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22@Barcelona, the innovation district
Index Framework 22@Barcelona:  Where 22@Barcelona:  History 22@Barcelona:  The Innovation District  22@Barcelona:  Urbanism 22@Barcelona:  Economics 22@Barcelona:  Social Q&A 0 1 2 3 4 5 6 7
Framework 0
Source: Loet Leydesdorff & Martin Meyer. 2003. Knowledge-based Economy Knowledge Knowledge Infrastructure Geography Political Economy Economy Innovation
University Government Industry Source: Henry Etzkowitz & Loet Leydesdorff, 2000. TRIPLE HELIX . Local & Global Innovation System
Innovation International I+I Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007. Global National Regional Local Science Technology Industry Market
Born Global Companies University Industry Government Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.
T-Economy Source: Tom Cannon. 2007
22@Barcelona:  Where 1
Among the main European capitals
Barcelona’s Metropolitan Area
Sagrera AVE Forum 2004 [email_address] The Barcelona’s eastern transformation
22@Barcelona:  History 2
22@Barcelona, included in the Ensanche’s plan (1859)
1986 - 1992: the opening of the waterfront
1996 - 1999: the opening of Diagonal Avenue February 1999 February 1996
1860 - 1960: the “Catalan Manchester”
1960 - 1990: obsolescence and degradation
22@Barcelona:  the innovation district 3
1998: the debate about the future of the industrial areas An urban renovation strategy. A new model of making city The answer to a necessity: the Knowledge Economy
CLUSTERS &  BUSINESS DEVELOPMENT TALENT INFRASTRUCTURES URBAN INTERNATIONAL DISTRICT PROMOTION DEMAND [email_address] ICT 3459 Plan MEDIA ENE BIO DIS URB ECO SOC 22@ BCN INT CAT
Value chain Talent Attraction Retention Development Creation Company Promotion Location Monitoring Growth Innovation Science Technology Company Market Urbanism Planning Management Infrastruct. Construction
Conceptual model Phase 2 Corporate Environment Projects Phase  1 Physical Environment Town Planning Building Infrastructure Phase 3 Personal Environment Relationship space
The 22@ Plan, a new model of compact city Subsidized housing @ activities 7@ facilities Green spaces Industrial heritage Avanced infrastructures New  mobility model Revitalization public spaces
22@ Barcelona:  Urbanism 4
The scale of 22@Barcelona ,[object Object],[object Object],Update execution 1 S 2009: Urban Plan and new economic ceiling Infrastructures Plan and investment ,[object Object],[object Object],[object Object],[object Object],The scale of the project: Territory New gross floor space Increase in green spaces  Increase in facilities Investment in infrastructures ,[object Object],[object Object],198,26 Ha  (115 city blocks) 4.000.000 m² 114.000 m² 145.000 m² 180 million €
The urban planning process (2001-2008) Compact city, with publicly owned land, fully urbanised and offering excellent infrastructure, providing many more jobs in the field of knowledge intensive activities …  2008 … 2000 Industrial land, little used or in complete disuse, 100% privately owned, and part yet to be urbanised 2001 … Urban Planning  …  2003 … Urban Management …  2004 … Infrastructures …  2004/06… Construction …  2004 … Corporate Projects,  clusters
Balance public and private benefits:  Urban planning. Density Increase density: INDUSTRIAL ACTIVITIES URBAN PRODUCTIVE ACTIVITIES @ ACTIVITIES SUBSIDIZED HOUSING 2’7 - 2  - 2’2 - Build ability: m² of ceiling/m²  of  land CODE 22a CODE 22@
Special infrastructures plan Public space renewal New heating and cooling system New energy networks Underground galleries New mobility plan Selective pneumatic waste collection
22@ Barcelona:  Economics 5
MEDIA Entrepreneurship   Services for companies Internationalization   Community of professionals   ,[object Object],[object Object],[object Object],[object Object],Relation between clusters Marketing ENERGY MEDTECH ICT DESIGN Urban clusters Clusters policy
Technological centers  22@Barcelona: Clusters & activities Leadership of projects: current situation and forecast Companies Institutions Universities Incubators Residences Other services Specific spaces Dissemination  spaces Entrepreneurs
