well-positioned for new economy
activities. Some good reasons to invest here make
this clear.
01Strategic geographical location
By road, just 2 hours from France. The gateway to the South of Europe, it boasts a port, airport,
Free Trade Zone, logistics park, international trade fair and a city centre radius of only 5 kilometres.
02 Extensive transport infrastructure
Network of highways connected with Europe; the fastest-growing European airport; Spain’s top
port and the biggest port in the Mediterranean in terms of container transport; dense network
in terms of the underground, railway and buses; arrival of the High-Speed Train in 2007 and
connections with the European network in 2009.
03 Centre of a large economic, dynamic and diverse area
The area of Barcelona is made up of 4.7 million inhabitants. It is the capital of Catalonia -7 million
inhabitants- and the centre of the Mediterranean Rim, a large economic area with 18 million
inhabitants. It represents 70% of the GDP of Catalonia, it had a GDP growth rate of 3.3% in 2007
-above the European average-, it is the sixth biggest urban agglomeration in Europe and it is fifth
in terms of its concentration of industrial activity.
04 Successful foreign investment
Fourth-best city in Europe for business*, it represents some 20% of the annual foreign investment
in Spain. There are 2,700 foreign companies set up here and 97% are satisfied with their
investments. Barcelona has also consolidated its position as a centre for the European divisions
of multinationals.
05 Acknowledged international positioning
Barcelona fares well in different international rankings, which show its highly favourable urban
position, its capacity to attract foreign capital, its entrepreneurial character and the quality of life
it offers.
06 Human resources prepared for the future
Highly educated; highly productive, one of the most qualified in Europe according to the OECD; 5 public
universities, 2 private universities, prestigious business schools: IESE, ESADE, EADA; 27 international schools;
extensive penetration of new technologies; good character for innovation and creativity.
07 Excellent quality of life
Top city in Europe in terms of quality of life*. Mild climate, sunny, beaches, close to top quality ski resorts;
splendid cultural and leisure offer; network of 4,500 education institutions; modern and accessible health
system. Easy to get around on public transport. A system of nature parks surrounds the city.
08 Large urban projects for the future
Transformation of 1,000 Has. and 7 million m2 of build surface area. Llobregat area: a bet on the logistics
sector and internationalisation, with enlargements to the port and the airport; Besòs area: urban renewal,
sustainability and research centres; La Sagrera-Sant Andreu: arrival of the high-speed train; Poblenou-
22@Barcelona: the new technology and innovation district.
09 A competitive real estate offer
Extensive stock of offices, commercial premises and industrial plants with an excellent price-quality
relation with a high level of occupancy.
10 Unique public-private co-operation
Barcelona City Council and the Catalan government are very much in favour of companies; success in
traditional public-private collaboration has been a key in the transformation of Barcelona.
* According to the European Cities Monitor 2007 Research from Cushman & Wakefield
6. 10 11Design: a strategic sector for Barcelona and Catalonia The Design sector in Barcelona and Catalonia
Barcelona has long been
committed to design as one
of the 10 strategic sectors
that make up the city's
portfolio, understanding
that design is the sector
that adds value to the
Barcelona proposal and is
one of the key driving
forces of the economy,
knowledge and innovation.
Design has become one of
the key elements of
business strategies. Being
different, innovative and
competitive in a globalized
world means applying
design management with
guarantees of success.
Also, there are few places
in the world that can boast
their own distinctive design
culture. Catalonia and,
especially, Barcelona are
two of these places.
Design: a strategic sector
for Barcelona and Catalonia
Over the past 25 years, Barcelona has positioned itself as one of the world
design capitals. Its rise began in the 1980s. It was in this decade that the
Barcelona design boom took place. Two different phenomena coincided
to produce this: a professional and teaching background and a culture of
design in the city, which had been very active and now saw an opportunity
for growing and expanding. Internally, the desire of the society, institutions
and businesses to modernize was very important. Furniture, graphics,
leisure areas, and urban spaces centred the image of the new design
consumption. Meanwhile, outside, Europe and the world appeared to be
discovering a country (Catalonia) and a capital city (Barcelona) with new
ideas and concepts in the area of design. It was also in the 1980s that
Barcelona and the main Catalan cities began to orient themselves toward
the service sector and cultural tourism began to boom. All of this has meant
that, over recent years, Barcelona has become aware of its identity as a
world design capital.
Currently, all the industries associated with the design sector are working
to create a solid and cohesive system. The situation is optimistic. Barcelona
is currently the centre of operations for designers from more than 50
countries; it has big, internationally recognized professionals who favour
the creation of a powerful and differentiated image brand; it has a
knowledge industry; and training is driven by almost 50 training centres
and institutions such as the FAD, the BCD and the industry's professional
associations. This situation is strengthened by new projects to publicize
and integrate the sector in Catalan culture and business fabric, such as the
22@Barcelona Design Cluster or the future Design Museum, the gateway
to the innovation district.
An important focus of foreign investment
The Barcelona area is an important centre for attracting foreign
investment, particularly in industry and advanced services. The
following are the city's strong points:
1. Catalonia has the largest and most consolidated base of foreign
companies in Spain---almost 34% of these companies have their
headquarters of main activity in Catalonia. The Barcelona area
concentrates 90% of foreign companies in Catalonia.
2. 97% of foreign companies established in the Barcelona area
state that they are satisfied or very satisfied.
3. 5% of foreign companies in Barcelona carry out design activities.
Source: “La inversió estrangera a l’àrea de Barcelona"
(Foreign investment in the Barcelona area)
Catalan Investment Agency and Economic Promotion
Department of Barcelona City Council (2007)
The objective of this document is to describe the basic current and
future characteristics of the design sector in Catalonia and the city
of Barcelona by means of 10 strategic lines:
01 Large design projects
02 Design associations and the concentration of creative talent
03 Barcelona: model of an accessible city
04 Design in commerce and the hotel and catering industry
05 Training in design and design management
06 The Catalan design system
07 Barcelona: headquarters of corporate design studies
08 The Barcelona Brand
09 The Design Cluster at 22@Barcelona
10 Testimonials on Barcelona and design
7. 12 1310 reasons in favour of the Design sector The Design sector in Barcelona and Catalonia
Large design
projects01
10 reasons in favour
of the Design sector
1992 Olympic Games. The phenomenon of the Olympic Barcelona goes
beyond 1992.The olympic games acted as a milestone that captivated
energies which, in the areas of design and architecture, were very active
in preparing the city's candidacy in the 1980s, during the Barcelona design
boom.
Design Springs. The "Primaveres del Disseny" (Design Springs) events
are biennial events that were held between 1991 and 2001 and fed and
grew the native design culture and publicized it among the population
through their activities, which involved the participation of the cultural
subsystem, part of the sector and city institutions. The Springs constituted
a central element of design and propitiated a renovation of ideas, as well
as facilitating the incorporation of new generations of design professionals.
Year of Design. The "Any del Disseny" (Year of Design), celebrated in
2003, on the occasion of the centenary of the creation of the FAD
(Promotion of Art and Design), became an expanded version of the Design
Springs with widespread media coverage and promotional resources; it
brought the value of design closer to society and proclaimed the term
"design" as an element of cultural, social and economic progress.
Catalonia has used design to create an image of progress and trend-setting.
Barcelona has been the epicentre of this Mediterranean and universal design
image. Furthermore, the city has been the cradle of large Catalan design
projects and has fostered its own personality and style, which have spread
throughout Catalonia and been popularized throughout the world.
The city is currently facing new challenges to achieve a central position in design in the
coming years. Events such as the Barcelona Design Week and projects such as the future
Design Museum and the 22@Barcelona Design Cluster guarantee the hegemonic continuity
of design in the culture and as a strategic element in the business fabric of Catalonia.
Barcelona Design Week. Barcelona Design Week has been organized
since 2006 on an annual basis by BCD, Barcelona Centre of Design, and has
created an enriching and internationally recognized meeting point for the
professional design world and the business world. Its objectives are to
promote a wider knowledge of design and its strategic value among the
different target populations, to strengthen relations between design and
enterprise and to promote Barcelona as a city of creativity, design and
knowledge.
Design Museum. The Museum of Decorative Arts was the first museum
in Spain to put a collection of industrial designs on permanent exhibition.