Media: Barcelona Media Park Universities Incubators Institutions Specifics spaces Technological centers  Residences Dissemination Companies UPF, UB, UOC Media-TIC Building RNE, CAC, Barcelona TV… Audiovisual Production Centre (PBM) Barcelona Media-Innovation Centre  Melon District / Ciutadella Media Factory MediaPro, Lavinia, Cromosoma…
Universities Incubators Institutions Specifics spaces Technological centers  Residences Dissemination Companies UB, UPC, La Salle Media-TIC building CMT, FBD, Localret Interface building, Media-TIC building Technological ICT Center Melon District ICT House T-Systems, Indra, Telef ó nica ICT: Network of R+D centres related to ICT
Media & ICT Cluster: 2006 - 2010 VILA CASAS  MUSEUM OF CONTEMPORARY ART AUDIOVISUAL PRODUCTION  CENTRE BARCELONA ACTIVA IMAGINA BUILDING:  Mediapro, CIBM, Yahoo!, TCI,… T-SYSTEMS HQ. & BARCELONA DIGITAL  COMMUNICATION FACULTY  (UPF) BARCELONA TV MEDIA-TIC BUILDING SUBSIDIZED HOUSING INTERFACE BUILDING: IMI, Indra & ACC AGBAR TOWER RNE INDRA GREEN AREAS RBA HQ.
Energy: Interuniversity Campus of Besòs Universities Institutions Specifics spaces Technological centers  Residences Dissemination Companies UB, UPC b_TEC Incubator ITER, BCN Chamber of Commerce Campus Offices IREC b_TEC Residence Campus services Endesa, Ecot è cnia, Agbar Incubators
Medical Technologies - MedTech Universities Institutions Specifics spaces Technological centers  Residences Dissemination Companies UB, UPC, Official Nursing College Health Building CatSalut, Blood and Tissues Bank Health Building,  BIO Enterprise  Park 22@MedTech Laboratory Nido Health Building Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine Incubators
Design Universities Institutions Specifics spaces Technological centers  Residences Dissemination Companies University of Vic, UPC, IAAC Media-TIC, “Projecte Bressol” (textile) BCD Palo Alto, PBM, Hub Design Centre d’Innovaci ó , Barcelona Media Melon District / Ciutadella Hub Design G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design Incubators
22@ Spaces. Engines of transformation Media MedTech ICT Energy
Cluster’s leader agents
B_TEC, UPC UNIVERSITY HEALTH BUILDING SAE INSTITUTE UPF COMUNICATION IL·3 BAU EMAV UPF CIUTADELLA UOC PASADENA, ART CENTER COLLEGE OF DESIGN 10 universities: 25,000 students SCHOOL OF PROFESSIONAL  & EXECUTIVE  DEVELOPMENT (UPC)
NIDO RESIDENCE CIUTADELLA RESIDENCE  b_TEC RESIDENCE MELON DISTRICT RESIDENCE 4 residences: more than 800 beds
ORANGE R+D BIOMEDICAL  RESEARCH PARK IREC KIM BCN HEALTH BUILDING ALSTOM R+D TELEFONICA R+D LEITAT TECHNOLOGICAL CENTER BARCELONA MEDIA  INNOVATION CENTER ICT TECHNOLOGICAL  CENTER 9 R+D+i & technological centres
New companies and new jobs at 22@Barcelona + 50% New jobs  in 22@Barcelona since 2000 (Accumulated data at 12.31.2008 in number of employers) ( December  2008) Employees of companies already located or in process to be installed 42.000 No clusters 31% Clusters 69% 44’6%  newly created New companies  installed in the district since 2000 ( December  2008) Companies already located or in process to be installed 1.441 (Accumulated data at 12.31.2008 in number of companies)
22@ PLUS Bussines Services Public Financing Talent Innovation and Technology Clusters and Market access [email_address] Networking Promotion Spaces and Infrastructures
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],22@ PLUS:  Spaces and Infrastructures
22@ PLUS:  Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],22@ PLUS:  Talent
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],22@ PLUS:  Innovation and technology
22@ PLUS:  Innovation and technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
22@ PLUS: Public and Private financing Public Financing   Personalized information, advice and management The 22@Barcelona Project Aid Management Unit ( UGAP ) offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects. [email_address]   Private and venture capital investment networks Global Growth Program  is  aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth. The program is led by professor Ken Morse, director of the MIT Entrepreneurship Center.