The museum is currently undergoing expansion as it has added the
collections of the Textile and Clothing Museum and the Graphic Arts
Museum to its own collections. These three museums will form the central
patrimony of the future Museum of Design, which is due to be inaugurated
in 2011. The new museum will be one of the main cultural driving forces
of design in Barcelona, as well as an important design showcase.
22@Barcelona Design Cluster. Which continues to be a model for
clusters developed in the city's most innovative district, facilitates the
strategic concentration of the industry's main economic, institutional,
teaching and innovation agents, with the aim of strengthening the
international leadership of Barcelona in the area of design
(for more information, see page 28).
8. Catalonia has a long tradition of associations, which manifests itself in
the over one thousand associations from many different sectors. In
particular, the design sector includes nearly a dozen entities that
represent the interests of the profession and which have been
decisive in the growth of design in Catalan society and culture.
15The Design sector in Barcelona and Catalonia14 10 reasons in favour of the Design sector
Design associations
and the concentration of
creative talent
02
In recent years, Barcelona has become one of the favourite basis for
architects, designers, photographers, illustrators and creative
professionals from all over the world. All these professionals, together
with the ones who have always lived in the city, are currently one
of the biggest international talent banks. One of the reasons for this
continuous concentration of talent is the support and representation
in society provided by the sector's different professional associations.
What brings together most of the subsectors within
design is the FAD, which currently has more than 1400
members. A FAD (artists and artisans) has 106
associates; ADG FAD (graphic design and visual
communication) has 674 associates; ADI FAD (industrial
design) has 296 associates; ARQ-IN FAD (architecture
and interior design) has 299 associates; Moda FAD
(image and fashion) has 73 associates; and Orfebres
FAD (contemporary jewelry) has 65 associates.
There is also the ADP (Association of Professional
Designers) with 140 associates, the Catalan
Professional Association of Decorators and Interior
Designers (CODIC) with 320 members, and the
Catalan Professional Association of Graphic Designers
with almost 300 members.
Of note are Terminal B, a virtual database of talent in
Barcelona, the BCD online directory of professionals
and the directories of the different associations and
professional organizations mentioned above.
Another initiative that favours encouraging and
developing talent is the FAD Incubator, a platform
designed to promote creators who are starting out as
professionals in the area of design and which provides
research grants in the area of design aimed at young
creators.
In Catalonia, the design sector includes nearly
a dozen entities that represent the interests
of the profession and which have been
decisive in the growth of design in Catalan
society and culture.
9. 17The Design sector in Barcelona and Catalonia16 10 reasons in favour of the Design sector
Barcelona:
model of
an accessible city
03
Barcelona is a city conceived from the principle of "design for all". This has
allowed it to become one of the most accessible cities in the world for all
people in all their diversity, i.e., respecting the gender, culture, skills, age
and language of everyone. A paradigmatic city that has served as a model
for other Catalan capitals, which are advancing in the pedestrian-oriented
design of their historic centres, the construction of safer and healthier
cities and the provision of services closer to their citizens.
The figures of an accessible
Barcelona
• Barcelona City Council has installed acoustic
traffic-light signals at 1151 pedestrian
crossings.
• Of the 1017 busses operating in Barcelona,
84.5% have accessible low floors. Some
79.6% of the bus lines are fully adapted.
• Barcelona has made a commitment to
eliminating barriers in municipal buildings.
Some 224 buildings are adapted and 151
are practicable (people with disabilities can
access them with help).
• Barcelona has 3 accessible beaches
(Barceloneta, Nova Icària and the Forum
bathing area) with elements such as ramps
to access the water, amphibious chairs,
adapted changing rooms, parking spaces for
vehicles of people with disabilities and
special support services for people with
disabilities.
Barcelona has reached high levels of excellence
in the design of the city and its model has been
exported widely to other cities. Now, the
challenge consists of continuing to innovate in
the same line, while contributing design
solutions to new areas, as is happening with
the waste collection or the adaptation of metro
stations and bus stops.
Although it was certainly not called that, "design for all" in Barcelona began in the middle
ages. Even then, the city was being designed with thought to improving cleanliness, safety
and communication. This tendency to design for people has continued throughout the entire
history of the city and has been extended in recent years to situate Barcelona as one of
the model cities in terms of accessibility and adaptation of design to the needs of the citizen.
What defines a well designed city? The ability (of the city itself) to adapt to the needs of
all, while respecting the rights of others. Needs such as the ability to move comfortably
and safely through the city, on foot or by public transport, having services close at hand,
ensuring that services and the environment are comprehensible and functional for everyone
and, above all, ensuring that use of the city is an enriching experience.
"An ordered design"
The Design for All Foundation defines the design of Barcelona as an "ordered design".
This is the result of factors such as the fact that the street furniture is aligned, green
spaces and facilities are distributed in the territory so that they can be reached on foot
and there are streets exclusively for vehicles such as bicycles, whereas others are
strictly for pedestrians. Furthermore, one of the key points in the design of Barcelona
is having managed to combine respect for diversity, hygiene, safety and functionality
with aesthetics. All these aspects make living in Barcelona a pleasant experience.
10. Urban commerce is the commerce model of Catalonia and Barcelona. One
of the distinctive characteristics of many Catalan stores is the design
component. It is an element which, as well as giving an avant-garde image,
turns businesses and stores into convivial spaces and frameworks for
relationships, as well as establishing them as references for consumerism.
10 reasons in favour of the Design sector 19The Design sector in Barcelona and Catalonia18
Design in commerce
and the hotel and
catering industry
04
Innovation in catering
The culinary offer of Catalonia is one of the
economic activities that has experienced most
growth in recent years. The establishments not
only concern themselves with quality and
originality in their kitchens, but also seek spaces
where design and architecture make eating a
pleasant activity in all senses. Following are
some of the best-known examples: El Bulli
and Ferran Adrià, who uses design and
experimentation to research pure flavours and
impossible preparations. His collection of
products, "Faces", has been developed by
different prestige designers. Grupo Tragaluz,
with a dozen premises in Barcelona and one in
Calella de Palafrugell, has a marked
Mediterranean and cosmopolitan personality
and is characterized by the interior design of
its premises and its corporate image. Finally,
Oriol Balaguer, with his Barcelona store, which,
as well as a chocolate and pastry studio, is a
centre for developing new products and recipes
with an avant-garde presentation.
Design and Commerce
Every year, 1500 traders modernize their establishments in Catalonia,
and 68% of Catalan businesses consider design to be an important factor
in generating new ideas. This is a symptom of the fact that design is
gaining weight in the retail sector and is becoming established as a
winning strategy for reaching new consumer profiles and providing better
products and services.
Specialists in interior design and design of commercial establishments
agree that any place in Barcelona is suitable for a commercial establishment
with a strong design component. Nevertheless, there are specific arteries
in Barcelona that concentrate more of the unique stores, such as the Born,
Raval, and Gràcia neighbourhoods. The Raval neighbourhood, at the heart
of the city, is an important centre of establishments with a design
component and of innovative hostelry businesses. The Born neighbourhood
is one of the areas with most art and fashion establishments and stylish
establishments; its streets are home to fashion and accessory shops, design
studios, art galleries, hotels and restaurants. Two of the most important
commercial arteries of the city, Passeig de Gràcia and Rambla de Catalunya,
offer an interesting mix of art, culture, history and commerce. Some of
the most prestigious international fashion names are to be found there
and from these arteries have arisen some of the biggest commercial ideas
and projects with greatest repercussion in the city, such as the Vinçon store.
The new hoteliers
The rise of tourism has propitiated creation of singular hotels which,
thanks to design and new and innovative concepts, attract new clients
who are keen to enjoy their stay as yet another experience. In a sector
that contributes 14% of native wealth, creating new business concepts
is an obligation. Creativity, design, wellness, and gastronomy are some
of the most commonly used terms by the new hoteliers when creating
exclusive hotels with the added value contributed by design and
architecture. Following are some notable examples: Chic & Basic, Hotel
Omm, Hotel Axel, Hotel Casa Camper in Barcelona and Hotel Les Cols in
Olot (Girona).
11. Particularly thanks to the
portfolio of Barcelona,
Catalonia enjoys an
excellent reputation in
Europe in design training.