22@ Barcelona:  Social 6
22@ Space of Personal Relation [email_address]   Increase of the belonging feeling Creation of the community 22@ Pride to work/live in 22@ Space of personal relation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For the professionals For the neighbours
Q & A 7
Citizens Projects Sponsorship and participation in the neighborhood activities Direct communication actions Citizens needs analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],22@Staying in company 22@Districte Digital
www.22barcelona.com

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22@Barcelona 2009 English

  • 2. Index Framework 22@Barcelona: Where 22@Barcelona: History 22@Barcelona: The Innovation District 22@Barcelona: Urbanism 22@Barcelona: Economics 22@Barcelona: Social Q&A 0 1 2 3 4 5 6 7
  • 4. Source: Loet Leydesdorff & Martin Meyer. 2003. Knowledge-based Economy Knowledge Knowledge Infrastructure Geography Political Economy Economy Innovation
  • 5. University Government Industry Source: Henry Etzkowitz & Loet Leydesdorff, 2000. TRIPLE HELIX . Local & Global Innovation System
  • 6. Innovation International I+I Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007. Global National Regional Local Science Technology Industry Market
  • 7. Born Global Companies University Industry Government Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.
  • 8. T-Economy Source: Tom Cannon. 2007
  • 10. Among the main European capitals
  • 12. Sagrera AVE Forum 2004 [email_address] The Barcelona’s eastern transformation
  • 14. 22@Barcelona, included in the Ensanche’s plan (1859)
  • 15. 1986 - 1992: the opening of the waterfront
  • 16. 1996 - 1999: the opening of Diagonal Avenue February 1999 February 1996
  • 17. 1860 - 1960: the “Catalan Manchester”
  • 18. 1960 - 1990: obsolescence and degradation
  • 19. 22@Barcelona: the innovation district 3
  • 20. 1998: the debate about the future of the industrial areas An urban renovation strategy. A new model of making city The answer to a necessity: the Knowledge Economy
  • 21. CLUSTERS & BUSINESS DEVELOPMENT TALENT INFRASTRUCTURES URBAN INTERNATIONAL DISTRICT PROMOTION DEMAND [email_address] ICT 3459 Plan MEDIA ENE BIO DIS URB ECO SOC 22@ BCN INT CAT
  • 22. Value chain Talent Attraction Retention Development Creation Company Promotion Location Monitoring Growth Innovation Science Technology Company Market Urbanism Planning Management Infrastruct. Construction
  • 23. Conceptual model Phase 2 Corporate Environment Projects Phase 1 Physical Environment Town Planning Building Infrastructure Phase 3 Personal Environment Relationship space
  • 24. The 22@ Plan, a new model of compact city Subsidized housing @ activities 7@ facilities Green spaces Industrial heritage Avanced infrastructures New mobility model Revitalization public spaces
  • 25. 22@ Barcelona: Urbanism 4
  • 26.
  • 27. The urban planning process (2001-2008) Compact city, with publicly owned land, fully urbanised and offering excellent infrastructure, providing many more jobs in the field of knowledge intensive activities … 2008 … 2000 Industrial land, little used or in complete disuse, 100% privately owned, and part yet to be urbanised 2001 … Urban Planning … 2003 … Urban Management … 2004 … Infrastructures … 2004/06… Construction … 2004 … Corporate Projects, clusters
  • 28. Balance public and private benefits: Urban planning. Density Increase density: INDUSTRIAL ACTIVITIES URBAN PRODUCTIVE ACTIVITIES @ ACTIVITIES SUBSIDIZED HOUSING 2’7 - 2 - 2’2 - Build ability: m² of ceiling/m² of land CODE 22a CODE 22@
  • 29. Special infrastructures plan Public space renewal New heating and cooling system New energy networks Underground galleries New mobility plan Selective pneumatic waste collection
  • 30. 22@ Barcelona: Economics 5
  • 31.