21The Design sector in Barcelona and Catalonia
Training in design
and design
management
05
20 10 reasons in favour of the Design sector
The distinction of studying in Barcelona: "I studied in Barcelona"
Barcelona is internationally well-positioned, above big European capitals with a similar
tradition, such as Milan and Paris, and very close behind London. This reputation
means that studying in Barcelona is a distinctive characteristic on the CV of future
professionals.
Foreign students see Catalonia as the ideal place to
study this discipline, thanks to the variety of training
options and the inspiring culture of the country.
In Catalonia and Barcelona, there is a tradition of
design teaching that is well consolidated and
integrated in the local environment. The fact that
many centres are the result of civil initiatives also
distinguishes it from teaching programs in the rest
of Spain.
There are currently almost 50 training centres in
Barcelona, teaching design to more than 6000
students per year, according to the Catalan
Autonomous Government. They include the
following:
Bau School of Design
LAI School of Design
Eina School of Art and Design
Elisava School of Design
ESADE Chair of Design Management
Vic School of Art and Design
Massana School
Llotja School of Design
ESDI School of Design
IED Istituto Europeo di Design
IDEP Institute of Design and School of Image
University of Girona (UG) - Industrial Design
and Product Development Engineering
University of Barcelona (UB) – Faculty of Arts
Technical University of Catalonia - Degree in
Design
Recently, the Pasadena Art Center College of
Design shows Barcelona is the base from which
to carry out its activities in Europe.
12. 22 10 reasons in favour of the Design sector 23The Design sector in Barcelona and Catalonia
ADP - Association of Professional Designers. Association that
defends the professional interests of the sector.
BCD - Barcelona Centre of Design. Foundation dedicated to
promoting design in enterprise.
BEDA - The Bureau of European Design Association. European
body that defends the value of design at European-Community
level.
‘CODIG' - Catalan Professional Association of Graphic Designers.
Professional association.
DfA - Design for All Foundation. Institution dedicated to research
on and promotion of design for all.
DfW - Design for the World. NGO for design projects.
ED’s. Design schools with their own qualifications, and associated
with whom the Autonomous University of Barcelona (UAB), Ramon
Llull University (URL), Pompeu Fabra University (UPF) and the
University of Girona (UdG).
EDFP. Vocational-training design schools.
EDIT. Publishers of books and journals aimed at disseminating the
knowledge and information generated by the world of design.
FAD Promotion of Art and Design. Association of associations
for promoting design in the world of culture.
MD. Museum of Decorative Arts – Museum of Design.
RED - Network of Design Companies. Association of companies
for promoting and consolidating the design market.
SIDI - International Selection of Equipment Design for Habitat.
Association of companies for promoting and consolidating the
design market.
U. Universities with their own qualifications in design studies:
Technical University of Catalonia (UPC) and University of Barcelona
(UB).
The Catalan
design
system
06
The Catalan design system is essentially made up of the agents who
operate in the design sector, which consists of the supply and
demand of design services and the professional relations
established between them, and is supported by a group of entities
dedicated to promoting, publicizing and producing training and
research in design.
These entities together form the cultural subsystem within the overall
design system. The close links between this subsystem and the design
supply agents form the design community in Catalonia.
The attached drawing suggests an ordered reading of the Catalan design
system. The triangular distribution makes it possible to situate the agents
of the cultural subsystem according to their proximity to the demand,
the supply, or research and the creation of the design culture.
Catalan design system
(cultural subsystem agent in relation to the sector) (1)
Demand
(companies)
Culture
Supply
(1) disseny_Cat: elements for a design policy in Catalonia.
Calvera, Anna i Monguet, Josep M.
Barcelona: CIDEM, 2007.
Cambra
Fira
Copca
GC
Ajt.B
CIDEM XIT
XCR
ED’s
U
Universities
XCT
BCD
Red
Sidi APD
Beda
FAD
Edit
UAB
URL
UPF
UdG
UB
UPC
URL
MD
EDFP
DfW
DfA
CODIG
13. 25The Design sector in Barcelona and Catalonia24 10 reasons in favour of the Design sector
Barcelona has a consolidated business fabric based on small and
medium enterprises (SMEs); there are more than half a million SMEs
in Catalonia, representing 99.7% of all businesses and Barcelona is
home to 77% of all the SMEs in Catalonia. This business fabric is
forging ahead with the Catalan design system. In terms of both the
traditional industrial sectors and the services and emerging sectors,
the business fabric shows a potential for growth and innovation
through design. Sectors such as furniture, lighting, packaging,
textiles, and the automotive industry are some of the examples.
Barcelona: headquarters
of corporate
design studies
Five examples of
“Corporate Design Centre”
07
Alstom Transport set up its
"Design and Styling" centre in
Santa Perpètua de Mogoda
(Barcelona) in 2007. Its role is to
work on interior-design projects
for the entire group, developing
products in conjunction with its
technical experts.
Barcelona has a large
infrastructure ready to
encourage design in all its
forms: model making,
engineering, design consultancy,
R&D centres, universities, and
wide experience in the fields of
colours and textures.
David Cuttcliffe,
director of the Alstom Transport design
studio in Catalonia
Volvo has had its design centre
in Barcelona since 2000. It has a
team of 10 people.
Volvo has design studios in
Sweden and California and
decided to establish one in
southern Europe, with the aim
of penetrating the small-car
culture that is so strongly rooted
here. We chose Barcelona
because the city combines the
most traditional and artistic
design with another, more
dynamic and experimental,
vision. Here, we can work with
a small company and be more
productive than the central
studio in Göteborg, and closer to
the ideas and needs of the end
user.
David Ancona,
director of design of Volvo Strategic
Design Barcelona
HP has based its World Division
of Design of Products for the
Graphic Arts Business in Sant
Cugat del Vallès since 2003.
Barcelona is characterized by an
open and cosmopolitan
environment that provides
continuous exposure to the
latest trends in art, design,
thought, society, etc. The city
has a strongly humanistic
character linked to its
Mediterranean cultural tradition
and provides a quality of life
that is difficult to find in other
European cities.
Jordi Morillo,
head of industrial design, Large Format
Printing, HP
The Danish LEGO Group has had
a design studio in Barcelona since
2004. The studio belongs to the
Concept Lab division, which is
responsible for the initial
innovation process in games
experiences.
Barcelona is a great source of
inspiration. It is a traditional and
modern city at the same time,
with a large and constant
variety of events of all kinds.
Barcelona provides access to
designers who graduate from
the city's schools. There is
tremendous creative potential.
It is also a magnet that attracts
many international
professionals and this makes it
possible to build very interesting
teams.
Marta Tantos,
Design Manager,
LEGO Concept Lab-Barcelona
Roca, a company founded in 1917,
has pioneered the creation of a
specialized design department for
developing all kinds of bathroom
products.
Roca design is based on
experience and innovation: the
experience of a world leader in
bathroom fittings and innovation
understood as something more
than just colours and forms. The
incorporation of new young
designers of different nationalities
and with different specialities into
the Barcelona Innovation Lab, and
their work in coordination with all
the teams from the different
countries where Roca is
established facilitates the
development of new products and
technologies to meet new social
challenges and the new needs of
the customer.
Josep Congost
Design Manager, Roca
14. 27The Design sector in Barcelona and Catalonia26
The Barcelona
Brand08
Barcelona can compete with other European capitals such as Berlin,
London, Milan, and Paris. The design provided in Barcelona has a
characteristic. This has been possible thanks to the convergence of
different factors that have managed to build a value brand, the
"Designed in Barcelona" stamp, recognized and coveted by both local
and international products.
The values of the "Designed in Barcelona" brand are:
Tradition: Gaudí, Dalí, Miró, Tàpies, Picasso… Graphic and visual creation has been inherent
element to Catalonia since the Modernism period. The work of immortal and legendary artists
such as these continues to be valid and exemplifies the great tradition of the community as
a creative place.
Culture: there are two design cultures in Catalonia. The very traditional culture of design as a
cultural and artistic discipline, which was founded in the 1980s, and the modern and functional
culture that understands design as a strategic tool in business and as a business opportunity.