  • 32. Technological centers 22@Barcelona: Clusters & activities Leadership of projects: current situation and forecast Companies Institutions Universities Incubators Residences Other services Specific spaces Dissemination spaces Entrepreneurs
  • 33. Media: Barcelona Media Park Universities Incubators Institutions Specifics spaces Technological centers Residences Dissemination Companies UPF, UB, UOC Media-TIC Building RNE, CAC, Barcelona TV… Audiovisual Production Centre (PBM) Barcelona Media-Innovation Centre Melon District / Ciutadella Media Factory MediaPro, Lavinia, Cromosoma…
  • 34. Universities Incubators Institutions Specifics spaces Technological centers Residences Dissemination Companies UB, UPC, La Salle Media-TIC building CMT, FBD, Localret Interface building, Media-TIC building Technological ICT Center Melon District ICT House T-Systems, Indra, Telef ó nica ICT: Network of R+D centres related to ICT
  • 35. Media & ICT Cluster: 2006 - 2010 VILA CASAS MUSEUM OF CONTEMPORARY ART AUDIOVISUAL PRODUCTION CENTRE BARCELONA ACTIVA IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,… T-SYSTEMS HQ. & BARCELONA DIGITAL COMMUNICATION FACULTY (UPF) BARCELONA TV MEDIA-TIC BUILDING SUBSIDIZED HOUSING INTERFACE BUILDING: IMI, Indra & ACC AGBAR TOWER RNE INDRA GREEN AREAS RBA HQ.
  • 36. Energy: Interuniversity Campus of Besòs Universities Institutions Specifics spaces Technological centers Residences Dissemination Companies UB, UPC b_TEC Incubator ITER, BCN Chamber of Commerce Campus Offices IREC b_TEC Residence Campus services Endesa, Ecot è cnia, Agbar Incubators
  • 37. Medical Technologies - MedTech Universities Institutions Specifics spaces Technological centers Residences Dissemination Companies UB, UPC, Official Nursing College Health Building CatSalut, Blood and Tissues Bank Health Building, BIO Enterprise Park 22@MedTech Laboratory Nido Health Building Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine Incubators
  • 38. Design Universities Institutions Specifics spaces Technological centers Residences Dissemination Companies University of Vic, UPC, IAAC Media-TIC, “Projecte Bressol” (textile) BCD Palo Alto, PBM, Hub Design Centre d’Innovaci ó , Barcelona Media Melon District / Ciutadella Hub Design G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design Incubators
  • 39. 22@ Spaces. Engines of transformation Media MedTech ICT Energy
  • 41. B_TEC, UPC UNIVERSITY HEALTH BUILDING SAE INSTITUTE UPF COMUNICATION IL·3 BAU EMAV UPF CIUTADELLA UOC PASADENA, ART CENTER COLLEGE OF DESIGN 10 universities: 25,000 students SCHOOL OF PROFESSIONAL & EXECUTIVE DEVELOPMENT (UPC)
  • 42. NIDO RESIDENCE CIUTADELLA RESIDENCE b_TEC RESIDENCE MELON DISTRICT RESIDENCE 4 residences: more than 800 beds
  • 43. ORANGE R+D BIOMEDICAL RESEARCH PARK IREC KIM BCN HEALTH BUILDING ALSTOM R+D TELEFONICA R+D LEITAT TECHNOLOGICAL CENTER BARCELONA MEDIA INNOVATION CENTER ICT TECHNOLOGICAL CENTER 9 R+D+i & technological centres
  • 44. New companies and new jobs at 22@Barcelona + 50% New jobs in 22@Barcelona since 2000 (Accumulated data at 12.31.2008 in number of employers) ( December 2008) Employees of companies already located or in process to be installed 42.000 No clusters 31% Clusters 69% 44’6% newly created New companies installed in the district since 2000 ( December 2008) Companies already located or in process to be installed 1.441 (Accumulated data at 12.31.2008 in number of companies)
  • 45. 22@ PLUS Bussines Services Public Financing Talent Innovation and Technology Clusters and Market access [email_address] Networking Promotion Spaces and Infrastructures
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. 22@ PLUS: Public and Private financing Public Financing Personalized information, advice and management The 22@Barcelona Project Aid Management Unit ( UGAP ) offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects. [email_address] Private and venture capital investment networks Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth. The program is led by professor Ken Morse, director of the MIT Entrepreneurship Center.
  • 52. 22@ Barcelona: Social 6
  • 53.
  • 54. Q & A 7
  • 55.