Creativity and inspiration: Barcelona is the source of stimuli for a creator. This includes the
urban design, the architecture, the commerce, the bilingual situation, but also the system of
activities, daily life, popular culture and leisure facilities. Furthermore the city now has many
foreign students and this makes it particularly comfortable for new arrivals.
Architecture: the perfect distribution and design of the Eixample area, the Collserola tower,
the Agbar tower, the Palau Sant Jordi, the Forum building, and the constant presence of Gaudí
in the Sagrada Família, the Parc Güell, etc. On the city streets, façades from the Modernism
period coexist with new architecture, creating an urban landscape that unites tradition
and modernity.
Designers: the large network of design professionals from all disciplines who
are based in Barcelona makes the city a worldwide reference capital for this
discipline. Barcelona is currently the place of residence and centre of operations
for designers from more than 55 countries.
Knowledge and experience: the training and professional tradition of Barcelona
makes the city a hotbed of ideas and somewhere you can always learn. The city
is committed to the knowledge economy, with initiatives such as 22@Barcelona.
Innovation: design applied to people's requirements, design that is responsible and
respects the environment, design applied to the competitive requirements of enterprise.
These are the principal routes of innovation of design in Barcelona, reaching its highest
expression at 22@Barcelona.
Momentum: Now is a good time in Barcelona. The eclectic nature of the ideas that move
the city is ideal for developing new paths in the creation and conceptualization of design
projects.
10 reasons in favour of the Design sector
15. 29The Design sector in Barcelona and Catalonia28 10 reasons in favour of the Design sector
The Design
Cluster at
22@Barcelona
09 Testimonials
on Barcelona
and design
10
Barcelona has an open and dynamic mentality. It stands out in the
minds of people all over the world as a place of great cultural
richness, which is exciting and contemporary.
Michael Thomson
Chairman of BEDA, The Bureau of European Design Association
Barcelona is a city where social innovation, which is much more
valuable than purely technological innovation, is very strong.
Bill Sermon
Vice president for design of Nokia Multimedia
We set up at the heart of Barcelona in order to enjoy its creative
energy. From here, we can value the leadership in artistic trends,
the Latin character, and the historical openness of the port city
familiar with cultural exchange and interaction. It is a place that
strongly influences and enriches design projects.
Eric Diemert
Director of the corporate design centre of Renault Design Barcelona
Fresh, iconoclastic, rebellious, ironic, human, of sophisticated
simplicity, surprising... These are some of the attributes that define
the "Designed in Barcelona" stamp. I think it has a lot to do with
what the city itself has tried to be for more than a century.
Jordi Morillo
Head of industrial design, Large Format Printing, HP
Every time I visit Barcelona, I'm impressed by it. It has a marvellous
mix of creativity, seriousness, enchantment, intelligence, beauty,
modernity and classicism. But it is also a real and highly inclusive
city, where the elderly are also respected and have their space.
Barcelona seems to combine most of the good things of the city
while being able to eliminate the bad things. It has the liberal and
village-like air of Amsterdam, the grandeur and elegance of Paris,
and the creativity and eccentricity of London. It gives the impression
of having a convincing and conclusive decision-making process in
urban development and planning, which is never excessive as in
Shanghai or Dubai. It has a sort of ancient sovereign beauty, like
that of the difference banks Stockholm, but is, at the same time,
decidedly contemporary. And, above all, the people of Barcelona
are pleasant, hospitable and affectionate people.
Peter Kersten
Ambassador of BNO Association of Dutch Designers
The Design Cluster is being developed at 22@Barcelona: it is a cluster
of excellence and innovation, with international projection, located in
the city centre.
22@Barcelona is one of the main economic and business projects of the
city of Barcelona and its aim is to recover the productive spirit of Poblenou
and to create a considerable scientific, technological and cultural polarity
that will make Barcelona one of the main platforms of innovation and the
knowledge economy on the international stage.
Different clusters are being consolidated in the innovation district: Media,
ICT (Information and Communication Technologies), Medical Technologies,
Energy and Design. The 22@Barcelona cluster model increases
competitiveness and the capacity for innovation and internationalization of
the economic agents in the district by concentrating businesses, public
institutions, universities and reference research centres in the sectors
considered to be strategic, such as design.
This model of clusters also creates the necessary conditions for attracting
businesses and innovative talent from around the world and favours the
creation of a professional community linked to the global network.
The Design Cluster, promoted jointly by BCD and 22@Barcelona, will activate
the business fabric with inter-sector and intra-sector actions with the different
agents, and will strengthen the Barcelona brand internationally in the area
of design and innovation.
Currently, the 22@Barcelona already has design businesses such as those
located in Palo Alto (Estudi Mariscal, Morera Design, ADD + Arquitectura,
Alex Gasca+Train01, Duch Claramunt, Fernando Salas Studio, GEC-UOC Grup,
Laiguana, Pasarela, Puresang and Sans Visual Studio) and the Ruiz+Company,
Torres & Torres Studios, Estudi Arola and CDN; the Open University of
Catalonia, the Pompeu Fabra University and the BAU School of Design,
backspace; and the Centre Tecnològic Leitat.
16. IED Istituto Europeo di Design
www.ied.es
LAI, School of Design
www.laiedu.org
University of Barcelona (UB) –
Faculty of Arts
www.ub.edu/bellesarts
University of Girona (UG) - Industrial
Design and Product Development
Engineering
www.udg.edu/cid/gedidp
Technical University of Catalonia (UPC) -
Degree in Design
www.disseny-upc.net
Local and regional bodies
22@Barcelona
www.22barcelona.com
ACCIÓ 10 – CIDEM COPCA
www.acc10.cat
Catalonia Investment Agency
www.catalonia.com
Barcelona Activa
www.barcelonactiva.cat
Barcelona Cultural Institute –
Barcelona City Council
www.bcn.cat/cultura
Economic Promotion –
Barcelona City Council
www.bcn.cat/barcelonabusiness
State bodies
DDI State Company for the
Development of Design and Innovation
www.ddi.es
Federation of Spanish Bodies for the
Promotion of Design
www.federaciondiseno.net
Ministry of Industry, Tourism and
Commerce
www.mityc.es
Business organizations
Barcelona Chamber of Commerce
www.cambrabcn.es
31The Design sector in Barcelona and Catalonia30 Glossary
Glossary
Editors
Barcelona City Council - Economic Promotion
22@Barcelona
ACC1Ó - CIDEM COPCA. Government of Catalonia
Barcelona Chamber of Commerce
With the collaboration of:
BCD, Barcelona Centre of Design
Design
Glòria Escoruela - g.grafic
Printing
Gráficas Sierra S.L.
D.L. (legal deposit) - Xxxxxxx
Barcelona, July, 2008
Circulation: 2,000 (english version)
Entities associated with
design
A FAD Association of Artists and
Artisans
www.a-fad.org
Interdisciplinary Association of Spatial
Design ARQ-IN FAD
www.arquinfad.org
Association of Art Directors and Graphic
Designers ADG FAD
www.adg-fad.org
Association of Industrial Designers ADI
FAD
www.adifad.org
Association of Professional Designers
ADP
www.adp-barcelona.com
Image and Fashion Association MODA
FAD
www.modafad.org
Association of Goldsmiths and
Silversmiths ORFEBRES FAD
www.orfebresfad.org
BCD, Barcelona Centre of Design
www.bcd.es
BEDA The Bureau of European
Designers' Associations
www.beda.org
Catalan Professional Association of
Decorators and Interior Designers
www.codic.org
Catalan Professional Association of
Graphic Designers
www.dissenygrafic.org
Design for All Foundation
www.designforall.org
Design for the World
www.designfortheworld.org
Promotion of Art and Design FAD
www.fadweb.org
Museum of Decorative Arts
www.museuartsdecoratives.bcn.es
SIDI Salón Internacional de Diseño, SL
www.sidi.es
Educational centres
Bau School of Design
www.baued.es
Eina School of Art and Design
www.eina.edu
Elisava School of Design
www.elisava.es
ESADE Chair of Design Management
www.esade.edu/research/designmanage
ment
Vic School of Art and Design
www.eartvic.net
Massana School
www.escolamassana.es
Llotja School of Design
www.llotja.es
ESDI, School of Design
www.esdi.es
IDEP Institute of Design and School of
Image
www.idep.es